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To Blog Or Not To Blog - A Laymans View


We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.

If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1) It will increase your web presence significantly the search engines love blogs!

2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog

5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn't think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker's buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

What!? I wrote it and I have to read it six times to really follow what I'm saying.

Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that's much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging,com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, dschooley@schooleymitchell.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. July / 12 / 2020

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify  Voices.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Glorification of police 'brutality': Where thin line between real and reel vanishes - COUNTERVIEW
Glorification of police 'brutality': Where thin line between real and reel vanishes  COUNTERVIEW

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

RSS’s standardised Hinduism – Part 5 - Times of India
RSS’s standardised Hinduism – Part 5  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020 - Gamasutra
Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Become the Beyonce of Legal Content with These Three Tips - JD Supra
Become the Beyonce of Legal Content with These Three Tips  JD Supra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

How to Start a Crypto Blog - The African Exponent
How to Start a Crypto Blog  The African Exponent

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

Balancing Tips: How We Managed Math on Idle Idol - Gamasutra
Balancing Tips: How We Managed Math on Idle Idol  Gamasutra

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

When history gets interactive: Attentat 1942, Svoboda 1945 and historical research - Gamasutra
When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Anti-Putin blogger Imran Aliev found dead in France - Business Insider - Business Insider
Anti-Putin blogger Imran Aliev found dead in France - Business Insider  Business Insider

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

How to Choose the Best Compression Mode for Your Addressable Groups - Gamasutra
How to Choose the Best Compression Mode for Your Addressable Groups  Gamasutra

How Congress and TMC are triggering a migrant crisis? - Times of India
How Congress and TMC are triggering a migrant crisis?  Times of India

Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever - Times of India
Coronavirus and the media: In times of crisis, a democracy needs a free press more than ever  Times of India

Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020 - Gamasutra
Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020  Gamasutra

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’ - Times of India
‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’  Times of India

Where to look for ideas for hyper-casual games? - Gamasutra
Where to look for ideas for hyper-casual games?  Gamasutra

Blogging for Photographers in 2020: What Actually Works? - Fstoppers
Blogging for Photographers in 2020: What Actually Works?  Fstoppers

CAA: All eyes on courts but they have been known to falter before - Times of India
CAA: All eyes on courts but they have been known to falter before  Times of India

CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water - Times of India
CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Times of India

US shows that states can defy citizenship laws - Times of India
US shows that states can defy citizenship laws  Times of India

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

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