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RSS For Fresh Content & Better Ranking


A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.

For a while it was even being tauted has the big replacement for email marketing.

A few caught on to it's potential while others passed it off as the latest internet fad that would soon come and go. And there for a while it looked like they might have been right.

But, as it appears from our tracking of RSS development I see that it's popularity has grown tremendously (to include blogs) and is being used a lot more to provide fresh content for websites and is fast being considered one of the best ways to keep search engine spiders coming back.

Search engines love fresh relevant content. Note the keyword in the last sentence is 'relative'.

At first you had to be pretty tech savvy to figure out how to set up an RSS feed and get if listed so people could find and benefit from it. But that process has gotten easier - a lot easier.

As a matter of fact there are a couple of software programs that we know of that provide methods for webmasters to get the great benefits of more search engine traffic using RSS feed criteria. I use one and it does work beautifully. You can judge for yourself by going here http://www.cashway.com/rs

In case you're new to RSS and you wonder what it can do for you and your website here's a brief summary.

By definition, RSS is a lightweight XML format designed for sharing things like news headlines and other web page content. But the bottom line is, RSS is simply a popular and convenient method of sharing content between websites.

You see, regardless of what topic or subject matter you've built your website around, there's valuable content available out there such as... articles and information written by an expert in that particular field. And since that kind of content already exists - AND a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself.

So how does that help you?

Let's face it - most webpages can't get a good page rank because the competition is so fierce. To add to it, the tactics now being used by everyone arn't working very well. RSS is still in it's infancy, why dare I say it's barely out of the womb. But the internet world is starting to take notice and beginning to understand it's impact as a marketing tool as well as a viable way to improve a sites search engine rank.

So Now...

- You spend less time writing fresh new web content.

- Your website can be displaying quality theme-based content... automatically!

- Content is always highly relevant to what you're promoting.

- Search Engines make more frequent visits because your site is constantly updating.

- You have more time to market your site, products, etc.

- Having quality fresh new content gets your web pages indexed faster.

- Usable on any website or as many pages as you want.

- RSS content (through topic channels) has the potential to deliver highly relevant content to site visitors.

- RSS compliments your website and marketing efforts.

That's all well and good you say, but is there a downside to using RSS feeds on my site?

Good question.

Not really, but there may be a couple of items you need to take into considerations before you jump into the RSS game.

First you need to find relevant feeds for your site. Not an overwhelming task but something you'll want to spend a little time searching for on Google or other major search engines.

You'll need a feed reader in order to display the content on your site and make it available to search engine spiders. You can easily do a search on google to find free rss readers for your site.

You'll then need to do a little copy and paste of the html code into the webpages you want the content to appear on. This can be a daunting task especially if you have a site with a lot of pages that you want the search engines to spider. But if you strategicaly place the code on pages that spiders have visited you will have spiders looking for more pages with relative, fresh content.

In the long run once you have RSS feeds on the pages you know are going to be spidered then all of the tedious work is done and you can spend your time on other issues.

You can see how to automate this process by going to http://www.cashway.com/rs or you can start using our RSS feed on internet marketing by going to this webpage and copying the code and pasting it anywhere on your webpages. http://www.cashway.com/article_syndication.htm

We update our RSS feed with new articles, tips and strategies 1-2 times a week

All indications show that RSS feeds are on the rise because of their less intrusive nature, relevant targeted content, can be personalized, accessed through a variety of media, no extra data is collected from viewers and the industry and developers on the whole are making strides in increasing add-ins and features, such as ability to track results of its use, and to better integrate it for users and viewers alike.

So for 24/7 fresh content for your web pages and better search engine recognition you should be looking at using RSS feeds in the very near future.

Ed Duvall is webmaster for http://www.cashway.com and http://www.instantnettraffic.com providing internet marketing tools and resources to help you with your online business.

Reprint this article as long as resource box remains intact.

Copyright 2005 - http://cashway.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. February / 29 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

RSS Feed | Florida Realtors - | Florida Realtors
RSS Feed | Florida Realtors  | Florida Realtors

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

The Future of RSS is Textcasting - kottke.org
The Future of RSS is Textcasting  kottke.org

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

What is an RSS feed? Here's why you should still use one - Digital Trends
What is an RSS feed? Here's why you should still use one  Digital Trends

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

All Things Considered - NPR
All Things Considered  NPR

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Cato at Liberty - Cato Institute
Cato at Liberty  Cato Institute

Library offers free workshops on using the Web | Cornell Chronicle - Cornell Chronicle
Library offers free workshops on using the Web | Cornell Chronicle  Cornell Chronicle

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Major correction to satellite data shows 140% faster warming since 1998 - Carbon Brief
Major correction to satellite data shows 140% faster warming since 1998  Carbon Brief

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

Round up - BBC
Round up  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Making That Shift from Blogger to WordPress - Digital Inspiration - Digital Inspiration
Making That Shift from Blogger to WordPress - Digital Inspiration  Digital Inspiration

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

RSS’s standardised Hinduism – Part 5 - The Times of India
RSS’s standardised Hinduism – Part 5  The Times of India

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration  Digital Inspiration

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Subscribe to and Translate Blog Feeds into Any Language - groovyPost
Subscribe to and Translate Blog Feeds into Any Language  groovyPost

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Blaze Media - TheBlaze
Blaze Media  TheBlaze

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