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How to Make Money with Your Blog
-- What Is A Blog
A blog (or web log as what originally called) is the modern
day equivalent of a journal?think 'captains log stardate?' and
you're heading in the right direction.
A blog is an online publication about a subject or subjects
that interest you. You could write (blog) your thoughts and ideas
about your favorite movies, you could log your daily activities,
you could even write about your hobby.
Today advanced blogs can include more than just words - now
they can include audio as well as pictures. You can even blog
from your mobile phone if you care too!
Creating and Writing Your Blog
So how do you create a blog? The easiest way to start is to
use Google's Blogger.com system. Simply visit www.blogger.com and
follow the prompts - they provide step by step instructions and
you'll be blogging in less time than it takes to boil an egg!
Blogger.com will allow you create a free blog and they'll even
let you host it at no charge too! Remember, a blog is published
"out there" on the Internet so it has to live somewhere and the
free hosting environment from Blogger.com is called Blogspot.
Writing (some people calling it 'blogging') to your blog is
even easier than creating it. You can either use the built in
publishing features provided by Blogger or you can use the
'BlogThis' button included with the Google toolbar. Again,
complete instructions about how to blog your blog (now that's a
mouthful!) are included at the Blogger.com site and the
Google.com toolbar page.
-- Monetizing Your Blog
But unless you are into sharing your thoughts for free, you
want to know how to make some money - AND - share your thoughts?
right?
In a word, if you have focused blog traffic (readers) then
that stream of people passing by has monetary potential. Your
readers have the potential to spend money, the potential to click
on a link, and potential to turn all your hard work into money -
here's how: TRAFFIC?
-- Adsense (Google)
Simply put, this program devised by Google, puts a context
sensitive advert in front of your viewers. If you're blog is all
about golf balls, then the adverts that you show will be about
golf balls.
And when someone sees the advert and clicks on it you make
money. How much you make depends on how much the click is worth
(see the Adsense reporting data in your Adsense account for that
info) and how many times the advert is clicked. As you can see,
this is numbers game - the more traffic you get the more clicks
you'll get the money you make.
-- Affiliate Sales
Another way to capitalize on your blog traffic is to offer the
readers more than just advertising - offer them solutions.
If your blog is all about golf balls then it might be a safe
bet that the reader plays golf. If they play golf then they
probably want (like most golfers) to improve their swing or their
short game, or any number of golfing challenges.
Well doesn't it make sense to offer them these solutions from
within your blog? Of course it does. And you do this by promoting
other peoples products and solutions. When your reader clicks on
one of these promotional links and chooses to buy the product,
you get a slice of the sale proceeds - in some cases up to
75%
Now this might sound complex but it's not. There are many
affiliate programs on the Internet - simply type 'affiliate
programs' into Google and you'll see what I mean. However, for my
money the leader (at the time of writing this) was
www.ClickBank.com
This company (like all good online companies) offers you
plenty of valuable information about how to sell and promote
other peoples products and make money. Afterall, your blog did
all the work and got the traffic - why not turn that traffic into
money too?
-- Search (Google)
You just read about Google's Adsense program, well guess what
- they have a search element to that program. Basically you can
add a Google search box to your blog and when someone searches
from your blog Google takes not of this and you are credited for
any sales that result from your 'assistance'. Again, the Google
adsense program contains all the nitty gritty details so check
them out.
-- Other Affiliate & Joint Venture Ideas
By now you should be getting the idea - TRAFFIC equals MONEY.
So get creative with your blog. If you've got the readers then
think of ways to offer them other products and services.
Here are a few other ideas to get the creative juices
flowing:
-- eBay
Let's go back to our example from earlier - golf. If you've
got readers wanting to get information on Golf then why not offer
them the chance to get highly focused golfing products from
eBay?
Did you know that you can become an eBay affiliate? Well you
can, and when someone registers to join eBay or someone buys
something from eBay you will get a portion of the sale
proceeds.
Again, TRAFFIC equals MONEY.
-- Paydotcom
Although Clickbank.com has been the leader for digital product
sales and affiliate marketing, a new player has come on the
scenes - www.PayDotCom.com
I know, that name is a real mouthful, but they seem to have a
lot going for them. They too also have a great affiliate program
and can provide you with great ideas for products to offer your
readership.
-- Blog Promotion & Marketing Strategies
You've likely heard this a hundred times?if you build it they
will come. Well I've got news for you?they won't!
Not unless they can find you, and of course, not unless you
offer them something relevant and useful (which you are doing by
publishing a blog on your chosen subject.)
So how do we get the readers to find you - here are a few of
the major ways:
-- Blog Directory Updates
When you set up your blog (if you are using Blogger) you can
tell the system to notify the blog directory when any changes
occur. This means that people (who are watching the directory)
will know when your blog has changed.
You should also ensure that your blog is set as PUBLIC so that
it will be made available to the entire world. No good keeping it
a secret if you want visitors!
Incidentally, when the Internet was young (circa 1994) the
free websites and free hosting solutions were ignored by the
major search engines. The thinking behind this was as follows -
if you cannot afford the low cost of hosting then you were not
serious and so they figured why bother including you.
These days, hosting and websites are so cheap to obtain that
they've become a commodity and now that elitist mentality has
gone. The free sites are now included in the search engines. And
I should point out that Google owns Blogger so they're a
supporter.
-- Pinging
One of the neat features of blogs is the ability to syndicate
the content. Syndicating the content simply means that people
interested in content like you have on your blog, can be notified
and presented with the information when it becomes available.
Now don't worry about the technical details, just know that
there is a way to do this and for the most part it's call
RSS.
If you want to get major search engine to pick up your blog
and index it in a hurry, then the current tactic is to add your
blogs RSS or XML specs to your Yahoo RSS feed list.
It's a bit beyond the scope of this document, however it is
straightforward enough. Simply log into your Yahoo account and
click on the edit button under RSS feeds - add your blogs feed
address and that's it.
If you've kept the defaults from within Blogger then your RSS
feed will be called:
http://your-blog-name.blogspot.com/atom/xml
-- Press Release
Press and media releases aren't just for big companies -
they're for you too. The simplest way to approach this is to use
a free PR distribution service like www.preweb.com
I've used them many times in the past with fantastic results -
of course you still need to write a good press/media release but
PRWeb really comes through after that.
PRWeb is free to use (although you can donate to upgrade
features if you wish) and provides ample examples and a complete
step by step guide to follow.
Simply get yourself a free account, write yourself a release
(using their easy-to-follow guidelines) and submit it. Just
remember to include your blog name and it's web address so that
the search engines can index it accordingly.
-- UseNet, Forums & Discussion Boards
If your blog contains meaningful and useful information then
you should take a little time and visit the various resources all
over the web that would like to know about your blog.
Check out the newsgroups, the discussion forums and anything
else you can find related to your chosen subject. It will take a
little time at first but you will get the hang of it very
quickly.
Just remember to be courteous when you post anything. Blatant
advertising and commercial messages are often frowned upon so be
sensitive to that. It's generally acceptable to include a short
bio box or signature at the end of your email or message posting
so be sure to include a brief description and link to your
blog.
Remember, add value and don't be pushy.
-- What's Next?
Well as the shampoo bottles like to say "rinse and repeat"
This will take a while to gain momentum and the search engines
can be a little slow at picking up the thread - the trick here is
persistence. Which shouldn't pose a problem for you since you're
blogging on a subject that interests you anyhow?
Here are a few passing thoughts to get you excited.
It's very easy to earn $10 to $50 a day with this technique -
once the traffic has begun flowing. Remember, TRAFFIC equals
MONEY. These numbers are very conservative because I don't want
you thinking this is some get-rich-quick thing.
Sure you can earn more, I know people making at least $100 a
day, but this system works as a function of the effort you put
into it. You will need to create a valuable blog. You will need
to write meaningful and useful content. If you throw up some
shoddy link farm or inappropriate content you will be rewarded
accordingly.
JAMES C. BURCHILL is a 20-year veteran entrepreneur and
information technology executive who now provides strategic
marketing consulting services to a select group of clients. He is
a published author, a passionate advocate of technology and the
Internet, as well as an avid study of classical advertising and
marketing strategies (which he uses during 'Internet alchemy'
experiments.) James is an expert in information and data
management, Internet marketing and online networking. A self
confessed 'information and technology enthusiast', James brings a
wide range of valuable skills to any venture. Of singular note is
James' ability to assimilate complex subject matter and produce
clean clear 'easy-to-understand' messages. James has been
interviewed many times and caused quite the media buzz when a
client 'double-dog-dared' him to prove you can get front page
coverage for $0. The details and that 'dumb stunt' are now part
of eBay legend. Currently James lives in Ontario, Canada with his
wife and family, their Siamese cat and one very nervous fish.
Visit http://www.JamesBurchill.com
for details.
MORE RESOURCES updated Fri. June / 09 / 2023
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