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RSS Support in New Microsoft Windows Vista
Microsoft Corp. says that the next version of its Windows
operating system will have built-in support for RSS, an
increasingly popular way to get news and other information
channeled straight to a computer.
RSS, short for Really Simple Syndication, hasn't broken into
widespread use yet, but the world's largest software maker
believes it will become a mainstay.
"We really believe that RSS is key to how people will be using
the Internet in the future," said Megan Kidd, a Windows product
manager.
In the long-delayed Windows upgrade, code-named Vista and
expected to be released late next year, an RSS icon will appear
in the Internet Explorer Web browser to make it easy for people
to find, much like Apple Computer Inc. has done with its Safari
browser.
Vista will store all data downloaded to a computer via RSS in
a single place. It will maintain a central list of all of a
computer user's RSS subscriptions, from Web log entries to photos
pulled from an online family picture gallery.
It will include a feature called simple list extensions that
will let Web sites use RSS to publish lists of content that users
can subscribe to, like a weekly run-down of chart-topping songs
or an online gift registry.
Microsoft will make the list extensions technology available
for free through a "creative commons" license, which lets the
company retain some intellectual property rights while
encouraging broader use of the technology.
Joe Wilcox, an analyst with Jupiter Research, said Microsoft's
foray into RSS is reminiscent of its rush to capture its share of
the burgeoning Web browser market in the mid-1990s.
"With the World Wide Web, we had this vast informational
system that came along where Windows was not required," Wilcox
said. "That posed a potentially serious threat to Microsoft's
Windows franchise. They responded by making Internet Explorer
part of the operating system."
Microsoft may argue that its RSS push is about improving
technology for developers, content providers and consumers,
Wilcox said, but "it's also, I believe, responding to a potential
competitive threat."
Having RSS built into Vista could pose a serious threat to
companies that sell RSS readers that siphon data from the
Internet. But Kidd contends that Microsoft isn't out to put
anyone out of business.
Ken Savage is a Webmaster employee who writes about what is
going on in the Tech industry usually days before it breaks to
the rest of the world. He can be found at http://www.kensavage.com
MORE RESOURCES updated Sat. July / 27 / 2024
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