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6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.

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