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Testimonials Convert Prospects Into Buyers


Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.

Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.

1. Continuously Collect Testimonials

Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal
communications.

Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.

Next, look for some ways you can stimulate customers to give
you testimonials. For example, send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.

You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.

2. Try to Get Varied Testimonials

All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.

Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business they will
generate for you.

3. Some Testimonials Are Better Than Others

Avoid using testimonials that are not specific. For example,
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.

Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.

4. Get Permission to Use Testimonials

Always get your customer's permission before using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).

If you sell to businesses instead of to individuals you may
want to include some other things about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or anything else that
would appeal to other customers like them.

5. Highlight Testimonials When You Use Them

You can group all testimonials together in your sales letter
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But always highlight
testimonials so they stand out from the rest of your
message.

For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.

The 5 tips in this article revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start applying these tips now in your business and you will
quickly start converting more prospects into buyers.

(c) 2004 Bob Leduc  http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. December / 08 / 2023

Advertising boycott at the platform formerly known as Twitter grows by the day - NPR
Advertising boycott at the platform formerly known as Twitter grows by the day  NPR

Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business - Hollywood Reporter
Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business  Hollywood Reporter

Advertiser backlash may pose mortal threat to Elon Musk's X - NPR
  1. Advertiser backlash may pose mortal threat to Elon Musk's X  NPR
  2. Digital advertising is still far too murky  Financial Times
  3. Elon Musk Calls for Disney CEO Bob Iger's Resignation Amid Advertising Dispute  The Daily Beast

Minneapolis artist and advertising entrepreneur Miranda Moss dies at 81 - Star Tribune
Minneapolis artist and advertising entrepreneur Miranda Moss dies at 81  Star Tribune

Air France, Lufthansa and Etihad ads banned for misleading claims - The Guardian
Air France, Lufthansa and Etihad ads banned for misleading claims  The Guardian

Peter Field: Marketers are too disinvested in TV advertising - Marketing Week
Peter Field: Marketers are too disinvested in TV advertising  Marketing Week

Elon Musk And The Vulgarity Heard Around The Advertising World - Forbes
Elon Musk And The Vulgarity Heard Around The Advertising World  Forbes

Google Updating Cryptocurrency Advertising Policy For 2024 - Search Engine Journal
Google Updating Cryptocurrency Advertising Policy For 2024  Search Engine Journal

Social media platform X added 10 million new users in December, CEO says - Al Jazeera English
Social media platform X added 10 million new users in December, CEO says  Al Jazeera English

Snap Stock Is Up for Its Ninth Day in a Row. Advertising Trends Could Be Helping. - Barron's
Snap Stock Is Up for Its Ninth Day in a Row. Advertising Trends Could Be Helping.  Barron's

Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - AdExchanger
Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics  AdExchanger

Morning Brew welcomes Sara Badler as chief commercial officer, advertising - Editor And Publisher Magazine
Morning Brew welcomes Sara Badler as chief commercial officer, advertising  Editor And Publisher Magazine

Pulaski County circuit judge will rule on medical marijuana advertising later this month | Arkansas Democrat Gazette - Arkansas Online
Pulaski County circuit judge will rule on medical marijuana advertising later this month | Arkansas Democrat Gazette  Arkansas Online

'It ought to be illegal' for companies to mass boycott advertising on X: South Carolina Treasurer - CNBC
'It ought to be illegal' for companies to mass boycott advertising on X: South Carolina Treasurer  CNBC

uniqFEED Partners With ESporsa Group to Enhance Virtual Advertising Offering in the Middle East - Sports Video Group
uniqFEED Partners With ESporsa Group to Enhance Virtual Advertising Offering in the Middle East  Sports Video Group

EDPB publishes urgent binding decision to ban Meta's behavioral advertising across EEA - International Association of Privacy Professionals
EDPB publishes urgent binding decision to ban Meta's behavioral advertising across EEA  International Association of Privacy Professionals

Advertising & Marketing Tips Archives - www.designerstoday.com
Advertising & Marketing Tips Archives  www.designerstoday.com

Kevani expands LA digital signage advertising fleet with South Bay Pairing - Digital Signage Today
Kevani expands LA digital signage advertising fleet with South Bay Pairing  Digital Signage Today

ADCOLOR 2023 Conference Calls for Expansion of DEI Efforts in the Advertising Industry - Billboard
ADCOLOR 2023 Conference Calls for Expansion of DEI Efforts in the Advertising Industry  Billboard

Advertising performance in the context of conversation - Search Engine Land
Advertising performance in the context of conversation  Search Engine Land

Carol Williams, advertising powerhouse - KTVU FOX 2 San Francisco
Carol Williams, advertising powerhouse  KTVU FOX 2 San Francisco

Judge plans to rule in cannabis advertising case by year's end - Arkansas Times
Judge plans to rule in cannabis advertising case by year's end  Arkansas Times

Pixalate Publishes Global Benchmark Report for Made For Advertising (MFA) Websites: Google Sold Ads On 93% of ... - Yahoo Finance
Pixalate Publishes Global Benchmark Report for Made For Advertising (MFA) Websites: Google Sold Ads On 93% of ...  Yahoo Finance

$12B Projected In 2024 For Local Health Care Advertising - TV News Check
$12B Projected In 2024 For Local Health Care Advertising  TV News Check

Genius Sports Launches FanHub ID, First Unified Fan Identification Solution for Advertising - Sports Video Group
Genius Sports Launches FanHub ID, First Unified Fan Identification Solution for Advertising  Sports Video Group

Our Political Advertising Policy for 2024 Primary and General Election - canadianrecord.com
Our Political Advertising Policy for 2024 Primary and General Election  canadianrecord.com

Political Issue Advertising: The Blessing and the Curse! - Radio World
Political Issue Advertising: The Blessing and the Curse!  Radio World

With Concerns About Brand Safety, More Advertisers Have Left X - Forbes
With Concerns About Brand Safety, More Advertisers Have Left X  Forbes

AJ Styles Featured On 12/8 WWE SmackDown Advertising - Fightful
AJ Styles Featured On 12/8 WWE SmackDown Advertising  Fightful

IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video 12/08/2023 - MediaPost Communications
IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video 12/08/2023  MediaPost Communications

Advertisers Can Learn from Political Marketers - Street Fight
Advertisers Can Learn from Political Marketers  Street Fight

Musk told advertisers to ‘go f‑‑‑ yourself’ and stop spending on X. They might do just that. - The Hill
Musk told advertisers to ‘go f‑‑‑ yourself’ and stop spending on X. They might do just that.  The Hill

Elon Musk calls for Bob Iger to be fired after Disney pulls ads from X - New York Daily News
Elon Musk calls for Bob Iger to be fired after Disney pulls ads from X  New York Daily News

Is This a Real Poster Advertising a 'Die Hard' Reboot Starring John Krasinski? - Snopes.com
Is This a Real Poster Advertising a 'Die Hard' Reboot Starring John Krasinski?  Snopes.com

National Advertising Division alerts FTC to company's melatonin advertising claims - Nutritional Outlook
National Advertising Division alerts FTC to company's melatonin advertising claims  Nutritional Outlook

French Companies Created These Zany Vehicles To Advertise Products During The Tour de France - The Autopian
French Companies Created These Zany Vehicles To Advertise Products During The Tour de France  The Autopian

UK advertising authority bans airline adverts over “greenwashing” - Airport Technology
UK advertising authority bans airline adverts over “greenwashing”  Airport Technology

Elon Musk Complains About Disney CEO 'Bob Eiger' Advertising on Facebook and Instagram Amid New Mexico ... - WDW News Today
Elon Musk Complains About Disney CEO 'Bob Eiger' Advertising on Facebook and Instagram Amid New Mexico ...  WDW News Today

Progressive portrayals in advertising drive short-term sales and long-term brand equity: Ruchira Jaitly, Diageo India CMO - Storyboard18
Progressive portrayals in advertising drive short-term sales and long-term brand equity: Ruchira Jaitly, Diageo India CMO  Storyboard18

Advertisers flee X after Musk rant - The Hill
Advertisers flee X after Musk rant  The Hill

Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending - The Wall Street Journal
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending  The Wall Street Journal

Walmart says it is not advertising on social platform X - Reuters
Walmart says it is not advertising on social platform X  Reuters

Advertising on X right now might not be all bad – for some - Digiday
Advertising on X right now might not be all bad – for some  Digiday

WWE Advertising AJ Styles For December 8th Episode Of SmackDown ‘Tribute To The Troops’ - Wrestling Headlines
WWE Advertising AJ Styles For December 8th Episode Of SmackDown ‘Tribute To The Troops’  Wrestling Headlines

Walmart Stops Ads on X, Joining the Advertising Exit - The Wall Street Journal
Walmart Stops Ads on X, Joining the Advertising Exit  The Wall Street Journal

CAIA: Ottawa Anti-Salmon Farming Billboards Removed for False Advertising - SeafoodNews
CAIA: Ottawa Anti-Salmon Farming Billboards Removed for False Advertising  SeafoodNews

Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform - Forbes
Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform  Forbes

New law prohibits retailers from selling, marketing, advertising e-cigarettes to minors - KAMR - MyHighPlains.com
New law prohibits retailers from selling, marketing, advertising e-cigarettes to minors  KAMR - MyHighPlains.com

Advertising foods high in fat, sugar or salt (HFSS) - Lewis Silkin
Advertising foods high in fat, sugar or salt (HFSS)  Lewis Silkin

Elon Musk's X is especially vulnerable to an ad boycott - The Economist
Elon Musk's X is especially vulnerable to an ad boycott  The Economist

This Year Next Year: 2023 Global End-of-Year Advertising Forecast - GroupM
This Year Next Year: 2023 Global End-of-Year Advertising Forecast  GroupM

IAB on the Hill: Advocating for Digital Advertising to Policymakers - IAB
IAB on the Hill: Advocating for Digital Advertising to Policymakers  IAB

Are Robust Financials Driving The Recent Rally In Vertoz Advertising Limited's (NSE:VERTOZ) Stock? - Simply Wall St
Are Robust Financials Driving The Recent Rally In Vertoz Advertising Limited's (NSE:VERTOZ) Stock?  Simply Wall St

New Survey from SalesFuel and BIA Reveals $12 Billion Projected in 2024 for Healthcare Advertising - MarTech Series
New Survey from SalesFuel and BIA Reveals $12 Billion Projected in 2024 for Healthcare Advertising  MarTech Series

X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform ... - wdwmagic.com
X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform ...  wdwmagic.com

The in-game advertising (IGA) opportunity | NATIONAL - NATIONAL Public Relations
The in-game advertising (IGA) opportunity | NATIONAL  NATIONAL Public Relations

Walmart says it has stopped advertising on Elon Musk's X platform - CBS News
Walmart says it has stopped advertising on Elon Musk's X platform  CBS News

Lamar Advertising billboards show solidarity with snubbed FSU Seminoles - Tallahassee Democrat
Lamar Advertising billboards show solidarity with snubbed FSU Seminoles  Tallahassee Democrat

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out - The New York Times
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out  The New York Times

Meta Faces Lawsuit From Spanish Media Over Advertising Practices - The Wall Street Journal
Meta Faces Lawsuit From Spanish Media Over Advertising Practices  The Wall Street Journal

Walmart joins growing list of companies to suspend advertising on Elon Musk's X - Business Insider
Walmart joins growing list of companies to suspend advertising on Elon Musk's X  Business Insider

IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity - MarTech Series
IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity  MarTech Series

Amazon Strikes Three-Year Streaming Ad Pact With IPG Mediabrands - Variety
Amazon Strikes Three-Year Streaming Ad Pact With IPG Mediabrands  Variety

How mobile tech has significantly transformed storytelling and advertising strategies - Adgully
How mobile tech has significantly transformed storytelling and advertising strategies  Adgully

MysterVibe Launches OOH Vibrator Advertising Campaign in a UK First - Femtech Insider
MysterVibe Launches OOH Vibrator Advertising Campaign in a UK First  Femtech Insider

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear - AdExchanger
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear  AdExchanger

How Musk's Tirade Against X Advertisers Affects Disney, Meta and Other Companies - Investopedia
How Musk's Tirade Against X Advertisers Affects Disney, Meta and Other Companies  Investopedia

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts | Advertising - Campaign India
Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts | Advertising  Campaign India

Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report - Adweek
Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report  Adweek

Walmart is the latest advertiser to pull ads from Elon Musk’s X - CNN
Walmart is the latest advertiser to pull ads from Elon Musk’s X  CNN

Microsoft Advertising Partners With Baidu Global For Chat Ads API - Search Engine Journal
Microsoft Advertising Partners With Baidu Global For Chat Ads API  Search Engine Journal

The 16 Hottest Adtech Companies Solving the Industry's Big Challenges - Business Insider
The 16 Hottest Adtech Companies Solving the Industry's Big Challenges  Business Insider

Advertisers will ramp up spend on creators in 2024, IAB forecasts - Yahoo Finance
Advertisers will ramp up spend on creators in 2024, IAB forecasts  Yahoo Finance

Town addresses 'fraudulent invoice' from HopNews, media advertising policy - Hopkinton Independent
Town addresses 'fraudulent invoice' from HopNews, media advertising policy  Hopkinton Independent

2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights - Search Engine Journal
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights  Search Engine Journal

Walmart stops advertising on X, adding to growing list of companies - Fox Business
Walmart stops advertising on X, adding to growing list of companies  Fox Business

'Walt Disney Turning In His Grave...': Elon Musk Wants CEO Bob Iger Sacked For Advertising Boycott Of X - Times Now
'Walt Disney Turning In His Grave...': Elon Musk Wants CEO Bob Iger Sacked For Advertising Boycott Of X  Times Now

Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’ | Analysis - Campaign Asia
Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’ | Analysis  Campaign Asia

Advertising Is Dead. Long Live Advertising. - WSJ - The Wall Street Journal
Advertising Is Dead. Long Live Advertising. - WSJ  The Wall Street Journal

Podcast Companies Begin to Advertise Like Hollywood Studios - The Wall Street Journal
Podcast Companies Begin to Advertise Like Hollywood Studios  The Wall Street Journal

Only around a third of ad dollars reach 'intended audiences,' ANA finds - Marketing Brew
Only around a third of ad dollars reach 'intended audiences,' ANA finds  Marketing Brew

Elon Musk pans Paris Hilton's advertising campaign on X after boycott - Business Insider
Elon Musk pans Paris Hilton's advertising campaign on X after boycott  Business Insider

TV Advertising: Content providers says partnerships with third party platforms is key to growing audiences - Digital TV Europe
TV Advertising: Content providers says partnerships with third party platforms is key to growing audiences  Digital TV Europe

DoubleVerify Report Exposes Key Trends & Opportunities for Advertisers in 2024 - Adgully
DoubleVerify Report Exposes Key Trends & Opportunities for Advertisers in 2024  Adgully

Elon Musk calls for Disney CEO Bob Iger to be fired over ad buys after company pulls money from X - New York Post
Elon Musk calls for Disney CEO Bob Iger to be fired over ad buys after company pulls money from X  New York Post

Clickbait ad farms Made for Advertising - AdNews
Clickbait ad farms Made for Advertising  AdNews

Horrifying moment Massachusetts advertising agent's lifeless body is DUMPED from his white Porsche SUV and lef - Daily Mail
Horrifying moment Massachusetts advertising agent's lifeless body is DUMPED from his white Porsche SUV and lef  Daily Mail

Advertising Trends to Watch in 2024 - Insider Intelligence
Advertising Trends to Watch in 2024  Insider Intelligence

TV Advertising: ITV boss says main focus is to grow digital advertising across ITVX - Digital TV Europe
TV Advertising: ITV boss says main focus is to grow digital advertising across ITVX  Digital TV Europe

Spanish newspaper association files multimillion-euro suit against Meta over advertising practices - ABC News
Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  ABC News

Google advertisers can now opt out of Search Network - Search Engine Land
Google advertisers can now opt out of Search Network  Search Engine Land

Advertisers Say They Do Not Plan to Return to X After Musk's Comments - The New York Times
Advertisers Say They Do Not Plan to Return to X After Musk's Comments  The New York Times

The Washington Post Will Pause Its Advertising on X - Washingtonian
The Washington Post Will Pause Its Advertising on X  Washingtonian

Nexstar CEO Says The CW Will Be at Breakeven by “End of 2025” - Hollywood Reporter
Nexstar CEO Says The CW Will Be at Breakeven by “End of 2025”  Hollywood Reporter

Balkan study finds global brands spend billions advertising on misinformation sites - EURACTIV
Balkan study finds global brands spend billions advertising on misinformation sites  EURACTIV

Elon Musk demands Disney's Bob Iger resign after pulling ads from X - after telling him and other advertisers - Daily Mail
Elon Musk demands Disney's Bob Iger resign after pulling ads from X - after telling him and other advertisers  Daily Mail

What is the controversy about Walmart pulling their advertising from X? - AS USA
What is the controversy about Walmart pulling their advertising from X?  AS USA

DeSantis campaign blames its own super PAC for leaks, bad TV advertising - POLITICO
DeSantis campaign blames its own super PAC for leaks, bad TV advertising  POLITICO

After Musk tirade, X faces prospect of more advertisers fleeing - Reuters
After Musk tirade, X faces prospect of more advertisers fleeing  Reuters

UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims - The Guardian
UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims  The Guardian

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