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What Is RSS?


Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing. Of course this interview was geared towards other Internet marketers so they all somewhat "get" what RSS is, at least in theory.

So, what IS RSS? Again, I find myself laughing, as I did in that interview because I'm fairly new to this RSS business myself. RSS is really an acronym for REALLY SIMPLE SYNDICATION - well at least that's ONE definition and the one I tend to use. Many people have heard the word syndication tossed around in other media venues, but not when it comes to the Internet until recently. Although RSS has been around for quite some time, it is finally coming into the mainstream like a snowball rolling downhill growing and gathering momentum.

Why? And really, what is RSS? First of all everyone who uses the Internet either in business, personal use, or both, have all come into contact with spam, viruses, spam laws, and heard a lot about it in the media. This whole mess has been extremely frustrating to those who make a living using the Internet, especially by direct email marketing methods. A lot of "fixes" have been tried and are being implemented to try and combat the ever growing frustration and hassle associated with delivering email newsletters to subscribers. This is where the "why" comes into play with RSS. Before I tell you what RSS is, let me explain a bit about email newsletter marketing.

Normally an email newsletter is sent out to a "list" by those who have supposedly opted in, or requested, to receive that newsletter. In fact, most list managers now require double opt-in. "Double opt-in" is just a way of saying you signed up for the newsletter, then received an email asking you to "verify" your subscription - the sender wants to make doubly certain you are the one who signed up for that newsletter. You were sent the verification email by an "autoresponder". An autoresponder is an automatic email sent to you by a service the sender uses and pays for to handle verification and other responses to subscribers. That is done to alleviate having to send out a personal email to every single subscriber which could become extremely tedious and time-consuming otherwise.

Still problems persist, because after all of that many subscribers still "forget" they signed up and file spam complaints, which can lead to investigations, IP bans and even shutdown and confiscation of all related lists, websites and software. Granted, there are some mass-mailers out there who deserve this, but the typical newsletter publisher is trying to deliver helpful, desired content and guards their list very carefully. If you're fortunate enough to get your newsletter through to your subscribers, what happens then? Well, typically, once a subscriber receives your newsletter, they read it and then naturally delete it once they're done reading it. So, you, the email marketer and publisher have gone to all the trouble to put together a newsletter, comply with the spam laws, etc., only to have your hard work deleted all the while dealing with spam issues, paying for list management services and/or paying for autoresponder service.

A much better, more viral method of online marketing can be done with an RSS feed. Let me explain that in terms that we can all understand (me included!):

Whenever we watch a television series, that series is called syndicated programming. The series is produced once, filmed once, and then put out to all the subsidiary stations across the country airing on the same day at the same time according to each time zone. So, the work is done once but duplicated all across the nation on hundreds of affiliate television stations.

RSS on the Internet works on the same concept. You input the "work" once, and every single website that carries your syndication code then receives the information you just input once. As you update your feeds those feeds are automatically updated on every single website that has your syndication code. Another upside to this is that your news does not get deleted by the reader - only you can delete it! Another plus is every website that carries your code gets regular content provided whenever you update your feed automatically. This all keeps those hungry search engines happy too.

So, you provide the content you want to market to your subscribers by providing them the links to your RSS feed from your website, meaning you don't have to send that out by email either. You can have your code posted on your website for anyone to read, and also offer it to webmasters to input into the websites they manage. No link swapping is necessary in this case either as links are not viral like syndication code. It's the difference between offering someone a Lear jet in place of a horse. It's much better to offer your syndication code in a "swap".

So, now you've avoided the spam hassle because anyone reading your feed is doing so willingly and you have not sent them anything by email so no subscription is necessary. You are providing content so not only are your readers happy, your website is happy, other webmasters are happy because you're providing consistent content without them doing a thing, and you've only done the work ONCE! No one is deleting any of your work, except you if you choose. Your work is also staying on the Internet forever. The search engines are way happy too!

So, before you start that email newsletter campaign, why not consider an RSS feed instead? It can be a much more dynamic option for you!

Kim Bloomer publishes several RSS channels using the Quikonnex system. She partners with another Quikonnex publisher, Cathy Carlton, in their Kick the Email Habit channel, where they offer syndicated online marketing services, channel building and management services, and recently opened a new RSS article bank to help others take advantage of the ease of syndicating and sharing RSS based content. Kim and Cathy built and manage the International Virtual Women's Chamber of Commerce (IVWCC) RSS channel. For more details on what she does and to subscribe to her RSS channels go to http://KimBloomer.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. May / 14 / 2021

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5 Ways To Reduce Your Daily Dependence On Big Tech  The Federalist

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Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons  AllaboutTRH.com

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

How Brian Douglas' Team of 10 Developer Advocates Supports GitHub's 65 Million Developers - ProgrammableWeb
How Brian Douglas' Team of 10 Developer Advocates Supports GitHub's 65 Million Developers  ProgrammableWeb

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

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26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

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Finding a suitable toolchain for animating Blightbound's 2D characters  Gamasutra

Charles Games, Year 1. Making serious indie games, business recap (Part 1) - Gamasutra
Charles Games, Year 1. Making serious indie games, business recap (Part 1)  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members - Gamasutra
Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members  Gamasutra

Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers - Gamasutra
Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

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Mario Mihokovic's Blog - Starpoint Gemini 3: Navigating a Year of Hell  Gamasutra

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How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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Pinarayi’s midnight rendezvous  The Times of India Blog

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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Janusz Tarczykowski's Blog - Building a perfect jump for The Lightbringer  Gamasutra

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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Facebook's cloud gaming aspirations, why social gaming took off & more!  Gamasutra

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Blogs - National Catholic Register
Blogs  National Catholic Register

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Level Design Analysis: Oxenfurt level in The Witcher 3: Wild Hunt  Gamasutra

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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8 Ways to Get (And Keep) Blog Readers  Backstage

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Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

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Add Inside Higher Ed content to your site  Inside Higher Ed

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Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

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Can you be a full time solo indie developer?  Gamasutra

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Web 100: Best law blogs  ABA Journal

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The RSS sutras for the twenty-first century  Times of India

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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FOVO: A new 3D rendering technique based on human vision  Gamasutra

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Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day  Digital Inspiration

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

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Making That Shift from Blogger to WordPress  Digital Inspiration

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1 - Gamasutra
Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

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Best blogging platforms of 2021  TechRadar

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

Attention Feedly Readers: We’re Going Back to Full Stories in RSS - GeekDad
Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

Why so few Muslims in the union cabinet - The Times of India Blog
Why so few Muslims in the union cabinet  The Times of India Blog

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

A student’s perspective on the New Education Policy, 2020 - The Times of India Blog
A student’s perspective on the New Education Policy, 2020  The Times of India Blog

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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12 Ways to Earn Money and Authority by Blogging  Social Media Today

Blog aggregator Notey raises $1.6 million. Also what year is this? - SiliconANGLE
Blog aggregator Notey raises $1.6 million. Also what year is this?  SiliconANGLE

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Timeline: The Life of the Blog  NPR

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