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Boosting Your eBay Auction Profits: Just Add Audio


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. February / 25 / 2021

Bonnette Auctions announces March 6 auction - KALB News
Bonnette Auctions announces March 6 auction  KALB News

Government Auctions to Boost Colombian Non-Conventional Renewable Energy - Fitch Ratings
Government Auctions to Boost Colombian Non-Conventional Renewable Energy  Fitch Ratings

HALO ArtReach Auction set for Friday - Jefferson City News Tribune
HALO ArtReach Auction set for Friday  Jefferson City News Tribune

Treasury Makes History With First Two-Year Note Auction Premium - Bloomberg
Treasury Makes History With First Two-Year Note Auction Premium  Bloomberg

Minnesota priest auctions off baseball card collection for charity - CNN
Minnesota priest auctions off baseball card collection for charity  CNN

Verizon, AT&T and T-Mobile dominate $81 billion 5G spectrum auction - CNET
Verizon, AT&T and T-Mobile dominate $81 billion 5G spectrum auction  CNET

F1 Authentics' Icons of F1 auction to include rare Schumacher and Senna items - PRNewswire
F1 Authentics' Icons of F1 auction to include rare Schumacher and Senna items  PRNewswire

RESULT OF RIKSBANK REVERSED AUCTIONS SEK COVERED BONDS - Yahoo Finance
RESULT OF RIKSBANK REVERSED AUCTIONS SEK COVERED BONDS  Yahoo Finance

Spectacular Oceanfront Florida Home to be Sold at No-Reserve Auction with Supreme Auctions - Yahoo Finance
Spectacular Oceanfront Florida Home to be Sold at No-Reserve Auction with Supreme Auctions  Yahoo Finance

Hundreds of Colorado self-storage units up for auction during pandemic - The Denver Channel
Hundreds of Colorado self-storage units up for auction during pandemic  The Denver Channel

Collector car auction coming to State Farm Stadium in March - KTAR.com
Collector car auction coming to State Farm Stadium in March  KTAR.com

NFT Art Goes Viral and Heads to Auction — But What Is It? - Hyperallergic
NFT Art Goes Viral and Heads to Auction — But What Is It?  Hyperallergic

Bailey House Hosts 2021 Gala & Auction: A Collection Of Art, Luxury Goods And One-of-a Kind Experiences Set For Multi-Platform Benefit In Support Of Bailey House - PRNewswire
Bailey House Hosts 2021 Gala & Auction: A Collection Of Art, Luxury Goods And One-of-a Kind Experiences Set For Multi-Platform Benefit In Support Of Bailey House  PRNewswire

Latest Western Climate Initiative auction sells out; still space for more climate ambition from cap and trade - Environmental Defense Fund
Latest Western Climate Initiative auction sells out; still space for more climate ambition from cap and trade  Environmental Defense Fund

Owners of shuttered businesses turn to online auctions to sell what’s left - fox5sandiego.com
Owners of shuttered businesses turn to online auctions to sell what’s left  fox5sandiego.com

City of San Angelo Online Auction Under Way - San Angelo LIVE!
City of San Angelo Online Auction Under Way  San Angelo LIVE!

Rarely seen Van Gogh painting exhibited ahead of auction - The Philadelphia Inquirer
Rarely seen Van Gogh painting exhibited ahead of auction  The Philadelphia Inquirer

Radiohead lyric sketchbook sells at auction for £5,000 - NME
Radiohead lyric sketchbook sells at auction for £5,000  NME

Sotheby’s to Auction Art From Texas Heiress’s Estate - The Wall Street Journal
Sotheby’s to Auction Art From Texas Heiress’s Estate  The Wall Street Journal

Award-Winning Classic 1967 Ferrari 275 GTB/4 to Cross Barrett-Jackson Scottsdale Auction Block - Business Wire
Award-Winning Classic 1967 Ferrari 275 GTB/4 to Cross Barrett-Jackson Scottsdale Auction Block  Business Wire

Black History Night Auction Featuring Special Warmup Jerseys Now Open - Washington Captials Web Site
Black History Night Auction Featuring Special Warmup Jerseys Now Open  Washington Captials Web Site

Radwood's Auction Site Opens Next Week, Here's What to Expect - The Drive
Radwood's Auction Site Opens Next Week, Here's What to Expect  The Drive

Children’s Center to hold virtual auction - KSNF/KODE - FourStatesHomepage.com
Children’s Center to hold virtual auction  KSNF/KODE - FourStatesHomepage.com

FCC Reveals Its C-Band Auction Winners - Radio & Television Business Report
FCC Reveals Its C-Band Auction Winners  Radio & Television Business Report

This Designer's Virtual Furniture Collection Sold for Over $450,000 at Auction - HouseBeautiful.com
This Designer's Virtual Furniture Collection Sold for Over $450,000 at Auction  HouseBeautiful.com

10-year Treasury yield surges above 1.50% after 'awful' debt auction - MarketWatch
10-year Treasury yield surges above 1.50% after 'awful' debt auction  MarketWatch

Historic Philly newspaper with iconic 'Unite or Die' masthead up for auction - PhillyVoice.com
Historic Philly newspaper with iconic 'Unite or Die' masthead up for auction  PhillyVoice.com

Take Home a Champion: Race-Winning Corvette C7.R Up for Auction - imsa.com
Take Home a Champion: Race-Winning Corvette C7.R Up for Auction  imsa.com

Southgate Crossing holds weekly auction - WNDU
Southgate Crossing holds weekly auction  WNDU

22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline - WKRN News 2
22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline  WKRN News 2

Stakes in Falcone’s Hamptons, New York Homes Head to Auction - Bloomberg
Stakes in Falcone’s Hamptons, New York Homes Head to Auction  Bloomberg

Lessons from spectrum auctions: Entner | FierceWireless - FierceWireless
Lessons from spectrum auctions: Entner | FierceWireless  FierceWireless

Jay-Z and D’Ussé to Auction Off One-of-a-Kind Cognac Bottle for Charity - Complex
Jay-Z and D’Ussé to Auction Off One-of-a-Kind Cognac Bottle for Charity  Complex

ACV Auctions adds to partner list with ParkMyFleet - Auto Remarketing
ACV Auctions adds to partner list with ParkMyFleet  Auto Remarketing

State’s first auto auction of 2021 held at Manheim Keystone Pa. in Dauphin County - ABC27
State’s first auto auction of 2021 held at Manheim Keystone Pa. in Dauphin County  ABC27

St. Louis County's online land auction nets $764,000 in sales - Duluth News Tribune
St. Louis County's online land auction nets $764,000 in sales  Duluth News Tribune

Ukraine state auctions seized underwear - BBC News
Ukraine state auctions seized underwear  BBC News

Target Auction Company Announces Auction Sale of a Luxury Estate on 6.5± Acres in Tupelo, Mississippi on March 18th - leader-call.com
Target Auction Company Announces Auction Sale of a Luxury Estate on 6.5± Acres in Tupelo, Mississippi on March 18th  leader-call.com

Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities - The New York Times
Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities  The New York Times

ADECA online state surplus property auction starts Today - WHNT News 19
ADECA online state surplus property auction starts Today  WHNT News 19

Station wagons from Ford family's personal collection up for auction - Detroit Free Press
Station wagons from Ford family's personal collection up for auction  Detroit Free Press

Special Offering of Ancient Roman Coins in Heritage Auctions Month-Long Sale - CoinWeek
Special Offering of Ancient Roman Coins in Heritage Auctions Month-Long Sale  CoinWeek

'Extraterrestrial crystal ball' hits the auction block at Christie's - Livescience.com
'Extraterrestrial crystal ball' hits the auction block at Christie's  Livescience.com

Auction result of Treasury Bills - RIKV 21 0615 - RIKV 21 0915 - Yahoo Finance
Auction result of Treasury Bills - RIKV 21 0615 - RIKV 21 0915  Yahoo Finance

Christie’s auctions its first purely digital artwork in form of blockchain token - Cointelegraph
Christie’s auctions its first purely digital artwork in form of blockchain token  Cointelegraph

Auction House Suspends Sale of 19th-Century Jewish Burial Records - The New York Times
Auction House Suspends Sale of 19th-Century Jewish Burial Records  The New York Times

Sotheby's Auctions Botticelli 'Young Man' Painting for $92.2 Million - The New York Times
Sotheby's Auctions Botticelli 'Young Man' Painting for $92.2 Million  The New York Times

FCC considers 3.45 GHz auction in October - RCR Wireless News
FCC considers 3.45 GHz auction in October  RCR Wireless News

Auction starts for all Lakeside Inn memorabilia and contents - South Tahoe Now
Auction starts for all Lakeside Inn memorabilia and contents  South Tahoe Now

Wilkes Heritage Museum auction fundraiser is March 5-14 | News | journalpatriot.com - Wilkes Journal Patriot
Wilkes Heritage Museum auction fundraiser is March 5-14 | News | journalpatriot.com  Wilkes Journal Patriot

$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson - Beckett Media, LLC
$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson  Beckett Media, LLC

Major online vehicle auction company opening location in Barberton, Norton - Akron Beacon Journal
Major online vehicle auction company opening location in Barberton, Norton  Akron Beacon Journal

Presbyterian Village Auction: One and One-Half Years Accumulation on Feb. 27 - FortScott.Biz
Presbyterian Village Auction: One and One-Half Years Accumulation on Feb. 27  FortScott.Biz

Sotheby’s Christo Auction, Part 1, Nets $9.8 Million - The New York Times
Sotheby’s Christo Auction, Part 1, Nets $9.8 Million  The New York Times

Rare Chesapeake Decoys Sell at Auction for up to $155K Each - Chesapeake Bay Magazine
Rare Chesapeake Decoys Sell at Auction for up to $155K Each  Chesapeake Bay Magazine

Online auctions deliver on promise of pre-foreclosure sales - HousingWire
Online auctions deliver on promise of pre-foreclosure sales  HousingWire

Washington County's delinquent tax auction to be held online - Johnson City Press (subscription)
Washington County's delinquent tax auction to be held online  Johnson City Press (subscription)

Annual fur auction to be held online | Local News | postregister.com - Post Register
Annual fur auction to be held online | Local News | postregister.com  Post Register

'We're anxious and ready to go': Columbus Public Library auction set for Saturday - Columbus Telegram
'We're anxious and ready to go': Columbus Public Library auction set for Saturday  Columbus Telegram

Bidding now open for Ritchie Bros. Orlando auction - PRNewswire
Bidding now open for Ritchie Bros. Orlando auction  PRNewswire

Akiba Antiques Will Offer Spring Fine Arts Auction in March - EIN News
Akiba Antiques Will Offer Spring Fine Arts Auction in March  EIN News

Pheasants Forever chapter is ready for Saturday night banquet, auction - Imperial Republican
Pheasants Forever chapter is ready for Saturday night banquet, auction  Imperial Republican

Cold War Relics Auction - KTLA
Cold War Relics Auction  KTLA

Carroll Shelby’s own ultimate Cobra is heading to auction - Top Gear
Carroll Shelby’s own ultimate Cobra is heading to auction  Top Gear

Burnsville drunken driving arrest ends with vintage Ferrari on the auction block - Minneapolis Star Tribune
Burnsville drunken driving arrest ends with vintage Ferrari on the auction block  Minneapolis Star Tribune

Do something useful with spectrum auction proceeds - Lowenstein - FierceWireless
Do something useful with spectrum auction proceeds - Lowenstein  FierceWireless

Contemporary New Build in Mallorca Heads to Auction - Mansion Global
Contemporary New Build in Mallorca Heads to Auction  Mansion Global

Result of the auction of treasury bills on 25 February 2021 - GlobeNewswire
Result of the auction of treasury bills on 25 February 2021  GlobeNewswire

Jackson art auction sets 35 new world records - Buckrail
Jackson art auction sets 35 new world records  Buckrail

'Perfect' whisky collection sells for more than £6m at auction - The Drinks Business
'Perfect' whisky collection sells for more than £6m at auction  The Drinks Business

List of ROTD Live Auction Domain Names - DomainInvesting.com
List of ROTD Live Auction Domain Names  DomainInvesting.com

Farewell to Napa's annual wine auction, the raucous charity bacchanal that's ended after 40 years - San Francisco Chronicle
Farewell to Napa's annual wine auction, the raucous charity bacchanal that's ended after 40 years  San Francisco Chronicle

Proceeds from convicted San Antonio oilman’s luxury auction will go toward fraud victims, gallery says - KSAT San Antonio
Proceeds from convicted San Antonio oilman’s luxury auction will go toward fraud victims, gallery says  KSAT San Antonio

'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30... - Sports Collectors Daily
'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30...  Sports Collectors Daily

Under the Hood: Carroll Shelby’s ‘Cobra to End All Cobras’ Is Coming to Auction—Again - Robb Report
Under the Hood: Carroll Shelby’s ‘Cobra to End All Cobras’ Is Coming to Auction—Again  Robb Report

Week in Review: Islands, Amar'e and Expensive Auctions - Mansion Global
Week in Review: Islands, Amar'e and Expensive Auctions  Mansion Global

Mark Cuban is bullish on NFTs, and they're about to go more mainstream with an auction at Christie's - CNBC
Mark Cuban is bullish on NFTs, and they're about to go more mainstream with an auction at Christie's  CNBC

Cyberpunk and Witcher hackers don’t seem to be bluffing with $1M source code auction - The Verge
Cyberpunk and Witcher hackers don’t seem to be bluffing with $1M source code auction  The Verge

Elderly Fort Collins man receives help retrieving rare Maserati engine sold from storage - The Coloradoan
Elderly Fort Collins man receives help retrieving rare Maserati engine sold from storage  The Coloradoan

Online surplus property auction: Alabama agency auction live Thursday - AL.com
Online surplus property auction: Alabama agency auction live Thursday  AL.com

Breathtaking meteorites to be sold at auction for thousands - Mashable
Breathtaking meteorites to be sold at auction for thousands  Mashable

Top Auction House Christie's to Accept Ether Cryptocurrency for Digital Art Sale - CoinDesk - CoinDesk
Top Auction House Christie's to Accept Ether Cryptocurrency for Digital Art Sale - CoinDesk  CoinDesk

114-year-old N.J. amusement park to be sold at auction - NJ.com
114-year-old N.J. amusement park to be sold at auction  NJ.com

Powell Auction & Realty, LLC - The Barton Collection – Online Auction Sale #2 Antiques - Antique Trader
Powell Auction & Realty, LLC - The Barton Collection – Online Auction Sale #2 Antiques  Antique Trader

Nearly 700 San Diego properties up for auction | Registration now open - CBS News 8
Nearly 700 San Diego properties up for auction | Registration now open  CBS News 8

Arts for Success auction kicks off on Feb. 22, live event on March 4 - crawfordcountynow.com
Arts for Success auction kicks off on Feb. 22, live event on March 4  crawfordcountynow.com

Vintage meets modern: A glimpse into Super Bowl LV Live Auction items - WFLA
Vintage meets modern: A glimpse into Super Bowl LV Live Auction items  WFLA

OA annual auction starts Wednesday – WRBI Radio - Country 103.9 WRBI
OA annual auction starts Wednesday – WRBI Radio  Country 103.9 WRBI

Treasury yields rise to end the week - CNBC
Treasury yields rise to end the week  CNBC

Conneaut Lake Park Auction Canceled After Only One Bid Submitted; Sale Hearing Set for Tuesday - erienewsnow.com
Conneaut Lake Park Auction Canceled After Only One Bid Submitted; Sale Hearing Set for Tuesday  erienewsnow.com

Guinness Museum holds world record auction - WGRZ.com
Guinness Museum holds world record auction  WGRZ.com

FCC Moves Toward Offering Another Set of 5G Airwaves at Auction - Yahoo Finance
FCC Moves Toward Offering Another Set of 5G Airwaves at Auction  Yahoo Finance

Edsel B Ford II’s 1958 Edsel, 1947 Ford Woody Wagon Headed To Auction - Ford Authority
Edsel B Ford II’s 1958 Edsel, 1947 Ford Woody Wagon Headed To Auction  Ford Authority

Andrew Van Ginkel Game Worn Jersey Auction - MiamiDolphins
Andrew Van Ginkel Game Worn Jersey Auction  MiamiDolphins

C-band auction heads to next phase - FierceWireless
C-band auction heads to next phase  FierceWireless

U.S. Treasury to auction record $126 billion next week in refunding, up $4 billion from last quarter - MarketWatch
U.S. Treasury to auction record $126 billion next week in refunding, up $4 billion from last quarter  MarketWatch

Boys & Girls Club of Mountain Empire hosting online auction - WJHL-TV News Channel 11
Boys & Girls Club of Mountain Empire hosting online auction  WJHL-TV News Channel 11

New Mexico BioPark Society to host an online auction - City of Albuquerque
New Mexico BioPark Society to host an online auction  City of Albuquerque

First state auto auction of 2021 set for Feb. 23 - FOX43.com
First state auto auction of 2021 set for Feb. 23  FOX43.com

Humane Society conducting weeklong online auction - Seymour Tribune
Humane Society conducting weeklong online auction  Seymour Tribune

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