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Effective Auction Listings - How To Create Them


Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. While the photo and title are what get a person interested in your auction and bringing them to your listing, it's your description that is going to have to induce them to actually bid on it.

The sole purpose of your description is to get people to place a bid by presenting them with an honest and factual description of what you are selling.

It has been shown that the chances are high that if a person doesn't place a bid the first time they view your auction, they won't come back and place one later. Furthermore, if you can get someone to bid on your auction early, this in itself will attract more possible buyers to your auction. There is an inherent curiosity when searching listings to see why someone has bid on a particular item, so auctions that already have bids stand out from those that don't. This brings even more potential bidders to your auctions.

When writing your auction description, you want to list every attribute that will make it sound as appealing as possible. However, you must also be careful to be as accurate as possible in your description. Details are extremely important.

The more detailed you can be about what you are selling, the better. Potential bidders want to know as much as possible about something before placing a bid on it.

Even things that may seem obvious should be included. Take a few minutes and ask yourself if you were considering buying the item you're listing, what details would you want to know about it? Your description should paint a picture of the item in the persons mind. Write your auction description as if your auction didn't have any photos attached to it.

If there is an imperfection or a flaw with the item, be honest and upfront about it. Ask yourself if you were the buyer and the seller left out the imperfection in the description, how would you feel when you received the item? By making your description as accurate as possible, stressing the attributes, but also giving all the details about any imperfections, you will greatly reduce the chance of having problems when the sale is completed. Your honesty will also quickly gain you a reputation for describing your items accurately.

Your descriptions are also another way of attracting buyers to your auctions. While the main way people search eBay is through the search engine that uses the item titles, they can also refine their search to include words or phrases found in auction descriptions. By writing a thorough longer description, you automatically create more words that in return increase the chances of your auction being included in someone's search criteria.

If there is a story that goes along with the item, include it. The buyer just has your photos and descriptions to make an informed decision with. The more flavor, detail and warmth you put into your listing, the more likely the person looking at your auction will be to bid on it.

Use adjectives freely and play on any unique attributes the item has. Take the time to create a description that will make the buyer feel completely comfortable with placing a bid if it is something that he or she is interested in.

Also be sure that you include all your after auction information in your description. Don't leave potential bidders in the dark concerning the shipping cost. List all shipping options and the cost of each. List the types of payments you accept. Include a definite date by which payment must be received. The clearer your instructions, the more comfortable the bidder will be and the less likely you will run into problems at the end of the transaction.

Naturally all the items you sell are going to be the same. However, there will be portions of your description that can remain the same for virtually every product you sell. Once you have created a description you like and seems to get people to bid, save it and make it your template for auctions.

Then simply change words and add extra information where needed. This will not only guarantee that each of your auctions will have a quality description, it will also allow you to list more auctions since you won't have to write a completely new description for every auction you list.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. August / 16 / 2022

DASH named “Official Mobile Auction Platform of the ECHL” - ECHL.com
DASH named “Official Mobile Auction Platform of the ECHL”  ECHL.com

Franklin Co. expects loss from property auctions | News | pressrepublican.com - Plattsburgh Press Republican
Franklin Co. expects loss from property auctions | News | pressrepublican.com  Plattsburgh Press Republican

DR Congo Opens Up Oil Auctions to Crypto and Carbon Firms - The Motley Fool
DR Congo Opens Up Oil Auctions to Crypto and Carbon Firms  The Motley Fool

Sullivan Auctioneers and BigIron Auctions together allow for growth in online auction market - Geneseo Republic
Sullivan Auctioneers and BigIron Auctions together allow for growth in online auction market  Geneseo Republic

DNR to hold 2 online confiscated equipment auctions : Aug 8, 2022 | News release - MN DNR
DNR to hold 2 online confiscated equipment auctions : Aug 8, 2022 | News release  MN DNR

Stuntman Auctions-off Trio of Land Speed Attempt Rolex Watches - HYPEBEAST
Stuntman Auctions-off Trio of Land Speed Attempt Rolex Watches  HYPEBEAST

Maria Capelle Frantz Auctions Megrez Of The Great Above to HarperAlley - Bleeding Cool News
Maria Capelle Frantz Auctions Megrez Of The Great Above to HarperAlley  Bleeding Cool News

DNR plans two auctions of confiscated equipment | News Brief | crowrivermedia.com - Crow River Media
DNR plans two auctions of confiscated equipment | News Brief | crowrivermedia.com  Crow River Media

Broad Arrow Auctions - New Atlas
Broad Arrow Auctions  New Atlas

Unique Peoria recreational complex is up for auction. Here are details - Peoria Journal Star
Unique Peoria recreational complex is up for auction. Here are details  Peoria Journal Star

Human remains reportedly found in suitcases bought at New Zealand auction - The Guardian
Human remains reportedly found in suitcases bought at New Zealand auction  The Guardian

R2R Launches Autographed Jersey Auction - Cycle News
R2R Launches Autographed Jersey Auction  Cycle News

Star Wars CGC Bundle Of Four Issues Up for Auction Today - Bleeding Cool News
Star Wars CGC Bundle Of Four Issues Up for Auction Today  Bleeding Cool News

Branch County Fair auctions bring in nearly $427900 - WTVB
Branch County Fair auctions bring in nearly $427900  WTVB

Catch a Glimpse of the Madison 2022 August Live Auction (Wine & Spirit) - PR Newswire
Catch a Glimpse of the Madison 2022 August Live Auction (Wine & Spirit)  PR Newswire

Daredevil's Takeover of Silver Streak Comics, Up for Auction - Bleeding Cool News
Daredevil's Takeover of Silver Streak Comics, Up for Auction  Bleeding Cool News

Grand Prix Tampa auctions off memorabilia - Bay News 9
Grand Prix Tampa auctions off memorabilia  Bay News 9

Second half of August to deliver exciting horse auctions ... - Equnews International
Second half of August to deliver exciting horse auctions ...  Equnews International

Eastgate Mall sold at auction - FOX19
Eastgate Mall sold at auction  FOX19

DoT initiates process to auction more 5G spectrum - Economic Times
DoT initiates process to auction more 5G spectrum  Economic Times

Surplus Hospital Equipment Auctions - DOTmed HealthCare Business News
Surplus Hospital Equipment Auctions  DOTmed HealthCare Business News

Paintings From Andy Warhol's College Years Will Go Up for Auction - Smithsonian Magazine
Paintings From Andy Warhol's College Years Will Go Up for Auction  Smithsonian Magazine

Why ACV Auctions Stock Popped Today - The Motley Fool
Why ACV Auctions Stock Popped Today  The Motley Fool

Shock Gibson in Temerson & Brookwood's Speed Comics, Up for Auction - Bleeding Cool News
Shock Gibson in Temerson & Brookwood's Speed Comics, Up for Auction  Bleeding Cool News

Online Watch Auctions Go Deeper Into Luxury Territory - The New York Times
Online Watch Auctions Go Deeper Into Luxury Territory  The New York Times

The Art That Inspired Joan Didion Goes to Auction - Hyperallergic
The Art That Inspired Joan Didion Goes to Auction  Hyperallergic

Monterey Car Week 2022 Auction Preview: the $10 million cars - New Atlas
Monterey Car Week 2022 Auction Preview: the $10 million cars  New Atlas

Mike Ditka's Super Bowl sweater up for auction - CBS Chicago
Mike Ditka's Super Bowl sweater up for auction  CBS Chicago

Hitler's watch sells for $1.1 million at Alexander Historical Auctions - The Washington Post
Hitler's watch sells for $1.1 million at Alexander Historical Auctions  The Washington Post

Galaxy Auction Offers Vintage Hockey, More in August Sale - Sports Collectors Daily
Galaxy Auction Offers Vintage Hockey, More in August Sale  Sports Collectors Daily

BigIron Auctions acquires Sullivan Auctioneers LLC - Albionnewsonline
BigIron Auctions acquires Sullivan Auctioneers LLC  Albionnewsonline

Brooklyn's Weekly Foreclosure Auctions: Who Goes and Why? - Curbed
Brooklyn's Weekly Foreclosure Auctions: Who Goes and Why?  Curbed

St. Lawrence County hosting online property tax foreclosure auction - WWTI - InformNNY.com
St. Lawrence County hosting online property tax foreclosure auction  WWTI - InformNNY.com

Skeleton of a Gorgosaurus Sells at Auction for $6.1 Million - The New York Times
Skeleton of a Gorgosaurus Sells at Auction for $6.1 Million  The New York Times

Hitler's Watch Sells for $1.1 Million at Controversial Auction - Smithsonian Magazine
Hitler's Watch Sells for $1.1 Million at Controversial Auction  Smithsonian Magazine

Former NBA player Slava Medvedenko auctions championship rings for Ukraine - NBA.com
Former NBA player Slava Medvedenko auctions championship rings for Ukraine  NBA.com

Car of the Week: This One-of-12 Jaguar E-Type Raced at Le Mans and Is Gearing Up for Auction - Robb Report
Car of the Week: This One-of-12 Jaguar E-Type Raced at Le Mans and Is Gearing Up for Auction  Robb Report

Rare Books at Auction This Week - Fine Books & Collections Magazine
Rare Books at Auction This Week  Fine Books & Collections Magazine

Four Modern Ferrari Prototypes Are Heading to Auction in Monterey - Road & Track
Four Modern Ferrari Prototypes Are Heading to Auction in Monterey  Road & Track

What to Know About a Car Auction | Chase - Chase News & Stories
What to Know About a Car Auction | Chase  Chase News & Stories

1965 Chevy Corvette Big Block Headed To Monterey Auction - GM Authority
1965 Chevy Corvette Big Block Headed To Monterey Auction  GM Authority

Nature’s Nursery hosts nature photo auction - WTVG
Nature’s Nursery hosts nature photo auction  WTVG

Bobby Bonilla's famous deferred contract agreement with Mets sells at auction for $180000 - CBS Sports
Bobby Bonilla's famous deferred contract agreement with Mets sells at auction for $180000  CBS Sports

Mecum Auctions sets new record for event in Harrisburg - WGAL Susquehanna Valley Pa.
Mecum Auctions sets new record for event in Harrisburg  WGAL Susquehanna Valley Pa.

The Super-Soldier and Dr. Doom in Yankee Comics #1, Up for Auction - Bleeding Cool News
The Super-Soldier and Dr. Doom in Yankee Comics #1, Up for Auction  Bleeding Cool News

Senators’ new bill expands meat processing to auctions - AGDAILY
Senators’ new bill expands meat processing to auctions  AGDAILY

Arlington International Racecourse to Hold a Series of Auctions - NBC Chicago
Arlington International Racecourse to Hold a Series of Auctions  NBC Chicago

Nearly 440 vehicles available at August commonwealth auction - YourErie
Nearly 440 vehicles available at August commonwealth auction  YourErie

ELITE AUCTIONS Announces August 19 Auction of Historic Mansion & Local Landmark in Suffolk, VA - PR Web
ELITE AUCTIONS Announces August 19 Auction of Historic Mansion & Local Landmark in Suffolk, VA  PR Web

Kobe Bryant's Ukrainian teammate auctions championship rings at $200,000 for rebuilding efforts - The Sportsrush
Kobe Bryant's Ukrainian teammate auctions championship rings at $200,000 for rebuilding efforts  The Sportsrush

DMO auctions N225bn bonds, July inflation report... 7 top business news to track this week - TheCable
DMO auctions N225bn bonds, July inflation report... 7 top business news to track this week  TheCable

Why Mecum Auctions at the Pa. Farm Show Complex is a ‘rock concert’ for car collectors - PennLive
Why Mecum Auctions at the Pa. Farm Show Complex is a ‘rock concert’ for car collectors  PennLive

Rowley Auctions accepting consignments for upcoming auction - upnorthvoice.com - Up North Voice
Rowley Auctions accepting consignments for upcoming auction - upnorthvoice.com  Up North Voice

From Neoclassical Paintings to Antique Furniture: Howard Ruby’s Treasure Trove of Old-World Rarities Heads to Auction - Robb Report
From Neoclassical Paintings to Antique Furniture: Howard Ruby’s Treasure Trove of Old-World Rarities Heads to Auction  Robb Report

Auctions: Drop in Bay of Plenty properties selling under the hammer - New Zealand Herald
Auctions: Drop in Bay of Plenty properties selling under the hammer  New Zealand Herald

STORAGE AUCTIONS - Columbia Star
STORAGE AUCTIONS  Columbia Star

July 22, 2022: Auction Calendar - Wisconsin State Farmer
July 22, 2022: Auction Calendar  Wisconsin State Farmer

Unusual Jewelry Finds Eager Buyers In Online Auctions - National Jeweler
Unusual Jewelry Finds Eager Buyers In Online Auctions  National Jeweler

5 zip codes pay more cash bail; The Philadelphia County Fair; Auction threatens another garden | Morning roundup - Billy Penn
5 zip codes pay more cash bail; The Philadelphia County Fair; Auction threatens another garden | Morning roundup  Billy Penn

4-H and FFA livestock auction continues even under difficult circumstances - KTVL
4-H and FFA livestock auction continues even under difficult circumstances  KTVL

Perambulator museum closes, items to be sold through online auction - The Star Beacon
Perambulator museum closes, items to be sold through online auction  The Star Beacon

$75K winning bid for charity auction trackside luncheon with Ford CEO Jim Farley - Vintage Motorsport
$75K winning bid for charity auction trackside luncheon with Ford CEO Jim Farley  Vintage Motorsport

Records Smashed at Junior Fair Livestock Auction | Life & Culture News | richlandsource.com - Richland Source
Records Smashed at Junior Fair Livestock Auction | Life & Culture News | richlandsource.com  Richland Source

New Jersey Launches Tax Credit Auction for Innovation Evergreen Fund - Marcum LLP
New Jersey Launches Tax Credit Auction for Innovation Evergreen Fund  Marcum LLP

Phillips Presents Digital Soupcan Moment, An Online Auction from Soupcans Labs - ArtfixDaily
Phillips Presents Digital Soupcan Moment, An Online Auction from Soupcans Labs  ArtfixDaily

This Challenger SRT Demon Is Going To Auction With Only 565 Miles On The Odometer! - Mopar Insiders
This Challenger SRT Demon Is Going To Auction With Only 565 Miles On The Odometer!  Mopar Insiders

HiBid.com Auctions Range from Vintage Comic Books to Gold Bullion Following a $33.4 Million Week - PR Newswire
HiBid.com Auctions Range from Vintage Comic Books to Gold Bullion Following a $33.4 Million Week  PR Newswire

Silent auction to benefit Hartselle Police Department sergeant hurt on the job raises $3,500 - WAAY
Silent auction to benefit Hartselle Police Department sergeant hurt on the job raises $3,500  WAAY

Aug. 12, 2022: Auction Calendar - Wisconsin State Farmer
Aug. 12, 2022: Auction Calendar  Wisconsin State Farmer

Porsche 911 Sally Special Heads to Monterey Auction - autoweek.com
Porsche 911 Sally Special Heads to Monterey Auction  autoweek.com

Thomaston Place Auction Galleries to hold art preview - Courier-Gazette & Camden Herald
Thomaston Place Auction Galleries to hold art preview  Courier-Gazette & Camden Herald

Celebrate with Artblog! September 15 is our Silent Auction and 19th Birthday Party! - theartblog.org
Celebrate with Artblog! September 15 is our Silent Auction and 19th Birthday Party!  theartblog.org

State Treasurer's Office to Host Four Unclaimed Property Auctions at State Fair - Lootpress
State Treasurer's Office to Host Four Unclaimed Property Auctions at State Fair  Lootpress

IRS auctions off Sherwood house on 20 acres Monday with bids starting at $482,818 - OregonLive
IRS auctions off Sherwood house on 20 acres Monday with bids starting at $482,818  OregonLive

1971 Fiat 500F Jolly Clone Is Our Bring a Trailer Auction Pick of the Day - Car and Driver
1971 Fiat 500F Jolly Clone Is Our Bring a Trailer Auction Pick of the Day  Car and Driver

Auction Block: 1970 Ford Mustang 429 Boss - HICONSUMPTION
Auction Block: 1970 Ford Mustang 429 Boss  HICONSUMPTION

Auctions commemorate centennial party | News | pasadenaweekly.com - Pasadena Weekly
Auctions commemorate centennial party | News | pasadenaweekly.com  Pasadena Weekly

AUGUST 2022 ACTION AUCTION - kmmo.com
AUGUST 2022 ACTION AUCTION  kmmo.com

More than 200 collectables up for auction from North Tampa's vintage village 'Gallopsville' - FOX 13 Tampa
More than 200 collectables up for auction from North Tampa's vintage village 'Gallopsville'  FOX 13 Tampa

Jordan's 'Last Dance' jersey from Game 1 set for auction - NBC Sports
Jordan's 'Last Dance' jersey from Game 1 set for auction  NBC Sports

Art Base silent auction engages community in art for art’s sake - Aspen Daily News
Art Base silent auction engages community in art for art’s sake  Aspen Daily News

UFC Fighter Auctions Off Used Weigh-In Underwear - MMA News
UFC Fighter Auctions Off Used Weigh-In Underwear  MMA News

1/1 Trevor Lawrence Card, Kobe Uniform Among Top Items in Auction - Sports Collectors Daily
1/1 Trevor Lawrence Card, Kobe Uniform Among Top Items in Auction  Sports Collectors Daily

Sandman #36, A Game Of You, $56 At Auction So Far - Bleeding Cool News
Sandman #36, A Game Of You, $56 At Auction So Far  Bleeding Cool News

Mick, Hank, 1869 Red Stockings Pace $14 Million REA Sale - Sports Collectors Daily
Mick, Hank, 1869 Red Stockings Pace $14 Million REA Sale  Sports Collectors Daily

HiBid.com Auctions Approach $40M in Sales Last Week; Bidding Now Open for Coins, Furniture, Antiques, Collectibles, and More - PR Newswire
HiBid.com Auctions Approach $40M in Sales Last Week; Bidding Now Open for Coins, Furniture, Antiques, Collectibles, and More  PR Newswire

JGB yields mostly flat ahead of five-year debt auction - Nasdaq
JGB yields mostly flat ahead of five-year debt auction  Nasdaq

100K Ideas brings a fundraising twist to Flint with 'Mystery Box' auction - Flintside
100K Ideas brings a fundraising twist to Flint with 'Mystery Box' auction  Flintside

IDL Now Offering Opportunity to Participate in Property Sale Auctions Virtually - bigcountrynewsconnection.com
IDL Now Offering Opportunity to Participate in Property Sale Auctions Virtually  bigcountrynewsconnection.com

Missouri auctions off unclaimed property in Kansas City - WDAF FOX4 Kansas City
Missouri auctions off unclaimed property in Kansas City  WDAF FOX4 Kansas City

Auction for Savannah Mall officially underway - WTOC
Auction for Savannah Mall officially underway  WTOC

Fantasy WR Auction Values 2022: Dollar projections, rankings for wide receivers - Sporting News
Fantasy WR Auction Values 2022: Dollar projections, rankings for wide receivers  Sporting News

Youths brave the spotlight in the auction ring | Local News | bakercityherald.com - Baker City Herald
Youths brave the spotlight in the auction ring | Local News | bakercityherald.com  Baker City Herald

Ingham, Eaton counties to auction off about 80 foreclosed properties - Lansing State Journal
Ingham, Eaton counties to auction off about 80 foreclosed properties  Lansing State Journal

LMPD holding impound lot car auction, including option to bid online - WLKY Louisville
LMPD holding impound lot car auction, including option to bid online  WLKY Louisville

MSU auctions Spartan football memorabilia - WKAR
MSU auctions Spartan football memorabilia  WKAR

Collector Auctions-Off Eleven Like-New Rolex Submariner Hulks - HYPEBEAST
Collector Auctions-Off Eleven Like-New Rolex Submariner Hulks  HYPEBEAST

Southern Material Culture Dominates Brunk Auctions' $1.3 Million Sale - Antiques And The Arts Weekly - Antiques and the Arts Online
Southern Material Culture Dominates Brunk Auctions' $1.3 Million Sale - Antiques And The Arts Weekly  Antiques and the Arts Online

U.S. launches new 5G mid-band wireless spectrum auction - Reuters
U.S. launches new 5G mid-band wireless spectrum auction  Reuters

10-acre Bay Area estate can't find buyer, heads to auction - SFGATE
10-acre Bay Area estate can't find buyer, heads to auction  SFGATE

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