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Do Marketers Really Need RSS?


The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let's take a look at the bigger picture ?

1. THE FORRESTER STUDY VALIDITY

The Forrester study is just one of those available and cannot be considered as the only relevant study, although it was conducted on a sample of 68,000 households.

Jupiter Research estimates RSS penetration at 12% of the American online population, while the latest report from PEW shows that 9% of the American online population has a good idea of what RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.

It is also important to understand that Forrester data does not include those that might not even be aware they are using RSS, especially through services such as My.Yahoo, which is actually the most popular RSS reader.

Also, at the same time, Forrester Vice President Henry Harteveldt says that »RSS is critical for any organization that wants to reach out to people under the age of 30«.

2. THE FUTURE GROWTH OF RSS

Regardless of the numbers we put our faith in, the future growth of RSS is without question. Microsoft just recently announced full RSS support in the next edition of their Internet Explorer browser and full RSS integration in the next edition of their operating system, the Windows Vista.

Once RSS becomes easily available to most internet users out-of-the-box and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.

Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.

Furthermore, since RSS implementation can actually be free of any charge, there's no reason not to start providing your content in RSS feeds now.

3. GOOGLE SHOWS THE WAY

Microsoft and Yahoo! aren't the only big players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues.

Those that depend on Google AdSense for part or all of their online revenues actually need to provide RSS feeds, or stand to lose some of those revenues due to their visitors switching to sites and feeds from their competitors.

Face it, today many users are already starting to request publishers provide them with RSS to subscribe to their content. This trend will only continue, with many users selecting RSS as their primary channel of receiving and reading online content.

4. THE QUESTIONABLE RELIABILITY OF E-MAIL

All marketers today are experiencing e-mail delivery problems, constantly wondering whether their messages are getting through or not. Simply put, e-mail can no longer be relied on.

For one, offering your content via RSS as a supplement to e-mail will help you make certain that at least a portion of your visitors, those that decide for the RSS option, will be receiving all of your content without any doubt.

Lockergnome.com decided to start pushing RSS instead of e-mail some time ago, and as a result saw that their RSS feeds are outperforming e-mail when it comes to clickthrough rates for about 500%. Also an interesting fact, they today have 5 times more RSS subscribers than e-mail subscribers.

And two, for your most important content updates, RSS really is becoming a must, especially if you need to be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way to go.

5. OTHER BENEFITS OF RSS

But all of the above don't even touch all the reasons why marketers should start using RSS today ?

a) RSS will help you generate additional traffic and reach new audiences. Considering the low cost of RSS implementation, this is reason enough to get started with RSS today.

b) RSS helps you to easily get your content published on other sites, thus generating you more credibility and visitors.

c) As a publisher you can use RSS to display content from other sources, thus making your site more relevant and interesting to your existing visitors.

And the list goes on and on.

RSS may not be mainstream yet, but it provides enough advantages even today to make it a must-choice for marketers.

Copyright 2005 Rok Hrastnik

Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa15


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 10 / 2021

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Gillmor Gang: Grifters Paradise  TechCrunch

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19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic] - Social Media Today
26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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RSS Feeds and How To Burn Them  Business 2 Community

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Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Unstack Raises $3.1M Seed Round to Expand No-Code Platform - PRNewswire
Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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Gabriel Padinha's Blog - Leading a game writer's room  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

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The Scary Secrets of Horror Design From Silent Hill 4 The Room  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

State Bar of Wisconsin launches WisLawNOW portal to foster legal blogging - LexBlog
State Bar of Wisconsin launches WisLawNOW portal to foster legal blogging  LexBlog

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Game platform deep-dive: from NeuroVoider to ScourgeBringer  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

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Skyblock Game's Blog - Devlog #1 | Skyblock  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
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Pinarayi’s midnight rendezvous  The Times of India Blog

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Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

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Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Namecheap Offers Free 20 Minute Virtual Class On Internet Basics for Students & Online Novices  PRNewswire

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Nonprofits Race to Meet Digital Marketing Needs of a New Normal  PRNewswire

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Time has come for an all-India Muslim party  The Times of India Blog

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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The Role of Virtual reality (VR) concept for Covid-19 pandemic  Gamasutra

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8 Ways to Get (And Keep) Blog Readers  Backstage

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

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How to Write a Successful Blog  Digital Inspiration

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Web 100: Best law blogs  ABA Journal

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The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors  The Times of India Blog

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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Diego Ricchiuti's Blog - Magic the gathering is evolving  Gamasutra

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On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

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Making That Shift from Blogger to WordPress  Digital Inspiration

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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Best blogging platforms of 2021  TechRadar

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While Congress sits on its hands, Presidents are making policy by regulation  USAPP American Politics and Policy (blog)

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

About - RealClimate
About  RealClimate

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Matcha Announces Content-Powered Popups to Help Ecommerce Websites Capture More Leads  PRNewswire

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India bans further 118 Chinese mobile apps: A blow for players, but an opportunity for competing publishers  Gamasutra

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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How to Automate Content Cross-Posting Process with n8n ✍️  hackernoon.com

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RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

Blogs: - Gamasutra
Blogs:  Gamasutra

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

It's time to move on, time to get goin' - ScienceBlogs
It's time to move on, time to get goin'  ScienceBlogs

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

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