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Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

 


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 26 / 2024

Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli - Hollywood Reporter
Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli  Hollywood Reporter

Revolut plans advertising sales push as it waits for banking licence - Financial Times
Revolut plans advertising sales push as it waits for banking licence  Financial Times

Inaugural Guardian Advertising Awards take place in London - The Guardian
Inaugural Guardian Advertising Awards take place in London  The Guardian

Biden builds early advertising edge as Trump spends millions on legal fees - CNN
Biden builds early advertising edge as Trump spends millions on legal fees  CNN

Google Chrome IP masking could radically impact search advertising - Search Engine Land
Google Chrome IP masking could radically impact search advertising  Search Engine Land

YouTube Shorts Advertising Perks Up — The Information - The Information
YouTube Shorts Advertising Perks Up — The Information  The Information

Nationwide: Marketers should stop framing advertising as an investment - Marketing Week
Nationwide: Marketers should stop framing advertising as an investment  Marketing Week

Public Works Announces Guidelines for Political Advertising - VI Consortium
Public Works Announces Guidelines for Political Advertising  VI Consortium

Tesla US advertising team affected by layoffs: report - TESLARATI
Tesla US advertising team affected by layoffs: report  TESLARATI

The IAB Predicts Social Video Will Overtake CTV This Year - AdExchanger
The IAB Predicts Social Video Will Overtake CTV This Year  AdExchanger

Unearthing the Truth: How Ambiguity Excavated a Win in False Advertising Claim - The National Law Review
Unearthing the Truth: How Ambiguity Excavated a Win in False Advertising Claim  The National Law Review

At Microsoft Advertising, Richman Balances Gen-AI Advantage With Human Connection – Beet.TV - BeetTV
At Microsoft Advertising, Richman Balances Gen-AI Advantage With Human Connection – Beet.TV  BeetTV

Snap Reports Augmented Reality Drives User Engagement, Brand Advertising - PYMNTS.com
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising  PYMNTS.com

Advertising exec Laura Correnti was made for this era of women's sports - Marketing Brew
Advertising exec Laura Correnti was made for this era of women's sports  Marketing Brew

A Special Thanks To Our Advertisers - Above the Law
A Special Thanks To Our Advertisers  Above the Law

Advancing Advertising: A+E's Strategic Approach to Media Planning and Client Partnerships (VIDEO) - MediaVillage
Advancing Advertising: A+E's Strategic Approach to Media Planning and Client Partnerships (VIDEO)  MediaVillage

Beyond rationality: how emotion drives B2B advertising success - Kantar
Beyond rationality: how emotion drives B2B advertising success  Kantar

Clear Digital Wins 12 ADDY Awards from the American Advertising Federation of Silicon Valley - PR Newswire
Clear Digital Wins 12 ADDY Awards from the American Advertising Federation of Silicon Valley  PR Newswire

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth - The Drum
How to harness 'commerce intelligence' to fuel sustainable digital advertising growth  The Drum

Audio Advertising ROI Far Outpaces Digital, UK Study Shows - Radio Ink
Audio Advertising ROI Far Outpaces Digital, UK Study Shows  Radio Ink

Digital Video Advertising to Exceed Linear for First Time - Adweek
Digital Video Advertising to Exceed Linear for First Time  Adweek

Why are Pittsburgh Radio Stations Accepting Advertising that Hurts Trans Kids? - Pittsburgh Lesbian Correspondents
Why are Pittsburgh Radio Stations Accepting Advertising that Hurts Trans Kids?  Pittsburgh Lesbian Correspondents

Rx Advertising: Interchangeability Doesn't Mean Clinical Superiority To Other Biosimilars, FDA Says - Pink Sheet
Rx Advertising: Interchangeability Doesn't Mean Clinical Superiority To Other Biosimilars, FDA Says  Pink Sheet

The Guardian Advertising Awards 2024: winners revealed - The Guardian
The Guardian Advertising Awards 2024: winners revealed  The Guardian

StreetEasy's Renaissance Campaign Spotlights NYC Real Estate Odyssey - PRINT Magazine
StreetEasy's Renaissance Campaign Spotlights NYC Real Estate Odyssey  PRINT Magazine

YouTube Delivers $8.1B In Quarterly Ad Revenue, Beating Wall Street Expectations - Hollywood Reporter
YouTube Delivers $8.1B In Quarterly Ad Revenue, Beating Wall Street Expectations  Hollywood Reporter

Best Buy curates CNET reviews for customers, advertisers - Chain Store Age
Best Buy curates CNET reviews for customers, advertisers  Chain Store Age

Bellisario team wins National Student Advertising Competition regional crown - Penn State University
Bellisario team wins National Student Advertising Competition regional crown  Penn State University

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

FDA revises industry guidance on biologics promotion and advertising - The Pharma Letter
FDA revises industry guidance on biologics promotion and advertising  The Pharma Letter

Survival of the cheapest: The real reason there's so few 50-somethings in advertising - The Drum
Survival of the cheapest: The real reason there's so few 50-somethings in advertising  The Drum

YouTube Q1 Ad Revenue Climbs 21% to $8.1 Billion, Well Above Wall Street Forecasts - Variety
YouTube Q1 Ad Revenue Climbs 21% to $8.1 Billion, Well Above Wall Street Forecasts  Variety

Roku eyes home screen monetization to drive platform growth - StreamTV Insider
Roku eyes home screen monetization to drive platform growth  StreamTV Insider

Temu's Advertising Avalanche Is Impossible to Ignore - Adweek
Temu's Advertising Avalanche Is Impossible to Ignore  Adweek

UK Advertising Reports £36.6bn Spend in 2023 | LBBOnline - Little Black Book - LBBonline
UK Advertising Reports £36.6bn Spend in 2023 | LBBOnline  Little Black Book - LBBonline

Ad dollars accelerate to digital video with CTV, social big gainers - StreamTV Insider
Ad dollars accelerate to digital video with CTV, social big gainers  StreamTV Insider

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

Advertising generates most profit after first 13 weeks of a campaign - MM+M Online
Advertising generates most profit after first 13 weeks of a campaign  MM+M Online

Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow - Fortune
Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow  Fortune

Meta stock plunges 12% on lukewarm earnings, despite strong advertising numbers - Fast Company
Meta stock plunges 12% on lukewarm earnings, despite strong advertising numbers  Fast Company

Small biz relies on digital advertising to build community | OPINION - coloradopolitics.com
Small biz relies on digital advertising to build community | OPINION  coloradopolitics.com

Why zero-party data will reshape advertising in the post-cookie era - The Drum
Why zero-party data will reshape advertising in the post-cookie era  The Drum

Fetch's Cutting-Edge Advertising Campaign Optimization Technology Validated with First Patent - PR Newswire
Fetch's Cutting-Edge Advertising Campaign Optimization Technology Validated with First Patent  PR Newswire

Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain - Digiday
Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain  Digiday

Meta ad revenue jumps 27% in Q1 2024 - Search Engine Land
Meta ad revenue jumps 27% in Q1 2024  Search Engine Land

Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network - GlobeNewswire
Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network  GlobeNewswire

Generation gap: Youth more trusting of advertising than older people - The Media Leader
Generation gap: Youth more trusting of advertising than older people  The Media Leader

Hyundai is the latest brand to pause advertising on X due to antisemitism - CNN
Hyundai is the latest brand to pause advertising on X due to antisemitism  CNN

BTS of Tesla's Short-Lived Ad Team - Adweek
BTS of Tesla's Short-Lived Ad Team  Adweek

Doctors support junk food advertising ban for children's health - CBS News
Doctors support junk food advertising ban for children's health  CBS News

Google Won’t Pull Cookies In 2024 - AdExchanger
Google Won’t Pull Cookies In 2024  AdExchanger

U.S. online advertising revenue 2023 - Statista
U.S. online advertising revenue 2023  Statista

AG at CJEU: Facebook must "minimize" personal data for ads in EU - NOYB
AG at CJEU: Facebook must "minimize" personal data for ads in EU  NOYB

Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences - Variety
Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences  Variety

Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign - Business Wire
Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign  Business Wire

Grey Hong Kong redefines noodle advertising norms for Lee Kum - adobo Magazine
Grey Hong Kong redefines noodle advertising norms for Lee Kum  adobo Magazine

Synthetic opioids are being advertised on SoundCloud, investigation finds - Mixmag
Synthetic opioids are being advertised on SoundCloud, investigation finds  Mixmag

Debunking 7 Common Misconceptions About Mobile OEM Advertising - Mobile Marketing
Debunking 7 Common Misconceptions About Mobile OEM Advertising  Mobile Marketing

UK advertising clocks up £36.6bn in 2023 - More About Advertising
UK advertising clocks up £36.6bn in 2023  More About Advertising

Meta's growth is due in particular to its sophisticated advertising tools and the success of "Reels" - Islander News.com
Meta's growth is due in particular to its sophisticated advertising tools and the success of "Reels"  Islander News.com

Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV ... - ExchangeWire
Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV ...  ExchangeWire

Bulgarian bill would ban almost all forms of gambling advertising - iGaming Business
Bulgarian bill would ban almost all forms of gambling advertising  iGaming Business

Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy - Consumer Goods Technology
Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy  Consumer Goods Technology

Jeremy Stern: why brands should play fair at this year’s Paris Olympics - More About Advertising
Jeremy Stern: why brands should play fair at this year’s Paris Olympics  More About Advertising

A view from Brussels: Behavioral advertising and consent, signs of a tide - International Association of Privacy Professionals
A view from Brussels: Behavioral advertising and consent, signs of a tide  International Association of Privacy Professionals

Quirky & Fun, Morphy’s Coin-Op & Advertising Auction Grosses $3.9 Million - Antiques and the Arts Online
Quirky & Fun, Morphy’s Coin-Op & Advertising Auction Grosses $3.9 Million  Antiques and the Arts Online

Tesla cuts marketing team a year after Musk said it will try advertising - Ad Age
Tesla cuts marketing team a year after Musk said it will try advertising  Ad Age

WPP revenues shrink as technology firms cut advertising spend - MSN
WPP revenues shrink as technology firms cut advertising spend  MSN

Meta could face further squeeze on surveillance ads model in EU - TechCrunch
Meta could face further squeeze on surveillance ads model in EU  TechCrunch

Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA) - Benzinga
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA)  Benzinga

Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign - The Bakersfield Californian
Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign  The Bakersfield Californian

Digital advertising: key updates for businesses (April 2024) - Lexology
Digital advertising: key updates for businesses (April 2024)  Lexology

Amazon ad exec Aubrey steps aside for new role - Reuters.com
Amazon ad exec Aubrey steps aside for new role  Reuters.com

Inside X's latest, desperate attempt to beguile advertisers - Digiday
Inside X's latest, desperate attempt to beguile advertisers  Digiday

Advertising generates profit, but not all media channels are equal - The Media Leader
Advertising generates profit, but not all media channels are equal  The Media Leader

TikTok and ByteDance spent $7 million on advertising in an attempt to avoid blocking in the US - Mezha.Media
TikTok and ByteDance spent $7 million on advertising in an attempt to avoid blocking in the US  Mezha.Media

Meta’s advertising business keeps rolling as AI aspirations rise | Mint - Mint
Meta’s advertising business keeps rolling as AI aspirations rise | Mint  Mint

Grindr users sue app for allegedly selling HIV data to advertisers - TNW
Grindr users sue app for allegedly selling HIV data to advertisers  TNW

Bulgarian political groups propose national gambling advertising ban - Gambling Insider
Bulgarian political groups propose national gambling advertising ban  Gambling Insider

Study: Advertising is profitable business growth driver - Advanced Television
Study: Advertising is profitable business growth driver  Advanced Television

Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity - ExchangeWire
Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity  ExchangeWire

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on ... - Yahoo Finance
Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on ...  Yahoo Finance

Ad spend rose 6.1% in 2023 - Research Live
Ad spend rose 6.1% in 2023  Research Live

Ogilvy's consulting business: why it named Antonis Kocheilas global chief transformation officer - Ad Age
Ogilvy's consulting business: why it named Antonis Kocheilas global chief transformation officer  Ad Age

Connecticut Sports Betting Bill Restricts Advertising - World Sports Network
Connecticut Sports Betting Bill Restricts Advertising  World Sports Network

Thinkbox Introduces the New Business Case for Advertising | LBBOnline - Little Black Book - LBBonline
Thinkbox Introduces the New Business Case for Advertising | LBBOnline  Little Black Book - LBBonline

WPP stutters in Q1 2024 - More About Advertising
WPP stutters in Q1 2024  More About Advertising

Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024 - MediaPost Communications
Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024  MediaPost Communications

SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership - Broadband TV News
SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership  Broadband TV News

The Game-Changing Role of Tech Innovations in Advertising Strategies - AppleMagazine
The Game-Changing Role of Tech Innovations in Advertising Strategies  AppleMagazine

Arkansas dispensary advertising rules spark lawsuit - KFSM 5Newsonline
Arkansas dispensary advertising rules spark lawsuit  KFSM 5Newsonline

New Made for Advertising rules—what marketers need to know following online controversy - Ad Age
New Made for Advertising rules—what marketers need to know following online controversy  Ad Age

Introducing The ‘Way Upfronts’: Producer Michael Sugar And A Roster Of Hollywood Talent Set Out To Engage Brands In A New Marketplace - Deadline
Introducing The ‘Way Upfronts’: Producer Michael Sugar And A Roster Of Hollywood Talent Set Out To Engage Brands In A New Marketplace  Deadline

Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

From Austin to Lewiston: Texan will take on creative role at Rinck Advertising - Mainebiz
From Austin to Lewiston: Texan will take on creative role at Rinck Advertising  Mainebiz

Advertising heats up in Arizona Senate race, previewing a tough campaign - NBC News
Advertising heats up in Arizona Senate race, previewing a tough campaign  NBC News

What we're losing in the blinding whiteness of advertising - Fast Company
What we're losing in the blinding whiteness of advertising  Fast Company

Senate Democrats plot $79M advertising onslaught to hold on in November - POLITICO
Senate Democrats plot $79M advertising onslaught to hold on in November  POLITICO

Casillero del Diablo launches new advertising campaign - The Drinks Business
Casillero del Diablo launches new advertising campaign  The Drinks Business

Tesla's short-lived marketing team laid off - Business Insider
Tesla's short-lived marketing team laid off  Business Insider

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