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16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. That's because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.

And it was all worth it.

A business card is an entrepreneur's best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that's a shame, because a business card is more powerful than you think.

Of course, it's impossible to know this unless you actually have a card that's really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:

1. Stacking Up
2. Standing Out
3. Creative Enhancement
4. Implementation

CORNER #1: How Does Your Card Stack Up?
Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?

Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like?

If you've ever heard a compliment along those lines before, congrats! You're on the right track.

That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus's card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise - he was in advertising!) But it was one of the best I'd ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.

Now, here's the cool part: although Gus and I didn't really keep in touch, I've never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.

Is yours that good? Keep that question in the back of your mind as you read on. Now let's move into the next section and find out why certain cards stand out more than others.

CORNER # 2: Standing Out
Recently I took 66 business cards I've collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:

(To view a high quality image of this game of 66 Card Pick Up, go to http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html)

This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don't forget to put your OWN card in the pile. You'll be amazed at what you see.

Or don't see.

CORNER #3: Creative and Unique Ways to Enhance Your Card
Now that you've analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here's a list of 16 creative ideas to make your business card UNFORGETTABLE:

1. Size or Shape - Rectangle, schmectangle. I've seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles.

2. Chocolate Business Cards (yes, these DO exist) - Several companies have online catalogues for personalized chocolate cards. Expensive? Yes. Delicious? Probably. Memorable? You better believe it.

3. Trading Cards - If your company is team oriented, get trading cards with your "players" pictures and stats. Then encourage your customers and prospects to "collect all 12!"

4. Cartoons - Get a custom cartoon commissioned for the back of your card. It's cheap, royalty free and absolutely unique to your business.

5. Table/Chart - Include a mortgage loan interest table or some staggering statistics on the back. These are helpful reminders for the mathematically challenged and effective methods to position yourself as a resource.

6. Pop-Ups - Just like kid's books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally!

7. Credibility - The smartest thing I ever did to my business card was add color images of my two books. Instant credibility. And, I noticed an immediate change in the reactions from the people to whom I gave cards. One lady even said, "Scott, this is the coolest business card I've ever seen!" Money well spent.

8. Rubber Stamps - Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say "Pick a card, any card!"

9. Die Cutting - My friend Lisa works for the Rock Island Fire Dept. Her business card has a charred hole burnt right through the middle of every card! It looks incredibly real. And most printers offer this feature for a nominal feel. You can also specify various shapes, bite marks or hole sizes.

10. Recipe - If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back!

11. Material - Use leather, blinking or brail business cards (yes, these actually exist too!)

12. Language - If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name.

13. Motivation - If you're the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day!

14. Stickers - Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.

15. Non-Cards - Who says a card has to be a card? After all, the first rule of creativity is "break all the rules!" I've seen million dollar bill cards, coin cards, even a banker in Boston who uses business cards that are actually miniature checks he tears off of a pad each time he gives one out! The possibilities are endless.

16. Double Up - Make your card "double" as something other than a card. For example, mine doubles as a business card AND a nametag. As a result, people stick it on their shirts all the time. Thanks for the free promotion!

CORNER #4: Implementation
Once you've come up with the layout for your new, creative, UNFORGETTABLE business card, there are only two things left to do: print 'em up and hand 'em out!

First, as you approach you printer, remember a few rules:

OK. Once you have your new cards in hand, keep a few final rules in mind:

"This is my business card. There are many others out there, but none of them are like mine - because there's nobody else like me. My business card is not a formality. It's not a piece of paper containing my name and contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value."

After you've face lifted your business card from unacceptable to unforgettable, I promise you will feel great. Your confidence will skyrocket. And from that moment on, every time someone asks, "May I have one of your business cards?" it will be like music to your ears.

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. December / 06 / 2023

Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform - Forbes
Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform  Forbes

Advertising on X right now might not be all bad – for some - Digiday
Advertising on X right now might not be all bad – for some  Digiday

Air France, Lufthansa and Etihad ads banned for misleading claims - The Guardian
Air France, Lufthansa and Etihad ads banned for misleading claims  The Guardian

Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending - The Wall Street Journal
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending  The Wall Street Journal

How Musk's Tirade Against X Advertisers Affects Disney, Meta and Other Companies - Investopedia
How Musk's Tirade Against X Advertisers Affects Disney, Meta and Other Companies  Investopedia

Snap Stock Is Up for Its Ninth Day in a Row. Advertising Trends Could Be Helping. - Barron's
Snap Stock Is Up for Its Ninth Day in a Row. Advertising Trends Could Be Helping.  Barron's

This Year Next Year: 2023 Global End-of-Year Advertising Forecast - GroupM
This Year Next Year: 2023 Global End-of-Year Advertising Forecast  GroupM

Could X go bankrupt under Elon Musk? - BBC.com
Could X go bankrupt under Elon Musk?  BBC.com

Spanish newspaper association files multimillion-euro suit against Meta over advertising practices - The Associated Press
Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  The Associated Press

Roundup: Pickleball first / Advertising downturn / AI rules - Greater Baton Rouge Business Report
Roundup: Pickleball first / Advertising downturn / AI rules  Greater Baton Rouge Business Report

Advertising with Austin Monthly - Austin Monthly
Advertising with Austin Monthly  Austin Monthly

Global Advertising Agency To Relocate New York Office - CoStar Group
Global Advertising Agency To Relocate New York Office  CoStar Group

Elon Musk And The Vulgarity Heard Around The Advertising World - Forbes
Elon Musk And The Vulgarity Heard Around The Advertising World  Forbes

CSL Plasma awarded $5M judgment against Boca Raton advertising agency - South Florida Business Journal - The Business Journals
CSL Plasma awarded $5M judgment against Boca Raton advertising agency - South Florida Business Journal  The Business Journals

Stay ADvised: Brand Protection & Advertising Law News - December 2023 - JD Supra
Stay ADvised: Brand Protection & Advertising Law News - December 2023  JD Supra

Spanish News Media Group Sues Meta for €550 Million over Advertising Foul Play - VideoWeek
Spanish News Media Group Sues Meta for €550 Million over Advertising Foul Play  VideoWeek

DIRECTV Advertising Partners with FourthWall to Revolutionize Cross-Screen, Data-Driven Targeting with Precision ... - Yahoo Finance
DIRECTV Advertising Partners with FourthWall to Revolutionize Cross-Screen, Data-Driven Targeting with Precision ...  Yahoo Finance

Microsoft Advertising Partners With Baidu Global For Chat Ads API - Search Engine Journal
Microsoft Advertising Partners With Baidu Global For Chat Ads API  Search Engine Journal

Hyperlocology and Do it Best Partner to Transform Local Advertising and Co-op Marketing - PR Newswire
Hyperlocology and Do it Best Partner to Transform Local Advertising and Co-op Marketing  PR Newswire

Walmart says it is not advertising on social platform X - Reuters
Walmart says it is not advertising on social platform X  Reuters

Kentucky Statewide classified Advertising - The Falmouth Outlook
Kentucky Statewide classified Advertising  The Falmouth Outlook

The Top Five Advertising Trends in 2024 - MediaVillage
The Top Five Advertising Trends in 2024  MediaVillage

Walmart says it has stopped advertising on Elon Musk's X platform - CBS News
Walmart says it has stopped advertising on Elon Musk's X platform  CBS News

Walmart Stops Ads on X, Joining the Advertising Exit - The Wall Street Journal
Walmart Stops Ads on X, Joining the Advertising Exit  The Wall Street Journal

Klika Tech Achieves New AWS Advertising and Marketing Technology Competency - PR Newswire
Klika Tech Achieves New AWS Advertising and Marketing Technology Competency  PR Newswire

KEVANI Unveils South Bay Pairing: A 7,000 Sq Ft Advertising Display Situated on Two Major California Freeways - Yahoo Finance
KEVANI Unveils South Bay Pairing: A 7,000 Sq Ft Advertising Display Situated on Two Major California Freeways  Yahoo Finance

To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill - Legal Talk Network
To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill  Legal Talk Network

As Advertisers Flee X, Threads Quietly Makes a Comeback - Tech.co
As Advertisers Flee X, Threads Quietly Makes a Comeback  Tech.co

Balkan study finds global brands spend billions advertising on misinformation sites - EURACTIV
Balkan study finds global brands spend billions advertising on misinformation sites  EURACTIV

Walmart joins growing list of companies to suspend advertising on Elon Musk's X - Business Insider
Walmart joins growing list of companies to suspend advertising on Elon Musk's X  Business Insider

Sask. Opposition questions $238K government advertising spending at COP28 - Yahoo News Canada
Sask. Opposition questions $238K government advertising spending at COP28  Yahoo News Canada

Fake website imitating online retailer, advertising deeply discounted items - wmar2news.com
Fake website imitating online retailer, advertising deeply discounted items  wmar2news.com

VIIRL Marketing Awarded Yelp's Advertising Partner of the Year! - StreetInsider.com
VIIRL Marketing Awarded Yelp's Advertising Partner of the Year!  StreetInsider.com

Avianca advertising up to 85% off flights, but beware - Frequent Miler
Avianca advertising up to 85% off flights, but beware  Frequent Miler

Advertisers Say They Do Not Plan to Return to X After Musk's Comments - The New York Times
Advertisers Say They Do Not Plan to Return to X After Musk's Comments  The New York Times

Paris Hilton’s Feud With Elon Musk Over Advertising on X - Reality Tea
Paris Hilton’s Feud With Elon Musk Over Advertising on X  Reality Tea

Meta Faces Lawsuit From Spanish Media Over Advertising Practices - The Wall Street Journal
Meta Faces Lawsuit From Spanish Media Over Advertising Practices  The Wall Street Journal

Should You Buy Direct Digital Holdings Inc (DRCT) in Advertising Agencies Industry? - InvestorsObserver
Should You Buy Direct Digital Holdings Inc (DRCT) in Advertising Agencies Industry?  InvestorsObserver

Podcast Companies Begin to Advertise Like Hollywood Studios - The Wall Street Journal
Podcast Companies Begin to Advertise Like Hollywood Studios  The Wall Street Journal

Native Advertising Examples: 5 of the Best (and Worst) - WordStream
Native Advertising Examples: 5 of the Best (and Worst)  WordStream

Netflix faces ad buyers and pledges to ‘set a new standard’ - The Media Leader
Netflix faces ad buyers and pledges to ‘set a new standard’  The Media Leader

First Member Driven Direct-to-Consumer Advertising Co-Op for Cannabis Announces 'TLC with Your THC' Fall ... - PR Newswire
First Member Driven Direct-to-Consumer Advertising Co-Op for Cannabis Announces 'TLC with Your THC' Fall ...  PR Newswire

Streaming Video No Longer an Existential Threat to Linear or Pay-TV, Says Omdia Analyst: ‘Perversely, Advertising Keeps Creeping Into TV’ - Variety
Streaming Video No Longer an Existential Threat to Linear or Pay-TV, Says Omdia Analyst: ‘Perversely, Advertising Keeps Creeping Into TV’  Variety

In 2024, 'Buy Local' Takes on New Urgency For CTV Advertisers - MediaVillage
In 2024, 'Buy Local' Takes on New Urgency For CTV Advertisers  MediaVillage

Leading News Outlets Are Doing the Fossil Fuel Industry's Greenwashing - The Intercept
Leading News Outlets Are Doing the Fossil Fuel Industry's Greenwashing  The Intercept

Walmart is the latest advertiser to pull ads from Elon Musk’s X - CNN
Walmart is the latest advertiser to pull ads from Elon Musk’s X  CNN

Walmart stops advertising on X, adding to growing list of companies - Fox Business
Walmart stops advertising on X, adding to growing list of companies  Fox Business

Explore Future Trends In Advertising! | by World As One 4PEACE | data-driven fiction | Dec, 2023 - Medium
Explore Future Trends In Advertising! | by World As One 4PEACE | data-driven fiction | Dec, 2023  Medium

Musk Courts SMBs, After Telling Big Advertisers 'F*ck You' 12/04/2023 - MediaPost Communications
Musk Courts SMBs, After Telling Big Advertisers 'F*ck You' 12/04/2023  MediaPost Communications

After Musk tirade, X faces prospect of more advertisers fleeing - Reuters
After Musk tirade, X faces prospect of more advertisers fleeing  Reuters

DeSantis campaign blames its own super PAC for leaks, bad TV advertising - POLITICO
DeSantis campaign blames its own super PAC for leaks, bad TV advertising  POLITICO

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear - AdExchanger
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear  AdExchanger

Biden, allies set off-year advertising record for incumbent president - NBC News
Biden, allies set off-year advertising record for incumbent president  NBC News

Constructed Familiarity within the Lonely World of Internet: Personalized Advertisement - Medium
Constructed Familiarity within the Lonely World of Internet: Personalized Advertisement  Medium

Advertising Trends to Watch in 2024 - Insider Intelligence
Advertising Trends to Watch in 2024  Insider Intelligence

Brightline debuts new suite with interactive ad formats - StreamTV Insider
Brightline debuts new suite with interactive ad formats  StreamTV Insider

Why Tom Waits hates advertising firms: “Painful and humiliating” - Far Out Magazine
Why Tom Waits hates advertising firms: “Painful and humiliating”  Far Out Magazine

X ramps up new advertising strategy following Elon Musk's tirade - Financial Times
X ramps up new advertising strategy following Elon Musk's tirade  Financial Times

Spanish newspaper association files multimillion-euro suit against Meta over advertising practices - ABC News
Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  ABC News

Walmart (WMT) Has Stopped Advertising on Elon Musk's X - Bloomberg
Walmart (WMT) Has Stopped Advertising on Elon Musk's X  Bloomberg

The Fallout From Musk's Profanity-Laden Attack on Advertisers Isn't Over - The New York Times
The Fallout From Musk's Profanity-Laden Attack on Advertisers Isn't Over  The New York Times

Elon Musk's X is targeting smaller businesses for advertising revenue - MarketWatch
Elon Musk's X is targeting smaller businesses for advertising revenue  MarketWatch

BBB highlights advertising scams in the Midwest - KNSS
BBB highlights advertising scams in the Midwest  KNSS

Elon Musk pans Paris Hilton's advertising campaign on X after boycott - Business Insider
Elon Musk pans Paris Hilton's advertising campaign on X after boycott  Business Insider

Javier Campopiano, Industry Innovator and McCann Worldgroup CCO, Appointed Executive Jury President for NYF's ... - SHOOT Online
Javier Campopiano, Industry Innovator and McCann Worldgroup CCO, Appointed Executive Jury President for NYF's ...  SHOOT Online

Walmart joins the growing list of big companies pulling their ads from Elon Musk’s X after his endorsement of an antisemitic post - Fortune
Walmart joins the growing list of big companies pulling their ads from Elon Musk’s X after his endorsement of an antisemitic post  Fortune

Walmart says it’s no longer advertising on X - Engadget
Walmart says it’s no longer advertising on X  Engadget

Elon Musk Tells Advertisers Boycotting X to 'Go F-ck Yourself' - TIME
Elon Musk Tells Advertisers Boycotting X to 'Go F-ck Yourself'  TIME

Elon Musk apologizes for antisemitic tweet but crudely attacks advertisers - ABC News
Elon Musk apologizes for antisemitic tweet but crudely attacks advertisers  ABC News

X says it will chase SMB ad dollars after Musk’s ‘go f*** yourself’ comments to fleeing advertisers - TechCrunch
X says it will chase SMB ad dollars after Musk’s ‘go f*** yourself’ comments to fleeing advertisers  TechCrunch

X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant - The Associated Press
X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant  The Associated Press

Walmart latest big advertiser to drop Musk's X amid widening concerns over hate speech, reach - CBS San Francisco
Walmart latest big advertiser to drop Musk's X amid widening concerns over hate speech, reach  CBS San Francisco

True Convergence: How Best Practices Translate from Digital to CTV and Linear - TV Technology
True Convergence: How Best Practices Translate from Digital to CTV and Linear  TV Technology

What is the controversy about Walmart pulling their advertising from X? - AS USA
What is the controversy about Walmart pulling their advertising from X?  AS USA

Elon Musk curses out advertisers who left X over antisemitic content - Reuters
Elon Musk curses out advertisers who left X over antisemitic content  Reuters

U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat - Hollywood Reporter
U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat  Hollywood Reporter

Elon Musk Uses 'F' Word for Advertisers Boycotting Platform - The Wall Street Journal
Elon Musk Uses 'F' Word for Advertisers Boycotting Platform  The Wall Street Journal

X struggling to win advertisers back after Elon Musk’s profane outburst - The Guardian
X struggling to win advertisers back after Elon Musk’s profane outburst  The Guardian

The Most and Least Valuable Social Media Advertising - Statista
The Most and Least Valuable Social Media Advertising  Statista

Elon Musk says advertiser boycott at X could "kill the company" - CBS News
Elon Musk says advertiser boycott at X could "kill the company"  CBS News

Seven unveils new advanced advertising team – Campaign Brief WA - Campaign Brief WA
Seven unveils new advanced advertising team – Campaign Brief WA  Campaign Brief WA

Elon Musk uses f-word for advertisers who left X over antisemitism - The Washington Post
Elon Musk uses f-word for advertisers who left X over antisemitism  The Washington Post

Elon Musk Tells Companies Who Want to 'Blackmail' Him: 'Go F--- Yourself' - PEOPLE
Elon Musk Tells Companies Who Want to 'Blackmail' Him: 'Go F--- Yourself'  PEOPLE

Nexstar CEO Says The CW Will Be at Breakeven by “End of 2025” - Hollywood Reporter
Nexstar CEO Says The CW Will Be at Breakeven by “End of 2025”  Hollywood Reporter

Elon Musk to advertisers boycotting X: "Go f**k yourself" - Axios
Elon Musk to advertisers boycotting X: "Go f**k yourself"  Axios

Walmart stops advertising on X, becoming latest company to do so - Ad Age
Walmart stops advertising on X, becoming latest company to do so  Ad Age

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out - The New York Times
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out  The New York Times

Elon Musk apologizes for antisemitic tweet but tells advertisers ‘go f**k yourself’ - CNN
Elon Musk apologizes for antisemitic tweet but tells advertisers ‘go f**k yourself’  CNN

Musk uses expletive to tell audience he doesn't care about advertisers that fled X over hate speech - The Associated Press
Musk uses expletive to tell audience he doesn't care about advertisers that fled X over hate speech  The Associated Press

Elon Musk unleashed a wild tirade against Disney and other advertisers he accused of blackmailing X: ‘go F-CK yourself’ - Fortune
Elon Musk unleashed a wild tirade against Disney and other advertisers he accused of blackmailing X: ‘go F-CK yourself’  Fortune

Why did Walmart suspend all advertising with X? What other companies have pulled their ads from Twitter? - AS USA
Why did Walmart suspend all advertising with X? What other companies have pulled their ads from Twitter?  AS USA

Accountancy outsourcers settle advertising dispute - Accountancy Daily
Accountancy outsourcers settle advertising dispute  Accountancy Daily

Elon Musk Uses a Crude Insult to Slam Advertisers for Pulling Back From X. - The New York Times
Elon Musk Uses a Crude Insult to Slam Advertisers for Pulling Back From X.  The New York Times

Elon Musk Just Told Advertisers, 'Go Fuck Yourself' - WIRED
Elon Musk Just Told Advertisers, 'Go Fuck Yourself'  WIRED

TVNZ Enhances Personalized Advertising While Protecting Viewer Data and Privacy With AWS Clean Rooms - Amazon Press Release
TVNZ Enhances Personalized Advertising While Protecting Viewer Data and Privacy With AWS Clean Rooms  Amazon Press Release

Elon Musk Says Advertisers That Have Left X Shouldn’t Come Back - Forbes
Elon Musk Says Advertisers That Have Left X Shouldn’t Come Back  Forbes

Elon Musk interview: X owner lashes out at advertisers leaving - USA TODAY
Elon Musk interview: X owner lashes out at advertisers leaving  USA TODAY

The Washington Post Will Pause Its Advertising on X - Washingtonian
The Washington Post Will Pause Its Advertising on X  Washingtonian

Musk lashes out at advertisers leaving X over hate speech - PBS NewsHour
Musk lashes out at advertisers leaving X over hate speech  PBS NewsHour

Elon Musk's tells advertisers fleeing X “Go f— yourself” - San Francisco Chronicle
Elon Musk's tells advertisers fleeing X “Go f— yourself”  San Francisco Chronicle

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