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What Is This RSS, XML, RDF, and Atom Business?


It's been a long day at work and you're in no mood to cook dinner or go out. Time to count on the reliable pizza delivery guy. The order is called in and he promptly arrives with smokin' hot pizza within 30 minutes as promised. If it were only that easy with a picky family where no one can agree on the same restaurant for dinner. One wants Mexican, another wants Chinese, and another wants a burger and Mexican. Instead of running to three different places, you call a delivery service that goes to all of them and brings it to you. What could be easier in getting a meal without cooking it or fetching it?

RSS, XML, RDF, and Atom are the food delivery guy of the Internet. The content they deliver is mixed and cooked elsewhere on the Internet just like the meal isn't made on your door step and the acronym fellows bring the content to you via software or an online application. Instead of trying to remember all the places where you like to go to get the latest news, it all comes to you once you order your food.

Click on any of those orange or blue RSS, XML, or RDF buttons and you see unreadable text. Some of it is readable, but reading between the is slow and difficult. In this case, you've got the raw ingredients of the content known as a feed. To make it easily readable, download a feed reader that can interpret (aggregate) the ingredients or sign up for an online service that can do the same.

When the software or application is ready to go, click on the orange or blue button (or "Syndicate This Page," or whatever is along these lines) and copy the resulting URL from the address box. Paste it into the application to cook the ingredients where it's delivered to you ready for your enjoyment.

Syndication is a not a new concept on the Internet, but it's growing in popularity as more Web sites and newsletters are churning content to turn it into syndicated files, which are fed into an aggregator. Think of it as the content that's ready to travel anywhere it needs to go. Grab the feed and feed it to the aggregator, another way of bookmarking (or creating a favorite) a site because you wish to come back again another time. But how often did you go back to the site through your bookmarks / favorites?

Instead of schlepping from site to site in search of information, I have it all in front of me via the aggregator. The feeds are sorted in folders by topic for easy finding. If I'm writing about the latest virus or worm, then I open the security folder with the security-related feeds and scan them. Scanning content through aggregators is easier than on a Web site because it's in one folder with headlines and maybe a short summary. On a Web site, you're only getting the benefit of that site's news and no where else. The folder has news from over ten resources including blogs, news sites, and newsletters.

Any content can be syndicated. It's a matter of having the backend process in place, which is dependent on the application used for managing the content. If a site doesn't have such resources, then there is software for entering content to create a file with the feed for posting on the site.

Most aggregators have exporting capabilities so the feed can be shared with others interested in the same topic. If you're interested in my security feeds, I can export them into, in most cases, an OPML file and you can import it into your aggregator.

Spam filters are preventing readers from getting newsletters or they get lost in the spam pool. Offering a feed for the newsletter is a compromise. Readers can get the content, only instead of it coming to the emailbox, it comes through the aggregator. It's a way around spam. Like everything else, it has its advantages and disadvantages:

Advantages:

Disadvantages:

If the feed is automatically created, what have you got to lose? You're providing another way for your readers to get your content just like you can get pizza in different ways: go to the restaurant, have it delivered, or make it at home. More applications are adding syndication capabilities, which make the process effortless. Some have said they won't read something unless it has a feed.

Syndication works better than bookmarks. With bookmarks, you click on a site that might have the security information and arrive there to find it doesn't. So, back to the bookmarks to click on another site. Lather, rinse, repeat. With aggregators, there is no jumping from site to site. Scan the headlines right there until you find what you need.

There was a time when we didn't have the option to have pizza delivered to our doorstep. When we're too tired, we know we can rely on the delivery guy. In term of content, expect to see it show up at your doorstep more often than the pizza guy plus it's cheaper with the cost only coming from the software though there are many free options available. Syndication is here to stay and should be added to a company's communication toolbox rather than as a replacement. Witness it by watching for RSS, XML, RDF, and Atom out there.

Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik's The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 23 / 2023

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Feedburner Alternative for RSS Email Subscription - Toronto Mike
Feedburner Alternative for RSS Email Subscription  Toronto Mike

Building your website using Jigsaw - Laravel News
Building your website using Jigsaw  Laravel News

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

How to create your own RSS reader with R - InfoWorld
How to create your own RSS reader with R  InfoWorld

Bigger and Better Things! - Limitless Production Group LLC
Bigger and Better Things!  Limitless Production Group LLC

Ooh.directory - Daring Fireball
Ooh.directory  Daring Fireball

A peep into the Pasmanda outreach of Modi & RSS – Part – II - Times of India
A peep into the Pasmanda outreach of Modi & RSS – Part – II  Times of India

RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ... - Tech Business News
RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ...  Tech Business News

How to write a blog post that wins in 10 steps - Search Engine Land
How to write a blog post that wins in 10 steps  Search Engine Land

RSS chief’s outreach to Muslims – A beginning of Hindu-Muslim bonding? - Times of India
RSS chief’s outreach to Muslims – A beginning of Hindu-Muslim bonding?  Times of India

Legal Blogging Tips: How to Write a Good Law Firm Blog Post - JD Supra
Legal Blogging Tips: How to Write a Good Law Firm Blog Post  JD Supra

How my 25 niche blogs bring in $130,000 a month in revenue - Business Insider
How my 25 niche blogs bring in $130,000 a month in revenue  Business Insider

Chrome “Feed” is tantalizing, but it’s not the return of Google Reader - Ars Technica
Chrome “Feed” is tantalizing, but it’s not the return of Google Reader  Ars Technica

RSS Feeds for EconLog - Econlib
RSS Feeds for EconLog  Econlib

What Are the Top Law Firm Blogging Topics? - JD Supra
What Are the Top Law Firm Blogging Topics?  JD Supra

Subscribe to Foreign Blogs in your Native Language with Google ... - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google ...  Digital Inspiration

Between Two Worlds: 5 Years Blogging | Between Two Worlds: 5 ... - Patheos
Between Two Worlds: 5 Years Blogging | Between Two Worlds: 5 ...  Patheos

Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ... - Tom's Guide
Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ...  Tom's Guide

Beth Matthews' raw honesty saved lives, say mental health experts - BBC
Beth Matthews' raw honesty saved lives, say mental health experts  BBC

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - The New Stack
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  The New Stack

Corporate Social Responsibility Related News Releases and Story ... - Business Wire
Corporate Social Responsibility Related News Releases and Story ...  Business Wire

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Speech by Governor Bowman on independence, predictability, and ... - Federal Reserve
Speech by Governor Bowman on independence, predictability, and ...  Federal Reserve

Pride Is a Protest - The DREDF Blog - Disability Rights Education & Defense Fund
Pride Is a Protest - The DREDF Blog  Disability Rights Education & Defense Fund

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ... - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ...  Digital Inspiration

Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More - Search Engine Roundtable
Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More  Search Engine Roundtable

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

Get RSS Feed Suggestions Based on your Existing Subscriptions ... - Digital Inspiration
Get RSS Feed Suggestions Based on your Existing Subscriptions ...  Digital Inspiration

How to Turn Google Docs into an RSS Reader - Digital Inspiration - Digital Inspiration
How to Turn Google Docs into an RSS Reader - Digital Inspiration  Digital Inspiration

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress ... - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress ...  Digital Inspiration

Google: Beauty Blog With Financial & Medical Advice A Bit Sus - Search Engine Roundtable
Google: Beauty Blog With Financial & Medical Advice A Bit Sus  Search Engine Roundtable

How RSS feeds lost the web - The Washington Post
How RSS feeds lost the web  The Washington Post

Subscribe to Tor.com - tor.com
Subscribe to Tor.com  tor.com

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

How to Create RSS Feeds for Twitter - Digital Inspiration - Digital Inspiration
How to Create RSS Feeds for Twitter - Digital Inspiration  Digital Inspiration

How To Start a Business Blog | Chase for Business | chase.com - Chase News & Stories
How To Start a Business Blog | Chase for Business | chase.com  Chase News & Stories

Why Rahul Gandhi speaks Imran Khan’s words - Times of India
Why Rahul Gandhi speaks Imran Khan’s words  Times of India

Should you use footnotes in your law blog post? Nope, absolutely not - LexBlog
Should you use footnotes in your law blog post? Nope, absolutely not  LexBlog

RSS Feeds · Global Voices - Global Voices
RSS Feeds · Global Voices  Global Voices

Parse RSS Feeds with Google Apps Script - Digital Inspiration - Digital Inspiration
Parse RSS Feeds with Google Apps Script - Digital Inspiration  Digital Inspiration

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Review: Blue Plate Burger. Just How Many Times Can a Blogger Eat ... - Pirates & Princesses
Review: Blue Plate Burger. Just How Many Times Can a Blogger Eat ...  Pirates & Princesses

University to investigate adjunct professor after allegations of ... - Retraction Watch
University to investigate adjunct professor after allegations of ...  Retraction Watch

Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration - Digital Inspiration
Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration  Digital Inspiration

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

PolitiFact's RSS feeds - PolitiFact
PolitiFact's RSS feeds  PolitiFact

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

How Do You Delete or Remove Your Content from RSS Results Like Google Reader? - Search Engine Roundtable
How Do You Delete or Remove Your Content from RSS Results Like Google Reader?  Search Engine Roundtable

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

10 Best Personal Finance Blogs to Increase Your Money Skills - The Motley Fool
10 Best Personal Finance Blogs to Increase Your Money Skills  The Motley Fool

Don Byrd - BJC - Baptist Joint Committee for Religious Liberty Blog
Don Byrd - BJC  Baptist Joint Committee for Religious Liberty Blog

"He could do it twice in my best time": Cycling world in meltdown over Tom Pidcock's Sa Calobra time; Incredible on-bike footage of Buenos Aires erupting at winning penalty; Council defends cycling roundabout; Weekend round-up + more on the live blog - road.cc
"He could do it twice in my best time": Cycling world in meltdown over Tom Pidcock's Sa Calobra time; Incredible on-bike footage of Buenos Aires erupting at winning penalty; Council defends cycling roundabout; Weekend round-up + more on the live blog  road.cc

15 Best Dad Blogs for New Parents - Man of Many
15 Best Dad Blogs for New Parents  Man of Many

Teetering on the Edge of the Moral Injury Cliff - AAFP News
Teetering on the Edge of the Moral Injury Cliff  AAFP News

Molly Morrison: NBA, Memphis Grizzlies blogger talks journey - Commercial Appeal
Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

3 Ways to Grow Your Blogging Business Like a Startup - Business Insider
3 Ways to Grow Your Blogging Business Like a Startup  Business Insider

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

What to do when your favorite site closes - CNN
What to do when your favorite site closes  CNN

How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration - Digital Inspiration
How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration  Digital Inspiration

Kim Wainwright, Author at Solar Quotes Blog - Solar Quotes
Kim Wainwright, Author at Solar Quotes Blog  Solar Quotes

Wikis, blogs and podcasts: a new generation of Web-based tools for ... - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for ...  BMC Medical Education

The Blog for the lawyer and law firm looking to project their image ... - LexBlog
The Blog for the lawyer and law firm looking to project their image ...  LexBlog

eClincher Releases RSS Auto Post Feature - PR Web
eClincher Releases RSS Auto Post Feature  PR Web

How to Create a Web Page With an RSS Feed - Chron
How to Create a Web Page With an RSS Feed  Chron

Meghan Markle sparks Royal Family fears as Duchess tipped for return to blogging career - Express
Meghan Markle sparks Royal Family fears as Duchess tipped for return to blogging career  Express

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

Check out this blog - The Economist
Check out this blog  The Economist

A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration - Digital Inspiration
A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration  Digital Inspiration

Setting up FeedBurner Feeds with your own Domain - Digital ... - Digital Inspiration
Setting up FeedBurner Feeds with your own Domain - Digital ...  Digital Inspiration

A Gasoline Tax Compromise for California – Energy Institute Blog - Energy Institute at Haas
A Gasoline Tax Compromise for California – Energy Institute Blog  Energy Institute at Haas

How to create a Facebook news feed for a journalist (or anything else) - Online Journalism Blog
How to create a Facebook news feed for a journalist (or anything else)  Online Journalism Blog

Who The Hell Reads Your Blog Anyway? - The Minimalists
Who The Hell Reads Your Blog Anyway?  The Minimalists

RSS Feed - Jamaica Gleaner
RSS Feed  Jamaica Gleaner

The Estuary - A habitat for theology, art, and culture - Patheos
The Estuary - A habitat for theology, art, and culture  Patheos

Near Southeast DC Redevelopment - JDLand
Near Southeast DC Redevelopment  JDLand

Removal of both ovaries in younger women associated with ... - ScienceBlog.com
Removal of both ovaries in younger women associated with ...  ScienceBlog.com

RSS joins Koo App amid Twitter's face off with Government of India, see their first post - Republic World
RSS joins Koo App amid Twitter's face off with Government of India, see their first post  Republic World

Google SMS Channels: Send SMS Text Messages to your Group for ... - Digital Inspiration
Google SMS Channels: Send SMS Text Messages to your Group for ...  Digital Inspiration

Ben’s Book of the Month Review of: “Transforming Information Security: Optimizing Five Concurrent T... - Security Boulevard
Ben’s Book of the Month Review of: “Transforming Information Security: Optimizing Five Concurrent T...  Security Boulevard

Embed Videos in Web Pages To Get On Google Universal Search ... - Digital Inspiration
Embed Videos in Web Pages To Get On Google Universal Search ...  Digital Inspiration

'Big deal,' 'unprecedented,' 'hate it' — range of reactions to LDS ... - Salt Lake Tribune
'Big deal,' 'unprecedented,' 'hate it' — range of reactions to LDS ...  Salt Lake Tribune

Wales Music: Amen Corner's piece of Hammer Horror history - BBC
Wales Music: Amen Corner's piece of Hammer Horror history  BBC

ATD Press Room | ATD - ATD
ATD Press Room | ATD  ATD

Top 4 Criteria for Evaluating the Quality of a Blog Post in 2019 - SociableBlog
Top 4 Criteria for Evaluating the Quality of a Blog Post in 2019  SociableBlog

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

Send FeedBurner Feeds to Twitter using Google Short URLs ... - Digital Inspiration
Send FeedBurner Feeds to Twitter using Google Short URLs ...  Digital Inspiration

Contribute/Contact - ScienceBlog.com
Contribute/Contact  ScienceBlog.com

David Frawley is the American hippy who became RSS’s favourite western intellectual - ThePrint
David Frawley is the American hippy who became RSS’s favourite western intellectual  ThePrint

Amazon Cleaning Up The Kindle Blogs Store - Digital Inspiration - Digital Inspiration
Amazon Cleaning Up The Kindle Blogs Store - Digital Inspiration  Digital Inspiration

How to Add a Twitter Feed to Your RSS Reader - Guiding Tech
How to Add a Twitter Feed to Your RSS Reader  Guiding Tech

Anxious Bench - The Relevance of Religious History for Today - Patheos
Anxious Bench - The Relevance of Religious History for Today  Patheos

New Blogger Shariar Vaez-Ghaemi: Arts and Artificial Intelligence ... - Duke University
New Blogger Shariar Vaez-Ghaemi: Arts and Artificial Intelligence ...  Duke University

RSS + social media = “Passive-Aggressive Newsgathering” (A ... - Online Journalism Blog
RSS + social media = “Passive-Aggressive Newsgathering” (A ...  Online Journalism Blog

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