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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 27 / 2023

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Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown  Digiday

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Advertising Agency 2023: Mischief @ No Fixed Address  Campaign US

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US Justice Dept's Google advertising case gets fast-paced schedule  Reuters.com

Army pulls recruiting ads after Jonathan Majors' arrest - The Associated Press
  1. Army pulls recruiting ads after Jonathan Majors' arrest  The Associated Press
  2. Jonathan Majors arrest: Army pulls recruiting ads after actor accused of assault in domestic dispute  KABC-TV
  3. Army pulls recruiting ads after Jonathan Majors' arrest  CP24

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T-Mobile told to quit advertising umlaut-inspired 'most reliable' 5G  FierceWireless

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Major marijuana bill advances from committee, advertising restrictions fail  Independent Record

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China updates online advertising rules to tame recommendation algorithms  South China Morning Post

What to watch for in TV advertising's 2023 upfront market - Digiday
What to watch for in TV advertising's 2023 upfront market  Digiday

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Judge wants rule banning advertising by lawyers scrapped; More young lawyers defending accused  Barbados Today

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Montana Senators Reject House-Passed Bill To Ban Most Marijuana ...  Marijuana Moment

AOA Advertising Policy - American Osteopathic Association
AOA Advertising Policy  American Osteopathic Association

Elon Musk needs Twitter advertisers, but they’re not coming back - Vox.com
Elon Musk needs Twitter advertisers, but they’re not coming back  Vox.com

B2B spend on TV advertising has doubled since 2018 - Marketing Week
B2B spend on TV advertising has doubled since 2018  Marketing Week

Chicago Petroleum & Advertising Show Set to Attract Antique Collectors and Enthusiasts - Country Herald
Chicago Petroleum & Advertising Show Set to Attract Antique Collectors and Enthusiasts  Country Herald

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How TikTok is responding to advertisers' concerns about potential ...  Campaign Asia

Three Common Reasons Why Marketing Fails Shared by 2023 ThreeBestRated® Advertising Agency: bloomfield knoble - PRUnderground
Three Common Reasons Why Marketing Fails Shared by 2023 ThreeBestRated® Advertising Agency: bloomfield knoble  PRUnderground

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Pope: Without power of Holy Spirit, evangelization is empty advertising  USCCB

CTV Advertising Dominated Digital Strategies in 2022 US Midterm ... - GlobeNewswire
CTV Advertising Dominated Digital Strategies in 2022 US Midterm ...  GlobeNewswire

Personalised advertising needs to be less personal | India | Law.asia - Law.asia
Personalised advertising needs to be less personal | India | Law.asia  Law.asia

FTC Issues Orders to Social Media and Video Streaming Platforms ... - Federal Trade Commission News
FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

Joy Robins Named Global Chief Advertising Officer of The New York ... - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York ...  The New York Times Company

Advertising watchdog issues guidance for 'influencers' after Mrs Hinch bans - Daily Record
Advertising watchdog issues guidance for 'influencers' after Mrs Hinch bans  Daily Record

The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period - Yahoo Finance
The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period  Yahoo Finance

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Attorney claims Jonathan Majors innocent over alleged assault; US ...  Screen International

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Veterans, cannabis digital advertising and the lawsuits against the OCM  syracuse.com

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Marijuana companies wade into Twitter advertising with mixed ...  Marijuana Business Daily

03/23/2023 | OC Council Debates Advertising Budget Increases ... - The Dispatch
03/23/2023 | OC Council Debates Advertising Budget Increases ...  The Dispatch

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Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

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Advertise with NOF  NewOrleans.Football

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Advertising, PR students 'pawfect' match for service dog org  Nebraska Today

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Study sheds light on concerning new trend in drug advertising ...  Science Daily

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Pinterest Provides New Tips on Effective Pin Advertising Approaches  Social Media Today

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ChatGPT and Generative AI in Media and Advertising  Insider Intelligence

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Federal regulations that restrict unhealthy food and beverage ...  American Society for Nutrition

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Twitter's Elon Musk to court advertisers in rare ad world appearance  AdAge.com

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Influencing the path to care with responsible advertising  Wolters Kluwer

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Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

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How Meta is Using AI to Improve its Advertising  InvestorsObserver

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Coldstream Capital Management Inc. increases its stake in Lamar ...  Best Stocks

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Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

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Differences in child and adolescent exposure to unhealthy food and ...  BMC Public Health

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Fox News is fighting a $1.6 billion lawsuit. But advertisers haven't ...  NPR

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SRU recognized in advertising and marketing awards  Slippery Rock University

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Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

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The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period  Yahoo Finance

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In-game advertising: A marketer's guide  MarTech

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Global Head of Microsoft Advertising steps down  Search Engine Land

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FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

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Meta's AI and automation push could turn off advertising agencies  Insider Intelligence

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LGBTQ+ Consumers Less Satisfied With Their Advertising ...  MediaPost Communications

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Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

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New IAB Study Reveals Five Misperceptions About Video Game ...  IAB

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JUUL false advertising $255M class action settlement  Top Class Actions

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Xbox Removes 'Candy Crush Saga' Advertising From Microsoft ...  Pure Xbox

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Colorado legislators debate pregnancy clinic advertising bill  FOX 31 Denver

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Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

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States Are Learning the Wrong Lesson From Maryland's Digital ...  RealClearMarkets

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Netflix May Change Its Advertising Approach  TheStreet

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Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

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Walmart V. Amazon: Advertising, Inflation, And The Battle For ...  Forbes

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AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

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Illegally placed signs advertising auction in Omaha confiscated  WOWT

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Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

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Belgium bans gambling advertising from July 1  Reuters.com

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XFL Quarterback Gets Defense's Calls In Helmet Speaker As Las ...  OutKick

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Kim Kardashian Taps SZA for SKIMS' Latest Advertising Campaign  Digital Music News

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Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

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Walmart picks Innovid to boost personalized CTV advertising  FierceVideo

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German minister calls for ban on advertising junk food to children  The Guardian

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Twitter now allows cannabis advertising, and brands are ready to ...  Digiday

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Explore marketing and advertising Navasota Grimes County ...  The Navasota Examiner

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WT Students Triumph at American Advertising Awards Ceremony ...  West Texas A&M University

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FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

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Roku partners with Best Buy and its advertising business to get first-party shopper data  TechCrunch

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Meta's AI-driven advertising system splits marketers  Financial Times

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Xbox Begins Advertising 'Candy Crush Saga' As New Free-To-Play ...  Pure Xbox

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Google and Digital Advertising - AAF  American Action Forum

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Why Dirty Data is Leading to Advertising Waste and How to Stop It  Spiceworks News and Insights

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System1 Wins Microsoft Advertising's Supply Partner of the Year ...  Business Wire

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CCIA Submits Comments, Testifies On Connecticut Digital ...  Computer and Communications Industry Association

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Agency Report Card 2022: BBDO | Advertising  Campaign Asia

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Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

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Netflix and F1 Give Cigarette Giants a Billion-Minute Advertising ...  Expose Tobacco

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Marketers Prove Skeptical of Advertising In Chat-Based Search ...  Adweek

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Ukraine updates: US says Russia hasn't moved nukes to Belarus  USA TODAY

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Meta plans AR advertising: “A huge deal”  MIXED Reality News

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SF Giants use Bengie Molina to advertise Oracle Park's improved WiFi  Sports Illustrated

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Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ...  The Hacker News

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How social fragmentation is creating more opportunities for advertisers  Digiday

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Prosus considers sale of automotive classified advertising business  Reuters.com

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