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Tips for Using Paid Advertising


Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.

So why should you advertise your business? For one or more of the following reasons:

To Gain Exposure/Brand Recognition

This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people - they won't know the product exists unless you advertise.

Gain Immediate Sales

Many forms of advertising may gain you immediate sales. This is ideal for most, but it's also important to realize sometimes your ads may be working even though you don't see sales at the time the ad runs.

Announce new product/service

If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.

Now that you know WHY you should advertise, let's look at the TYPES of paid advertising there is:

Banner and Button Ads

These are graphics, normally either 468x60 in size for banners, and 125x125 or 150x150 for button ads. Some advertisers offer a variety of other sizes. Graphic ads generally have a lower conversion rate than text ads, although do well for brand recognition and gaining exposure.

Ezine Ads

Most ezine owners allow only 4-5 line ad with a link in "sponsor" spaces, and vary for solo ads. Be sure to choose only highly targeted ezines to run your ads in. For example, you wouldn't want to run a business opportunity ad in an ezine for recipes. If you sold some type of food, an ezine about recipes would be perfect to run an ad with.

Text Ads/Featured Ads

Many of those who offer advertising also offer some type of home page ad or a featured space on specific pages. Again make sure the website is pulling in the traffic you are looking for.

Now that you know what type of ads there are, here are a few tips to make sure you are making the most of your advertising dollars:

1. TRACK YOUR ADS!

If you don't know where your visitors are coming from, how can you be sure where you are advertising is working? If you don't have accurate stats for your website I recommend grabbing a free tracker from AddFreeStats ( http://www.addfreestats.com )

2. Repeat ads

Run your ads in the same place at least twice, if not three or four, before you make a decision as to if this is a good place to advertise or not. Not only will you pick up more brand exposure, but you will be able to make sure the first time was not an "off" time to advertise (or just an abnormally "good" time). Also try different advertising options within the website to see what works best.

3. Read guidelines

Many advertisers have a list of guidelines. Be sure to read through them, and follow each guideline. Paying for an ad where your website isn't allowed is not only a waist of time for the advertiser, but for you as well. Here is an example of an advertiser's guidelines: http://www.momsmarketonline.com/guidelines.html

About the author: Kara Kelso is a work at home mom of two, and the co-owner of Direct Sales Helpers, which is dedicated to helping mothers succeed in direct sales. For more information, visit: http://www.DirectSalesHelpers.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 10 / 2021

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

The Top 5 Questions Marketers Ask About CTV Advertising - AdExchanger
The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

Must-watch TV to fuel £1bn summer advertising bonanza - The Guardian
Must-watch TV to fuel £1bn summer advertising bonanza  The Guardian

BrandTotal on the Importance of a Strategic Approach to Social Advertising - OCNJ Daily
BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch - Patch.com
The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch  Patch.com

Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis - The Boston Globe
Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis  The Boston Globe

Amazon Advertising Is Unstoppable - hackernoon.com
Amazon Advertising Is Unstoppable  hackernoon.com

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush - The Jerusalem Post
T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush  The Jerusalem Post

Trampoline Advertising and Design Co. names two to new positions - Glens Falls Post-Star
Trampoline Advertising and Design Co. names two to new positions  Glens Falls Post-Star

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Local TV broadcasters are the early winners of legalized sports betting advertising - Awful Announcing
Local TV broadcasters are the early winners of legalized sports betting advertising  Awful Announcing

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Move and win roundup: Week of May 10, 2021 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of May 10, 2021 | Advertising  Campaign Asia-Pacific

Advertising paper in Munising officially launches - UpperMichigansSource.com
Advertising paper in Munising officially launches  UpperMichigansSource.com

CTV is one of the fastest-growing channels in digital advertising - Business Insider
CTV is one of the fastest-growing channels in digital advertising  Business Insider

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

IBM Expands Watson Advertising Accelerator for OTT and Video - The Fast Mode
IBM Expands Watson Advertising Accelerator for OTT and Video  The Fast Mode

Senate advances bill banning deceptive advertising by faith-based pregnancy centers - The CT Mirror
Senate advances bill banning deceptive advertising by faith-based pregnancy centers  The CT Mirror

Neil Christie to leave Wieden+Kennedy | Advertising - Campaign Asia
Neil Christie to leave Wieden+Kennedy | Advertising  Campaign Asia

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller - The Shotcaller
Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller  The Shotcaller

Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted - CleanTechnica
Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted  CleanTechnica

Legislation would prohibit marijuana advertising in Idaho - KXLY Spokane
Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

New anti-marijuana advertising, promotion ban bill passes Senate, 21-14... - Idaho Press-Tribune
New anti-marijuana advertising, promotion ban bill passes Senate, 21-14...  Idaho Press-Tribune

Amazon Advertising Reports 2021 Guide - Jungle Scout
Amazon Advertising Reports 2021 Guide  Jungle Scout

Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News - Lakes Business News
Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News  Lakes Business News

The Evolved Value Exchange of Advertising in 2021 - AiThority
The Evolved Value Exchange of Advertising in 2021  AiThority

EXCLUSIVE - Analysts turn upbeat on the advertising industry - AdNews
EXCLUSIVE - Analysts turn upbeat on the advertising industry  AdNews

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

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In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  PRNewswire

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

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TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

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As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

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Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Teachers honored in new billboard campaign from Lamar Advertising - 13WHAM-TV
Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

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With advertising spending back, here’s why WPP is an economic-recovery play  MarketWatch

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Digital Video Advertising Market | Company Challenges And Essential Success Factors- Conversant, JW Player, Tremor International, Verizon Media, Viant Technology, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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'Laundrette': BBH's CMO on the ad that built the agency | Advertising  Campaign Asia

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

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Yelp beats expectations as diners, advertisers return  MarketWatch

Which are the best cryptocurrency and bitcoin advertising networks in 2021? - - VENTS Magazine
Which are the best cryptocurrency and bitcoin advertising networks in 2021? -  VENTS Magazine

PSA effort from the advertising industry launched to support the Asian American community - newsindiatimes.com
PSA effort from the advertising industry launched to support the Asian American community  newsindiatimes.com

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Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

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Why WPP wants to be the LVMH of post-COVID-19 advertising WPP CEO Mark Read  Fast Company

Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in - MarketWatch
Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in  MarketWatch

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Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

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Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

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YouTube Brandcast Delivered: What It Means For Advertising, Performance 05/05/2021  MediaPost Communications

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Apple How to stop apps from tracking you for advertising in iOS 14.5  KnowTechie

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How to Make Money with Scoreboard Advertising  Campus Rec Magazine

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YouTube's linked TV advertising will be more shoppable thanks to a new update  Digital Information World

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Admix In-Play Advertising Verified for the First Time by IAS  MarTech Series

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ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising  Zacks.com

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Advertising investment on Facebook and Instagram grows 68% – Explica .co  Explica

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In the Roaring Twenties, Ads Make a Comeback  The New York Times

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RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report  MarTech Series

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Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

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How Walmart is pitching advertisers  Business Insider

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Online Advertising Management Software Market Is Booming Worldwide | Adzerk, Sizmek, Advanse – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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ViacomCBS Q1 Advertising Revenue Jumps 21% With Super Bowl LV, NCAA Tournament  Yahoo Entertainment

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Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider  Business Insider

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Lamar Advertising marks Teacher Appreciation Week with billboards thanking local teachers  FOX43.com

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The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

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Star tells advertisers to pay only for the IPL matches played: Report  Exchange4Media

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Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

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Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

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CMO Power List 2021: Call for nominations | Advertising  Campaign Asia

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Global Advertising Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Facebook v Apple: The ad tracking row heats up  BBC News

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Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Healthcare Advertising Market with Covid 19 Analysis and Challenges On Upcoming Trends 2021-2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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MediaCom launches new creative and gaming services for advertisers - Netimperative  Netimperative

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Software giant SAS launches biggest brand campaign in 20 years | Advertising  Campaign Asia

Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

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Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

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'The wild, wild west of advertising': the business of distinguishing personal from paid posts  ABC News

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With ads like these, does Tucker Carlson benefit Fox News?  Los Angeles Times

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Verizon Media makes its pitch to advertisers following sale to Apollo  AdAge.com

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Apple Privacy Update And Advertisers | Avast  Security Boulevard

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Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

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Former South Carolina Senator Sues Multiple State Agencies In Federal Court Over Legal Advertising Claims  FITSNews

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3 Online Advertising Stocks to Buy Now  MarketBeat

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WarnerMedia Advertising Sales Leadership: Turner, Warner Bros, HBO Max  Business Insider

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Domino’s to reintroduce its 1980s villain to advertise pizzas delivered by autonomous vehicle  The Counter

Facebook Tweaks Advertising Tools Ahead of Apple's Privacy Changes - Gadgets 360
Facebook Tweaks Advertising Tools Ahead of Apple's Privacy Changes  Gadgets 360

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Firefox, Edge, Safari, and other browsers won’t use Google’s new FLoC ad tech  The Verge

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