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How to Market with Niche Auction Sites
Online auctions are big business. But they can be big
headaches.
During the past year, trading in online commerce was valued at
$60 billion, according to *Business Standard." Online trade among
small businesses makes up 1 per cent of USA*s GDP (Gross Domestic
Product) and is expected to reach 10 per cent or $400 billion of
USA*s GDP by 2010.
"But setting up and maintaining operations on huge auction
sites like eBay is not always easy," said Rich Moc, owner of
Performance Cars at Pcars.com, a niche automotive auction site. "People
can spend a lot of time sifting through cluttered pages of
auctions, bidding, setting up accounts and managing multiple,
confusing and expensive fees that can take an accountant to
figure out. And trying to figure out how to submit a simple email
or place a quick call for help can be a pain in the neck."
The solution or pain relief for big auction headaches?
Smaller, niche sites with personalized service. For example,
Performance Cars offers easier management, one-on-one help and
plenty of options to help with automotive solutions and
aftermarket selling. Some of their auction tips are:
- Customer Service - When you have an item listed and a
potential buyer contacts you with a question, respond quickly.
It is important and actually critical to your success to check
your email account several times a day. Answering a question
could be the difference between you getting the sale or the
buyer going someplace else.
- Description - When you list your item(s), write an accurate
description. No need to write long paragraphs of rambling
information. But do provide exact measurements, colors,
condition, etc. Be precise.
- Exceed Expectations - You want every customer to be happy.
So do a little more research on shipping, or negotiate on
price. But remember that the customer is the reason you will
have success. Be prepared to go the extra mile and provide
superior service every time.
- Digital Images - While auctions without photographs can and
do sell, auctions with photographs sell much better. People
like visualizations and want to see what they will get with
their money. Make sure your photograph is clear, focused and
offers more than just a straight view.
With Pcars.com,
sellers can instantly create their own account and setup their
own homepage. Next they add their product information and links.
Then upload images, up to eight photos included with the no-cost
membership. That*s it.
"It is THE BEST site to host photos and one of the best to
sell and buy things for your car!" shared Lefteris from Greece
who sells Jewels for Porsches regularly on eBay and now on
Pcars.com, too. "And
the site is very easy to use."
The site is developing to meet needs of the buyers and
sellers. In the works are Photo Gallery for hosting pictures, AV
Center for racing videos, and a Forum for comments and sharing
automotive tips.
"As a seller I find the PCARS site very easy to list and I
like that I can have large photos for my items," Lefteris
explained. "I use eBay also, but I find the PCARS site much, much
better. I*m here to stay."
Progressing Discount Price Plan
Also under way is a new Progressing Discount Price (PDP) plan.
Sellers will have the option to list their prices so that they
decrease over time, while waiting for someone to buy. This option
benefits the sellers by allowing them to discount their
inventories as time progresses. Additionally, this ensures that
inventories may get sold at the end of the listing period
(usually 30-day). The benefit for the buyers is that they get to
buy the items cheaper the next day if the items have not been
sold. Here is an example with this option: http://www.pcars.com/autos/partview.php?view=65.
For more tips and to sign up for a new account, visit http://www.pcars.com or
contact Rich at mailto:staff@pcars.com or Diana at
mailto:db@ohiohelp.net ;
call: (626) 688-1919.
About The Author
By Diana Barnum, CEO of http://OhioHelp.net, inviting automotive sellers and
buyers to setup Dealer Accounts and Private Party Accounts at
http://www.pcars.com and see how simple the site
works. They can sell and buy new and used performance vehicles,
parts, accessories and auto care products of all types, quickly
& easily online.
 MORE RESOURCES updated Thu. February / 09 / 2012
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Muckdogs planning for Hot Stove eventThe Daily News OnlineBATAVIA — The Genesee County Baseball Club will conduct its annual Batavia Muckdogs Hot Stove dinner and auction on Friday, March 2, 2012, from 5:30 to 8:30 pm at Terry Hills Golf Course and Banquet Facilities at 5122 Clinton St. Rd. Tickets are $25 ... |
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
Parda Phash |
Pay more for your favorite beverage!Parda PhashSo the prices of this variety of tea are expected to go up at auctions. It will push up CTC tea retail prices in the domestic market," Arun N. Singh, managing director and chief executive of tea major Goodricke Group, told reporters over phone.and more » |
Google News
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