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The Viability of Blogging to a Niche Market


Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency's latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that's how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers' a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they'll remember and keep returning to your blog.

But that's not all; you need to have an abiding passion for the subject matter or product you'll sell. Without this, your blog won't stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors' personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

Copyright 2005 Mal Keenan

Mal Keenan is editor and publisher of the Home Business Tips Blog: http://www.home-business-tips-newsletter.com/blog/

Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business: http://www.pluginprofitstraining.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. May / 12 / 2021

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John Mueller Relaunches His Old Blog  Search Engine Roundtable

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Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons - The Real Housewives | News. Dirt. Gossip.  AllaboutTRH.com

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How Brian Douglas' Team of 10 Developer Advocates Supports Github's 56 Million Developers  ProgrammableWeb

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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Gillmor Gang: Grifters Paradise  TechCrunch

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Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

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The Rise and Demise of RSS  Motherboard

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26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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What is RSS? And Is It Still Important?  Small Business Trends

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

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Will there be peace between India and Pakistan?  The Times of India Blog

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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RSS Feeds and How To Burn Them  Business 2 Community

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

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Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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Trz ask's Blog - What's new in Espresso Tycoon?  Gamasutra

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Pinarayi’s midnight rendezvous  The Times of India Blog

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How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

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Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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Amir H. Fassihi's Blog - Postmortem: Children of Morta  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

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Time has come for an all-India Muslim party  The Times of India Blog

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How to Write a Successful Blog  Digital Inspiration

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

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These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

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Can you be a full time solo indie developer?  Gamasutra

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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2019 Saveur Blog Award Winners  Saveur

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

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Web 100: Best law blogs  ABA Journal

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The RSS sutras for the twenty-first century  Times of India

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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Making That Shift from Blogger to WordPress  Digital Inspiration

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On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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The meaning of Owaisi’s victory in Bihar  The Times of India Blog

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Add Inside Higher Ed content to your site  Inside Higher Ed

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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Best blogging platforms of 2021  TechRadar

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

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Keto vs Paleo diet  The Times of India Blog

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About Contributor Lee Odden  Business Blog Consulting

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The RSS isn’t an NGO, it very much a government organisation  Times of India

Blogs: - Gamasutra
Blogs:  Gamasutra

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

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Why so few Muslims in the union cabinet  The Times of India Blog

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12 Ways to Earn Money and Authority by Blogging  Social Media Today

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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A student’s perspective on the New Education Policy, 2020  The Times of India Blog

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Blog aggregator Notey raises $1.6 million. Also what year is this?  SiliconANGLE

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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​Temple run: New India Parivar drops Kashi-Mathura?  The Times of India Blog

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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Timeline: The Life of the Blog  NPR

Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader - Search Engine Journal
Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader  Search Engine Journal

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