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Blogs As A Marketing Tool


Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.

However, other than being personal journals, blogs are a fantastic way to market your product or service. For example, you can create a blog about your company and the latest happenings, or what the management is doing. Or you could create a blog that showcases the development of your product, and the ways that it can improve someone's daily life.

Using such inexpensive, low-maintenance technology to market your e-commerce site - without having to learn HTML or any of that gibberish - can create an awareness for your brand that conventional advertising can't, and you can typically do it for less than $10 a month.

Either way, it is a site that your readers will appreciate for your honesty and the way that you put across your business/product/service. Typically blogs are a very casual medium, and are completely different from your usual corporate websites. Think of it as if you are conducting a conversation, and you will have a good idea of how a blog should be. Do not make the mistake of making your blog one big sales letter though! That will just create the opposite effect of what you want - turning off your readers and dismissing your blog instantly.

If you do it correctly, your blog will soon be improving your business's reputation, and you will be getting more traffic over time. You will also have a great community of readers to bounce new product ideas or changes off. The more traffic you get to your blog, the more business you should be expecting. The thing about blogs is that they generate a lot of word-of-mouth recommendations, which are a great form of getting new customers, since they hear about you from a trusted source.

Before you begin blogging, you will have to make a choice of blogging software to use. There are paid service providers such as Blogware's Blogtex, Expression Engine, or TypePad, which gives you everything from the software to the hosting service. Alternatively, you can also use free blog software such as or WordPress, which is just as powerful, and install them on your own web servers.

Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. July / 02 / 2022

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RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

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12 Best RSS Feed Creators for Your Blog or Website  Robots.net

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How to Link Your Blog to Your Goodreads Account  MUO - MakeUseOf

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Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

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How to create a three-tier blog strategy to increase revenue  Search Engine Land

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The 7 Best Psychology Blogs to Find the Latest Research  MUO - MakeUseOf

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What is RSS? And Is It Still Important?  Small Business Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

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RSS Feeds and How To Burn Them  Business 2 Community

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The best free blogging sites in 2022  Tom's Guide

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Creative Uses For RSS Referrer Tracking By Bloggers?  Search Engine Journal

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Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive  9to5Google

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FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth - New York Post
Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth  New York Post

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education  BMC Medical Education

RSS feed for your business. What are the benefits? - AndroidGuys
RSS feed for your business. What are the benefits?  AndroidGuys

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