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How to Write A Blog... And Survive


Copyright © 2004 Priya Shah

The question of the day is "Should you start a Blog?"

People all over the planet are blogging. Companies, CEOs, lawyers, journalists, stewardesses. Even dogs and babies.

Why? Because they can. It's that simple.

Blogging requires little or no learning curve. If you can type, speak into a phone, bark, chew, record a holiday movie, you can blog.

Blogs have taken publishing out of the domain of those who know HTML and designing, to make this powerful tool available to the rest of us.

That holiday in the Far East, your grandma's birthday, you company's latest product offering, your new recipe for rum cake, your daughter's first step, your pet's antics, what you thought of the Garfield movie - you can blog all this and more.

A blog is an online journal or diary. Which makes it ideal for voicing your opinion, recording your pregnancy blahs or announcing your company's latest acquisition.

People are using them to communicate with family, for education, for business, and almost anything else you can think of.

But one thing not all blogs get is a readership.

Unless your blog is only for your family or your business colleagues, you're probably writing with the hope that someone will read about what you think.

So many blogs are started with little or no purpose. If you want to blog and survive, first start by answering your why.

If you're writing only for the search engine spiders, then be prepared for no one but them to read your keyword-rich spam.

Blogs demand a readership. And for that you have to write about something worth reading.

Here are some tips to follow if you want human beings to read your blogs.

1. Stay on topic

Opinions are fine, but unless you're the CEO of Microsoft, very few people will want to know what you ate for breakfast. If you started your blog to air your raves and rants about the latest movie you saw, better mention movies in at least every post you write.

2. Write in a conversational tone

Forget what your English professor taught you. Write the way you speak, or you'll end up sounding uptight and unnatural. And no one reads tightass copy... even from the CEO of Microsoft.

3. Be opinionated

Your blog is not a company brochure or a press release, but a way for people a.k.a. your target audience, to get to know the real you. The worst sin you can commmit is to bore your readers. Most people respond better to an honest airing of views than pleasant platitudes. And if you get a few rude or nasty comments in response to your posts, just accept the fact that you can't please everyone

4. Be funny

Infuse your posts with your natural wit for a better response from your target audience. And if not everyone appreciates your particular brand of humor, read the last sentence in the point above.

5. Stay informed

If you're writing about your profession, you'd better know what you are talking about. Word spreads at the speed of thought in the blogospere and if you're trying to become an authority on something you know very little of, prepare yourself for the brickbats.

6. Stay current

Write about the latest developments in your field. No one wants to read stuff that has been around for a long time, or that hundreds of other bloggers have chronicled.

7. Update frequently, but don't burnout

Most blogs die because of blogger burnout - bloggers trying to update too frequently. Stick to a publishing schedule that is humanly possible for you. If you've just updated your blog and find a story you want to share, save it for later.

On the other hand, don't post just because you think you have to stick to a schedule. Going a few days or even weeks without posting is fine if you really have nothing worth sharing.

So are you still wondering if you should blog?

If you think you can meet the requirements above, and know your why, then like the shoe people say - just do it.

Resistance is futile.

Priya Shah is an ezine publisher by day and doubles as a Blog Maniac by night. Blog Brandz is the legitimate offspring of her affair with the blogosphere.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. February / 28 / 2024

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The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

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The Future of RSS is Textcasting  kottke.org

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

PLOS Blogs Network - PLOS
PLOS Blogs Network  PLOS

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Library offers free workshops on using the Web | Cornell Chronicle - Cornell Chronicle
Library offers free workshops on using the Web | Cornell Chronicle  Cornell Chronicle

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

Round up - BBC
Round up  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

11 Keto Diet Blogs to Watch in 2022 - Everyday Health
11 Keto Diet Blogs to Watch in 2022  Everyday Health

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Making That Shift from Blogger to WordPress - Digital Inspiration - Digital Inspiration
Making That Shift from Blogger to WordPress - Digital Inspiration  Digital Inspiration

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

10 Best AI Video Generators 2024 - eWeek
10 Best AI Video Generators 2024  eWeek

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

Emergency Medicine News - LWW Journals
Emergency Medicine News  LWW Journals

RSS’s standardised Hinduism – Part 5 - The Times of India
RSS’s standardised Hinduism – Part 5  The Times of India

Subscribe - Word on Fire
Subscribe  Word on Fire

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration  Digital Inspiration

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Subscribe to and Translate Blog Feeds into Any Language - groovyPost
Subscribe to and Translate Blog Feeds into Any Language  groovyPost

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

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