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5 New Internet Marketing Opportunities Through RSS


When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?

1. PODCASTING AND VIDEOCASTING

Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences.

Up until know, the internet was predominantly a textual channel. Adding audio and video to the mix, delivering both via RSS, goes beyond the basic capabilities provided by »traditional« internet content delivery channels. Rich media personalizes the internet experience and gives your company a distinguishable face, while at the same time providing you with a media platform to convey your message so that it is easier to understand, see and feel.

Think about ...

--> Delivering press releases in audio or video

--> Sending your customers a personal video message from the CEO

--> Doing audio interviews to expand your reach and provide more content to your visitors

--> Delivering video demonstrations of your products

--> Using video and audio to demonstrate how your customers and readers can easily resolve various issues that you are helping them with

--> Delivering important messages to your readers, customers and business partners via a more personal audio experience, instead of using impersonal e-mail communications

--> And so on ...

In addition, Podcasting and Videocasting form the basis of new business models, giving you the opportunity to expand your product base to include these formats with higher perceived value.

Customer education & support are improved as well, since you can now demonstrate key product usage points via online video  providing customer support content in a format, which can easily demonstrate everything you need to convey to your customers.

2. HIGH FREQUENCY CONTENT UPDATES

High frequency content updates, even on a daily or hourly basis, are now finally possible with RSS. No more need to hold on your important messages, news and other content for a week or even a month to include it in your e-zine --- with RSS you can update your content as often as you want/need, and your subscribers won't mind.

3. APPCASTING

Appcasting goes one step further, giving you the ability to deliver critical software updates and patches to your existing clients, without them having to visit your web site every week to see if the much needed update is already available or not.

4. PRODUCT NEWS, RELEASES AND UPDATES

Product news, releases and updates are now finally possible in an easy-to-consume way. Using RSS, you can provide your customers or prospects with simple tools to create their own »product feeds«, through which they'll be immediately notified when new products that precisely match their interests are available.

As soon as your product portfolio changes, so does the content in the RSS feeds that your customers are subscribed to.

Just think of the following possibilities ...

--> The search tool is one of the most often used in larger web stores, giving your visitors an easy way to find the products they are interested. But the same search results can be delivered via RSS as well. Imagine your customer doing a search for one of your product categories, and then also receiving a link to the RSS feed for those very same search results, to find out immediately when a new product matching his terms is released or available for order.

--> This works for complex searches as well. If your customers are in the habit of searching for specific product categories, but only in a specific price range, you can deliver those very same results to them via RSS, but with a small twist  as soon as a new product matching their terms, including the desired price, is launched, they are notified about it via RSS instantly. No need to visit your site again to do the time-consuming search; the release comes directly to them.

--> Of course, the same approach that many are already using for e-mail alerts can be used for RSS. Give your visitors a simple form using which they enter their criteria, and then give them access to an RSS feed bringing them product updates based exactly on their criteria. Why not just use e-mail? Because no one really wants more e-mail messages in their inboxes and no one wants to give away their personal information, while RSS is anonymous, doesn't require an e-mail address and is read when the customer decides he has the time.

5. PERSONALIZED CONTENT SERVICES

Personalized/customized database listings are quite similar to product updates, but relate to any kind of complex information you provide to your visitors, such as ?

--> Job listings

--> Dating

--> Real estate

--> Etc.

Using RSS, your visitors can decide exactly what kind of »content« (in this case, an individual content item could be a new job listing) they are looking for and then have that content delivered directly to them, via their own personalized RSS feed.

And yet, all of these are just some examples of what you can do with RSS. The possibilities for new content delivery & business development models are quite endless.

For example, some companies are already giving their visitors the opportunity to track their FedEx, UPS and other packages via RSS feeds. Yet others are creating new services that allow you to receive critical information from an RSS feed to your mobile phone via SMS (such as getting an SMS notifying you that a new job matching your criteria is available). Yet again other sites enable you to keep track of when you need to return your library material, and even when your holds are ready and when they are about to expire, all this using RSS.

All of these are new business opportunities made possible with RSS, and each of them in a way improves lives of end-users, without placing a larger burden (more e-mail messages) on them.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa8


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. March / 27 / 2019

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Josh Ge's Blog - How to Make a Roguelike - Gamasutra
Josh Ge's Blog - How to Make a Roguelike  Gamasutra

A comprehensive primer on how to get started with roguelike development, guidance and tips in 5500 words and 84 images. (A text version of the open.


Lessons learned in game art production - Part II - Gamasutra
Lessons learned in game art production - Part II  Gamasutra

This article sums my experience in the production of two tiles: Conflict0:Shattered and Dead Body Falls. The article is divided in two parts and this.


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


Malleable and manifold: How the shape-shifting Hanuman continues to serve all our purposes - Times of India
Malleable and manifold: How the shape-shifting Hanuman continues to serve all our purposes  Times of India

Yogi Adityanath may or may not have said that Hanuman was a Dalit, that portion of his speech is unclear. But he did set off a hectic ownership dispute in the ...


Josh Bycer's Blog - The Risks of Making Safe Games - Gamasutra
Josh Bycer's Blog - The Risks of Making Safe Games  Gamasutra

Today's post looks at how the bar continues to be raised for design and aesthetics, and what that means for working on the next big hit.


Rolling a Ball: Harder Than You Thought (part 2) - Gamasutra
Rolling a Ball: Harder Than You Thought (part 2)  Gamasutra

Part 2 – Force Is Actually Good… Sometimes. This is part two of a three part blog series on everything that I've discovered goes into making a ball roll well in ...


How A Small Cleavage Got PIXELMAN Censored On Google Play - Gamasutra
How A Small Cleavage Got PIXELMAN Censored On Google Play  Gamasutra

Our game PIXELMAN was removed from Google Play because it features a small cleavage.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Caleb Compton's Blog - Welcome to the Magic Circle - Gamasutra
Caleb Compton's Blog - Welcome to the Magic Circle  Gamasutra

The Magic circle is a magical world that players step into when entering the world of the game. However, it is also very misunderstood from a design p.


Scanning the Iconic Treasury Al-Khazneh of Petra - Gamasutra
Scanning the Iconic Treasury Al-Khazneh of Petra  Gamasutra

I needed to give a presentation in Jordan on Photogrammetry, and I challenged myself to scan the iconic treasury Al-Khazneh of Petra, put it in a game.


35 Tools To Enhance Your Email Marketing Campaign - Business 2 Community
35 Tools To Enhance Your Email Marketing Campaign  Business 2 Community

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred ...


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry - Gamasutra
Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry  Gamasutra

The recently released game Marvel's Spider-Man has interiors behind windows in many buildings. This looks great and it seems to be done using a rendering ...


Pavel Shylenok's Blog - Understanding the Roles of Game Dev Professionals - Gamasutra
Pavel Shylenok's Blog - Understanding the Roles of Game Dev Professionals  Gamasutra

We have outlined the most important roles in game development. In the second part of the article we will see how can jobs and roles be combined within.


Why do publishers leave Steam? A make-your-own-platform trend? - Gamasutra
Why do publishers leave Steam? A make-your-own-platform trend?  Gamasutra

Whenever I bring up big questions about the future of the games industry I can't help but feel like the village idiot. But I guess Thursday evening is as good a time ...


Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.


John Nelson Rose's Blog - The Order/Chaos Spectrum - Gamasutra
John Nelson Rose's Blog - The Order/Chaos Spectrum  Gamasutra

Many, many video games can be seen as the interplay between order and chaos. Some games are all about creating order from a chaotic play field, while others ...


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