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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. April / 24 / 2024

John Lennon’s ‘Help!’ Guitar Headed to Auction After Spending the Last 50 Years in an Attic - Rolling Stone
John Lennon’s ‘Help!’ Guitar Headed to Auction After Spending the Last 50 Years in an Attic  Rolling Stone

Guitar played by John Lennon on Help!, lost for 50 years, going up for auction - The Guardian
Guitar played by John Lennon on Help!, lost for 50 years, going up for auction  The Guardian

John Lennon Guitar Hits Auction Block After Being Found in an Attic - PEOPLE
John Lennon Guitar Hits Auction Block After Being Found in an Attic  PEOPLE

Former Campbell Soup Family Estate in Pennsylvania Heads to Auction - Mansion Global
Former Campbell Soup Family Estate in Pennsylvania Heads to Auction  Mansion Global

Exclusive: A 65-Acre Equestrian Ranch Outside of Mexico City Is Headed to Auction - Robb Report
Exclusive: A 65-Acre Equestrian Ranch Outside of Mexico City Is Headed to Auction  Robb Report

Bond auctions are a bigger deal than usual this week. The first went the way of the bulls - CNBC
Bond auctions are a bigger deal than usual this week. The first went the way of the bulls  CNBC

Machinery Pete: 33-Year-Old John Deere Fetches High Auction Haul - Agweb Powered by Farm Journal
Machinery Pete: 33-Year-Old John Deere Fetches High Auction Haul  Agweb Powered by Farm Journal

Treasuries Hold Gains as Record US Auction Sees Solid Demand - Bloomberg
Treasuries Hold Gains as Record US Auction Sees Solid Demand  Bloomberg

Bill allowing kids to pull animals from fair auctions (and slaughter) faces opposition - OCRegister
Bill allowing kids to pull animals from fair auctions (and slaughter) faces opposition  OCRegister

Muhammad Ali’s former lawyer auctions off hundreds of items signed by ‘The Greatest’ - KTLA Los Angeles
Muhammad Ali’s former lawyer auctions off hundreds of items signed by ‘The Greatest’  KTLA Los Angeles

This Westworld Auction Suggests the Show Really Is Over Forever - Gizmodo
This Westworld Auction Suggests the Show Really Is Over Forever  Gizmodo

This $3.5 Million Rolex Just Set an Auction Record - GQ
This $3.5 Million Rolex Just Set an Auction Record  GQ

John Lennon's Recently Rediscovered Guitar Is Poised to Smash Records at Auction - Observer
John Lennon's Recently Rediscovered Guitar Is Poised to Smash Records at Auction  Observer

Rediscovered John Lennon Guitar Heads to Auction, Expected to Set Records - Barron's
Rediscovered John Lennon Guitar Heads to Auction, Expected to Set Records  Barron's

ViaBTC auctions 'epic sat' after mining Bitcoin's halving block and holding back rewards - The Block
ViaBTC auctions 'epic sat' after mining Bitcoin's halving block and holding back rewards  The Block

Roncalli Pierside Auction turns 40 in 2024. It will be John Jagemann's last as emcee after 39 years. - Herald Times Reporter
Roncalli Pierside Auction turns 40 in 2024. It will be John Jagemann's last as emcee after 39 years.  Herald Times Reporter

Mining pool ViaBTC auctions rare Bitcoin 'epic sat' from recent halving event on CoinEx - CryptoSlate
Mining pool ViaBTC auctions rare Bitcoin 'epic sat' from recent halving event on CoinEx  CryptoSlate

John Lennon's long-lost Help! acoustic expected to break auction records - New Atlas
John Lennon's long-lost Help! acoustic expected to break auction records  New Atlas

Long-lost John Lennon acoustic guitar expected to set records at auction – 100.7 FM – KSLX – Classic Rock - KSLX
Long-lost John Lennon acoustic guitar expected to set records at auction – 100.7 FM – KSLX – Classic Rock  KSLX

Kentucky Wildlife auction surplus sale scheduled for May 6 - Kentucky Today
Kentucky Wildlife auction surplus sale scheduled for May 6  Kentucky Today

FCC Fines AT&T and NextLink for Communicating During CAF II Auction - BroadbandBreakfast.com
FCC Fines AT&T and NextLink for Communicating During CAF II Auction  BroadbandBreakfast.com

$5000 Federal Reserve Note Realizes $144000 in Auction - Numismatic News
$5000 Federal Reserve Note Realizes $144000 in Auction  Numismatic News

Lucky Hit, another Clarke County historic home, goes on the auction block - The Winchester Star
Lucky Hit, another Clarke County historic home, goes on the auction block  The Winchester Star

John Lennon's lost 'Help!' guitar, discovered after 50 years, goes to auction - Goldmine Magazine
John Lennon's lost 'Help!' guitar, discovered after 50 years, goes to auction  Goldmine Magazine

John Lennon’s Long-Lost ‘Help!’ Guitar Could Fetch Up to $800,000 at Auction - Robb Report
John Lennon’s Long-Lost ‘Help!’ Guitar Could Fetch Up to $800,000 at Auction  Robb Report

10 Years After Michael Schumacher’s Ski Accident Family Auctions 8 Watches - SnowBrains
10 Years After Michael Schumacher’s Ski Accident Family Auctions 8 Watches  SnowBrains

Online Auction for “Unbridled Art” Auction Starts Tomorrow - KAMR - MyHighPlains.com
Online Auction for “Unbridled Art” Auction Starts Tomorrow  KAMR - MyHighPlains.com

China's April 23 imported soybean auction saw zero transactions - AgriCensus
China's April 23 imported soybean auction saw zero transactions  AgriCensus

Bible used by Jackie Kennedy after JFK's assassination up for auction, highlights Ecclesiastes 3 - The Christian Post
Bible used by Jackie Kennedy after JFK's assassination up for auction, highlights Ecclesiastes 3  The Christian Post

Barrett-Jackson's 2024 Palm Beach Auction achieves $46.6 Million - Old Cars Weekly
Barrett-Jackson's 2024 Palm Beach Auction achieves $46.6 Million  Old Cars Weekly

We Talked To James Gilstrap Ahead Of His Sotheby’s Motorsport Auction - duPont REGISTRY
We Talked To James Gilstrap Ahead Of His Sotheby’s Motorsport Auction  duPont REGISTRY

Upcoming auction revives The Beatles vs. The Rolling Stones rivalry - 1430wcmy.com
Upcoming auction revives The Beatles vs. The Rolling Stones rivalry  1430wcmy.com

Children’s Aid, Inc. Holds 11th Annual Online Spring Auction - Bay Net
Children’s Aid, Inc. Holds 11th Annual Online Spring Auction  Bay Net

A Buyer’s Guide to Wine Auctions - SevenFifty Daily
A Buyer’s Guide to Wine Auctions  SevenFifty Daily

Bond Traders Look to Record Auction for Sign 5% Yield Is Peak - Bloomberg
Bond Traders Look to Record Auction for Sign 5% Yield Is Peak  Bloomberg

EU ETS2 for Buildings, Road Transport in 2027: why we need auctions to start early - Energy Post
EU ETS2 for Buildings, Road Transport in 2027: why we need auctions to start early  Energy Post

Oman to lift crude output, plans further offshore auctions - Quantum Commodity Intelligence
Oman to lift crude output, plans further offshore auctions  Quantum Commodity Intelligence

JOHN LENNON's Lost Help! Guitar Discovered After 50 Years; The Fab Four Find Of The 21st Century Expected To Set ... - bravewords.com
JOHN LENNON's Lost Help! Guitar Discovered After 50 Years; The Fab Four Find Of The 21st Century Expected To Set ...  bravewords.com

The Largest Collection of Princess Diana's Belongings Since 1997 Heads to Auction - Town & Country
The Largest Collection of Princess Diana's Belongings Since 1997 Heads to Auction  Town & Country

FTX to auction next lot of locked Solana tokens: Mike Cagney - The Block
FTX to auction next lot of locked Solana tokens: Mike Cagney  The Block

Ogdensburg to auction off 15 properties seized for unpaid taxes - WWNY
Ogdensburg to auction off 15 properties seized for unpaid taxes  WWNY

John Lennon's lost 1960s acoustic guitar to go up for auction - CTV News
John Lennon's lost 1960s acoustic guitar to go up for auction  CTV News

Bible Jackie Kennedy read from for JFK's funeral up for auction - New York Post
Bible Jackie Kennedy read from for JFK's funeral up for auction  New York Post

Ferrari LaFerrari prototype listed for auction - Motor Authority
Ferrari LaFerrari prototype listed for auction  Motor Authority

An Unexpected Player Has Begun Providing Auction Guarantees - artnet News
An Unexpected Player Has Begun Providing Auction Guarantees  artnet News

US treasury to auction $69 billion of two-year notes at the top of the hour - ForexLive
US treasury to auction $69 billion of two-year notes at the top of the hour  ForexLive

To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process - AdExchanger
To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process  AdExchanger

Goldin Auctions Acquired by eBay From Collectors Holdings - Sportico
Goldin Auctions Acquired by eBay From Collectors Holdings  Sportico

NEARBY: Pipersville Estate With Amenities & Survival Bunker Goes To Auction - New Hope Free Press
NEARBY: Pipersville Estate With Amenities & Survival Bunker Goes To Auction  New Hope Free Press

D-Day weather maps belonging to Bath meteorologist up for auction - BBC.com
D-Day weather maps belonging to Bath meteorologist up for auction  BBC.com

Oxford, Maine auctions off abulance - NewsCenterMaine.com WCSH-WLBZ
Oxford, Maine auctions off abulance  NewsCenterMaine.com WCSH-WLBZ

Four Joan Mitchell paintings could collectively bring more than $50m during New York's spring auctions - Art Newspaper
Four Joan Mitchell paintings could collectively bring more than $50m during New York's spring auctions  Art Newspaper

CBI auctions +$282 million in forex on Tuesday - Shafaq News - Shafaq News
CBI auctions +$282 million in forex on Tuesday - Shafaq News  Shafaq News

Lotus' first F1 race car heads to auction - Motor Authority
Lotus' first F1 race car heads to auction  Motor Authority

Top Lots, Trends, And Affordable Picks To Watch At Monaco Legends Group's 2024 Spring Auction - HODINKEE
Top Lots, Trends, And Affordable Picks To Watch At Monaco Legends Group's 2024 Spring Auction  HODINKEE

John Lennon guitar found in attic on auction for more than £600,000 - BreakingNews.ie
John Lennon guitar found in attic on auction for more than £600,000  BreakingNews.ie

Rare Rolex Split-Second Chronograph Scores Record $3.5 Million at Monaco Auction - Bloomberg
Rare Rolex Split-Second Chronograph Scores Record $3.5 Million at Monaco Auction  Bloomberg

Troostwijk Auctions announced as auction house for the sale of seized superyacht Royal Romance - SuperYacht Times
Troostwijk Auctions announced as auction house for the sale of seized superyacht Royal Romance  SuperYacht Times

Can we skip spectrum auction in some cases, Centre asks SC - The Times of India
Can we skip spectrum auction in some cases, Centre asks SC  The Times of India

Eurovision medal from UK's 1967 winning song sold for £4k - BBC.com
Eurovision medal from UK's 1967 winning song sold for £4k  BBC.com

Niki Lauda's helmet from fiery Nürburgring crash goes up for auction - Motor Sport
Niki Lauda's helmet from fiery Nürburgring crash goes up for auction  Motor Sport

F1 Champ Michael Schumacher’s Watches Head to Auction in Geneva - Barron's
F1 Champ Michael Schumacher’s Watches Head to Auction in Geneva  Barron's

'Government's Supreme Court plea: No change to the 2012 satellite broadband spectrum auction judgement' | Mint - Mint
'Government's Supreme Court plea: No change to the 2012 satellite broadband spectrum auction judgement' | Mint  Mint

A Quartet of Career-Spanning Joan Mitchell Paintings Could Realize $50M at Auction - Observer
A Quartet of Career-Spanning Joan Mitchell Paintings Could Realize $50M at Auction  Observer

This Ultra-Rare Rolex Split-Seconds Just Sold for a Record $3.5 Million at Auction - Robb Report
This Ultra-Rare Rolex Split-Seconds Just Sold for a Record $3.5 Million at Auction  Robb Report

A $60 Million Auction Boost, Venice Gossip & A Frankenthaler Glow-Up - Puck
A $60 Million Auction Boost, Venice Gossip & A Frankenthaler Glow-Up  Puck

Landmark Exchange Auction: CoinEx “Epic Sat” Now in Progress - AMBCrypto News
Landmark Exchange Auction: CoinEx “Epic Sat” Now in Progress  AMBCrypto News

A Rare Rolex ref. 4113 Split-Second Chronograph at Monaco Legend Auction - HODINKEE
A Rare Rolex ref. 4113 Split-Second Chronograph at Monaco Legend Auction  HODINKEE

O.J. Simpson Bank of America Credit Card Hits Auction Block After Death - TMZ
O.J. Simpson Bank of America Credit Card Hits Auction Block After Death  TMZ

FTX creditors invited to bid on Solana tokens in new auction format - CryptoSlate
FTX creditors invited to bid on Solana tokens in new auction format  CryptoSlate

Eurovision medal from UK's 1967 winning song to be auctioned - BBC.com
Eurovision medal from UK's 1967 winning song to be auctioned  BBC.com

Score big with Sotheby's NBA game-worn memorabilia auctions - NBA.com
Score big with Sotheby's NBA game-worn memorabilia auctions  NBA.com

Long-lost first USS Enterprise model from 'Star Trek' goes home - Honolulu Star-Advertiser
Long-lost first USS Enterprise model from 'Star Trek' goes home  Honolulu Star-Advertiser

Belmazad ushers in the digital age for real estate auctions in Egypt - ZAWYA
Belmazad ushers in the digital age for real estate auctions in Egypt  ZAWYA

Part of Evergreen Square in Peoria will go up for auction - Peoria Journal Star
Part of Evergreen Square in Peoria will go up for auction  Peoria Journal Star

CARLS TOWING ABANDONED VEHICLE | Auctions | goskagit.com - goskagit.com
CARLS TOWING ABANDONED VEHICLE | Auctions | goskagit.com  goskagit.com

“My '57 Gretsch was stolen in 1978. Getting that guitar back and playing it so much got me thinking about the other ... - Guitar World
“My '57 Gretsch was stolen in 1978. Getting that guitar back and playing it so much got me thinking about the other ...  Guitar World

1984 VW Rabbit Convertible Is Today's Bring a Trailer Auction Pick - Car and Driver
1984 VW Rabbit Convertible Is Today's Bring a Trailer Auction Pick  Car and Driver

John Lennon’s lost 1960s acoustic guitar to go up for auction - ThePrint
John Lennon’s lost 1960s acoustic guitar to go up for auction  ThePrint

US treasury auctions $23B of 5 year TIPS at 2.242% - ForexLive
US treasury auctions $23B of 5 year TIPS at 2.242%  ForexLive

Central bank successfully auctions 3,400 taels of SJC-branded gold bars - http://en.vietnamplus.vn/
Central bank successfully auctions 3,400 taels of SJC-branded gold bars  http://en.vietnamplus.vn/

GoDaddy to nix customer listings on GoDaddy Auctions - Domain Name Wire
GoDaddy to nix customer listings on GoDaddy Auctions  Domain Name Wire

FTX Estate Plans Auction for Locked Solana Tokens – News Bytes Bitcoin News - Bitcoin.com News
FTX Estate Plans Auction for Locked Solana Tokens – News Bytes Bitcoin News  Bitcoin.com News

NFL insider wouldn't be shocked if Panthers hold auction for 33rd pick - Panthers Wire
NFL insider wouldn't be shocked if Panthers hold auction for 33rd pick  Panthers Wire

FTX Will Auction Off the Rest of Its Locked Solana Tokens - Decrypt
FTX Will Auction Off the Rest of Its Locked Solana Tokens  Decrypt

As Biennale Budgets Shrink, Auction Houses Help Fill the Gap - artnet News
As Biennale Budgets Shrink, Auction Houses Help Fill the Gap  artnet News

O.J. Simpson's Credit Card Is Being Sold in an Online Auction - PEOPLE
O.J. Simpson's Credit Card Is Being Sold in an Online Auction  PEOPLE

Norman Lear's Art Goes to Auction - The New York Times
Norman Lear's Art Goes to Auction  The New York Times

India cenbank reverts to multiple price auctions after 3 years - Reuters India
India cenbank reverts to multiple price auctions after 3 years  Reuters India

Adam's Angels auctions off 50-thousandth bag | News Channel 3-12 - KEYT
Adam's Angels auctions off 50-thousandth bag | News Channel 3-12  KEYT

Barrett-Jackson Palm Beach Auction returns with over 600 vehicles - Palm Beach Daily News
Barrett-Jackson Palm Beach Auction returns with over 600 vehicles  Palm Beach Daily News

How Julien’s Auctions Leads the Booming Market in Celebrity Memorabilia - The New Yorker
How Julien’s Auctions Leads the Booming Market in Celebrity Memorabilia  The New Yorker

Crypto Exchange Coinex Set to Auction 'Epic Satoshi' From Halving Block for 1 BTC Minimum – Bitcoin News - Bitcoin.com News
Crypto Exchange Coinex Set to Auction 'Epic Satoshi' From Halving Block for 1 BTC Minimum – Bitcoin News  Bitcoin.com News

Vivienne Westwood's personal wardrobe to go under auction at Christie's - Financial Times
Vivienne Westwood's personal wardrobe to go under auction at Christie's  Financial Times

See Princess Diana's Personal Treasures That Are Up for Auction - inTouch Weekly
See Princess Diana's Personal Treasures That Are Up for Auction  inTouch Weekly

FTX to Auction Next Batch of Locked Solana Tokens: Figure Markets CEO - Unchained - Unchained
FTX to Auction Next Batch of Locked Solana Tokens: Figure Markets CEO - Unchained  Unchained

Elite Auctions to Present Sprawling Bucks County, Pennsylvania Estate Overlooking the Delaware River at Auction On ... - GlobeNewswire
Elite Auctions to Present Sprawling Bucks County, Pennsylvania Estate Overlooking the Delaware River at Auction On ...  GlobeNewswire

Bundesliga: TV rights auction suspended after DAZN complaint - DW (English)
Bundesliga: TV rights auction suspended after DAZN complaint  DW (English)

Croatia launches auctions for 607 MW of solar, wind, hydro - pv magazine International
Croatia launches auctions for 607 MW of solar, wind, hydro  pv magazine International

A Boom in Luxury Home Auctions Is a Boon to Buyers - Mansion Global
A Boom in Luxury Home Auctions Is a Boon to Buyers  Mansion Global

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