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Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

 


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. October / 10 / 2024

PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business - Business Insider
PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business  Business Insider

Automate, Measure and Maximize: TikTok Is Building For The Future With New Performance Advertising Solutions - TikTok Newsroom
Automate, Measure and Maximize: TikTok Is Building For The Future With New Performance Advertising Solutions  TikTok Newsroom

Why Q5 is TikTok's Golden Opportunity for Advertisers - Ad Age
Why Q5 is TikTok's Golden Opportunity for Advertisers  Ad Age

TikTok unveils 5 new advertising tools - Search Engine Land
TikTok unveils 5 new advertising tools  Search Engine Land

A marketer’s guide to Advertising Week New York 2024 - Marketing Dive
A marketer’s guide to Advertising Week New York 2024  Marketing Dive

The Time Bomb Ticking Beneath the CTV Advertising Boom - Variety
The Time Bomb Ticking Beneath the CTV Advertising Boom  Variety

Programmatic Advertising’s Final Frontier Is Linear TV - AdExchanger
Programmatic Advertising’s Final Frontier Is Linear TV  AdExchanger

Meta Announces Image Animation and Video Expansion Tools at Advertising Week - Social Media Today
Meta Announces Image Animation and Video Expansion Tools at Advertising Week  Social Media Today

Overheard at Advertising Week New York 2024: ‘AI got us to the last round of a pitch’ - The Drum
Overheard at Advertising Week New York 2024: ‘AI got us to the last round of a pitch’  The Drum

New Score Uses AI to Rate Brands’ Inclusivity in Advertising - The Wall Street Journal
New Score Uses AI to Rate Brands’ Inclusivity in Advertising  The Wall Street Journal

Pixalate Releases Made For Advertising (MFA) Connected TV - GlobeNewswire
Pixalate Releases Made For Advertising (MFA) Connected TV  GlobeNewswire

Appeals court finds Crocs’ advertising claims misleading - BizWest
Appeals court finds Crocs’ advertising claims misleading  BizWest

How to Start Advertising Your Alcohol Brand on TikTok - SevenFifty Daily
How to Start Advertising Your Alcohol Brand on TikTok  SevenFifty Daily

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Advertising Week Briefing: Some worry the DOJ is 'fighting yesterday’s war’ in ad tech antitrust case - Digiday
Advertising Week Briefing: Some worry the DOJ is 'fighting yesterday’s war’ in ad tech antitrust case  Digiday

Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue - GeekWire
Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue  GeekWire

Local Advertising Keeps Pushing Toward An Outcome-Based Model - TV News Check
Local Advertising Keeps Pushing Toward An Outcome-Based Model  TV News Check

Instacart, Roku Grow Advertising Partnership - Progressive Grocer
Instacart, Roku Grow Advertising Partnership  Progressive Grocer

How AI gives Hershey an edge for high-stakes Halloween season - Marketing Dive
How AI gives Hershey an edge for high-stakes Halloween season  Marketing Dive

Company Enters $10M Settlement to Resolve Deceptive Advertising Claims - Regulatory Oversight
Company Enters $10M Settlement to Resolve Deceptive Advertising Claims  Regulatory Oversight

5 AI takeaways from Advertising Week 2024: Perplexity, Moloco - Ad Age
5 AI takeaways from Advertising Week 2024: Perplexity, Moloco  Ad Age

Samba TV and IRIS.TV partner up, combine AI with contextual advertising - StreamTV Insider
Samba TV and IRIS.TV partner up, combine AI with contextual advertising  StreamTV Insider

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers - AdExchanger
It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers  AdExchanger

GenAI can help build a brand aligned with voice and values - World Economic Forum
GenAI can help build a brand aligned with voice and values  World Economic Forum

Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’ - BeetTV
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’  BeetTV

Camila Cabello, Rachel Lindsay and Industry Leaders from Spotify, Ford and Warner Bros. Discuss What's Next and Future Innovations at Advertising Week - Variety
Camila Cabello, Rachel Lindsay and Industry Leaders from Spotify, Ford and Warner Bros. Discuss What's Next and Future Innovations at Advertising Week  Variety

Pixalate Releases Made For Advertising (MFA) Mobile Apps Ad - GlobeNewswire
Pixalate Releases Made For Advertising (MFA) Mobile Apps Ad  GlobeNewswire

How United Airlines brought Kinective Media to market — and what’s next - Marketing Dive
How United Airlines brought Kinective Media to market — and what’s next  Marketing Dive

WPP and Roblox strike new global content and advertising partnership - Digiday
WPP and Roblox strike new global content and advertising partnership  Digiday

Advertisers are targeting horror-loving younger audiences in theaters - Marketing Brew
Advertisers are targeting horror-loving younger audiences in theaters  Marketing Brew

Federal Circuit Holds Falsely Advertising Product as Patented Can Violate Lanham Act - The National Law Review
Federal Circuit Holds Falsely Advertising Product as Patented Can Violate Lanham Act  The National Law Review

H-E-B facing possible lawsuit over alleged false advertising - Chron
H-E-B facing possible lawsuit over alleged false advertising  Chron

Lamps Plus to Pay $4.1 Million to Settle False Advertising Complaint by District Attorneys - Times of San Diego
Lamps Plus to Pay $4.1 Million to Settle False Advertising Complaint by District Attorneys  Times of San Diego

How Harris and Trump are shifting their TV advertising in sprint to Election Day - CNN
How Harris and Trump are shifting their TV advertising in sprint to Election Day  CNN

Snapchat Is Testing 2 New Advertising Placements - Search Engine Journal
Snapchat Is Testing 2 New Advertising Placements  Search Engine Journal

Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline - Creative Salon
Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline  Creative Salon

Meta is making it easier for e-commerce advertisers to have video ads - Retail Brew
Meta is making it easier for e-commerce advertisers to have video ads  Retail Brew

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars - Digiday
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars  Digiday

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously - Digiday
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously  Digiday

Meta introduces generative AI video advertising tools - Search Engine Land
Meta introduces generative AI video advertising tools  Search Engine Land

How to lean into DOOH advertising this holiday shopping season - The Drum
How to lean into DOOH advertising this holiday shopping season  The Drum

Baby Boomers a tricky group for advertisers - Moonshot News
Baby Boomers a tricky group for advertisers  Moonshot News

Kiosk-based advertising program can help drive revenue and help restore up to 100 million trees - Vending Market Watch
Kiosk-based advertising program can help drive revenue and help restore up to 100 million trees  Vending Market Watch

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising - TV Technology
Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising  TV Technology

Ahead of the Curve: Pittsburgh’s ballet is reaching thousands with ads on Hulu and Disney+ - Pittsburgh Post-Gazette
Ahead of the Curve: Pittsburgh’s ballet is reaching thousands with ads on Hulu and Disney+  Pittsburgh Post-Gazette

Instacart Roku expand their advertising tie up with new shoppable formats and targeting capabilities - Retail Technology Innovation Hub
Instacart Roku expand their advertising tie up with new shoppable formats and targeting capabilities  Retail Technology Innovation Hub

THEY GET IT: Datalign Advisory Drops Press Release Advertising Compliance with New FCC TCPA Rule And There’s GROWTH in Compliance - The National Law Review
THEY GET IT: Datalign Advisory Drops Press Release Advertising Compliance with New FCC TCPA Rule And There’s GROWTH in Compliance  The National Law Review

I nearly left advertising because of menopause. How many women actually did? - The Drum
I nearly left advertising because of menopause. How many women actually did?  The Drum

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY - Digiday
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY  Digiday

Cross-Industry Anti-Fraud Efforts Saved Advertisers $10.8 Bn In 2023 - Martechcube
Cross-Industry Anti-Fraud Efforts Saved Advertisers $10.8 Bn In 2023  Martechcube

System1 and IPA Reveal How Creative Consistency Compounds Advertising, Brand and Business Effects - Little Black Book - LBBonline
System1 and IPA Reveal How Creative Consistency Compounds Advertising, Brand and Business Effects  Little Black Book - LBBonline

PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers - Adweek
PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers  Adweek

How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.’s Roblox Beauty Squad and Learning to ‘Hustle Like You’re Broke’ – The Biggest Takeaways From Variety’s Executive Studio at Advertising Week - Variety
How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.’s Roblox Beauty Squad and Learning to ‘Hustle Like You’re Broke’ – The Biggest Takeaways From Variety’s Executive Studio at Advertising Week  Variety

How Google (Alphabet) Makes Money: Advertising and Cloud - Investopedia
How Google (Alphabet) Makes Money: Advertising and Cloud  Investopedia

Untapped opportunities for advertisers in kids and family podcasts - Podnews
Untapped opportunities for advertisers in kids and family podcasts  Podnews

Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins - Campaign Brief Asia
Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins  Campaign Brief Asia

I talked to the CEO of Advertising Week on what's next for brand-centric NIL - Extra Points
I talked to the CEO of Advertising Week on what's next for brand-centric NIL  Extra Points

Native Advertising: Leveraging Google’s 2024 Changes for Success | Ask the Expert - Clarksville Now
Native Advertising: Leveraging Google’s 2024 Changes for Success | Ask the Expert  Clarksville Now

Mike Braun's altered reality advertising campaign - State Affairs Pro
Mike Braun's altered reality advertising campaign  State Affairs Pro

Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows - Barrett Media
Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows  Barrett Media

UK's Junk Food Ad Ban Spurs Recipe Innovation: How Brands Can Adapt to Healthier Standards - Food Digital
UK's Junk Food Ad Ban Spurs Recipe Innovation: How Brands Can Adapt to Healthier Standards  Food Digital

IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS - StockTitan
IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS  StockTitan

British photographer Rankin’s advertising agency files for bankruptcy amid tough 'shift in the creative landscape' - Art Newspaper
British photographer Rankin’s advertising agency files for bankruptcy amid tough 'shift in the creative landscape'  Art Newspaper

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

Genius Sports Launches Ad-Buying Platform that Transforms Sports Advertising - Ministry of Sport
Genius Sports Launches Ad-Buying Platform that Transforms Sports Advertising  Ministry of Sport

Paige Bueckers' Pimple Centric Instagram Advertisement Disgusts Fans - Sports Illustrated
Paige Bueckers' Pimple Centric Instagram Advertisement Disgusts Fans  Sports Illustrated

Shirofune Joins IAB Australia as Official Member, Strengthening Commitment to Digital Advertising Innovation - GlobeNewswire
Shirofune Joins IAB Australia as Official Member, Strengthening Commitment to Digital Advertising Innovation  GlobeNewswire

Diligence in advertising - Courthouse News Service
Diligence in advertising  Courthouse News Service

'False advertising': Grocery giants pay $3.9M after allegedly overcharging Calif. customers - SFGATE
'False advertising': Grocery giants pay $3.9M after allegedly overcharging Calif. customers  SFGATE

Google launches ads in AI Overviews, revolutionizing search advertising - eMarketer
Google launches ads in AI Overviews, revolutionizing search advertising  eMarketer

US and UK campaigns knock ‘smile’ off Kraft Heinz - More About Advertising
US and UK campaigns knock ‘smile’ off Kraft Heinz  More About Advertising

Why Home Depot is turning to DIY as its retail media network scales up - Marketing Dive
Why Home Depot is turning to DIY as its retail media network scales up  Marketing Dive

How Walmart is redefining podcast advertising through influencers and data-driven insights - Ad Age
How Walmart is redefining podcast advertising through influencers and data-driven insights  Ad Age

Digital Advertising Market 2024 is Set to Surge Globally in the Coming Years - openPR
Digital Advertising Market 2024 is Set to Surge Globally in the Coming Years  openPR

E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads - The Hacker News
E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads  The Hacker News

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat - Business Insider
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat  Business Insider

Emotional Messaging, Unified Measurement And AI Are All Impacting Audio Advertising. - Insideradio.com
Emotional Messaging, Unified Measurement And AI Are All Impacting Audio Advertising.  Insideradio.com

The rise, stall and fall of Oracle’s advertising business - Digiday
The rise, stall and fall of Oracle’s advertising business  Digiday

IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS - PR Newswire
IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS  PR Newswire

How ‘Saturday Night Live’ Convinced Advertisers to “Let Go Some of the Control” for Season 50 - Hollywood Reporter
How ‘Saturday Night Live’ Convinced Advertisers to “Let Go Some of the Control” for Season 50  Hollywood Reporter

Just Eat Partners With Rokt For AI-Enhanced Advertising On Its Platforms - ESM – European Supermarket Magazine
Just Eat Partners With Rokt For AI-Enhanced Advertising On Its Platforms  ESM – European Supermarket Magazine

Modern art harbors the solution to advertising’s attention woes - The Drum
Modern art harbors the solution to advertising’s attention woes  The Drum

‘A more transparent approach’: Inside Sky, ITV and Channel 4’s TV measurement tool - Marketing Week
‘A more transparent approach’: Inside Sky, ITV and Channel 4’s TV measurement tool  Marketing Week

South Dakotans for Better Marijuana Laws accuse opponents of false advertising - Argus Leader
South Dakotans for Better Marijuana Laws accuse opponents of false advertising  Argus Leader

VIZIO Announces Exclusive Series ‘Rockstar Kitchen Chronicles’ Hosted by Gavin Rossdale at Advertising Week 2024 - Business Wire
VIZIO Announces Exclusive Series ‘Rockstar Kitchen Chronicles’ Hosted by Gavin Rossdale at Advertising Week 2024  Business Wire

UK Advertising Forms Official Partnership with Saudi Arabia’s Athar Festival - Little Black Book - LBBonline
UK Advertising Forms Official Partnership with Saudi Arabia’s Athar Festival  Little Black Book - LBBonline

LGBTQ+ representation in advertising—why brand advocacy is needed year-round - Ad Age
LGBTQ+ representation in advertising—why brand advocacy is needed year-round  Ad Age

For ‘SNL’ 50th Season, NBCUniversal Ad Chief Mark Marshall Says He Insisted On “A Sense Of Humor” From Sponsors - Deadline
For ‘SNL’ 50th Season, NBCUniversal Ad Chief Mark Marshall Says He Insisted On “A Sense Of Humor” From Sponsors  Deadline

The silent exit: Why ageism in advertising continues to force out senior talent - MM+M Online
The silent exit: Why ageism in advertising continues to force out senior talent  MM+M Online

Roblox is starting to take programmatic advertising more seriously - Digiday
Roblox is starting to take programmatic advertising more seriously  Digiday

Advertising Week New York Rings the Nasdaq Stock Market Opening Bell - Nasdaq
Advertising Week New York Rings the Nasdaq Stock Market Opening Bell  Nasdaq

Meta must limit data use for targeted advertising, top EU court rules - Reuters
Meta must limit data use for targeted advertising, top EU court rules  Reuters

Tenet Releases Beta Versions of Networking and Advertising Modules of Business Hub - Newsfile
Tenet Releases Beta Versions of Networking and Advertising Modules of Business Hub  Newsfile

Google’s Grip on Search Slips as TikTok and AI Startup Mount Challenge - The Wall Street Journal
Google’s Grip on Search Slips as TikTok and AI Startup Mount Challenge  The Wall Street Journal

Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’ - The Guardian
Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’  The Guardian

How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser - AdExchanger
How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser  AdExchanger

Uncommon limbers up for EA Sports - More About Advertising
Uncommon limbers up for EA Sports  More About Advertising

Will 'non-stop' US election ads help Trump or Harris? - BBC.com
Will 'non-stop' US election ads help Trump or Harris?  BBC.com

Meta Platforms, Inc. (META)’s Stock Price Target Increased Amid Advertising Revenue Rebound; Faces Legal Setback in Europe - Yahoo Finance
Meta Platforms, Inc. (META)’s Stock Price Target Increased Amid Advertising Revenue Rebound; Faces Legal Setback in Europe  Yahoo Finance

Dutch advertising board finds against MSC Cruise in greenwashing complaint - Reuters
Dutch advertising board finds against MSC Cruise in greenwashing complaint  Reuters

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