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Secrets to Profitable Mail Order Products


The most profitable mail order products are simple 3-to-5 page informational reports such as this one.  Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.

Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy.  The problem is that once they've invested a good deal of hard-earned cash and countless hours, their programs don't sell quite as well as they had hoped they would.  Thus it is that these people begin to feel that they've left something out or perhaps not doing "some little thing" that they should be doing.


At this point in their lives, they'll spend a couple of dollars for anything that pretends to fill them in on the secrets that they haven't yet discovered.  The bottom line in building a fortune through mail order is not necessarily in working your plan, but in "filling in" the people who either have tried and failed, or else are wanting to get into mail order but are not yet quite sure of themselves.


The numbers of people fitting into the category are literally millions!  The idea is to take a complete inventory of these reports - the titles of each report "promising" an answer to their specific problems - and sell it - your complete inventory of titles - a thousand times over each year.  Assuming that you have an inventory of 100 titles - reports that sell for $2 each - and you sell 1,000 copies of each report per year for 10 years, you would have made a million dollars.


Nobody like to get taken, and nobody likes to pay anymore than the absolutely has to for what he wants - yet, it you get right down to the real nitty-gritty of life, everyone wants "in on the secrets" of getting rich.  Thus, by allowing these people wanting to get rich - the majority of the people on the face of the earth - in on a program or a method of operation that could make them very rich, for just a couple of dollars or so, you will have a steady stream of people beating a path to your door with money in hand! 

The ideal approach is to write these reports yourself.  However, not everyone is blessed with the talent of stringing words together coherently - but that's no big deal when you consider the number of people out there, clamoring for "how to get rich" information.


In fact, the best way to learn - and to get started - is to get your name on as many mailing lists as possible, and then to "check out" the various people offering reports of this kind.  Always look for the prime source, and when you find the one you want, ask about their dropship and reproduction rights prices.


If you "hook up" with the prime source, you'll generally be allowed to advertise and promote their list of reports - at your cost - and then on all orders you receive, you're generally allowed to deduct 50% for yourself, and required only to send the remaining 50% with the order form in to the prime source.  The thing is, this allows you to get into the mail order sales field without having to spend a lot of money for set-up and inventory.  Many of the biggest advertisers in mail order operate from their kitchen tables, spare bedrooms or one room offices with all of their orders being fulfilled by someone else.


Often-times a prime source will sell you the reproduction rights to his reports at a special price because you buy a specific number of reports and/or spend a specific amount of money.  Provided you're buying the reproduction rights to "new" reports, and the titles of these reports really appeal to the get-rich market, this is the best way to go.  With these thoughts in mind, it's always best to send for a few sample copies in order to see for yourself the quality, and value of the reports you'll be selling.


Once you've got the reproduction rights to a set of reports, you can rewrite them - change the addresses and make up or have made up, your own advertising circulars to sell them as you wish.  If you have a printing press, or a quick print shop, you can make millions with these reports almost overnight!  If you don't have a printing press or a photocopy machine, your best bet is to set up a working agreement with a quick printer or copy shop - they print or photocopy your reports either at a great reduction from their retail charges or you give them a percentage of the profits.  In other words, you might get a quick printer to print up a supple of 100 of these reports for you, with the agreement that you would allow him 25 cents from each report you sell.  Quite naturally, you let him hang onto your inventory - coming to him for replenishment as you need it.  You might even work a deal where you would use his address as your business address, and that way he'd know for sure just how many had been sold, and which ones he needs to print more copies of.  There are hundreds of angles and ideas to launch such a mail order product and business such as this - the important thing is to keep your costs as low as possible - and you do this by allowing other people to make money as you make money.


Renting and/or selling mailing lists can make you just as rich as selling "get-rich" reports, but compiling mailing lists, and keeping them up-to-date, requires a lot more time and work.  Basically, you make out a 3-by-5 index card on every name you come across.  File these cards in shoe boxes according to zip code, and type out an envelope for each name as you file it. 

Eventually, you will want to input these names into some sort of a database. 

Then at the end of each month, you send out all these envelopes with your primary offer, always supplemented with a listing of the "get-rich-quick" reports you have for sale.  Those that send in an order, mark the date, the amount and what was purchased on their card...  Those that don't order, don't do anything to - just leave them in your file...  Those that come back marked refused, out-of-business, or moved - mark an "X" across their card in your file.


When you've acquired a thousand or more of these names and address simply start advertising and sending out direct mail sales letters, offering to rent or sell these names.  Generally speaking, you can rent your names - they'd have to be typed up onto mailing list masters from your cards - for $25 per thousand and, providing your list pulls a minimum number of reruns, you can quickly build a mailing list rental business into a sizeable income.


Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact


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DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 28 / 2021

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Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

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What is programmatic advertising and how does it work?  Journal Times

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The power of Facebook advertising continues to grow  Bend Bulletin

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What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

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Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

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Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

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Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg

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AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Display Advertising System Market 2021 Research Reports, Industry Size, In-Depth Qualitative Insights, Explosive Growth Opportunity, Regional Analysis by MR Accuracy Reports  NY Market Reports

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

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Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

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Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Facebook Ad Campaign Promotes Personalized Advertising - The Wall Street Journal
Facebook Ad Campaign Promotes Personalized Advertising  The Wall Street Journal

'Orange Corn' company is showcased in GoDaddy advertising campaign - WISHTV.com
'Orange Corn' company is showcased in GoDaddy advertising campaign  WISHTV.com

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - MarTech Series
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  MarTech Series

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - GlobeNewswire
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  GlobeNewswire

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

Merrick Pet Care launches largest advertising campaign in 30 years - KAMR - MyHighPlains.com
Merrick Pet Care launches largest advertising campaign in 30 years  KAMR - MyHighPlains.com

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - MarTech Series
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  MarTech Series

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million - The Wall Street Journal
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million  The Wall Street Journal

Is digital advertising really paying its due? - Campaign US
Is digital advertising really paying its due?  Campaign US

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JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising  Business Insider

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Advertising Management Platform Market 2020: Key Strategic Insights, DROC, PEST Analysis, Business Overview And Forecast Research Study by 2025 – The Bisouv Network - The Bisouv Network
Advertising Management Platform Market 2020: Key Strategic Insights, DROC, PEST Analysis, Business Overview And Forecast Research Study by 2025 – The Bisouv Network  The Bisouv Network

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Facebook versus News: Advertising is the real problem  The Conversation AU

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

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Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant  Morning Consult

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report) - Tubefilter
BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report)  Tubefilter

Global Native Advertising Market 2020 Industry Trends With Segments, Company Overview, Industry Size, Share, Growth Rate Till 2027 - The Bisouv Network
Global Native Advertising Market 2020 Industry Trends With Segments, Company Overview, Industry Size, Share, Growth Rate Till 2027  The Bisouv Network

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Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
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Amazon and Advertising: Watch out Facebook (and Amazon's sellers)  CEOWORLD magazine

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EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

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Airbnb Announces Major Global Advertising Campaign to Tout Hosting  Skift

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Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE)  Variety

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Lamar Advertising Earnings Preview  Yahoo Finance

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InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World  MarTech Series

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Verizon, AT&T bicker over 'best network' advertising claims  Light Reading

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

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Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Lamar Advertising Company Announces Cash Dividend on Common Stock - GlobeNewswire
Lamar Advertising Company Announces Cash Dividend on Common Stock  GlobeNewswire

Silicon Valley-backed groups sue Maryland to kill country’s first-ever online advertising tax - The Washington Post
Silicon Valley-backed groups sue Maryland to kill country’s first-ever online advertising tax  The Washington Post

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REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT  Press of Atlantic City

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2021 Amazon Advertising Guide for Sellers  Jungle Scout

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Bitcoin vs big tech: the death of advertising?  CoinGeek

Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021 - Tax Foundation
Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021  Tax Foundation

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

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Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

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Australia won't advertise COVID-19 vaccine on Facebook but vows publicity  Reuters

Cross-Channel Performance Advertising Platform Market 2020 Comprehensive Analysis, Future Estimations, Growth Drivers and Forecast to 2027 – The Bisouv Network - The Bisouv Network
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Medical Advertising Hall of Fame updates mission to drive industry DE&I - News - MM&M - Medical Marketing and Media - Medical Marketing and Media
Medical Advertising Hall of Fame updates mission to drive industry DE&I - News - MM&M - Medical Marketing and Media  Medical Marketing and Media

Fox revenue rises, boosted by political advertising - Fox Business
Fox revenue rises, boosted by political advertising  Fox Business

Nonprofits Using More Direct Mail Advertising During Pandemic - KTVN
Nonprofits Using More Direct Mail Advertising During Pandemic  KTVN

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Scholarship encourages new voices in advertising, communications industry - WDBJ
Scholarship encourages new voices in advertising, communications industry  WDBJ

'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas - Middle East Monitor
'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas  Middle East Monitor

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VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers  MarTech Series

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Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

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10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

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AbbVie, Novo Nordisk lead pharma TV advertisers into big-spending January  FiercePharma

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Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

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‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

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How Often Does Advertising Really Pay Off?  AdExchanger

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LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

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From The Experts: Media And Advertising In 2021  Forbes

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Is the internet advertising economy about to implode?  TechCrunch

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Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

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Is Amazon About To Take Over Online Advertising?  Forbes

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Podcast Advertising Is About Quality Over Quantity  Built In

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Facebook's advertising integrity chief leaves company  Reuters

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How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

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Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

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