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#1 Mistake Most Blogs Do


As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.

Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, "only 12 percent of the blog reading audience said it used RSS always or often".

If you're delivering your blog content only via RSS, you're missing out on about 80% or more of potential regular readership/followship.

THE KEY BLOG PROBLEM

There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.

That's why it's crucial to provide a "best of", a helping hand to guide your readers to the "must-read" content you publish ? and delivering this content either as a standalone "blog-zine" or as part of your regular e-mail newsletter.

WHAT SHOULD YOU DO?

Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your "top blog posts" for those that are still not in to RSS.

Don't do just one channel, do both.

E-mail is still the #1 end-user content delivery channel ... whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.

THE CHRIS PIRILLO EXAMPLE

Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.

But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn't stopping him from using or promoting either RSS or e-mail.

COMPARING BLOGS, E-ZINES, E-MAIL AND RSS

If you're reading this article and thinking that blogs are actually "beyond e-mail", just consider the following reality.

RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.

RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.

Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.

E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.

A typical e-zine might include:

- an editorial;

- a leading article, representing the prevailing topic of a specific e-zine issue;

- supporting articles, clearly structured to show they are secondary to the leading article;

- links to "best of" blog posts in the given timeframe;

- links to the most relevant forum topics and posts;

- a news section;

- a featured client case study;

- different advertisements (banner ads, textual ads, advertorials etc.);

- a featured consultant;

- a Q&A section;

- a featured whitepaper;

- etc.

Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail.

Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa2


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. January / 20 / 2021

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RSS Feeds  National Catholic Register

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RSS is the greatest enemy of Hinduism  Times of India

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Get to Know These Influential Tea Bloggers (They're Making an Impact in the Industry)  World Tea News

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The Not so Secrets to Success in the Game Industry  Gamasutra

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Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

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Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

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Josh Bycer's Blog - The Impact of Videogame Criticism  Gamasutra

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My Own Personal Extinction  Scientific American

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Web 100: Best law blogs  ABA Journal

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How to Fix Miscommunication Issues in Your Team  Gamasutra

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The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

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David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

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The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Blogs - LexBlog
Blogs  LexBlog

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The Road to Ruinarch Part 2: Launch Sales Results  Gamasutra

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Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

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Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

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Mike Hergaarden's Blog - Gaming a Truce  Gamasutra

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SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

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MK Dev's Blog - Develog#1:-Our Mistakes In Making Game  Gamasutra

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

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Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5)  Gamasutra

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Bioshock Infinite: A level analysis from a gameplay point of view #3  Gamasutra

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rahul sehgal's Blog - Five Secrets of Game Art Direction  Gamasutra

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Josh Bycer's Blog - The Philosophy of Puzzle Design  Gamasutra

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What is the Unity Asset Store and how to make money on it?  Gamasutra

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Steve Thornton's Blog - Soft Skills for Game Developers  Gamasutra

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Switch & Steam discount strategies? Here's some good ones  Gamasutra

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Apple's 15% cut for non-millionaires: PR move or sound investment?  Gamasutra

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Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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15 No BS CRO Tips to Create Blog Posts That Convert  Search Engine Journal

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Indie Devs Have More Options Than Ever to Boost Their Games' Visibility  Gamasutra

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

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Niklas Gray's Blog - The Machinery Goes Open Beta  Gamasutra

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Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

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Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks  Gamasutra

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Ernani Rocha's Blog - Moonwalk Fever  Gamasutra

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Marin judge tosses criminal case over divorce blog  Marin Independent Journal

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Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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Diego Ricchiuti's Blog - Magic the gathering is evolving  Gamasutra

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Sande Chen's Blog - The Evolution of Digital Storytelling  Gamasutra

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party  Gamasutra

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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How to Organically Grow Your B2B Blog  CMSWire

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Activision Going All-In On Mobile - Told'Ya!  Gamasutra

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Slow Iteration Times? Ask Editor Iteration Profiler (IEP) Why  Gamasutra

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Octavi Navarro's Blog - MY SHORT GAMES AND THEIR FIGURES  Gamasutra

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