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How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. That's a very fine line. But you MUST learn the distinction, if you want to master the art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, I'm going to teach you all of the basics in this article today. And if you consistently apply those basics, you'll see your income skyrocket!

Here's the key: You MUST write every single ad and sales letter using the following classic AIDA formula:

A=ATTENTION

I=INTEREST

D=DESIRE

A=ACTION

Let's break down each letter, so that you can understand the full import of the formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me"? That's all your prospects really cares about. What's in it for them? Here's an up-to-the-second example of an effective headline: "How To Write Super-Effective Ads and Sales Letters"!

So, what makes the title of this article an effective headline? Two things: First of all, I answered the "What's in it for me" question. Secondly, the headline made you read this article.

And that my friend is the whole point! You want prospects to read your sales material!

Now, we come to the second letter in the aforementioned AIDA formula: I="INTEREST". After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end.

Next comes the third letter letter in the formula: D="DESIRE". You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn't purchase.

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Now we come to the last letter in the formula, but certainly not the least: A="ACTION". You want to close your ad or sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. "Just click on the button below to order NOW, Risk-Free"!

2. "To get your FREE website, Order NOW"!

3. "Don't waste another minute! Order NOW"!

Something else that's very effective is to include a post- script (P.S.) at the end of your ad or sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also use the post-script as a final call to "ACTION"!

Here's an example of an effective post-script:

P.S. "Don't forget, if your order within the next ten days, you'll also receive a personalized calculator mouse pad FREE, with your company's name embossed in gold lettering! Order NOW"!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price and see if your offer is anything that they'd be interested in.

Anyway, that's it. That's "How To Write Super-Effective Ads and Sales Letters"!

Follow the formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: "What's in it for me"?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today...Guaranteed! For details just visit my website: http://www.lets-make-money.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. December / 04 / 2023

Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform - Forbes
  1. Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform  Forbes
  2. Elon Musk curses out advertisers who left X over antisemitic content  Reuters
  3. Walmart Stops Ads on X, Joining the Advertising Exit  The Wall Street Journal

How Advertising Is Transforming in a New Digital World - Business Insider
How Advertising Is Transforming in a New Digital World  Business Insider

Trump is stepping up his advertising in Iowa, where governor has backed DeSantis - ABC News
Trump is stepping up his advertising in Iowa, where governor has backed DeSantis  ABC News

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear - AdExchanger
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear  AdExchanger

DeSantis campaign blames its own super PAC for leaks, bad TV advertising - POLITICO
DeSantis campaign blames its own super PAC for leaks, bad TV advertising  POLITICO

Digital Surge Propels Global Ad Market To Nearly 6% Rebound From 2022 Levels, GroupM Estimates; Nearly Half Of TV Ad Dollars Have Shifted To Streaming - Deadline
Digital Surge Propels Global Ad Market To Nearly 6% Rebound From 2022 Levels, GroupM Estimates; Nearly Half Of TV Ad Dollars Have Shifted To Streaming  Deadline

Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending - The Wall Street Journal
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending  The Wall Street Journal

Meta Faces Lawsuit From Spanish Media Over Advertising Practices - The Wall Street Journal
  1. Meta Faces Lawsuit From Spanish Media Over Advertising Practices  The Wall Street Journal
  2. Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  ABC News
  3. Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  The Independent

Why Amazon's disappointing NFL Black Friday ratings aren't worrying advertisers - Ad Age
Why Amazon's disappointing NFL Black Friday ratings aren't worrying advertisers  Ad Age

Mozilla Developer Network Partners Exclusively with BuySellAds for Native Advertising Initiative - WRAL News
Mozilla Developer Network Partners Exclusively with BuySellAds for Native Advertising Initiative  WRAL News

Third-party data in advertising: Best of the MarTechBot - MarTech
Third-party data in advertising: Best of the MarTechBot  MarTech

Spanish newspaper association files multimillion-euro suit against ... - The Seattle Times
Spanish newspaper association files multimillion-euro suit against ...  The Seattle Times

Advertising on X right now might not be all bad – for some - Digiday
Advertising on X right now might not be all bad – for some  Digiday

Walmart says it is not advertising on social platform X - Reuters
Walmart says it is not advertising on social platform X  Reuters

Advertising in a cookieless world - Hospitality Net
Advertising in a cookieless world  Hospitality Net

mParticle Achieves the new AWS Advertising and Marketing ... - AiThority
mParticle Achieves the new AWS Advertising and Marketing ...  AiThority

Advertising wear out largely a 'myth', says System1 - Research Live
Advertising wear out largely a 'myth', says System1  Research Live

Federal government begins advertising new cyber rotation program - FedScoop
Federal government begins advertising new cyber rotation program  FedScoop

Coca-Cola Co. told to modify Powerade advertising - just-drinks.com
Coca-Cola Co. told to modify Powerade advertising  just-drinks.com

Advertising Is Dead. Long Live Advertising. - WSJ - The Wall Street Journal
Advertising Is Dead. Long Live Advertising. - WSJ  The Wall Street Journal

UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims - The Guardian
UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims  The Guardian

Nexstar Disney-Charter Carriage, Political Advertising, CW Acquisition - Hollywood Reporter
Nexstar Disney-Charter Carriage, Political Advertising, CW Acquisition  Hollywood Reporter

South Jacksonville Hotels Not Taking Advantage of Advertising ... - WLDS-WEAI News
South Jacksonville Hotels Not Taking Advantage of Advertising ...  WLDS-WEAI News

Advertising Trends to Watch in 2024 - Insider Intelligence
Advertising Trends to Watch in 2024  Insider Intelligence

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out - The New York Times
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out  The New York Times

St. Clair College team wins international advertising competition ... - CTV News Windsor
St. Clair College team wins international advertising competition ...  CTV News Windsor

U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat - Hollywood Reporter
U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat  Hollywood Reporter

Kovels Antiques and Collecting: Advertising premiums | At Home ... - Daily Tribune News
Kovels Antiques and Collecting: Advertising premiums | At Home ...  Daily Tribune News

Keys to Success for Social Media in Healthcare Advertising - Pharmaceutical Executive
Keys to Success for Social Media in Healthcare Advertising  Pharmaceutical Executive

The Advertising Industry’s Existential Crisis - Forbes
The Advertising Industry’s Existential Crisis  Forbes

Transparency and targeting of political advertising: EU co-legislators ... - Présidence française du Conseil de l'Union européenne 2022
Transparency and targeting of political advertising: EU co-legislators ...  Présidence française du Conseil de l'Union européenne 2022

Apple, Disney, other media companies pause advertising on X after Elon Musk boosted antisemitic tweet - CNBC
Apple, Disney, other media companies pause advertising on X after Elon Musk boosted antisemitic tweet  CNBC

Runway ML is partnering with Getty Images on new AI video models ... - VentureBeat
Runway ML is partnering with Getty Images on new AI video models ...  VentureBeat

FDA Publishes Final Rule on Direct-to-Consumer Advertising ... - Morgan Lewis
FDA Publishes Final Rule on Direct-to-Consumer Advertising ...  Morgan Lewis

Forxiga’s generic makers in Korea face advertising suspension - KBR
Forxiga’s generic makers in Korea face advertising suspension  KBR

Flagstaff discontinues advertising at the airport to prevent a lawsuit regarding local gun range - Arizona's Family
Flagstaff discontinues advertising at the airport to prevent a lawsuit regarding local gun range  Arizona's Family

Biden, allies set off-year advertising record for incumbent president - NBC News
Biden, allies set off-year advertising record for incumbent president  NBC News

Paramount Advertising Chief John Halley Says Industry Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future” - Deadline
Paramount Advertising Chief John Halley Says Industry Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future”  Deadline

New Market Report from News/Media Alliance provides trends ... - Editor And Publisher Magazine
New Market Report from News/Media Alliance provides trends ...  Editor And Publisher Magazine

Meet The 30 Under 30 Marketing & Advertising Class Of 2024 ... - Forbes
Meet The 30 Under 30 Marketing & Advertising Class Of 2024 ...  Forbes

NAAG 2023 CP Fall Conference: Advertising… - kelleydrye.com
NAAG 2023 CP Fall Conference: Advertising…  kelleydrye.com

2024 Advertising Hall of Fame inductees: Jerri DeVard, Jeff Goodby ... - Ad Age
2024 Advertising Hall of Fame inductees: Jerri DeVard, Jeff Goodby ...  Ad Age

Online Advertising is Broken & We Need a Plan to Fix It: Introducing ... - Center for Democracy and Technology
Online Advertising is Broken & We Need a Plan to Fix It: Introducing ...  Center for Democracy and Technology

Norton Introduces Bill to Require Federal Agencies to Report on ... - House.gov
Norton Introduces Bill to Require Federal Agencies to Report on ...  House.gov

HGI Capital Management LLC Purchases New Shares in Lamar ... - MarketBeat
HGI Capital Management LLC Purchases New Shares in Lamar ...  MarketBeat

Meta bars political advertisers from using generative AI ads tools - Reuters
Meta bars political advertisers from using generative AI ads tools  Reuters

Advertising Watchdog Tells Charter to Soften Claims About T-Mobile ... - Telecompetitor
Advertising Watchdog Tells Charter to Soften Claims About T-Mobile ...  Telecompetitor

Division on Civil Rights Issues Notice of Violation in Response to ... - New Jersey Attorney General
Division on Civil Rights Issues Notice of Violation in Response to ...  New Jersey Attorney General

Man Sentenced for Advertising and Distributing Child Sexual Abuse ... - Department of Justice
Man Sentenced for Advertising and Distributing Child Sexual Abuse ...  Department of Justice

Instacart and The Trade Desk Partner to Enhance Programmatic ... - The Trade Desk
Instacart and The Trade Desk Partner to Enhance Programmatic ...  The Trade Desk

Fed Panel Wants to Confront the Role of Aggressive Auto ... - Streetsblog USA
Fed Panel Wants to Confront the Role of Aggressive Auto ...  Streetsblog USA

The 5 next big tech innovations in marketing and advertising for 2023 - Fast Company
The 5 next big tech innovations in marketing and advertising for 2023  Fast Company

WLU Graphic Design Student Takes Second Place Honors at an Intercollegiate Advertising & Design Competition - West Liberty University
WLU Graphic Design Student Takes Second Place Honors at an Intercollegiate Advertising & Design Competition  West Liberty University

Plano Police Department turning to more online advertisement for ... - WspyNews
Plano Police Department turning to more online advertisement for ...  WspyNews

Toyota SUV adverts banned in UK on environmental grounds - The Guardian
Toyota SUV adverts banned in UK on environmental grounds  The Guardian

Attorney General sues phlebotomy school in Wilmington, alleging false advertising - WECT
Attorney General sues phlebotomy school in Wilmington, alleging false advertising  WECT

FreeWheel forms pact with OrkaTV to enhance ad buying against ... - StreamTV Insider
FreeWheel forms pact with OrkaTV to enhance ad buying against ...  StreamTV Insider

Advertising already heating up, one year from Montana's U.S. ... - KTVH
Advertising already heating up, one year from Montana's U.S. ...  KTVH

LensCrafters AccuFit false advertising $39M class action settlement - Top Class Actions
LensCrafters AccuFit false advertising $39M class action settlement  Top Class Actions

Here are the companies pulling ads from X - Media Matters for America
Here are the companies pulling ads from X  Media Matters for America

FTC Staff Paper Details Potential Harms to Kids from Blurred ... - Federal Trade Commission News
FTC Staff Paper Details Potential Harms to Kids from Blurred ...  Federal Trade Commission News

As podcast advertising grows, brand lift data can help brands ... - Nielsen
As podcast advertising grows, brand lift data can help brands ...  Nielsen

Federal Trade Commission Announces Updated Advertising Guides ... - Federal Trade Commission News
Federal Trade Commission Announces Updated Advertising Guides ...  Federal Trade Commission News

Medical Advertising: Federal Oversight of Devices | U.S. GAO - Government Accountability Office
Medical Advertising: Federal Oversight of Devices | U.S. GAO  Government Accountability Office

U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies ... - IAB
U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies ...  IAB

US Department of Labor, Lamar Advertising Co. form alliance to ... - US Department of Labor
US Department of Labor, Lamar Advertising Co. form alliance to ...  US Department of Labor

Disney+ Expands Advertising Automation and Measurement ... - The Walt Disney Company
Disney+ Expands Advertising Automation and Measurement ...  The Walt Disney Company

Facebook owner Meta faces EU ban on targeted advertising - Reuters
Facebook owner Meta faces EU ban on targeted advertising  Reuters

Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S - Senator Ron Wyden
Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S  Senator Ron Wyden

New CCM Report Reveals Troubling Trend: New York State's ... - Craig Newmark Graduate School of Journalism at CUNY
New CCM Report Reveals Troubling Trend: New York State's ...  Craig Newmark Graduate School of Journalism at CUNY

Amazon rolls out AI-powered image generation to help advertisers ... - About Amazon
Amazon rolls out AI-powered image generation to help advertisers ...  About Amazon

Marketing and Advertising on DoorDash - DoorDash
Marketing and Advertising on DoorDash  DoorDash

These companies kept up LGBTQ advertising despite risk of consumer boycotts - ABC News
These companies kept up LGBTQ advertising despite risk of consumer boycotts  ABC News

Amazon’s advertising revenue tops $12 billion in the third quarter - CNBC
Amazon’s advertising revenue tops $12 billion in the third quarter  CNBC

St. John's University to Celebrate the Work of Advertising Icons ... - St John's University News
St. John's University to Celebrate the Work of Advertising Icons ...  St John's University News

Examining LGBTQ+ representation in media and advertising - Nielsen
Examining LGBTQ+ representation in media and advertising  Nielsen

McDonald’s and Wendy’s win false advertising lawsuit - CNN
McDonald’s and Wendy’s win false advertising lawsuit  CNN

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content - CNN
Two brands suspend advertising on X after their ads appeared next to pro-Nazi content  CNN

Twitter's U.S. Ad Sales Plunge 59% as Woes Continue - The New York Times
Twitter's U.S. Ad Sales Plunge 59% as Woes Continue  The New York Times

FTC Publishes Staff Paper on the Harm of Blurred Advertising - Privacy & Information Security Law Blog
FTC Publishes Staff Paper on the Harm of Blurred Advertising  Privacy & Information Security Law Blog

Is So-Called Contextual Advertising the Cure to Surveillance-Based ... - Tech Policy Press
Is So-Called Contextual Advertising the Cure to Surveillance-Based ...  Tech Policy Press

Advertising - O'Melveny & Myers
Advertising  O'Melveny & Myers

Diversity Report Signals A Greater Issue In Advertising: Cultural ... - Forbes
Diversity Report Signals A Greater Issue In Advertising: Cultural ...  Forbes

GroupM Introduces New Protections Against Made For Advertising ... - GroupM
GroupM Introduces New Protections Against Made For Advertising ...  GroupM

Tech Trends Shaping the Future of Advertising - ExchangeWire
Tech Trends Shaping the Future of Advertising  ExchangeWire

Netflix Subscribers Are Up, But Advertising Remains Stagnant - AdExchanger
Netflix Subscribers Are Up, But Advertising Remains Stagnant  AdExchanger

Advertising Information - Healio
Advertising Information  Healio

Warner Bros. Discovery Announces New Strategy And Structure For ... - Warner Bros. Discovery
Warner Bros. Discovery Announces New Strategy And Structure For ...  Warner Bros. Discovery

Advertising Terms and Conditions - The Chronicle of Philanthropy
Advertising Terms and Conditions  The Chronicle of Philanthropy

U.S. Podcast Advertising Revenue Report 2022 - IAB
U.S. Podcast Advertising Revenue Report 2022  IAB

Norwegian DPA Adopts Measures Regarding Meta's Behavioral ... - Privacy & Information Security Law Blog
Norwegian DPA Adopts Measures Regarding Meta's Behavioral ...  Privacy & Information Security Law Blog

Variety and Canva Host Happy-Hour Reception During NYC’s Advertising Week - Variety
Variety and Canva Host Happy-Hour Reception During NYC’s Advertising Week  Variety

Antitrust: Commission sends Statement of Objections to Google over ... - European Commission
Antitrust: Commission sends Statement of Objections to Google over ...  European Commission

U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” - Hollywood Reporter
U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis”  Hollywood Reporter

A Blessing and a Boogeyman: Advertisers Warily Embrace A.I. - The New York Times
A Blessing and a Boogeyman: Advertisers Warily Embrace A.I.  The New York Times

To Save the News, We Must Ban Surveillance Advertising - EFF
To Save the News, We Must Ban Surveillance Advertising  EFF

Highlights from Spotify’s Q3 ‘23 earnings - Spotify
Highlights from Spotify’s Q3 ‘23 earnings  Spotify

New Digital Catalog at St. John's Celebrates Work of Advertising Icons - St John's University News
New Digital Catalog at St. John's Celebrates Work of Advertising Icons  St John's University News

From Mad Men to machines? Big advertisers shift to AI - Reuters
From Mad Men to machines? Big advertisers shift to AI  Reuters

Supplement Company to Pay $1.1 Million in False Advertising ... - Office of the District Attorney
Supplement Company to Pay $1.1 Million in False Advertising ...  Office of the District Attorney

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