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Tips for Using Paid Advertising


Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.

So why should you advertise your business? For one or more of the following reasons:

To Gain Exposure/Brand Recognition

This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people - they won't know the product exists unless you advertise.

Gain Immediate Sales

Many forms of advertising may gain you immediate sales. This is ideal for most, but it's also important to realize sometimes your ads may be working even though you don't see sales at the time the ad runs.

Announce new product/service

If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.

Now that you know WHY you should advertise, let's look at the TYPES of paid advertising there is:

Banner and Button Ads

These are graphics, normally either 468x60 in size for banners, and 125x125 or 150x150 for button ads. Some advertisers offer a variety of other sizes. Graphic ads generally have a lower conversion rate than text ads, although do well for brand recognition and gaining exposure.

Ezine Ads

Most ezine owners allow only 4-5 line ad with a link in "sponsor" spaces, and vary for solo ads. Be sure to choose only highly targeted ezines to run your ads in. For example, you wouldn't want to run a business opportunity ad in an ezine for recipes. If you sold some type of food, an ezine about recipes would be perfect to run an ad with.

Text Ads/Featured Ads

Many of those who offer advertising also offer some type of home page ad or a featured space on specific pages. Again make sure the website is pulling in the traffic you are looking for.

Now that you know what type of ads there are, here are a few tips to make sure you are making the most of your advertising dollars:

1. TRACK YOUR ADS!

If you don't know where your visitors are coming from, how can you be sure where you are advertising is working? If you don't have accurate stats for your website I recommend grabbing a free tracker from AddFreeStats ( http://www.addfreestats.com )

2. Repeat ads

Run your ads in the same place at least twice, if not three or four, before you make a decision as to if this is a good place to advertise or not. Not only will you pick up more brand exposure, but you will be able to make sure the first time was not an "off" time to advertise (or just an abnormally "good" time). Also try different advertising options within the website to see what works best.

3. Read guidelines

Many advertisers have a list of guidelines. Be sure to read through them, and follow each guideline. Paying for an ad where your website isn't allowed is not only a waist of time for the advertiser, but for you as well. Here is an example of an advertiser's guidelines: http://www.momsmarketonline.com/guidelines.html

About the author: Kara Kelso is a work at home mom of two, and the co-owner of Direct Sales Helpers, which is dedicated to helping mothers succeed in direct sales. For more information, visit: http://www.DirectSalesHelpers.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. February / 29 / 2024

Google 'predatory' advertising practices probe expanded by Canada antitrust watchdog - New York Post
Google 'predatory' advertising practices probe expanded by Canada antitrust watchdog  New York Post

Google faces $2.27 billion lawsuit over advertising practices - Search Engine Land
Google faces $2.27 billion lawsuit over advertising practices  Search Engine Land

Federal court orders Google to hand over records to competition bureau - National Post
Federal court orders Google to hand over records to competition bureau  National Post

World Creative Rankings 2024: advertising's top companies, campaigns & people announced - The Drum
World Creative Rankings 2024: advertising's top companies, campaigns & people announced  The Drum

Why did the Supreme Court ban Baba Ramdev’s Patanjali from advertising its products? - The Indian Express
Why did the Supreme Court ban Baba Ramdev’s Patanjali from advertising its products?  The Indian Express

Russian Lawmakers Pass Advertising Ban for 'Foreign Agents' - The Moscow Times
Russian Lawmakers Pass Advertising Ban for 'Foreign Agents'  The Moscow Times

The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research - Yahoo Finance
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research  Yahoo Finance

Hulu advertising resolves conflict over 'religious indoctrination' - Deseret News
Hulu advertising resolves conflict over 'religious indoctrination'  Deseret News

Amazon hints at post-cookie ad tech project called ID++ - Ad Age
Amazon hints at post-cookie ad tech project called ID++  Ad Age

News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society - CNN
News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society  CNN

Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% - AdExchanger
Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%  AdExchanger

‘We’re being set up to fail’: New York cannabis advertising restrictions pummeling dispensaries - syracuse.com
‘We’re being set up to fail’: New York cannabis advertising restrictions pummeling dispensaries  syracuse.com

Canada Antitrust Watchdog to Expand Probe Into Google's Advertising Practices - The Wall Street Journal
Canada Antitrust Watchdog to Expand Probe Into Google's Advertising Practices  The Wall Street Journal

AG files false advertising lawsuit against JBS USA - MEAT+POULTRY
AG files false advertising lawsuit against JBS USA  MEAT+POULTRY

Inside Quaker's 'iterative' approach to make its advertising work globally and locally - Digiday
Inside Quaker's 'iterative' approach to make its advertising work globally and locally  Digiday

Magnite Earnings: Recovering Advertising Demand Lifts Revenue and Cash Flow - Morningstar
Magnite Earnings: Recovering Advertising Demand Lifts Revenue and Cash Flow  Morningstar

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement ... - Business Wire
Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement ...  Business Wire

Delaware Officials Post New Draft Rules For Marijuana Tracking, Advertising And Packaging As State Prepares To ... - Marijuana Moment
Delaware Officials Post New Draft Rules For Marijuana Tracking, Advertising And Packaging As State Prepares To ...  Marijuana Moment

FTC Announces $16.5 Million Settlement Against UK Service Provider and Ban from Selling Browsing Data for ... - Privacy & Information Security Law Blog
FTC Announces $16.5 Million Settlement Against UK Service Provider and Ban from Selling Browsing Data for ...  Privacy & Information Security Law Blog

Appellate court upholds $21 million judgment against for-profit college regarding unfair competition and false ... - Consumer Finance Monitor
Appellate court upholds $21 million judgment against for-profit college regarding unfair competition and false ...  Consumer Finance Monitor

Sinclair Q4 Revenues Down 14%, Core Advertising Inches 2% Higher 03/01/2024 - MediaPost Communications
Sinclair Q4 Revenues Down 14%, Core Advertising Inches 2% Higher 03/01/2024  MediaPost Communications

B2B PR and Content Creativity vs. Advertising - MarketingProfs.com
B2B PR and Content Creativity vs. Advertising  MarketingProfs.com

New CCPC Guidelines for Social Media Influencer Advertising - Lexology
New CCPC Guidelines for Social Media Influencer Advertising  Lexology

IAB PlayFronts Returns for Third Year, Reinforcing Gaming Advertising's Effectiveness - Longview News-Journal
IAB PlayFronts Returns for Third Year, Reinforcing Gaming Advertising's Effectiveness  Longview News-Journal

Microsoft advertising business could be $50B asset, says Barclays - TipRanks.com - TipRanks
Microsoft advertising business could be $50B asset, says Barclays - TipRanks.com  TipRanks

Navigating the Regulatory Maze: Understanding the ASA Ruling re. Supreme CBD - The National Law Review
Navigating the Regulatory Maze: Understanding the ASA Ruling re. Supreme CBD  The National Law Review

Atlantic School Board Approves Advertising and Hiring a Director of Student Services - KSOM
Atlantic School Board Approves Advertising and Hiring a Director of Student Services  KSOM

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV ... - Yahoo Finance
New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV ...  Yahoo Finance

The Newly Appointed Advertising CEO With The Mighty Mouse Heart 02/29/2024 - MediaPost Communications
The Newly Appointed Advertising CEO With The Mighty Mouse Heart 02/29/2024  MediaPost Communications

Boston man accused of stealing money, falsely advertising room on Facebook Marketplace - Yahoo News
Boston man accused of stealing money, falsely advertising room on Facebook Marketplace  Yahoo News

Black artists and creatives to watch, according to a Black designer in advertising - Campaign US
Black artists and creatives to watch, according to a Black designer in advertising  Campaign US

Lindenwood's Advertising Students travel to Kansas City to compete in the National Student Advertising Competition - Lindenlink
Lindenwood's Advertising Students travel to Kansas City to compete in the National Student Advertising Competition  Lindenlink

Advertising the Fight Against Antisemitism - Jewish Journal
Advertising the Fight Against Antisemitism  Jewish Journal

AGCO's ban on athletes advertising igaming products now in effect - EGR Global
AGCO's ban on athletes advertising igaming products now in effect  EGR Global

Owning Your Crown: The Importance of Celebrating Black Hair in Advertising - Adweek
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising  Adweek

Guangdong Advertising Group Co.,Ltd's (SZSE:002400) Shares Climb 26% But Its Business Is Yet to Catch Up - Simply Wall St
Guangdong Advertising Group Co.,Ltd's (SZSE:002400) Shares Climb 26% But Its Business Is Yet to Catch Up  Simply Wall St

Canada's antitrust watchdog expands probe into Google's ad services - Yahoo Finance
Canada's antitrust watchdog expands probe into Google's ad services  Yahoo Finance

Digital Advertising & Publishing Industries' Annual Crossover Event: Launch Ceremony of The 6th "HK Digital ... - PR Newswire
Digital Advertising & Publishing Industries' Annual Crossover Event: Launch Ceremony of The 6th "HK Digital ...  PR Newswire

HOAX: These Facebook posts advertising jobs at Naivas Supermarket chain are fraudulent - PesaCheck
HOAX: These Facebook posts advertising jobs at Naivas Supermarket chain are fraudulent  PesaCheck

Intuit Violates FTC Act with Deceptive TurboTax Advertising - JD Supra
Intuit Violates FTC Act with Deceptive TurboTax Advertising  JD Supra

This Jack Daniel’s Ad was Banned for Encouraging Reckless Drinking - Whiskey Raiders
This Jack Daniel’s Ad was Banned for Encouraging Reckless Drinking  Whiskey Raiders

Anstrex Unveils Revolutionary TikTok Ad Intelligence Product for E-commerce and Mobile App Advertisers - News Channel Nebraska
Anstrex Unveils Revolutionary TikTok Ad Intelligence Product for E-commerce and Mobile App Advertisers  News Channel Nebraska

‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas - The Guardian US
‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas  The Guardian US

iHeartMedia Q4 2023 Earnings: Digital Audio Growth Amid Advertising Challenges - BNN Breaking
iHeartMedia Q4 2023 Earnings: Digital Audio Growth Amid Advertising Challenges  BNN Breaking

Advertising & Public Relations Database - DeSmog
Advertising & Public Relations Database  DeSmog

PGA TOUR joins Coalition for Responsible Sports Betting Advertising - PGA TOUR
PGA TOUR joins Coalition for Responsible Sports Betting Advertising  PGA TOUR

Google Hit With $2.3bn Lawsuit Over Digital Ad Losses - Silicon UK
Google Hit With $2.3bn Lawsuit Over Digital Ad Losses  Silicon UK

She came for Trump, now she's coming for your dinner! NY Letitia James sues world's largest beef producer JBS - Daily Mail
She came for Trump, now she's coming for your dinner! NY Letitia James sues world's largest beef producer JBS  Daily Mail

Wieden+Kennedy axes 20% in Portland - More About Advertising
Wieden+Kennedy axes 20% in Portland  More About Advertising

Locafy Announces Partnership Agreement with diDNA to Enhance Digital Property Portfolio with Leading Advertising ... - GlobeNewswire
Locafy Announces Partnership Agreement with diDNA to Enhance Digital Property Portfolio with Leading Advertising ...  GlobeNewswire

American Advertising Federation's 2024 Class of Most Promising Multicultural Students | LBBOnline - Little Black Book - LBBonline
American Advertising Federation's 2024 Class of Most Promising Multicultural Students | LBBOnline  Little Black Book - LBBonline

Russia's parliament approves bill banning advertising on websites of 'foreign agents' - Reuters
Russia's parliament approves bill banning advertising on websites of 'foreign agents'  Reuters

Briefing: Publishers Allege Google Advertising Tools Deprived Them of Income - The Information
Briefing: Publishers Allege Google Advertising Tools Deprived Them of Income  The Information

American Advertising Federation's Most Promising Multicultural Student Program | LBBOnline - Little Black Book - LBBonline
American Advertising Federation's Most Promising Multicultural Student Program | LBBOnline  Little Black Book - LBBonline

AI Replaces Keywords, Gives Advertising Insight Into Black Box Data 02/28/2024 - MediaPost Communications
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data 02/28/2024  MediaPost Communications

Telegram to Launch Advertising Platform Using TON Blockchain - Cryptonews
Telegram to Launch Advertising Platform Using TON Blockchain  Cryptonews

How much do Georgian politicians spend on social media advertising? A study by ISFED - JAMnews
How much do Georgian politicians spend on social media advertising? A study by ISFED  JAMnews

NEW COUNTY AUDIT SAYS TDC INCREASED ADVERTISING BUDGET TO $36M WITH NO EXPLANATION - Florida Keys Weekly
NEW COUNTY AUDIT SAYS TDC INCREASED ADVERTISING BUDGET TO $36M WITH NO EXPLANATION  Florida Keys Weekly

Techint Labs Achieves B Corp Certification, Pioneering Sustainable Digital Advertising - BNN Breaking
Techint Labs Achieves B Corp Certification, Pioneering Sustainable Digital Advertising  BNN Breaking

New Study Looks at Travelers' Perceptions of Airport Advertising - Branding in Asia Magazine
New Study Looks at Travelers' Perceptions of Airport Advertising  Branding in Asia Magazine

The Globe and Mail - The Globe and Mail
The Globe and Mail  The Globe and Mail

Don't fear the new: Taking calculated risks in advertising - Fast Company
Don't fear the new: Taking calculated risks in advertising  Fast Company

Virtual Marketing, PR, Advertising Fair | Student Affairs - The University of Virginia
Virtual Marketing, PR, Advertising Fair | Student Affairs  The University of Virginia

HP says cyber criminals use advertising tools for hacking - The Jerusalem Post
HP says cyber criminals use advertising tools for hacking  The Jerusalem Post

How the Pentagon Learned to Use Targeted Ads to Find Its Targets—and Vladimir Putin - WIRED
How the Pentagon Learned to Use Targeted Ads to Find Its Targets—and Vladimir Putin  WIRED

Millikin students earn American Advertising Awards for creative excellence - Millikin University
Millikin students earn American Advertising Awards for creative excellence  Millikin University

OUR LOCAL TEAM: It's been an honour to help businesses grow through advertising - NotlLocal.com
OUR LOCAL TEAM: It's been an honour to help businesses grow through advertising  NotlLocal.com

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month - Digiday
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month  Digiday

KMP invests in AI computer vision and consumer engagement advertising platform SmartRetail - TNGlobal - TechNode Global
KMP invests in AI computer vision and consumer engagement advertising platform SmartRetail - TNGlobal  TechNode Global

Google: Apple rejected Microsoft Bing deal over quality worries - Search Engine Land
Google: Apple rejected Microsoft Bing deal over quality worries  Search Engine Land

2024 is a huge year for political advertising. What does that mean for other advertisers? - Insider Intelligence
2024 is a huge year for political advertising. What does that mean for other advertisers?  Insider Intelligence

Sky reviews giant media account at WPP’s EssenceMediacom - More About Advertising
Sky reviews giant media account at WPP’s EssenceMediacom  More About Advertising

Revolutionizing Advertising: Dr. Aaron Andalman Unveils AI-Driven Inclusivity at Cognitiv - BNN Breaking
Revolutionizing Advertising: Dr. Aaron Andalman Unveils AI-Driven Inclusivity at Cognitiv  BNN Breaking

The marketer's moment: an essential guide to advertising measurement in 2024 - The Drum
The marketer's moment: an essential guide to advertising measurement in 2024  The Drum

Warner Bros. Sales Miss as TV Advertising Continues to Fall - Bloomberg
Warner Bros. Sales Miss as TV Advertising Continues to Fall  Bloomberg

Digital advertising: key updates for businesses (February 2024) - Lexology
Digital advertising: key updates for businesses (February 2024)  Lexology

Campaign Chemistry: The New York Times Advertising global chief advertising officer Joy Robins - Campaign US
Campaign Chemistry: The New York Times Advertising global chief advertising officer Joy Robins  Campaign US

Price Transparency Bill passes CO Committee - KKCO
Price Transparency Bill passes CO Committee  KKCO

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore - Skift Travel News
Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore  Skift Travel News

Kentucky Statewide Classified Advertising - The Falmouth Outlook
Kentucky Statewide Classified Advertising  The Falmouth Outlook

Google's Advertising Dominance Under Scrutiny: Canadian Competition Bureau Steps In - BNN Breaking
Google's Advertising Dominance Under Scrutiny: Canadian Competition Bureau Steps In  BNN Breaking

Ritz Is Facing A Lawsuit Over False Advertising Of ‘Real Cheese’ Filling Of Their Crackers: It’s ‘Not Cheese’ - SheFinds
Ritz Is Facing A Lawsuit Over False Advertising Of ‘Real Cheese’ Filling Of Their Crackers: It’s ‘Not Cheese’  SheFinds

Things are about to get weird – why advertisers should embrace humour and surrealism - Creativebrief
Things are about to get weird – why advertisers should embrace humour and surrealism  Creativebrief

Etherscan's $26m revenue is all from advertising - Tech in Asia
Etherscan's $26m revenue is all from advertising  Tech in Asia

Amazon Prime incluirá publicidad limitada en series y películas - ELSATE.com (English)
Amazon Prime incluirá publicidad limitada en series y películas  ELSATE.com (English)

Atturo Tires launches national advertising TV campaign - Tire Business
Atturo Tires launches national advertising TV campaign  Tire Business

Committee of Advertising Practice to crack down on vape advertising - Convenience Store
Committee of Advertising Practice to crack down on vape advertising  Convenience Store

How advertising can accelerate a sustainable economy - PoliticsHome
How advertising can accelerate a sustainable economy  PoliticsHome

Eastpak dresses new global campaign in cosplay - More About Advertising
Eastpak dresses new global campaign in cosplay  More About Advertising

DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot - MarTech Series
DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot  MarTech Series

Fox employs Madhive's new local CTV political ad marketplace - StreamTV Insider
Fox employs Madhive's new local CTV political ad marketplace  StreamTV Insider

Google Faces Wider Antitrust Probe Over Online Ads in Canada - Financial Post
Google Faces Wider Antitrust Probe Over Online Ads in Canada  Financial Post

Scam Cases Surge by 50%: Call for Accountability in Social Media Advertising - BNN Breaking
Scam Cases Surge by 50%: Call for Accountability in Social Media Advertising  BNN Breaking

Alkimi Revolutionizes Digital Advertising with Decentralized Exchange, Slashing Fees to 3-5% - BNN Breaking
Alkimi Revolutionizes Digital Advertising with Decentralized Exchange, Slashing Fees to 3-5%  BNN Breaking

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV ... - Chronicle-Tribune
New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV ...  Chronicle-Tribune

AGCO introduces ban on athletes in Ontario igaming advertising - Focus Gaming News
AGCO introduces ban on athletes in Ontario igaming advertising  Focus Gaming News

Swiss House of Representatives Rejects Tobacco Advertising Bill Amidst Varied Party Views - BNN Breaking
Swiss House of Representatives Rejects Tobacco Advertising Bill Amidst Varied Party Views  BNN Breaking

Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent - Missouri Independent
Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent  Missouri Independent

Pirate Sites With Malicious Ads Face Restrictions Under New Initiative - TorrentFreak
Pirate Sites With Malicious Ads Face Restrictions Under New Initiative  TorrentFreak

Podcast 66: Online advertising - how publishers can survive a tsunami of change - Press Gazette
Podcast 66: Online advertising - how publishers can survive a tsunami of change  Press Gazette

Grubhub sued by LA County for false advertising and unfair business practices - CBS News
Grubhub sued by LA County for false advertising and unfair business practices  CBS News

New JCDecaux research underlines the power of airport advertising - The Moodie Davitt Report
New JCDecaux research underlines the power of airport advertising  The Moodie Davitt Report

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