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Boosting Your eBay Auction Profits: Just Add Audio


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. February / 28 / 2024

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Cardboard box filled with unopened hockey cards sells for more than $3.7 million at auction  CBS News

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Auctions Caused Modest Weakness, But Mostly in Advance  Mortgage News Daily

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Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison  The Associated Press

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Pattie Boyd, Eric Clapton and George Harrison ‘love triangle’ letters up for auction  CNN

Pattie Boyd's auction: The best memorabilia from the muse's collection - including Eric Clapton's tour jacket - Daily Mail
Pattie Boyd's auction: The best memorabilia from the muse's collection - including Eric Clapton's tour jacket  Daily Mail

California hoped to recoup millions in a bong auction. It made $2,075. - SFGATE
California hoped to recoup millions in a bong auction. It made $2,075.  SFGATE

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This Ultra-Rare Porsche 918 Spyder Could Fetch $3 Million at Auction  Robb Report

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Napa Wine Auction Prices Plummet  Wine-Searcher

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Ethiopian government tries to stop UK auction of looted Maqdala shield  The Guardian

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Frank Schilling to Auction 130 Acres of Land in Malibu  DomainInvesting.com

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Minnesota State Fair auction closed Tuesday, some items sold for thousands  MPR News

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US court gets 12 preliminary bids in Citgo share auction  Reuters

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SCENES FROM THE RECTOR FFA DINNER AND AUCTION  Clay County Times Democrat

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ACV Auctions Inc. (NASDAQ:ACVA) Q4 2023 Earnings Call Transcript  Yahoo Finance

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Britain Sotheby's Auction | International | dnronline.com  Harrisonburg Daily News Record

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Bidders Chase Elton John Items and a Banksy at Christie's Auctions  The New York Times

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Big-dollar Malibu land parcel perched above celebrity homes will head to auction in April  New York Post

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Sotheby's MoonSwatch Suitcases Sell for Over $600K  National Jeweler

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International Harvester auctions set after long-time collector passes away  ABC27

Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction - The Associated Press
Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction  The Associated Press

1953 Ferrari 250 Europa Coupe Vignale Auction - HYPEBEAST
1953 Ferrari 250 Europa Coupe Vignale Auction  HYPEBEAST

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Culverhouse's Wine Collection Up for Auction in Support of Sarasota Church - SRQ Daily Feb 28, 2024  SRQ Magazine

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Fire at Rock Island Livestock Auction Barn believed to be intentionally set  KWQC

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Unopened Case of More Than 10000 Hockey Cards Sells for $3.7 Million  The New York Times

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ACV Auctions Inc. (NASDAQ:ACVA) Just Released Its Annual Earnings: Here's What Analysts Think  Yahoo Finance

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Treasury’s record-size $64 billion sale of 5-year notes meets so-so demand  MarketWatch

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Frank Schilling Auctions 130 Acres of Prime Malibu Land: A Unique Development Opportunity  BNN Breaking

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Medici Family Jewels Head to Auction  JCK

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U.S. election, interest rates top of mind for auto auction execs  Automotive News

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Austria earmarks €400m to subsidise domestic green hydrogen projects, using EU auctions-as-a-service  Hydrogen Insight

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Ultra-rare Wayne Gretzky rookie cards expected to be part of $3.72m Canadian auction  The Guardian

APTOPIX Britain Sotheby's Auction | World | hjnews.com - The Herald Journal
APTOPIX Britain Sotheby's Auction | World | hjnews.com  The Herald Journal

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Humane Society of Wayne County Auction returns for 2024  RochesterFirst

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Babe Ruth's 1916 Game-Used, Signed Glove Pulled from Auction 11 Hours Before Close  Bleacher Report

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Officials: Fire at Rock Island Livestock Auction Barn believed to be intentionally set  KCRG

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Latest CA-Quebec carbon auction results hint at possible WA linkage benefits  Blackchronicle

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Neil Gaiman on the Collectibles He's Auctioning  The New York Times

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Kellogg property going to auction, but what will happen to the venue on it is unclear  Wichita Eagle

Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison - Euronews
Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison  Euronews

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One of the Largest and Most Unique Land Holdings on the Pacific Coast Highway to Auction via Concierge  EIN News

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Officials: Fire at Rock Island Livestock Auction Barn believed to be intentionally set  KWQC

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Case of mystery ice hockey cards found in Canadian basement fetch $3.7m at auction  BBC.com

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Harry Potter proof copy sells for £11K at auction  USA TODAY

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Property prices expected to lift as auctions surge in February  msnNOW

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Tell Julian: ArtRageous Gala and Auction  21 Alive News

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Tusculum University to host art auction for Restore Ukraine  WJHL-TV News Channel 11

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Treasury Market Tests Appetite for Yield With Another Auction  Yahoo Finance

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Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction  Daily Independent

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ACV Auctions Announces the Settlement of Litigation Regarding AutoIMS  Yahoo Finance

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Why ACV Auctions Stock Popped Today  Nasdaq

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On the Occasion of Its First Physical Auction on French Soil Baghera/Wines Presents: Château Ducru-Beaucaillou ...  wineindustryadvisor.com

Eric Clapton’s Love Letters to George Harrison’s Then-Wife Pattie Boyd Are Headed to Auction - Billboard
Eric Clapton’s Love Letters to George Harrison’s Then-Wife Pattie Boyd Are Headed to Auction  Billboard

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Oklahoma man hacked government auction site to buy cars for a buck  CBS News

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Early Trading Suggests Some Treasury Auction Anxiety  Mortgage News Daily

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City of Compton set to seize and auction cars involved in street takeovers - NBC Southern California
City of Compton set to seize and auction cars involved in street takeovers  NBC Southern California

Commodities Trader Sidney Rothberg’s Art Collection Heads to Auction - Barron's
Commodities Trader Sidney Rothberg’s Art Collection Heads to Auction  Barron's

eBay Releases 151 Pokémon Collectibles in Ultra-Rare One-Day Auction - eBay Inc.
eBay Releases 151 Pokémon Collectibles in Ultra-Rare One-Day Auction  eBay Inc.

Hockey Cards Auction | | unionrecorder.com - The Union-Recorder
Hockey Cards Auction | | unionrecorder.com  The Union-Recorder

Quercus wins nine-way auction for insider's guide to Formula 1 by Bernie Collins - The Bookseller
Quercus wins nine-way auction for insider's guide to Formula 1 by Bernie Collins  The Bookseller

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Procigar 2024 Auction Raises More than $530000 for Charities (Update)  halfwheel.com

Bidder Registration Opens For San Diego County Property Tax Auction - Patch
Bidder Registration Opens For San Diego County Property Tax Auction  Patch

Forex Today: Cautious start to the week ahead of US Treasury note auctions - FXStreet
Forex Today: Cautious start to the week ahead of US Treasury note auctions  FXStreet

From the boats of Ye Old Mill to folding chairs, now is your time to own a piece of the Minnesota State Fair - MPR News
From the boats of Ye Old Mill to folding chairs, now is your time to own a piece of the Minnesota State Fair  MPR News

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Work by Tove Jansson, the multi-talented “mother” of the Moomins up for auction  Modern Diplomacy

California Bong Auction Earns Just $2,075 - Ganjapreneur - Ganjapreneur
California Bong Auction Earns Just $2,075 - Ganjapreneur  Ganjapreneur

Historic Salem Courthouse online auction - NYVT Media
Historic Salem Courthouse online auction  NYVT Media

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We'll Be Live at The 2024 Amelia Auctions  Hagerty Media

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Years-Long Legal Battle Between Former US Ambassador and French Auction House Leader Continues  ARTnews

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Massachusetts Students Accused Of Snapchat Slave Auction  Bossip

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63rd Hospices De Nuits-Saint-Georges Wine Auction a Superb Vintage, and a Great Ambassador for Burgundy!  wineindustryadvisor.com

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Family-owned auction house in Falls Church approved for mixed-use redevelopment - Washington Business Journal  The Business Journals

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Own a piece of Hollywood from Treasures of Planet Hollywood  Attractions Magazine

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Coal India to bid for 3 mines in critical minerals auctions in Feb  Reuters

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The 3rd Annual Texas Wine Auction: Celebrating the Stars Deep in the Heart of Texas  wineindustryadvisor.com

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