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Top 10 Reasons to Start Blogging


"What's blogging?" you ask.

"Where have you been?" I reply...just kidding, of course. Blogging has been around for quite some time, but there are still a few of us who are just getting started on it. A blog, which is a shortened version of the words "web log," is basically an online diary, resource and commentary. It generally contains links to other blogs, websites and informational resources. And it has the ability to "ping" sites to get you more exposure.

I've been doing a blog for Marketing Idea Shop for a few months now. In it, I give my readers various resources, information to help their businesses, and links to websites that I find interesting. I also link to other people's blogs whenever it makes sense. And I answer P.R. and marketing questions that my readers submit. Occasionally, I include complete articles I have written on marketing topics. You can take a look at the Marketing Idea Shop blog here: http://www.marketingideashop.com/blog/

I literally set this blog up in 5 minutes. I'm using the software "Blogger," and my blog is being hosted at Blogspot and connected to my own website.

The Blogger software, which is owned by Google, is free and so is the hosting. A couple of people have recommended "Moveable Type" as the best business blogging software, and I have found it's much more confusing so I eventually abandoned that idea. If you want to have more control over your blog, you will want to own the software and host your blog yourself.

Moveable Type is a software program that you can purchase; it resides on your own computer. Blogger is software that resides on someone else's computer. Currently it's free, but who knows what will happen to it later. There are several other choices, too.

Bloggers (as the folks who write blogs are called) have many reasons for starting and maintaining a blog. Here are the top 10 reasons for blogging:

1. It's good for business.

2. It improves your search-engine ranking.

3. It makes you more valuable to your customers and prospects.

4. It will generate more traffic for your site

5. It will improve your sales.

6. If you participate in Google's Adsense program, you can make some big bucks, even if your visitors don't buy directly from you or they go to your competitors.

7. It can get you and your company noticed.

8. If you add RSS news feeds to your blog, you can get loads of content without working so hard AND you can easily distribute your blog's content to other bloggers and websites. (RSS means Really Simple Syndication)

9. You can invite your readers to comment on your posts, thereby creating a better relationship with them (and increasing the possibility that they will buy from you).

10. You can have fun writing about your company, products, industry, competitors, conferences you attend, just about anything!

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She works with women businesses and small businesses to improve their marketing and business success. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to learn more sales ideas and subscribe. Claim your free special report when you subscribe.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. April / 12 / 2021

What Is RSS And How To Integrate It With Other Applications? - Android Headlines
What Is RSS And How To Integrate It With Other Applications?  Android Headlines

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

Faceoff: Twitter users spar over allegations of vaccine shortage - Times of India
Faceoff: Twitter users spar over allegations of vaccine shortage  Times of India

Security Considerations – Building Software vs. Building a House - Security Boulevard
Security Considerations – Building Software vs. Building a House  Security Boulevard

What the Coronavirus Can Teach Us about SUNBURST - Security Boulevard
What the Coronavirus Can Teach Us about SUNBURST  Security Boulevard

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Why Guest Blogging Is the Worst Link Building Strategy - Search Engine Journal
Why Guest Blogging Is the Worst Link Building Strategy  Search Engine Journal

This Week in Legal Blogging Archives - LexBlog
This Week in Legal Blogging Archives  LexBlog

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

Not Game Over: Game Developers Tackle the Climate Crisis - Gamasutra
Not Game Over: Game Developers Tackle the Climate Crisis  Gamasutra

Ryan Sumo's Blog - How much should I discount my game? - Gamasutra
Ryan Sumo's Blog - How much should I discount my game?  Gamasutra

Gabriel Padinha's Blog - Leading a game writer's room - Gamasutra
Gabriel Padinha's Blog - Leading a game writer's room  Gamasutra

How good does your game look on a Steam search? - Gamasutra
How good does your game look on a Steam search?  Gamasutra

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

PART II: It's Time to Move Out of the Boogle House - Gamasutra
PART II: It's Time to Move Out of the Boogle House  Gamasutra

Unstack Raises $3.1M Seed Round to Expand No-Code Platform - PRNewswire
Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices - Gamasutra
Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

Cyberpunk 2077 - Have video games become products like any other? - Gamasutra
Cyberpunk 2077 - Have video games become products like any other?  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

The Scary Secrets of Horror Design From Silent Hill 4 The Room - Gamasutra
The Scary Secrets of Horror Design From Silent Hill 4 The Room  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Skyblock Game's Blog - Devlog #1 | Skyblock - Gamasutra
Skyblock Game's Blog - Devlog #1 | Skyblock  Gamasutra

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

Keith Burgun's Blog - Adding Strategy to your Tactics - Gamasutra
Keith Burgun's Blog - Adding Strategy to your Tactics  Gamasutra

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

The Road to Ruinarch Part 2: Launch Sales Results - Gamasutra
The Road to Ruinarch Part 2: Launch Sales Results  Gamasutra

Expert on Urban Japan and Megacities discusses Cyberpunk 2077 - Gamasutra
Expert on Urban Japan and Megacities discusses Cyberpunk 2077  Gamasutra

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

We're two devs who made an open world alien galaxy – Here's How - Gamasutra
We're two devs who made an open world alien galaxy – Here's How  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

MK Dev's Blog - Develog#1:-Our Mistakes In Making Game - Gamasutra
MK Dev's Blog - Develog#1:-Our Mistakes In Making Game  Gamasutra

Raji: An Ancient Epic & Crossing the Finish Line - Gamasutra
Raji: An Ancient Epic & Crossing the Finish Line  Gamasutra

Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers - Gamasutra
Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

How We Used Airtable to Organize our In-game Events - Gamasutra
How We Used Airtable to Organize our In-game Events  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Why Nintendo's Switch continues to see so much success - Gamasutra
Why Nintendo's Switch continues to see so much success  Gamasutra

Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now - Gamasutra
Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now  Gamasutra

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

Springbot Acquires Matcha to Power Content for the Omnichannel Retailer - PRNewswire
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

rahul sehgal's Blog - Five Secrets of Game Art Direction - Gamasutra
rahul sehgal's Blog - Five Secrets of Game Art Direction  Gamasutra

Jeffrey d'Eon's Blog - Designing Balanced Dice - Gamasutra
Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

Behind the curtain and under the sheets with Haven - Gamasutra
Behind the curtain and under the sheets with Haven  Gamasutra

Nonprofits Race to Meet Digital Marketing Needs of a New Normal - PRNewswire
Nonprofits Race to Meet Digital Marketing Needs of a New Normal  PRNewswire

Namecheap Offers Free 20 Minute Virtual Class On Internet Basics for Students & Online Novices - PRNewswire
Namecheap Offers Free 20 Minute Virtual Class On Internet Basics for Students & Online Novices  PRNewswire

Bioshock Infinite: A level analysis from a gameplay point of view #4 - Gamasutra
Bioshock Infinite: A level analysis from a gameplay point of view #4  Gamasutra

It's going to be the best Christmas ever, for in-game advertising - Gamasutra
It's going to be the best Christmas ever, for in-game advertising  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Apple's 15% cut for non-millionaires: PR move or sound investment? - Gamasutra
Apple's 15% cut for non-millionaires: PR move or sound investment?  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

WineBid Appoints Marty Sparks as Director of Engineering to Accelerate Innovations in Online Wine Auctions and Ecommerce - PRNewswire
WineBid Appoints Marty Sparks as Director of Engineering to Accelerate Innovations in Online Wine Auctions and Ecommerce  PRNewswire

So Long, and Thanks for All the Fish* | Library Babel Fish - Inside Higher Ed
So Long, and Thanks for All the Fish* | Library Babel Fish  Inside Higher Ed

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

We need a White Paper on farm reforms – Part 1 - The Times of India Blog
We need a White Paper on farm reforms – Part 1  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

eBay Sums Up Changes to Affiliate Marketing - EcommerceBytes
eBay Sums Up Changes to Affiliate Marketing  EcommerceBytes

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending - Gamasutra
2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending  Gamasutra

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Finley's, A Mission-Driven Dog Treat Company, Expands National Pawprint Through Major Retail Distribution Partnerships - PRNewswire
Finley's, A Mission-Driven Dog Treat Company, Expands National Pawprint Through Major Retail Distribution Partnerships  PRNewswire

6.4 million consumer VR headsets will be sold in 2020, with content spending surpassing $1bn mark, Omdia's new research shows - Gamasutra
6.4 million consumer VR headsets will be sold in 2020, with content spending surpassing $1bn mark, Omdia's new research shows  Gamasutra

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals - Gamasutra
Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals  Gamasutra

Payload, a New Headless Content Management System, Launches to the Public - PRNewswire
Payload, a New Headless Content Management System, Launches to the Public  PRNewswire

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Simon Carless's Blog - Can influencer-branded game stores work? - Gamasutra
Simon Carless's Blog - Can influencer-branded game stores work?  Gamasutra

Twenty Over Ten Unveils New Website as Part of Refreshed Brand - PRNewswire
Twenty Over Ten Unveils New Website as Part of Refreshed Brand  PRNewswire

Nvidia GeForce Now cloud gaming service comes to iOS - Gamasutra
Nvidia GeForce Now cloud gaming service comes to iOS  Gamasutra

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

8 Domain Name Blogs in My RSS Reader - Domain Name Wire
8 Domain Name Blogs in My RSS Reader  Domain Name Wire

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

Live Blogging with Eddie Rivera | Dodgers Fall off the Rockies, 5-2, at the Ravine – Pasadena Now - Pasadena Now
Live Blogging with Eddie Rivera | Dodgers Fall off the Rockies, 5-2, at the Ravine – Pasadena Now  Pasadena Now

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party - Gamasutra
Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party  Gamasutra

15 No BS CRO Tips to Create Blog Posts That Convert - Search Engine Journal
15 No BS CRO Tips to Create Blog Posts That Convert  Search Engine Journal

Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties - Economic Times
Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties  Economic Times

Andrew Haining's Blog - Amnesia Rebirth critical analysis - Gamasutra
Andrew Haining's Blog - Amnesia Rebirth critical analysis  Gamasutra

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

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