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Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.

Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14).

The WA Rural Women in Leadership program is designed for women 40 years and above to enhance their personal leadership skills through a range of learning modules.

I found the women I was working with in a half-day module on "Managing the Media" highly motivated, articulate and committed to community development in their respective regions.

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across.

I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations.

Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated.

But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity.

The only way to build your reputation is by learning the secrets of how the media works.

The benefits for rural women on knowing and understanding how the media works are increased confidence and a greater opportunity to make their views, ideas and solutions heard.

In working with groups, I share with them what I believe are 10 tips for working with the media:

10 Tips

These are 10 success tips that will help leaders get the best from the media.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media?

4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it.

6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have?

7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow.

8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them.

9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.

10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. May / 24 / 2022

Video Advertising Archives - Search Engine Journal
Video Advertising Archives  Search Engine Journal

Advertising to Gen Z? Personalize it - Smartbrief
Advertising to Gen Z? Personalize it  Smartbrief

Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need? - AdExchanger
Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?  AdExchanger

FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews - Federal Trade Commission News
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews  Federal Trade Commission News

Fayetteville Advertising and Promotion Commission OKs director of downtown initiatives position, allocates $100,000 to effort - Arkansas Online
Fayetteville Advertising and Promotion Commission OKs director of downtown initiatives position, allocates $100,000 to effort  Arkansas Online

Advertising Trends from Top DTC Brands in 2022 - Practical Ecommerce
Advertising Trends from Top DTC Brands in 2022  Practical Ecommerce

Digital Video Advertising Gives Framework for CTV: MiQ's Moe Chughtai – Beet.TV - BeetTV
Digital Video Advertising Gives Framework for CTV: MiQ's Moe Chughtai – Beet.TV  BeetTV

Forget Subscribers. Now It's All About Advertising - TV News Check - TV News Check
Forget Subscribers. Now It's All About Advertising - TV News Check  TV News Check

Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com - Yahoo Finance
Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com  Yahoo Finance

Advertising in the Metaverse - Fenwick & West LLP
Advertising in the Metaverse  Fenwick & West LLP

Digital advertising stocks in play after SNAP sells off - Seeking Alpha
Digital advertising stocks in play after SNAP sells off  Seeking Alpha

What if Elon Musk ditches Twitter advertising? - Smartbrief
What if Elon Musk ditches Twitter advertising?  Smartbrief

US senators target Big Tech's digital advertising machine with new legislation - CNN
US senators target Big Tech's digital advertising machine with new legislation  CNN

US TikTok Advertising 2022 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
US TikTok Advertising 2022 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Upfront sports marketplace plays a major advertising role for Fox, other networks - Sports Business Journal
Upfront sports marketplace plays a major advertising role for Fox, other networks  Sports Business Journal

Advertising RPM doubles at CentralNic - Domain Name Wire
Advertising RPM doubles at CentralNic  Domain Name Wire

VFX Industry Veteran Tony Robins Joins Harbor as Managing Director of Advertising - Below the Line | Below the Line - Below the Line
VFX Industry Veteran Tony Robins Joins Harbor as Managing Director of Advertising - Below the Line | Below the Line  Below the Line

Why advertising will never die - Marketing Week
Why advertising will never die  Marketing Week

Evite Is Exiting the Advertising Business - Business Insider
Evite Is Exiting the Advertising Business  Business Insider

Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water' - Greenpeace International
Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water'  Greenpeace International

Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media” - Federal Trade Commission News
Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media”  Federal Trade Commission News

'Surfboard' advertising forces stockbrokers to step up game - The Australian Financial Review
'Surfboard' advertising forces stockbrokers to step up game  The Australian Financial Review

ERP Software for Advertising Agencies Market Trend, Demands, Size, Share and Key Players – Deskera, Softdoit, Orcale, Fitnet Manager, Swk Technologies – The Daily Vale - The Daily Vale
ERP Software for Advertising Agencies Market Trend, Demands, Size, Share and Key Players – Deskera, Softdoit, Orcale, Fitnet Manager, Swk Technologies – The Daily Vale  The Daily Vale

Advertising and marketing veteran Anant Rangaswami passes away - Exchange4Media
Advertising and marketing veteran Anant Rangaswami passes away  Exchange4Media

Global Internet Advertising Market 2022 by Major Players List: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc.. – The Daily Vale - The Daily Vale
Global Internet Advertising Market 2022 by Major Players List: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc.. – The Daily Vale  The Daily Vale

KidGlov Advertising Agency Podcast Hosts Bill Black, Chief Marketing Officer of Scooter's Coffee - Digital Journal
KidGlov Advertising Agency Podcast Hosts Bill Black, Chief Marketing Officer of Scooter's Coffee  Digital Journal

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily
Why Marketers Are Returning to Traditional Advertising  HBR.org Daily

APCON introduces new advertising guidelines, vows crackdown on defaulters - Punch Newspapers
APCON introduces new advertising guidelines, vows crackdown on defaulters  Punch Newspapers

Elizabeth line to add over 300 new advertising sites to London - ianVisits
Elizabeth line to add over 300 new advertising sites to London  ianVisits

Forget Fast Food Advertising Lawsuit the Fries Are the Problem - ksisradio.com
Forget Fast Food Advertising Lawsuit the Fries Are the Problem  ksisradio.com

Bread False Advertising Claims Partially Underbaked, Judge Says - Law Street Media
Bread False Advertising Claims Partially Underbaked, Judge Says  Law Street Media

2 Top Advertising Tech Stocks to Buy Right Now - The Motley Fool
2 Top Advertising Tech Stocks to Buy Right Now  The Motley Fool

Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit - Tubefilter
Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit  Tubefilter

Meet the Notable Leaders in Advertising, Marketing and PR - Crain's New York Business
Meet the Notable Leaders in Advertising, Marketing and PR  Crain's New York Business

Advertising Management Platform Market – A Comprehensive Study by Key Players:Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Mari - The Daily Vale
Advertising Management Platform Market – A Comprehensive Study by Key Players:Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Mari  The Daily Vale

Digital Advertising Platforms Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo – The Daily Vale - The Daily Vale
Digital Advertising Platforms Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo – The Daily Vale  The Daily Vale

Outdoors Advertising Market 2022 to Register Incredible Developments – Titan Outdoor, IZ-ON Media, Fairway Outdoor Advertising, Daktronics, Eye Airports, etc – The Daily Vale - The Daily Vale
Outdoors Advertising Market 2022 to Register Incredible Developments – Titan Outdoor, IZ-ON Media, Fairway Outdoor Advertising, Daktronics, Eye Airports, etc – The Daily Vale  The Daily Vale

Television Advertising (TV Commercial ) Market Size And Forecast | CBS, Comcast, News, Viacom, Fisher Communication, Comcast, Cox Communications, Gray Television, LiveRail, Sinclair Broadcast Group – The Daily Vale - The Daily Vale
Television Advertising (TV Commercial ) Market Size And Forecast | CBS, Comcast, News, Viacom, Fisher Communication, Comcast, Cox Communications, Gray Television, LiveRail, Sinclair Broadcast Group – The Daily Vale  The Daily Vale

Cross-Platform And Mobile Advertising Market Biggest Innovation with Top Key Players -Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, InMobi – The Daily Vale - The Daily Vale
Cross-Platform And Mobile Advertising Market Biggest Innovation with Top Key Players -Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, InMobi – The Daily Vale  The Daily Vale

Healthcare Advertising Market 2022 key developmental strategies implemented by the key players:Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc., Eli Lilly and Company, Novartis AG, Sanofi, AstraZeneca, F. Hoff - The Daily Vale
Healthcare Advertising Market 2022 key developmental strategies implemented by the key players:Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc., Eli Lilly and Company, Novartis AG, Sanofi, AstraZeneca, F. Hoff  The Daily Vale

Advertising in the Era of the Great Reprioritisation - PerformanceIN
Advertising in the Era of the Great Reprioritisation  PerformanceIN

Print Advertising Distribution Market would Register a Healthy Growth of USD 49.93 billion by 2027 :Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, RR Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis, Soft signage, - The Daily Vale
Print Advertising Distribution Market would Register a Healthy Growth of USD 49.93 billion by 2027 :Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, RR Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis, Soft signage,  The Daily Vale

How to use your music site to generate advertising revenue - Music In Africa
How to use your music site to generate advertising revenue  Music In Africa

Interactive Advertising Market Grows Significantly by 2022 -2028 | Deutsch, Wieden+Kennedy, Stern & Partners, Droga5, Crispin Porter + Bogusky, etc – The Daily Vale - The Daily Vale
Interactive Advertising Market Grows Significantly by 2022 -2028 | Deutsch, Wieden+Kennedy, Stern & Partners, Droga5, Crispin Porter + Bogusky, etc – The Daily Vale  The Daily Vale

Traditional Advertising Agency Services Market Biggest Innovation with Top Key Players -Epsilon, MullenLowe, Televerde, COX Media, MDC Partners, 360I, Fuse, WPP, WPP, Fred & Farid Group, Saatchi & Saatchi, Sensis, VML, 451 Agency, Wieden - The Daily Vale
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Advertising: A Slow-Fast Evolution - Forbes
Advertising: A Slow-Fast Evolution  Forbes

Programmatic Native Advertising Platform Market to Witness Huge Growth by 2029 -SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks, AdMaxim, Facebook Audience Network, Powerlinks, Taboola – The Daily Val - The Daily Vale
Programmatic Native Advertising Platform Market to Witness Huge Growth by 2029 -SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks, AdMaxim, Facebook Audience Network, Powerlinks, Taboola – The Daily Val  The Daily Vale

Aerial Advertising Market – A Comprehensive Study by Key Players:Air Amelia, Aerial Advertising, High Exposure, Ad Airlines, Aerial Opportunities, Airsign, Paramount Air Service, AERIAL BEACON, Arnold Aerial, Van Wagner Aerial, Skywords Aerial Services, - The Daily Vale
Aerial Advertising Market – A Comprehensive Study by Key Players:Air Amelia, Aerial Advertising, High Exposure, Ad Airlines, Aerial Opportunities, Airsign, Paramount Air Service, AERIAL BEACON, Arnold Aerial, Van Wagner Aerial, Skywords Aerial Services,  The Daily Vale

Location Based Advertising Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Facebook Inc., AdMoove, Proximus Mobility, LLC., Foursquare, Emodo (Placecast), Google, Telenity, GroundTruth, Near Pte Ltd, IBM, Scanbuy, YO - The Daily Vale
Location Based Advertising Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Facebook Inc., AdMoove, Proximus Mobility, LLC., Foursquare, Emodo (Placecast), Google, Telenity, GroundTruth, Near Pte Ltd, IBM, Scanbuy, YO  The Daily Vale

Social Advertising & Social Media Market Biggest Innovation with Top Key Players -Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft – The Daily Vale - The Daily Vale
Social Advertising & Social Media Market Biggest Innovation with Top Key Players -Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft – The Daily Vale  The Daily Vale

Traditional Advertising Service Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Epsilon Data Management, FRED & FARID, TOAD, BBDO, DDB Worldwide, Televerde, Goodby Silverstein & Partners, Cox Media, 360i, Fu - The Daily Vale
Traditional Advertising Service Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Epsilon Data Management, FRED & FARID, TOAD, BBDO, DDB Worldwide, Televerde, Goodby Silverstein & Partners, Cox Media, 360i, Fu  The Daily Vale

Wicked Campers’ explicit advertising returns after 3-year hiatus - Mumbrella
Wicked Campers’ explicit advertising returns after 3-year hiatus  Mumbrella

How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott - Hospitality Net
How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott  Hospitality Net

FAW-VW Audi Says Sorry, Pulls Video After 'Unbelievable' Advertising Blunder - Yicai Global
FAW-VW Audi Says Sorry, Pulls Video After 'Unbelievable' Advertising Blunder  Yicai Global

Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance - JD Supra
Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance  JD Supra

Why advertising won the streaming wars - Fast Company
Why advertising won the streaming wars  Fast Company

Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report - World Health Organization
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report  World Health Organization

Social Media Contextual Advertising Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Google, Facebook, LinkedIn, YouTube, Baidu, Twitter, Snapchat, Xing, Microsoft, Amazon, Yahoo – The Daily Vale - The Daily Vale
Social Media Contextual Advertising Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Google, Facebook, LinkedIn, YouTube, Baidu, Twitter, Snapchat, Xing, Microsoft, Amazon, Yahoo – The Daily Vale  The Daily Vale

Google Shares Sneak Peek At New Advertising Features - Search Engine Journal
Google Shares Sneak Peek At New Advertising Features  Search Engine Journal

The Science Behind Why Watches are Set to 10:10 in Advertising Photos - PetaPixel
The Science Behind Why Watches are Set to 10:10 in Advertising Photos  PetaPixel

Checklist for Amazon Prime Day 2022 Preparation from Advertising and Inventory Management Experts - EIN News
Checklist for Amazon Prime Day 2022 Preparation from Advertising and Inventory Management Experts  EIN News

In-app Advertising Market 2021-2026 | Industry Size, Share, Trends, Growth, Opportunities and Competitive Analysis – The Daily Vale - The Daily Vale
In-app Advertising Market 2021-2026 | Industry Size, Share, Trends, Growth, Opportunities and Competitive Analysis – The Daily Vale  The Daily Vale

Battlefield 2042 removed its 128-player Breakthrough mode - but is still advertising it - Rock Paper Shotgun
Battlefield 2042 removed its 128-player Breakthrough mode - but is still advertising it  Rock Paper Shotgun

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies - South Dakota State News Home
South Dakota Department of Tourism Announces Partnerships with Advertising Agencies  South Dakota State News Home

AG Brnovich Obtains Over $90000 In Restitution from Pfizer for Deceptive Advertising - Azag.gov
AG Brnovich Obtains Over $90000 In Restitution from Pfizer for Deceptive Advertising  Azag.gov

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills - Digiday
Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills  Digiday

'Cost conscious consumers, restrictive economy': Advertising's tough ride in 2022 - Digiday
'Cost conscious consumers, restrictive economy': Advertising's tough ride in 2022  Digiday

'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle - Digiday
'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle  Digiday

Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze - Chicago Tribune
Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze  Chicago Tribune

Is There Too Much Sports Betting Advertising? - SportsGrid
Is There Too Much Sports Betting Advertising?  SportsGrid

What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list - Endpoints News
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list  Endpoints News

All the ways marketing and advertising are shaping the metaverse - msnNOW
All the ways marketing and advertising are shaping the metaverse  msnNOW

Meta is going to reveal how political advertisements on Facebook work - TweakTown
Meta is going to reveal how political advertisements on Facebook work  TweakTown

It's Time Advertisers Change Their Approach to OTT Advertising—Here's Why - TV Technology
It's Time Advertisers Change Their Approach to OTT Advertising—Here's Why  TV Technology

What social media advertising tells us about inflation - Marketplace
What social media advertising tells us about inflation  Marketplace

David Droga changed advertising. Now he wants to kill it. - Fast Company
David Droga changed advertising. Now he wants to kill it.  Fast Company

Digital OOH Advertising Market 2022 Recent Trends by Major Competitors – Focus Media, Balintimes Hong Kong Media, Stroer, Christie Digital System, Primedia Outdoor, Blue Outdoor, etc – The Daily Vale - The Daily Vale
Digital OOH Advertising Market 2022 Recent Trends by Major Competitors – Focus Media, Balintimes Hong Kong Media, Stroer, Christie Digital System, Primedia Outdoor, Blue Outdoor, etc – The Daily Vale  The Daily Vale

The Pitch: Advertising and marketing news for 4.26.22 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.26.22  RichmondBizSense

US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections - IAB
US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections  IAB

False advertising of Illinois' new 'property tax relief' bill – Wirepoints Quickpoint - Wirepoints
False advertising of Illinois' new 'property tax relief' bill – Wirepoints Quickpoint  Wirepoints

Questions about digital advertising? – The Florida Bar - The Florida Bar
Questions about digital advertising? – The Florida Bar  The Florida Bar

Microsoft Advertising is rolling out Auto-generated remarketing lists and more - Search Engine Land
Microsoft Advertising is rolling out Auto-generated remarketing lists and more  Search Engine Land

Uh Oh: Marriott Launches New Advertising Platform - One Mile at a Time
Uh Oh: Marriott Launches New Advertising Platform  One Mile at a Time

TikTok introduces its first ad product to offer a revenue share with creators - TechCrunch
TikTok introduces its first ad product to offer a revenue share with creators  TechCrunch

Google Topics Resembles Contextual Advertising - Practical Ecommerce
Google Topics Resembles Contextual Advertising  Practical Ecommerce

Smart Advertising Market Is Going To Boom: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media Limited – The Daily Vale - The Daily Vale
Smart Advertising Market Is Going To Boom: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media Limited – The Daily Vale  The Daily Vale

'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising - Digiday
'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising  Digiday

Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About - Forbes
Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About  Forbes

PPC Advertising Ultimate Guide - Forbes
PPC Advertising Ultimate Guide  Forbes

Publicis appoints co-CEOs in Thailand | Advertising - Campaign Asia
Publicis appoints co-CEOs in Thailand | Advertising  Campaign Asia

Increase Cross-Channel Advertising Success With Data Clean Rooms - Adweek
Increase Cross-Channel Advertising Success With Data Clean Rooms  Adweek

Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services - Digiday
Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services  Digiday

It’s Been an Interesting Few Years in Cough-Drop Advertising - The New York Times
It’s Been an Interesting Few Years in Cough-Drop Advertising  The New York Times

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. - The New York Times
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.  The New York Times

How Amazon Is Building Its Huge Advertising Business - Business Insider
How Amazon Is Building Its Huge Advertising Business  Business Insider

Contextual Advertising – Giving Publishers What They Need - The Drum
Contextual Advertising – Giving Publishers What They Need  The Drum

Dream hacking: Is this the dystopian future of advertising? - Big Think
Dream hacking: Is this the dystopian future of advertising?  Big Think

Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll - Endpoints News
Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll  Endpoints News

Lamar Advertising Company acquires Burkhart Advertising - Greater Baton Rouge Business Report
Lamar Advertising Company acquires Burkhart Advertising  Greater Baton Rouge Business Report

Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency? - Hollywood Reporter
Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?  Hollywood Reporter

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