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Secrets to Profitable Mail Order Products


The most profitable mail order products are simple 3-to-5 page informational reports such as this one.  Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.

Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy.  The problem is that once they've invested a good deal of hard-earned cash and countless hours, their programs don't sell quite as well as they had hoped they would.  Thus it is that these people begin to feel that they've left something out or perhaps not doing "some little thing" that they should be doing.


At this point in their lives, they'll spend a couple of dollars for anything that pretends to fill them in on the secrets that they haven't yet discovered.  The bottom line in building a fortune through mail order is not necessarily in working your plan, but in "filling in" the people who either have tried and failed, or else are wanting to get into mail order but are not yet quite sure of themselves.


The numbers of people fitting into the category are literally millions!  The idea is to take a complete inventory of these reports - the titles of each report "promising" an answer to their specific problems - and sell it - your complete inventory of titles - a thousand times over each year.  Assuming that you have an inventory of 100 titles - reports that sell for $2 each - and you sell 1,000 copies of each report per year for 10 years, you would have made a million dollars.


Nobody like to get taken, and nobody likes to pay anymore than the absolutely has to for what he wants - yet, it you get right down to the real nitty-gritty of life, everyone wants "in on the secrets" of getting rich.  Thus, by allowing these people wanting to get rich - the majority of the people on the face of the earth - in on a program or a method of operation that could make them very rich, for just a couple of dollars or so, you will have a steady stream of people beating a path to your door with money in hand! 

The ideal approach is to write these reports yourself.  However, not everyone is blessed with the talent of stringing words together coherently - but that's no big deal when you consider the number of people out there, clamoring for "how to get rich" information.


In fact, the best way to learn - and to get started - is to get your name on as many mailing lists as possible, and then to "check out" the various people offering reports of this kind.  Always look for the prime source, and when you find the one you want, ask about their dropship and reproduction rights prices.


If you "hook up" with the prime source, you'll generally be allowed to advertise and promote their list of reports - at your cost - and then on all orders you receive, you're generally allowed to deduct 50% for yourself, and required only to send the remaining 50% with the order form in to the prime source.  The thing is, this allows you to get into the mail order sales field without having to spend a lot of money for set-up and inventory.  Many of the biggest advertisers in mail order operate from their kitchen tables, spare bedrooms or one room offices with all of their orders being fulfilled by someone else.


Often-times a prime source will sell you the reproduction rights to his reports at a special price because you buy a specific number of reports and/or spend a specific amount of money.  Provided you're buying the reproduction rights to "new" reports, and the titles of these reports really appeal to the get-rich market, this is the best way to go.  With these thoughts in mind, it's always best to send for a few sample copies in order to see for yourself the quality, and value of the reports you'll be selling.


Once you've got the reproduction rights to a set of reports, you can rewrite them - change the addresses and make up or have made up, your own advertising circulars to sell them as you wish.  If you have a printing press, or a quick print shop, you can make millions with these reports almost overnight!  If you don't have a printing press or a photocopy machine, your best bet is to set up a working agreement with a quick printer or copy shop - they print or photocopy your reports either at a great reduction from their retail charges or you give them a percentage of the profits.  In other words, you might get a quick printer to print up a supple of 100 of these reports for you, with the agreement that you would allow him 25 cents from each report you sell.  Quite naturally, you let him hang onto your inventory - coming to him for replenishment as you need it.  You might even work a deal where you would use his address as your business address, and that way he'd know for sure just how many had been sold, and which ones he needs to print more copies of.  There are hundreds of angles and ideas to launch such a mail order product and business such as this - the important thing is to keep your costs as low as possible - and you do this by allowing other people to make money as you make money.


Renting and/or selling mailing lists can make you just as rich as selling "get-rich" reports, but compiling mailing lists, and keeping them up-to-date, requires a lot more time and work.  Basically, you make out a 3-by-5 index card on every name you come across.  File these cards in shoe boxes according to zip code, and type out an envelope for each name as you file it. 

Eventually, you will want to input these names into some sort of a database. 

Then at the end of each month, you send out all these envelopes with your primary offer, always supplemented with a listing of the "get-rich-quick" reports you have for sale.  Those that send in an order, mark the date, the amount and what was purchased on their card...  Those that don't order, don't do anything to - just leave them in your file...  Those that come back marked refused, out-of-business, or moved - mark an "X" across their card in your file.


When you've acquired a thousand or more of these names and address simply start advertising and sending out direct mail sales letters, offering to rent or sell these names.  Generally speaking, you can rent your names - they'd have to be typed up onto mailing list masters from your cards - for $25 per thousand and, providing your list pulls a minimum number of reruns, you can quickly build a mailing list rental business into a sizeable income.


Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact


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DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
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one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. May / 07 / 2021

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CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

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Bragg, lottery's advertising lead, leaves for Texas  Northwest Arkansas Democrat-Gazette

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ViacomCBS beats quarterly revenue estimates on streaming, advertising boost  Reuters.com

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What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

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Facebook pushes back advertising meetings after Oversight Board ruling  Business Insider

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OAAA logo (PRNewsfoto/Out of Home Advertising Association)  NBC Right Now

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Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

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The Future of Digital Out of Home Advertising  MarketScale

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The Evolved Value Exchange of Advertising in 2021  AiThority

FTC Workshop: “Bringing Dark Patterns to Light” | Proskauer - Advertising Law - JDSupra - JD Supra
FTC Workshop: “Bringing Dark Patterns to Light” | Proskauer - Advertising Law - JDSupra  JD Supra

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Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

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Advertising Alert - Influencers May Now Benefit from SAG-AFTRA's New Agreement  Lexology

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New anti-marijuana advertising, promotion ban bill passes Senate, 21-14...  Idaho Press-Tribune

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Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present  Digital Information World

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BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

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6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com  Galveston County Daily News

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

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Advertising revenue rebounds strongly for British broadcaster ITV  Reuters UK

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E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing  GOBankingRates

Thursday Sector Laggards: Shipping, Advertising Stocks - Nasdaq
Thursday Sector Laggards: Shipping, Advertising Stocks  Nasdaq

Amazon Advertising Reports 2021 Guide - Jungle Scout
Amazon Advertising Reports 2021 Guide  Jungle Scout

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Yelp beats expectations as diners, advertisers return  MarketWatch

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Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County - Patch.com
Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County  Patch.com

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

FDIC Seeks Public Comments To Sign And Advertising Rule - JD Supra
FDIC Seeks Public Comments To Sign And Advertising Rule  JD Supra

Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys - Promo Marketing
Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

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Dear Dave Magazine Stops Advertising for a Subscription Model – WWD  WWD

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TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

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Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media  PRNewswire

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In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  PRNewswire

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Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Billy Lewis The 7 Figure Digital Advertising Consultant - Influencive
Billy Lewis The 7 Figure Digital Advertising Consultant  Influencive

Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion - Hartford Courant
Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion  Hartford Courant

Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship - University of Arkansas Newswire
Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship  University of Arkansas Newswire

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Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall  Business Insider

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How Artificial Intelligence Is Revolutionizing the Advertising Industry  BBN Times

Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor - EHS Daily Advisor
Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor  EHS Daily Advisor

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Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief  Search Engine Land

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TVB Statement on Advertising to Mother's Day Shoppers  GlobeNewswire

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Catchy billboards advertising 100k sweepstake raise money for Meals On Wheels Atlanta  CBS46 News Atlanta

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Spectrum to help advertisers reach multicultural audiences  Rochester Business Journal

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FY 2020 Digital Video Advertising Spend Report  IAB

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For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners  WhatTheyThink

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Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC  AdExchanger

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Ad Campaign Duration: How Long Does Advertising Take to Work?  Business 2 Community

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Top Ten Most Recalled Brands in Podcast Advertising Q1 2021  RADIO ONLINE

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Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

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Amazon Joins New Advertisers On The Q India – PRNewswire  PRNewswire

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Facebook: The Difference Diversity Makes in Online Advertising | The 2021 MAKERS Conference  Yahoo Sports

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Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

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Idaho Senate Passes Bill (SB 1218) To Ban Marijuana Advertising  High Times

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UM School of Journalism and New Media IMC team wins second place in student advertising competition - School of Journalism and New Media  Ole Miss News

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Local businesses alerted to advertising scam  Daily Journal Online

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As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

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Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry?  InvestorsObserver

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Lamar Advertising (NASDAQ:LAMR) Hits New 1-Year High After Analyst Upgrade  MarketBeat

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No Cheat Codes Here - Deceptive Gameplay Marketing in Mobile Game Advertising  Lexology

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How to Make Money with Scoreboard Advertising  Campus Rec Magazine

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A Huge Thanks To ATL’s Advertisers  Above the Law

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Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

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Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

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With advertising spending back, here’s why WPP is an economic-recovery play  MarketWatch

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Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

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Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

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Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

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Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

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How Walmart is pitching advertisers  Business Insider

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As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

2020/2021 IAB Internet Advertising Revenue Report - IAB
2020/2021 IAB Internet Advertising Revenue Report  IAB

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In the Roaring Twenties, Ads Make a Comeback  The New York Times

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With ads like these, does Tucker Carlson benefit Fox News?  Los Angeles Times

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Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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Discover a new advertising approach to help reach new players  GamesIndustry.biz

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Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

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Oscars 2021: Advertisers Spend Millions On Least-Watched Ceremony Ever  Forbes

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Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

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Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

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Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

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Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

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Microsoft says LinkedIn topped $3 billion in ad revenue in the last year, outpacing Snap and Pinterest  CNBC

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These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

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What Digital Advertising Gets Wrong  Harvard Business Review

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Best Advertising Agencies for 2021  Investopedia

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This Group Wants to ‘Ban Surveillance Advertising’  WIRED

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How a stay-at-home year accelerated three trends in the advertising industry  CNBC

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