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Your Auction Headline Or Title - The Most Important Part Of Your Auction


The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is L@@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. April / 19 / 2024

Bundesliga: TV rights auction suspended after DAZN complaint - DW (English)
Bundesliga: TV rights auction suspended after DAZN complaint  DW (English)

To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process - AdExchanger
To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process  AdExchanger

This Leonora Carrington Painting Is Guaranteed to Smash Her Auction Record - artnet News
This Leonora Carrington Painting Is Guaranteed to Smash Her Auction Record  artnet News

The Largest Collection of Princess Diana's Belongings Since 1997 Heads to Auction - Town & Country
The Largest Collection of Princess Diana's Belongings Since 1997 Heads to Auction  Town & Country

Sotheby's to Offer Four Paintings by Joan Mitchell in 'Momentous' May Auction - ARTnews
Sotheby's to Offer Four Paintings by Joan Mitchell in 'Momentous' May Auction  ARTnews

There's No Shortage of Cool Machinery On the Auction Trail - Agweb Powered by Farm Journal
There's No Shortage of Cool Machinery On the Auction Trail  Agweb Powered by Farm Journal

Cleveland's 1896 memo signed same day as Utah statehood fetches over $27K at auction - KSL.com
Cleveland's 1896 memo signed same day as Utah statehood fetches over $27K at auction  KSL.com

Charlie Hanson's auction house is broken into as it prepared to sell Star Wars memorabilia - as Bargain Hunt s - Daily Mail
Charlie Hanson's auction house is broken into as it prepared to sell Star Wars memorabilia - as Bargain Hunt s  Daily Mail

USA Wrestling online auction to launch April 19 alongside U.S. Olympic Team Trials - USA Wrestling
USA Wrestling online auction to launch April 19 alongside U.S. Olympic Team Trials  USA Wrestling

Yoga studio owner was winning bidder in auction for downtown's Branch Building - RichmondBizSense
Yoga studio owner was winning bidder in auction for downtown's Branch Building  RichmondBizSense

A Buyers’ Guide to Wine Auctions - SevenFifty Daily
A Buyers’ Guide to Wine Auctions  SevenFifty Daily

Bygones: Most auctions forbidden in Duluth 100 years ago - Duluth News Tribune
Bygones: Most auctions forbidden in Duluth 100 years ago  Duluth News Tribune

Four Joan Mitchell paintings could collectively bring more than $50m during New York's spring auctions - Art Newspaper
Four Joan Mitchell paintings could collectively bring more than $50m during New York's spring auctions  Art Newspaper

Dallas auction house helps long-lost model of USS Enterprise make the voyage home - NBC DFW
Dallas auction house helps long-lost model of USS Enterprise make the voyage home  NBC DFW

Wheeling Health Right Gears Up for Annual Chef's Auction - Wheeling Intelligencer
Wheeling Health Right Gears Up for Annual Chef's Auction  Wheeling Intelligencer

One Charles Center auctioned for at least $4.4 million - Baltimore Sun
One Charles Center auctioned for at least $4.4 million  Baltimore Sun

Broad Arrow Auctions Is Selling A Peak Porsche - Yahoo Finance
Broad Arrow Auctions Is Selling A Peak Porsche  Yahoo Finance

MATV to air exclusive coverage of the remaining GAA Classic Cars auto auctions for 2024 - Old Cars Weekly
MATV to air exclusive coverage of the remaining GAA Classic Cars auto auctions for 2024  Old Cars Weekly

Ohio State's Faculty Club to host 18th annual art auction Friday - OSU - The Lantern
Ohio State's Faculty Club to host 18th annual art auction Friday  OSU - The Lantern

Hononegah School District could benefit from Chemtool headquarters auction - WIFR
Hononegah School District could benefit from Chemtool headquarters auction  WIFR

Oxford, Maine auctions off abulance - NewsCenterMaine.com WCSH-WLBZ
Oxford, Maine auctions off abulance  NewsCenterMaine.com WCSH-WLBZ

Despite Record FY24 Auctions, Renewables Brace For Catch-Up Battle Towards 2030 - NDTV Profit
Despite Record FY24 Auctions, Renewables Brace For Catch-Up Battle Towards 2030  NDTV Profit

Parkersburg Police Department receive $29K from auction of firearms - Parkersburg News
Parkersburg Police Department receive $29K from auction of firearms  Parkersburg News

Annual Chef's Auction to fundraise for community healthcare in Wheeling - WTOV Steubenville
Annual Chef's Auction to fundraise for community healthcare in Wheeling  WTOV Steubenville

RANDY BACHMAN - Julien's Auctions Announces "The Randy Bachman Collection"; "American Woman" Guitar ... - bravewords.com
RANDY BACHMAN - Julien's Auctions Announces "The Randy Bachman Collection"; "American Woman" Guitar ...  bravewords.com

MAVTV TO AIR EXCLUSIVE LIVE BROADCAST COVERAGE OF REMAINING GAA CLASSIC CARS AUTO AUCTIONS ... - PR Newswire
MAVTV TO AIR EXCLUSIVE LIVE BROADCAST COVERAGE OF REMAINING GAA CLASSIC CARS AUTO AUCTIONS ...  PR Newswire

US treasury auctions $23B of 5 year TIPS at 2.242% - ForexLive
US treasury auctions $23B of 5 year TIPS at 2.242%  ForexLive

Chattanooga Zoo to have 'Bidders for Critters' online auction - Local 3 News
Chattanooga Zoo to have 'Bidders for Critters' online auction  Local 3 News

ACV Auctions (NASDAQ:ACVA) Stock Rating Reaffirmed by JMP Securities - Defense World
ACV Auctions (NASDAQ:ACVA) Stock Rating Reaffirmed by JMP Securities  Defense World

Auction held in Wilkes-Barre to benefit Family Service Association of NEPA - WNEP Scranton/Wilkes-Barre
Auction held in Wilkes-Barre to benefit Family Service Association of NEPA  WNEP Scranton/Wilkes-Barre

As homelessness rises in Grand Rapids, art auction supports Mel Trotter programming - WZZM13.com
As homelessness rises in Grand Rapids, art auction supports Mel Trotter programming  WZZM13.com

La Salle puts up former public works building for auction starting at $260000 - Shaw Local
La Salle puts up former public works building for auction starting at $260000  Shaw Local

“My '57 Gretsch was stolen in 1978. Getting that guitar back and playing it so much got me thinking about the other ... - Guitar World
“My '57 Gretsch was stolen in 1978. Getting that guitar back and playing it so much got me thinking about the other ...  Guitar World

Komets raise nearly $38,000 at annual jersey auction - WANE
Komets raise nearly $38,000 at annual jersey auction  WANE

Barrett-Jackson brings 2024 car auction to West Palm Beach - Palm Beach Post
Barrett-Jackson brings 2024 car auction to West Palm Beach  Palm Beach Post

How buying a car or truck on an auction site works - WJMN - UPMatters.com
How buying a car or truck on an auction site works  WJMN - UPMatters.com

News Flash • Vehicle Impound Auction - Abilene, TX
News Flash • Vehicle Impound Auction  Abilene, TX

Barrett Jackson Auction kicks off first day in West Palm Beach - WPBF West Palm Beach
Barrett Jackson Auction kicks off first day in West Palm Beach  WPBF West Palm Beach

Biden Axes Auctions For Oil & Gas Development - American Energy Alliance
Biden Axes Auctions For Oil & Gas Development  American Energy Alliance

Loveland Faith Briefs for April 19, 2024: Namaqua Unitarian auction and more - Loveland Reporter-Herald
Loveland Faith Briefs for April 19, 2024: Namaqua Unitarian auction and more  Loveland Reporter-Herald

As Biennale Budgets Shrink, Auction Houses Help Fill the Gap - artnet News
As Biennale Budgets Shrink, Auction Houses Help Fill the Gap  artnet News

This Insane Hydrogen Hypercar Prototype Is Now Headed to Auction - Robb Report
This Insane Hydrogen Hypercar Prototype Is Now Headed to Auction  Robb Report

Jeffco Foundation annual fundraising auction starts April 28 | Local Events - Leader Publications
Jeffco Foundation annual fundraising auction starts April 28 | Local Events  Leader Publications

GoDaddy to nix customer listings on GoDaddy Auctions - Domain Name Wire
GoDaddy to nix customer listings on GoDaddy Auctions  Domain Name Wire

See some of the cars crossing the Barrett-Jackson auction block - Palm Beach Daily News
See some of the cars crossing the Barrett-Jackson auction block  Palm Beach Daily News

Chattanooga Zoo to have 'Bidders for Critters' online auction - Local 3 News
Chattanooga Zoo to have 'Bidders for Critters' online auction  Local 3 News

A Rare Rolex ref. 4113 Split-Second Chronograph at Monaco Legend Auction - HODINKEE
A Rare Rolex ref. 4113 Split-Second Chronograph at Monaco Legend Auction  HODINKEE

France's Finest: Bugattis, Voisins And More From The Mullin Auction - Forbes
France's Finest: Bugattis, Voisins And More From The Mullin Auction  Forbes

Wheeling Health Right holds kickoff breakfast ahead of Chef’s Auction - WTRF
Wheeling Health Right holds kickoff breakfast ahead of Chef’s Auction  WTRF

Quitman High School students build house & auction it off to re-fund program - KLRT - FOX16.com
Quitman High School students build house & auction it off to re-fund program  KLRT - FOX16.com

Preston County Sheriff’s Office receives $20k from State Gun Auction - WDTV
Preston County Sheriff’s Office receives $20k from State Gun Auction  WDTV

Norman Lear's Art Goes to Auction - The New York Times
Norman Lear's Art Goes to Auction  The New York Times

Strings in Bloom: Spring Orchestra Concert to Include Silent Auction Benefit | Devil's Lake Daily Journal - Devil's Lake Daily Journal
Strings in Bloom: Spring Orchestra Concert to Include Silent Auction Benefit | Devil's Lake Daily Journal  Devil's Lake Daily Journal

Sotheby's auctions hit record US$159 million - The Drinks Business
Sotheby's auctions hit record US$159 million  The Drinks Business

Rishi Kapoor's Miami Beach Co-Living Site Heads to Auction - The Real Deal
Rishi Kapoor's Miami Beach Co-Living Site Heads to Auction  The Real Deal

20-Year US Treasury Bond Auction Draws Strong Demand - Bloomberg
20-Year US Treasury Bond Auction Draws Strong Demand  Bloomberg

Schumacher F1 watch collection could top $4 million in auction - Motorsport.com
Schumacher F1 watch collection could top $4 million in auction  Motorsport.com

Equipment Auction Saturday at Rotary Fairgounds - The Wilkes Record
Equipment Auction Saturday at Rotary Fairgounds  The Wilkes Record

Shootout Live Auction! New Schedule, New Venue, And A $100k Pledge - Lake Expo
Shootout Live Auction! New Schedule, New Venue, And A $100k Pledge  Lake Expo

Early 1950s Knicks Uniform from Team Ball Boy Set for Auction - Sports Collectors Daily
Early 1950s Knicks Uniform from Team Ball Boy Set for Auction  Sports Collectors Daily

Pot of Gold auction set for April 27 | Local News | newspressnow.com - News-Press Now
Pot of Gold auction set for April 27 | Local News | newspressnow.com  News-Press Now

Fundraising dinner, auction draws big crowd to support fairgrounds - wenatcheeworld.com
Fundraising dinner, auction draws big crowd to support fairgrounds  wenatcheeworld.com

New Hope Village Hosted 15th Quilt Auction This Past Weekend And Raised Over $45000 - 1380 KCIM
New Hope Village Hosted 15th Quilt Auction This Past Weekend And Raised Over $45000  1380 KCIM

Humane Society to host 19th annual silent auction in Statesboro - WSAV-TV
Humane Society to host 19th annual silent auction in Statesboro  WSAV-TV

Berkman II auction may be back on - Jacksonville Today
Berkman II auction may be back on  Jacksonville Today

Items from Princess Diana, John Lennon headed to auction - Yahoo! Voices
Items from Princess Diana, John Lennon headed to auction  Yahoo! Voices

Platforms Merge as EveryWatch Acquires Watch Auction HQ - JCK
Platforms Merge as EveryWatch Acquires Watch Auction HQ  JCK

Part of Evergreen Square in Peoria will go up for auction - Peoria Journal Star
Part of Evergreen Square in Peoria will go up for auction  Peoria Journal Star

US court sets June bidding deadline for auction of shares in Citgo parent - Reuters
US court sets June bidding deadline for auction of shares in Citgo parent  Reuters

Register for Council's Empty Bowl silent auction | Local News | gillettenewsrecord.com - Gillette News Record
Register for Council's Empty Bowl silent auction | Local News | gillettenewsrecord.com  Gillette News Record

Bay Area condo war widens after $1 million units sell for just $32,000 - OCRegister
Bay Area condo war widens after $1 million units sell for just $32,000  OCRegister

Mega-Rare Mega Cruiser Up for Auction - GearJunkie
Mega-Rare Mega Cruiser Up for Auction  GearJunkie

Barrett-Jackson Palm Beach Auction returns with over 600 vehicles - Palm Beach Daily News
Barrett-Jackson Palm Beach Auction returns with over 600 vehicles  Palm Beach Daily News

Ogdensburg selling 15 surplus properties at May 7 auction | St. Lawrence County News | nny360.com - NNY360
Ogdensburg selling 15 surplus properties at May 7 auction | St. Lawrence County News | nny360.com  NNY360

Humane Society Silent Auction - The George-Anne
Humane Society Silent Auction  The George-Anne

Bay St. Louis Fallen Officers Benefit Motorcycle Ride & Auction - WXXV News 25
Bay St. Louis Fallen Officers Benefit Motorcycle Ride & Auction  WXXV News 25

Goldin Auctions Acquired by eBay From Collectors Holdings - Sportico
Goldin Auctions Acquired by eBay From Collectors Holdings  Sportico

Eye-popping 1930s estate of late fashion designer Max Azria is set for auction - with bids starting at $38 mil - Daily Mail
Eye-popping 1930s estate of late fashion designer Max Azria is set for auction - with bids starting at $38 mil  Daily Mail

Muscle Car Collection Hits the Auction Block at GAA Classic Cars Event - Yahoo! Voices
Muscle Car Collection Hits the Auction Block at GAA Classic Cars Event  Yahoo! Voices

Goldin Auctions Acquisition by eBay Sparks Fanatics Showdown - Front Office Sports
Goldin Auctions Acquisition by eBay Sparks Fanatics Showdown  Front Office Sports

Lebanon Properties to go to Auction - The New Era - Sweet Home New Era
Lebanon Properties to go to Auction - The New Era  Sweet Home New Era

Vegas Tropicana Resort Auctions Luxury Suites Ahead of Historic Demolition - West Island Blog
Vegas Tropicana Resort Auctions Luxury Suites Ahead of Historic Demolition  West Island Blog

Legendary estate — with 60 rooms — heads to auction in California. Oh boy, is it cool - Sacramento Bee
Legendary estate — with 60 rooms — heads to auction in California. Oh boy, is it cool  Sacramento Bee

Greensboro community rallies with auction to support children in Gaza - Newport Dispatch
Greensboro community rallies with auction to support children in Gaza  Newport Dispatch

F1 News: Insane Michael Schumacher Watch Collection Hits Auction For Staggering Sum - Sports Illustrated
F1 News: Insane Michael Schumacher Watch Collection Hits Auction For Staggering Sum  Sports Illustrated

The Last Bentley Bacalar Roadster Is Now Headed to Auction - Robb Report
The Last Bentley Bacalar Roadster Is Now Headed to Auction  Robb Report

Join the Annual Youth First 'Passport to Adventure' Auction! - womiowensboro.com
Join the Annual Youth First 'Passport to Adventure' Auction!  womiowensboro.com

Randy Bachman digs into his past with plans to auction off 200 of his guitars - CTV News Winnipeg
Randy Bachman digs into his past with plans to auction off 200 of his guitars  CTV News Winnipeg

Collector Car Auction Back In Palm Beach - 1290 WJNO
Collector Car Auction Back In Palm Beach  1290 WJNO

Corsica Horse Sales gets auction agency license - KELOLAND.com
Corsica Horse Sales gets auction agency license  KELOLAND.com

11-acre Bucks County estate with 'survival bunker,' pool, river view to go up for auction - 69News WFMZ-TV
11-acre Bucks County estate with 'survival bunker,' pool, river view to go up for auction  69News WFMZ-TV

Soap opera royalty Bridget and Jerome Dobson's jewelry collection goes to auction in Atlanta - Rough Draft Atlanta
Soap opera royalty Bridget and Jerome Dobson's jewelry collection goes to auction in Atlanta  Rough Draft Atlanta

37,000 SQFT Historic Retail Asset The Coliseum in Seattle Scheduled for Auction in May - The Registry Seattle
37,000 SQFT Historic Retail Asset The Coliseum in Seattle Scheduled for Auction in May  The Registry Seattle

FEATURE: DVSAS Hands For Hope Auction and Gala - My Bellingham Now
FEATURE: DVSAS Hands For Hope Auction and Gala  My Bellingham Now

Former Naeve Family Beef packing plant up for auction - KWQC
Former Naeve Family Beef packing plant up for auction  KWQC

Frank Sinatra Gave Two Watches to Tony Bennett. Now Both Are Heading to Auction. - Robb Report
Frank Sinatra Gave Two Watches to Tony Bennett. Now Both Are Heading to Auction.  Robb Report

Echo Base LIVE 14: Charity Swag Auction - Fantha Tracks
Echo Base LIVE 14: Charity Swag Auction  Fantha Tracks

Vintage Cards Pace SCP Auctions Spring Sale - Sports Collectors Daily
Vintage Cards Pace SCP Auctions Spring Sale  Sports Collectors Daily

Auction of late actress Raquel Welch's items brings in over $1 million - CBS Los Angeles
Auction of late actress Raquel Welch's items brings in over $1 million  CBS Los Angeles

In Heritage’s Historical Manuscripts Auction, Texas Beats California! - Antiques and the Arts Online
In Heritage’s Historical Manuscripts Auction, Texas Beats California!  Antiques and the Arts Online

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