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To Blog or Not to Blog: Are Blogs Becoming More Popular than
Forums, Newsletters and E-zines?
Blogging is hot, and seems to be becoming hotter each month.
Although blogging originally was dismissed, by many successful
publishers and other online "gurus", the truth is that now, a few
years after the "blogging trend" began, there are actually more
blogs and more bloggers online than ever before. Blogging,
obviously, is "here to stay"!
Actually first documented in 1997, Web logs initially used the
abbreviated version: wee-blog, with a Web log editor referred to
as a blogger. Since then, all types of Web logs (blogs) and
blogging software have emerged, giving rise to this lucrative and
dynamic market.
Now, everything from advertising blogs to zoology blogs exist,
with every topic in between apparent online. Political blogs are
rampant, and groups of bloggers across the globe post regularly
on every topic imaginable.
What does a blog supply that an e-zine, newsletter, or forum
might not? What has skyrocketed the popularity of the blog over
the past several years?
The answers are really quite simple:
1. Blogs are more highly interactive. Posters get to see the
results of a post immediately, as the post appears simultaneously
after posting. Posters also don't have the usual moderation that
appears in forums, where posts may be deleted without warning.
Usually, in blogs, more freedom is given, and posts are usually
accepted no matter what the content, or the topic.
E-zines and newsletters, with their one sided presentation of
views, have decreased in popularity with the increase of the
popularity of blogs.
2. Blogs are easy to maintain and easy to start. The sheer
volume of choices is staggering! Everything from "blogging
software" to "blogging services" are available, and even a novice
blogger will find blogging quick and easy to do.
3. Blogs are "Search Engine Friendly Food". Search Engines
love blogs, because of the constantly changing content that
appears daily. Search Engines are constantly "searching" for new
content, and blogs meet this requirement splendidly!
4. Blogs are actually a lot of fun! The entertainment aspects
of a blog cannot be dismissed. A great deal of "voyeurism" exists
on blogs, where other bloggers continually monitor discussions,
both pro and con concerning an issue. Discussions on blogs can be
"heated" and interesting, with much repartee occurring daily!
Blogs are a rousing form of media, indeed, with many bloggers
returning repeatedly throughout a day to view new posts.
For a view into popular blogs of many categories, just visit:
http://www.blogit.com
5. Many blogs are capable of syndication. Syndication is a
great way to ensure that your writing and your views are exposed
to as much of the general public as possible. Syndication is many
times included in blogging services now, and this has drawn
individuals to the art of blogging continuously.
For an example of a blog service that features syndication,
please visit: http://www.typepad.com
6. There are no lists to maintain, or spam filters to worry
about with blogs. This is one reason why so many writers and
publishers have turned to blogs. E-mail delivery of newsletters
and e-zines has become difficult over the past few years, with
the advent of spam filters. Blogs are not delivered, and
therefore, no methods of defeating filters are needed, and no
"non-deliverables" occur, which has been the bane of writers and
publishers prior to this.
A good blogging software exists at:
http://www.silkblogs.com
7. Blogs are economical. Since no lists are maintained, there
are no list server costs. Blogging software and blogging services
are also very reasonably priced, giving good value for the money
spent monthly consistently. Some blogging services charge others
to "read", while others charge writers to "write", but overall
the monthly charges are rather minimal either way.
8. Blogs are educational. There are such a variety of
informative and educational blogs available now, that a search
for any subject usually turns up hundreds of offerings. Differing
points of view on all subjects are offered routinely, giving a
reader or poster an "insight" into the hearts and minds of other
bloggers.
Blogs also, to be successful, however, need to contain the
same elements of a popular newsletter or e-zine:
A. Compelling, well-written content. No one, either online or
offline wants to read materials that are poorly written or
difficult or boring to read.
B. Updated material. Just as in newsletters or e-zines, if
material is not updated continually, then the audience eventually
dies.
C. Rousing topics. Topics of interest to a wide range of
readers succeed more than topics that appeal to very few, or are
rather dull topics.
D. A nice layout and visual appeal. A blog is akin to a Web
site for written materials, and just like in the design of a Web
site, every care should be made to have the blog be visually
appealing and friendly to visitors.
Newsletters, e-zines and forums, of course, will remain. But
as you can clearly see, blogging, bloggers, and blogs themselves,
have definitely added to the "online experience" and will
possibly (and hopefully) be around for decades more!
Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/
An online community of people who work at home.
MORE RESOURCES updated Tue. April / 23 / 2024
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