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Blogs and Networking


In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog. While blogs can come in all shapes and sizes, a blog is just a very simple way to publish a journal, record of events, thoughts, ideas or whatever the author wants to write about. A blog sits on a website - whether that site is run by you or managed by a company that will "host" your blog.

Blogs started coming into the general public's awareness with a large number of political blogs written during the 2004 U.S. Presidential election campaign. Because of this, you may think blogging is part journalism and part political commentary, and therefore not of interest to you or the advancement of your business.

Blogs can be journalism. They can be political commentary. They can be personal diaries or journals. They can also be way for you to show your uniqueness and build a conversation around your business and professional interests. That is how I use mine.

Technically Speaking

Because blogs are designed to be easily updated and are already on a website (don't worry you don't need to know ANYTHING about websites or web design to start one), you may find a blog could replace or supplement an email newsletter. They are easier to do, easier to update, and you don't have to worry about emails getting delivered!

If you already have a website, adding a blog can help you get more visitors who are interested in you because you will be writing about your area of expertise. And since the search engines love websites that are tightly focused and updated often, your site can move up quickly in the search rankings.

There are plenty of places to learn much more about the technical aspects of blogs and blogging. Just do your own search on Google (or your favorite search engine) to get the latest information.

How You Can Benefit

Let's say you are an insurance agent. You have expertise in life insurance and a specific set of benefits you bring to your Clients. A blog gives you a platform to talk about the latest ideas related to life insurance and life planning. You can give Clients (and potential Clients) tips and checklists. You can give them new ideas. You can relate the latest news to your products and services. The ideas are endless; these are just meant to be a start.

Of course, if you aren't in life insurance you change the topics - but the premise and the benefits remain the same. While there are many, here are three specific benefits you will find:

Getting to know you. The blog becomes a part of how you brand yourself. If people read it, they should feel like they are getting to know you and getting to know what your beliefs and values are. Imagine your best referral sources sending potential referrals to your blog as a way to help them get to know you deeper, faster. In this way your blog can be leverage - people are even more qualified if they call you or may already "know" you when you they make the referral call.

Making it easier. Have Clients that love you but have trouble knowing what to say about you? Encourage them to send their friends and colleagues to your blog as a way to make the connection. That way they don't have to feel like they have to say the perfect words about your business in order to give the referral.

Keeps you "on top" of your game. By writing about your work and the benefits of your products and services often, you will stay current and fresh. This will help in all phases of your business, but it will also help you in networking situations by giving you something fresh and new to talk about when having conversations with possible Clients and new referrals. It also gives you new ideas to share with potential Clients as you build your relationship with them.

How It Has Helped Me

I started blogging in March of 2004. I have certainly gained the benefits described above. Beyond those, I have made new connections with potential colleagues and collaborators who have found my blog and sent me comments, feedback or questions.

By writing regularly (my goal is 4 entries or "posts" per week), seldom does a week go by that I don't add someone to my network or use what I am writing to make a new connection with an existing or potential Client.

How to Get Started

Lots more can be said about blogging and how it might help you build your network, but this should give you some initial ideas. Hopefully after reading this you are intrigued by the possibilities and would like to learn more.

Here are the first four things I recommend that you do:

1. Start reading some blogs. Do a search in Google for blogs. If you are a chiropractor, search on chiropractic blogs. If you are a graphic designer, search on graphic design blogs. You get the idea. Read what others are doing and writing about. Email them and build your network with these people. Chances are they aren't your competitors and they might be very willing to help you and perhaps even collaborate with you.

2. Learn About RSS. RSS (Really Simple Syndication) is one way to "publish" your blog to the world. There are many free RSS readers that you can use to keep track of the blogs you are starting to read. Pick one (there are many) by searching for "Free RSS Reader" in your favorite search engine.

3. Read Debbie Weil. Debbie is an expert on blogging for business and she will be a good connection for you.

4. Start one! You can (and will want to) build a strategy and a plan later, but if you see value for you, jump in! Go to http://blogger.com (what I use) and get started in less than five minutes for free.

©Kevin Eikenberry 2005. Kevin is Chief Potential Officer of The Kevin Eikenberry Group (http://KevinEikenberry.com), a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. To read his blog go to http://www.kevineikenberry.com/blogs/index.asp or contact him directly at (317) 387-1424 or 888.LEARNER.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. April / 13 / 2024

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

I defy the world and go back to RSS - Bryan Alexander
I defy the world and go back to RSS  Bryan Alexander

RSS Feeds - USDA.gov
RSS Feeds  USDA.gov

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

All Things Considered - NPR
All Things Considered  NPR

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

NASA Jet Propulsion Laboratory Blog | The Anticyclone - NASA Jet Propulsion Laboratory
NASA Jet Propulsion Laboratory Blog | The Anticyclone  NASA Jet Propulsion Laboratory

How to Start a Podcast on Spotify with Upload Steps - Castos
How to Start a Podcast on Spotify with Upload Steps  Castos

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Lex Fridman Podcast - Lex Fridman
Lex Fridman Podcast  Lex Fridman

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

TaxVox - Tax Policy Center
TaxVox  Tax Policy Center

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

F1 Legal Notices | Official Formula 1 Website - Formula 1
F1 Legal Notices | Official Formula 1 Website  Formula 1

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

BMC and impact - BioMed Central
BMC and impact  BioMed Central

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

About The Volokh Conspiracy - Reason
About The Volokh Conspiracy  Reason

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

The eccentric economic ideology of RSS and BJP – Part 2 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 2  The Times of India

RSS’s standardised Hinduism – Part 3 - The Times of India
RSS’s standardised Hinduism – Part 3  The Times of India

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Best Website Builders for Podcasts in 2024 - CyberNews.com
Best Website Builders for Podcasts in 2024  CyberNews.com

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India

Leeham News and Analysis - There's more to real news than a news release. - Leeham News and Analysis
Leeham News and Analysis - There's more to real news than a news release.  Leeham News and Analysis

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

BBC Blogs - Strictly Come Dancing - BBC
BBC Blogs - Strictly Come Dancing  BBC

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Why Vande Mataram scores over Jana Gana Mana for RSS - The Times of India
Why Vande Mataram scores over Jana Gana Mana for RSS  The Times of India

NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION - Narendra Modi
NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION  Narendra Modi

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