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Microsoft and Google Show Its Time for RSS Marketing


Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.

Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS:

A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isn't getting delivered, but with RSS you will achieve 100% delivery.

B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your internet content published on other websites.

D] Generating new subscribers more easily and quickly.

E] And much much more ?

Even if you don't believe that RSS is being used by enough people right now, that's still no excuse to not start using it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS support in the next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

What does this mean for marketers?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one of the standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

B] Marketers will no longer (eventually, of course, when most of the world starts using the latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits to the end-user.

C] Broader RSS integration in Microsoft's tools will enable for additional RSS uses, far beyond basic content delivery in the form of stories, podcasts and products. Marketers and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In essence, for many advanced marketers the capability of marketing with RSS will mean their either "in" or "out" of the game.

D] This is now official. Marketers need to start taking the lead and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.

And to top all of this, Google just recently started serving Google AdSense ads in RSS feeds as well.

The deeper meaning behind this is four-fold:

A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.

B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.

C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing potential.

D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.

We used to refer to RSS as the future. Well, that future is now. If you're not ready to start marketing with RSS, time just might run you over. As well as your competitors... Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa10


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. August / 02 / 2021

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo - The New Indian Express
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo  The New Indian Express

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WordPress in the Enterprise: 5 Execution Strategies for 2021  SitePoint

Tumblr's parent company is buying popular podcast app Pocket Casts - Engadget
Tumblr's parent company is buying popular podcast app Pocket Casts  Engadget

Using Automation to Increase Web Traffic - SitePoint
Using Automation to Increase Web Traffic  SitePoint

The Day the Good Internet Died - The Ringer
The Day the Good Internet Died  The Ringer

Google Makes Strong Statement In Favor of RSS, Blogs and Open Publishing | Real Lawyers Have Blogs - LexBlog
Google Makes Strong Statement In Favor of RSS, Blogs and Open Publishing | Real Lawyers Have Blogs  LexBlog

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Blogs Guide - University of Dayton - News Home
Blogs Guide  University of Dayton - News Home

Newslettering vs. Blogging - CRM Buyer
Newslettering vs. Blogging  CRM Buyer

No longer Maya: Dalit politics is in ferment. BJP, RSS, new Dalit leaders, even SP are players. Where does BSP - The Times of India Blog
No longer Maya: Dalit politics is in ferment. BJP, RSS, new Dalit leaders, even SP are players. Where does BSP  The Times of India Blog

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times

Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona - Business Insider
Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona  Business Insider

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

How to start a blog: a complete guide for beginners - Techradar
How to start a blog: a complete guide for beginners  Techradar

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Blogger calls it quits - The Washington Post
Blogger calls it quits  The Washington Post

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

RSS Feeds - National Catholic Register
RSS Feeds  National Catholic Register

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Days after banning Twitter, Nigerian govt debuts on Indian micro-blogging platform Koo - OpIndia
Days after banning Twitter, Nigerian govt debuts on Indian micro-blogging platform Koo  OpIndia

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

Publishing a game on Epic Games Store: Three (not so) simple steps - Gamasutra
Publishing a game on Epic Games Store: Three (not so) simple steps  Gamasutra

Reclaiming our Indian republic from RSS and BJP, saving the Constitution are the biggest challenges today - National Herald
Reclaiming our Indian republic from RSS and BJP, saving the Constitution are the biggest challenges today  National Herald

How to Turn on and use Google Chrome Web Feed on Android - Dignited
How to Turn on and use Google Chrome Web Feed on Android  Dignited

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans - The Times of India Blog
Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

As Twitter seeks talks, Ministers move to Indian-made app Koo - The Hindu
As Twitter seeks talks, Ministers move to Indian-made app Koo  The Hindu

Sachin Tendulkar tweet on Farmers protest: If Rihanna can, why can't Sachin? - Times of India
Sachin Tendulkar tweet on Farmers protest: If Rihanna can, why can't Sachin?  Times of India

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Sikhs are different. Routinisation of ‘sewa’ primes them to help others. The pandemic demonstrated this - The Times of India Blog
Sikhs are different. Routinisation of ‘sewa’ primes them to help others. The pandemic demonstrated this  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

A recall effort over the state's COVID-19 response means an uncertain future for California Governor Gavin Newsom. - USAPP American Politics and Policy (blog)
A recall effort over the state's COVID-19 response means an uncertain future for California Governor Gavin Newsom.  USAPP American Politics and Policy (blog)

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

Wake up, grand old party: Regional parties do not add up to a pan-Indian whole. Opposition desperately needs a - The Times of India Blog
Wake up, grand old party: Regional parties do not add up to a pan-Indian whole. Opposition desperately needs a  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

If Kiran Bedi is made LG of Delhi, the Modi government will be sending a message that riots will be stopped th - Economic Times
If Kiran Bedi is made LG of Delhi, the Modi government will be sending a message that riots will be stopped th  Economic Times

Internet & Technology - Research and data from the Pew Research Center - Pew Research Center's Internet and American Life Project
Internet & Technology - Research and data from the Pew Research Center  Pew Research Center's Internet and American Life Project

RSS and its balancing act - National Herald
RSS and its balancing act  National Herald

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years - Gamasutra
Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years  Gamasutra

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

RSS feed 101: Why and how to use RSS feed? - The Union Journal
RSS feed 101: Why and how to use RSS feed?  The Union Journal

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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Best blogging platforms of 2021  TechRadar

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Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

How to Add a Twitter Feed to Your RSS Reader Read More - Guiding Tech
How to Add a Twitter Feed to Your RSS Reader Read More  Guiding Tech

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Promote Your Blog On The Web Using These 30 Tips - Small Business Trends
Promote Your Blog On The Web Using These 30 Tips  Small Business Trends

Danger to Indian democracy - The Times of India Blog
Danger to Indian democracy  The Times of India Blog

How I Started Career In Video Game Development - Gamasutra
How I Started Career In Video Game Development  Gamasutra

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Tumblr blocks Bloglovin, fashion’s number-one RSS reader with 25M users - VentureBeat
Tumblr blocks Bloglovin, fashion’s number-one RSS reader with 25M users  VentureBeat

WordPress Feed Broken In Chrome? – Make Your WP RSS Feed Show Up Right In The Chrome Browser - Business 2 Community
WordPress Feed Broken In Chrome? – Make Your WP RSS Feed Show Up Right In The Chrome Browser  Business 2 Community

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

How Nehru Helps the RSS - Economic Times
How Nehru Helps the RSS  Economic Times

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