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RSS - How to Promote and Profit From Your Feed


Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?

I'm going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I'm going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I'm not just reiterating what others have said before. I actually acted and performed on my own websites everything I'm about to tell you and the results are awesome.

Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second.

The average visitor won't understand what RSS is about, why it would benefit them to use it or how it even works. So there's no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won't. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed.

Let me show you a solid example. Point your browser to this URL: http://www.profitgazette.com/syndicate.php On this page of my website I tell my visitors the various ways they can receive my content. Along with subscribing to the newsletter, a visitor is also able to subscribe to the RSS feed. I don't want to overwhelm them so I keep it brief and educate them with four points. "What is RSS? How can I use RSS? How do I get a News Reader? Can I use these feeds on my website?" See also in the top of the left column of that page (and every page on my website) how I give the visitor a quick teaser, mention a benefit to them and give them a link to my "RSS education" page? That's how I get my visitors to discover what RSS is all about. Then if you look in the center near the top of the page you'll see the little orange RSS image which doesn't just link only to my RSS feed file, I actually use a small snippet of JavaScript to make it easy for my visitors to automatically subscribe themselves to my feed with whichever news aggregator they happen to be using. Just mouse over the RSS button on that page to see what I'm talking about. You can download a copy of that JavaScript for free at http://www.methodize.org/quicksub/

What's next? External feed promotion. There are lots of websites that accept RSS feed submissions. I'm not going to drop a large list of sites into this article but I have put together a large list of them here: http://www.profitgazette.com/rss-submission-list.php Visit that page when you're ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list.

Now that you've educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here's how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That's all there is too it.

By now you'll probably be asking yourself "How can I make some bucks with my RSS feed?" There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at the end of each item in your feed. You could also apply for the Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that the program will come out of Beta soon. See this URL for more information: https://www.google.com/support/adsense/bin/topic.py?topic=957 Another search engine which offers publishers the option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle's venture into RSS is here: http://www.kanoodle.com/about/press_releases/02-28-05.cool

There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn't be fair of me to reveal all of the secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of the top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik's new eBook, "Unleash the Marketing & Publishing Power of RSS". I read Rok's book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin.

Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don't waste hours searching for your next, great Internet marketing strategy. Subscribe to The Profit Gazette Weekly Newsletter today.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. June / 24 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The latest news on WordPress.com and the WordPress community. - WordPress.com
The latest news on WordPress.com and the WordPress community.  WordPress.com

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu - NASA Jet Propulsion Laboratory
The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu  NASA Jet Propulsion Laboratory

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Latest Oil, Energy & Metals News, Market Data and Analysis - S&P Global
Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

What Is Feedly? - Lifewire
What Is Feedly?  Lifewire

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

NEW Planet Money - NPR
NEW Planet Money  NPR

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS Feeds Repaired, But What is RSS? - AccuWeather
RSS Feeds Repaired, But What is RSS?  AccuWeather

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Data breach guidance for individuals - NCSC.GOV.UK - National Cyber Security Centre
Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

CYBERUK - NCSC.GOV.UK - National Cyber Security Centre
CYBERUK - NCSC.GOV.UK  National Cyber Security Centre

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Wales Music: Funeral For A Friend to play Casually Dressed shows - BBC
Wales Music: Funeral For A Friend to play Casually Dressed shows  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

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