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Get the Internet on Your Own Terms
RSS for the Rest of Us
I don't know about you, but I'm seeing a whole bunch of
articles and websites telling me that I need to get into this RSS
thing.
Is it really time?
RSS (it stands for "Really Simple Syndication") is the latest
wave of internet technology designed to take advantage of the
"Content is King" mentality. Imagine getting direct access to the
content you want, without having to give out your personal
information. Wouldn't that be nice?
Here's how it works: You find a website you like and look for
the little orange XML button, or a link that says "Syndicate this
site". When you click that link, you get the raw feed of content
from that site.
An example:
My Simplified Selling site allows you to syndicate my content.
That means you don't have to remember to visit my site to
discovers articles of interest, but instead they are fed to your
preferred RSS reader (more on this in a moment) at your
behest.
That means you no longer have to open your browser and visit a
particular website to see what's new, to find out if anything
interesting has been posted. All you have to do is open your RSS
reader and content from all over the web is gathered into one
place and presented for your review. An RSS reader is one-stop
shopping for online information.
RSS Readers
There are hundreds of RSS readers on the market. You can
collect RSS Feeds on your "My Yahoo!" page, or your "MyMSN" page.
Current, updated content from your preferred sites is presented
for your reading pleasure. Check the first few lines and if
you're interested, just click and you are instantly transported
to that particular article. No more hunting around on a site
looking for an article you like.
Newsgator (www.newsgator.com) is a third-party add-in that
turns your Outlook mail client into an RSS reader. Not to be
outdone, Microsoft has incorporated an RSS reader into the latest
release of Outlook.
You can also get stand-alone RSS readers from Bloglines
(www.bloglines.com) and RSSReader.com (www.rssreader.com). A
quick Google search for "RSS Reader" returned over 2 million
pages. You'll have no trouble finding an RSS reader that you
like.
But why?
That's really the question. Of course we know why the internet
folks want you to subscribe to their content, but why would the
average websurfer want to go through the hassle of setting up and
subscribing to RSS feeds?
Privacy
RSS feeds are more private than newsletters. Unlike when you
subscribe to newsletters (where you must give your email address
to the content provider so that the information can be emailed to
you) when you subscribe to RSS Feeds, you don't have to give your
email address (or any personal information) to the site owner,
because they aren't mailing you their information.
Something to consider - it is possible that content providers
will start asking for personal information when subscribing to an
RSS feed. It hasn't happened yet, so subscribe today before they
start!
Portability
When I change email addresses or work on a different computer,
I don't lose the content I like, because my RSS reader is keeping
track of the content I want to see - without the involvement of
the content provider. It's like radio stations on your Walkman.
The station manager doesn't know when you change the station and
if you move across town, you don't lose the stations. It's all in
your Walkman. When you're using an online RSS reader (like My
Yahoo! or MyMSN), your subscriptions are available from any
computer, anywhere in the world.
No 'Unsubscribe' Headaches
When I'm tired of getting a newsletter, I am required to
contact the publisher and "unsubscribe" to make the mailing stop.
With RSS, you don't have to interact with the website owner to
get off the list. Simply click the button in your RSS reader and
it will stop collecting data from that site. You are in complete
control.
No More Spam
Today, RSS is pure content. Because you didn't give out your
email address to subscribe, you know that you won't get spammed.
The internet folks have an incentive to keep the feed relatively
ad-free. While you're reading their content in your RSS reader,
if the content stops being interesting or becomes non-stop
pitching, it is very easy for the reader (you) to disconnect.
Most of these folks would rather keep you tuned in than to lose
you forever.
Think of it like television. If "CSI: Crime Scene
Investigations" becomes a long series of commercials and no plot,
people will change the channel, many never to return. So the
producers see to it that they have interesting content that keeps
viewers returning for more. RSS will likely follow the same
route.
Get yourself an RSS reader and start subscribing to feeds
today. You'll get the internet on your own terms.
Chris Ellington gives effective and easy to implement
marketing strategies to small business owners and home business
entrepreneurs. His Simplified Selling System has been a favorite
of salespeople around the world. Get your free marketing
strategies at http://www.simplifiedselling.com.
MORE RESOURCES updated Sun. May / 28 / 2023
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If it wasn't for my blog, I wouldn't make any online sales
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Blogs are becoming more and more popular. The word "blog"
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By the end of 2004 blogs had established themselves as a
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Loop
When webmasters first hear about RSS they tend to
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A blog usually is a web page that contains brief, discrete
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