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RSS Meets the Needs of Direct Marketers


Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

a] Scheduled and autoresponder messages

There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.

b] RSS metrics

RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales ... and the same for individual content items.

c] Message targeting

Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.

d] Message personalization

If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first name, while more advanced personalization might include personalized content and product recommendations and so on.

e] Data capture

E-mail marketers have already become experts at using opt-in forms to get as much information from the prospect as possible; the prospect's name, his interests, the current products he is using, his current position in the purchase cycle and so on. RSS can be used in the same way, giving your visitors access to the RSS feed only after they've filled in a simple or complex opt-in form. This can work with e-zine subscriptions, as well as forms you require your visitors to fill in to either register on your website or download your free report or whitepaper.

Good news for direct marketers is that these capabilities are already available in many RSS publishing/marketing solutions, available at very acceptable prices, accessible even to the smallest companies.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa4


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 28 / 2024

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RSS Feeds - Climate Change  Conservation International

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What Is an RSS Feed? (And Where to Get It)  Lifewire

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

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Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

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A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

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Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

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What Is an RSS Feed? Here's What You Need to Know  Business Insider

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Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

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The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

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The top five RSS readers for keeping up with your news feeds  The Verge

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How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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The Story of the First Podcast Feed  Podnews

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Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

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The podcast revolution — Harvard Gazette  Harvard Gazette

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What is an RSS feed? Here’s why you should still use one  Digital Trends

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How Google Reader died — and why the web misses it more than ever  The Verge

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

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Turning Food Waste into Feed: Benefits and Trade-offs for Nature  World Wildlife Fund

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New Ways to Customize Your Facebook Feed  Meta

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Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

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Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

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Boulevard Feed Request  Security Boulevard

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Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

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Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

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All Things Considered  NPR

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Military RSS Feeds  Military.com

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In the Pipeline by Derek Lowe  In the Pipeline

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15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

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4 Ways to embed Facebook posts and Page features on your site  Sprout Social

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Read Salon's blogs in your RSS reader  Salon

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News Feed ranking, powered by machine learning  Facebook Engineering

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NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Round up - BBC
Round up  BBC

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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OneNote and OneDrive: One happy family  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

The Knowledge Project Podcast - Farnam Street
The Knowledge Project Podcast  Farnam Street

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Jumpstart your AI Learning journey with IBM for free  IBM

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

F1 Legal Notices | Official Formula 1 Website - Formula 1
F1 Legal Notices | Official Formula 1 Website  Formula 1

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

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Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

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Feed Me Featured, Reviews Film Threat  Film Threat

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MacRumors: Apple News and Rumors  MacRumors

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RSS’s standardised Hinduism – Part 4  The Times of India

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RSS’s standardised Hinduism – Part 1  The Times of India

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The Editors: RSS feeds for BBC News correspondent pages  BBC

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Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

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RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

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