 | ||
|
| ||
|
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
 |
|
|
|
 |
||
| ||
|
| ||
|
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
|
|
|
|
|
|
||
|
One of the most powerful offers you can use in your advertising is the word Free.
But, you may well ask? how can I make a profit giving my products and services away without charging for them?
Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!
Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.
But how much is this $80 client really worth?
After all, most clients will continue to buy off you for many years to come.
For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years.
$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)
Now if you have a calculator handy, you'll work out the value of this client as $1280.00.
And if your profit margin is 40% this calculates to a $512 profit per client.
Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out).
And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!)
So effectively the $7 investment could have just made you $512 in profit.
And how easy is it to give away a free manicure?
Or for other industries?
·A free car service
·A free dancing lesson
·A free consultation
·A free ice cream
·A free report of some sort
The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.
Why does it work so well?
Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic.
But when they get an opportunity to trial a product or service for FREE - there's something irresistible and risk free about it, isn't there?
A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly.
And of course, where possible, make sure you collect a database? and measure your results.
What could you offer for FREE? Write down a few ideas now? and start implementing this stuff.
It could have an almost overnight effect on your sales.
Scott Bywater
Copywriting That SELLS
Level 12 / 418a Elizabeth Street
Surry Hills, NSW, Australia
1300 88 21 91 / + 61 2 9282 6445
Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au
MORE RESOURCES updated Thu. October / 10 / 2024 |
|
|
ADVERTISING RELATED ARTICLES:
How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to. Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition. What all successful companies know is that advertising it a process. Internet Advertising: How To Use The Golden Rule To Enrich Yourself. What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that. Electronic Display Signs Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations. The Motivational Triggers That Make People Buy In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want. The Principle Of Advertising Online Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. 3 Simple Steps to Getting Thousands in Free Advertising Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage. Organizing Business Cards for Effective Contact Management Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. 5 Tips for Hot Yellow Pages Ads Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96. What Does the Back of Your Business Card Say? Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card). Creativity and Getting Outside of the Box Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better?Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively. Advertainment is Sneaking Into Music, Movies, TV and More The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry. 6 Must-Have Elements of a Powerful Brochure Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 13 Facts About Newspaper Advertising Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.
|
|
Find used office equipment in Ohio at www.OfficeJax.Has.It Find the best fleamarkets at www.FleaMarketWorld.Has.It Find electric powered vehicles at www.NoGas.Drives.It Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide Find homes for rent
Fleamarket World Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost. |
|
 auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing
|
|
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market |
