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7 Questions To Ask Yourself BEFORE Staring A Business Blog


Blogging is the latest buzzword in online marketing and PR.

But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you -

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.

If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication.

Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

_______________________________________________
Copyright © 2005 Priya Shah

Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers
_______________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. December / 17 / 2018

Long-Overdue Kid Blogging - ScienceBlogs
Long-Overdue Kid Blogging  ScienceBlogs

WordPress's upload is broken, so here's a link to the photo: SteelyKid and The Pip. February was... not a good month, in a lot of ways. Let's leave it at that. One of ...


5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots - Search Engine Journal
5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots  Search Engine Journal

If you're a social media manager, Facebook Page admin or digital marketer, here are five ways to send more organic traffic with Facebook Messenger bots.


Who Should Win as the U.S. Search Personality of Personalities? [POLL] - Search Engine Journal
Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine Journal

There is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...


Chatting About Chatbots with Virginia Nussey [PODCAST] - Search Engine Journal
Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


7 Compelling Reasons to Secure a Digital Marketing Certification - Search Engine Journal
7 Compelling Reasons to Secure a Digital Marketing Certification  Search Engine Journal

This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor's own. Digital marketing influences nearly every facet of ...


WordPress 5.0 Delivers Block-Based Editing Approach - eWeek
WordPress 5.0 Delivers Block-Based Editing Approach  eWeek

The open-source WordPress blogging and *content* management system (CMS) project on Dec. 6 released a major milestone update—WordPress 5.0.


Actor Sonakshi Sinha orders Bose headphone on Amazon, gets rusted iron pieces - Economic Times
Actor Sonakshi Sinha orders Bose headphone on Amazon, gets rusted iron pieces  Economic Times

According to Sonakshi Sinha's Twitter post, she ordered a Bose headphone worth Rs 18000, but instead got rusted iron pieces inside the packed ​​box.


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Finding Microsoft-authored product and strategy information is becoming increasingly challenging. Here are a few resources that might help.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


In Memoriam: The Tech That Died in 2018 - PCMag
In Memoriam: The Tech That Died in 2018  PCMag

Not every idea is a winner. And not every winning idea will last forever. From Google+ to Tumblr por.


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20 - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...


Top Guest Blogging Tactics for Scalable Link Building Success - Search Engine Journal
Top Guest Blogging Tactics for Scalable Link Building Success  Search Engine Journal

In today's competitive SEO landscape, the spammy link building tricks of yesteryear won't cut it. Right now, it's all about producing quality *content* that will ...


Gardaí investigating threats made against woman wrongly accused of running Bloggers Unveiled - DailyEdge.ie
Gardaí investigating threats made against woman wrongly accused of running Bloggers Unveiled  DailyEdge.ie

The 29-year-old woman accused of running BU has been taking medication to cope with the stress.


Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs - The Chronicle of Higher Education
Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...


What’s the Ideal Blog Post Length for SEO? - Search Engine Journal
What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


The death of Tetrapod Zoology - ScienceBlogs
The death of Tetrapod Zoology  ScienceBlogs

Every now and then, financial woes and other problems mean that I go through a major period of apathy and self-deprecation. And, after four years of very ...


Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this po.


Why & How to Repurpose Your Existing Digital Content - Search Engine Journal
Why & How to Repurpose Your Existing Digital Content  Search Engine Journal

For brands and businesses, there's no doubt that *content* marketing is one of the best ways to attract and engage customers. Having a solid *content* strategy in ...


Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST] - Search Engine Journal
Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST]  Search Engine Journal

Andy Crestodina talks about the latest blogging statistics and trends. He also shares insights on why long-form *content* is better and why there's great value in ...


Amit Shah Meets RSS Chief Mohan Bhagwat, Discussion Likely on Ram Mandir Issue - LatestLY
Amit Shah Meets RSS Chief Mohan Bhagwat, Discussion Likely on Ram Mandir Issue  LatestLY

The crucial meeting between Rashtriya Sawayamsewak Sangh (RSS) chief Mohan Bhagwat and Bhartiya Bharatiya Janata Party (BJP) president Amit Shah is ...


Level Design Study: The Last of Us Part II gameplay trailer level - Gamasutra
Level Design Study: The Last of Us Part II gameplay trailer level  Gamasutra

Hi, my name is Ovidiu Mantoc, a passionate level designer with +3 years working on professional and personal projects. I am currently working as a level ...


Some bloggers are being accused of selling pre-worn items and incorrectly sized clothes on Depop - DailyEdge.ie
Some bloggers are being accused of selling pre-worn items and incorrectly sized clothes on Depop  DailyEdge.ie

ANOTHER DAY, ANOTHER Irish blogging scandal. A minority of Irish bloggers have been criticised by an Instagram account for appearing to sell clothes that ...


Jake Birkett's Blog - Using Steam reviews to estimate sales - Gamasutra
Jake Birkett's Blog - Using Steam reviews to estimate sales  Gamasutra

Back in 2014, before SteamSpy, I wrote this article about using Steam's review count to estimate sales. Then SteamSpy came along and we all used that instead.


Tumblr fixes security flaw that exposed account info - Engadget
Tumblr fixes security flaw that exposed account info  Engadget

Tumblr just fixed a flaw that could have revealed much more than bloggers were comfortable with sharing. A security researcher talking to the social site (which...


7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now - Business 2 Community
7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


9 Ways to Deal with Unresponsive SEO Clients - Search Engine Journal
9 Ways to Deal with Unresponsive SEO Clients  Search Engine Journal

You've sent your third email in as many weeks to a client, but they haven't responded. You can't move forward with your project until they send over some ...


5 Critical SEO Considerations When Optimizing News Websites - Search Engine Journal
5 Critical SEO Considerations When Optimizing News Websites  Search Engine Journal

A few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


3 Proven Tactics to Help You Build More Awesome Links Efficiently - Search Engine Journal
3 Proven Tactics to Help You Build More Awesome Links Efficiently  Search Engine Journal

Links remain one of the most important Google ranking factors. Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between ...


PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video) - Gamasutra
PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...


Sick to the back teeth of paid-for influencer posts? This ad-free beauty account is for you - DailyEdge.ie
Sick to the back teeth of paid-for influencer posts? This ad-free beauty account is for you  DailyEdge.ie

HAVE YOU EVER followed an Insta account from its conception, and felt personally betrayed the day that a #ad appeared in their caption? kyliejenner Verified ...


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


How To Avoid Splitting Feeds and Losing Stats (& Money!) - BlogTalkRadio
How To Avoid Splitting Feeds and Losing Stats (& Money!)  BlogTalkRadio

There are many different destinations that audiences can listen to your podcast. As a podcaster, you want to make sure your it is available everywhere your.


Are Any of These 3 Things Draining Your Passion for SEO? - Search Engine Journal
Are Any of These 3 Things Draining Your Passion for SEO?  Search Engine Journal

Working in the SEO field is exciting, but it's not all fun and games. Here are three challenges SEO professionals face and how we can address them.


For RSS, Narendra Modi is Like Scorpion Sitting on Shivling Who Can't Be Removed With Hand or Hit With - LatestLY
For RSS, Narendra Modi is Like Scorpion Sitting on Shivling Who Can't Be Removed With Hand or Hit With  LatestLY

Shashi Tharoor claimed an unnamed RSS source made the parallel between PM Modi and scorpion sitting on a Shivling. For RSS, Narendra Modi is Like ...


RSS Won't Accept Muslims, Says Mayawati After Mohan Bhagwat Speech - LatestLY
RSS Won't Accept Muslims, Says Mayawati After Mohan Bhagwat Speech  LatestLY

She alleged that the RSS' 'communal and casteist' face had come to the fore after the BJP came to power at the Centre and in many states. RSS Won't Accept ...


Swami Agnivesh Blames RSS, BJP Yuva Morcha For Mob Attack - Outlook India
Swami Agnivesh Blames RSS, BJP Yuva Morcha For Mob Attack  Outlook India

Self-proclaimed spiritual and social activist Swami Agnivesh was allegedly attacked by a mob in Jharkhand's Pakur district.


Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content - Search Engine Journal
Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content  Search Engine Journal

Facebook is taking steps to reduce the reach of sensationalist and provocative *content*. In other words, Facebook's news feed algorithm will be demoting what's ...


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


The Kitchen Is Closing - Science Sushi - Discover Magazine
The Kitchen Is Closing - Science Sushi  Discover Magazine

My very first blog post was September 2008. A lot has changed since then—I started and completed a PhD program at the University of Hawaii (where I met my ...


Pranab Mukherjee at RSS event: Debate over invitation to former President is needless, says Mohan Bhagwat - The Indian Express
Pranab Mukherjee at RSS event: Debate over invitation to former President is needless, says Mohan Bhagwat  The Indian Express

Pranab at RSS event: "There have been many debates about Pranab Mukjherjee attending the event but we do not consider anyone different from ourselves.


Ripoff Report & More Complaint Websites See Huge Ranking Drops - Search Engine Journal
Ripoff Report & More Complaint Websites See Huge Ranking Drops  Search Engine Journal

Ripoff Report, the site notorious for posting unverified anonymous reviews and complaints, seems to have lost visibility in Google's search results.


David Edery's Blog - Welcome to the world, Alphabear 2 - Gamasutra
David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Mohan Bhagwat Takes RSS Critics by Surprise, Says 'No Hindutva if We Don't Accept Muslims' - LatestLY
Mohan Bhagwat Takes RSS Critics by Surprise, Says 'No Hindutva if We Don't Accept Muslims'  LatestLY

Taking critics by surprise, Rashtriya Swamsevak Sangh (RSS) chief Mohan Bhagwat on Tuesday promoted the principle of communal harmony between Hindus ...


David Finseth's Blog - Creating 2D Particle Effects in Unity3D - Gamasutra
David Finseth's Blog - Creating 2D Particle Effects in Unity3D  Gamasutra

Technical Artist David Finseth of Synapse Games explains how the particle effects in Spellstone and Animation Throwdown were created in Unity3D.


Socialist Denmark Now Turns to Christianity, I Will Not Leave the Catholic Church, and More Links! - National Catholic Register
Socialist Denmark Now Turns to Christianity, I Will Not Leave the Catholic Church, and More Links!  National Catholic Register

Socialist Denmark Now Turns to Christianity - Campbell Campbell-Jack Ph.D., Mercatornet+++. I Will Not Leave the Catholic Church, This is Why – Rebecca ...


'Baying for blood': Bloggers Unveiled no longer wants to be involved in the page - DailyEdge.ie
'Baying for blood': Bloggers Unveiled no longer wants to be involved in the page  DailyEdge.ie

SCRUTINY SURROUNDING THE Bloggers Unveiled Instagram page has been intensifying with every passing day. bu1 Source: BloggersUnveiled/Instagram.


Podcasts More Popular than Blogs - Search Engine Journal
Podcasts More Popular than Blogs  Search Engine Journal

Data shows that blogging and blogs are on a downward trend and podcasts are gaining popularity. *Content* consumers are increasingly turning to podcasts for ...


Josh Ge's Blog - How to Make a Roguelike - Gamasutra
Josh Ge's Blog - How to Make a Roguelike  Gamasutra

A comprehensive primer on how to get started with roguelike development, guidance and tips in 5500 words and 84 images. (A text version of the open.


RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...


Friday Beetle Blogging: Podabrus Soldier Beetle - ScienceBlogs
Friday Beetle Blogging: Podabrus Soldier Beetle  ScienceBlogs

Podabrus sp. Soldier Beetle Urbana, Illinois Last week we featured a larval soldier beetle. Today we have an adult of the same family (Cantharidae), in the ...


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


6 Enterprise Blogging Platforms Worth Considering - CMSWire
6 Enterprise Blogging Platforms Worth Considering  CMSWire

Publishing quality, relevant *content* is arguably the best form of inbound marketing a brand can engage in. And yet, the numbers don't totally reflect that. In 2017 ...


Cow-Dung Soaps, Modi, Yogi Kurtas to Be Sold by RSS-Backed Pharmacy on Amazon Soon - LatestLY
Cow-Dung Soaps, Modi, Yogi Kurtas to Be Sold by RSS-Backed Pharmacy on Amazon Soon  LatestLY

The Mathura-based centre is believed to sell about 30 'therapeutic' products while Modi and Yogi kurtas will be taken care of by the tailoring unit of the centre.


How the Mom Internet became a spotless, sponsored void - The Washington Post
How the Mom Internet became a spotless, sponsored void  The Washington Post

Gritty blogs have given way to staged Instagram photos.


Pink Collar Crimes: Clash of the Carriages in Kansas City - Kansas City Star
Pink Collar Crimes: Clash of the Carriages in Kansas City  Kansas City Star

A friendly rivalry between two women vying for control of the lucrative horse-drawn carriage business on Kansas City's country club plaza, becomes increasingly ...


Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

Whether you own a blog or follow a number of RSS feeds, you probably share your favorite articles on Twitter to bring them to a larger audience. Twibble takes ...


RSS Leader Demands 'Justice' For Passport Officer Accused of Harassing Inter-faith Couple, Asks Sushma Swaraj - India.com News
RSS Leader Demands 'Justice' For Passport Officer Accused of Harassing Inter-faith Couple, Asks Sushma Swaraj  India.com News

New Delhi, June 22: A day after a passport officer in Lucknow was transferred for allegedly humiliating and shaming an inter-faith couple, a Rashtriya ...


Josh Bycer's Blog - The Risks of Making Safe Games - Gamasutra
Josh Bycer's Blog - The Risks of Making Safe Games  Gamasutra

Today's post looks at how the bar continues to be raised for design and aesthetics, and what that means for working on the next big hit.


17 Really Simple Ways to Get More Media Coverage from Search & Social - Search Engine Journal
17 Really Simple Ways to Get More Media Coverage from Search & Social  Search Engine Journal

Search engines, social media, and influencers have redefinded media coverage. Check out new (and old) ways to get publicity and stand out.


Twitter Doubling its Character Limit from 140 to 280 Has Not Led to Longer Tweets - Search Engine Journal
Twitter Doubling its Character Limit from 140 to 280 Has Not Led to Longer Tweets  Search Engine Journal

A year after Twitter doubled its character limit from 140 to 280, data shows users are being more polite, using fewer abbreviations, and replying to more tweets.


Jeremy Alessi's Blog - PixelFest 2018, Steve Hendershot (Undisputed Street Fighter) - Gamasutra
Jeremy Alessi's Blog - PixelFest 2018, Steve Hendershot (Undisputed Street Fighter)  Gamasutra

Street Fighter celebrated its 30th anniversary in 2017 and Steve Hendershot captured the history of the series to a depth not previously seen.


Time for Blogs Again? – ProfHacker - Blogs - The Chronicle of Higher Education
Time for Blogs Again? – ProfHacker - Blogs  The Chronicle of Higher Education

At least since the death of Google Reader in 2013, the conventional wisdom has argued that social media, rather than independent websites or blogs, is the key ...


PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS - IndianWeb2
PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS  IndianWeb2

Investigative website Cobrapost's investigation titled 'Operation-136' part-2 says that Ajay Shekhar Sharma, who is senior vice president at Paytm and brother of ...


Why You Should Prefer a Blog Over Social Media - Fstoppers
Why You Should Prefer a Blog Over Social Media  Fstoppers

We live in the social media era and it is the preferred the marketing channel. Why should we talk about blogs? Here are some thoughts on giving more emphasis ...


Why do publishers leave Steam? A make-your-own-platform trend? - Gamasutra
Why do publishers leave Steam? A make-your-own-platform trend?  Gamasutra

Whenever I bring up big questions about the future of the games industry I can't help but feel like the village idiot. But I guess Thursday evening is as good a time ...


Niklas Gray's Blog - A tale of two bugs - Gamasutra
Niklas Gray's Blog - A tale of two bugs  Gamasutra

A detailed account of hunting down two bugs in The Machinery alpha.


Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry - Gamasutra
Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry  Gamasutra

The recently released game Marvel's Spider-Man has interiors behind windows in many buildings. This looks great and it seems to be done using a rendering ...


Adrian Hawkins's Blog - How to make a Discord RPG: Part 4 - Gamasutra
Adrian Hawkins's Blog - How to make a Discord RPG: Part 4  Gamasutra

Latest in the series about how to make a playable on Discord RPG: this time we talk about techniques for promoting your server, including social media.


What ever happened to the mommy blog? - Chicago Tribune
What ever happened to the mommy blog?  Chicago Tribune

But the biggest stars of the mommy Internet now are no longer confessional bloggers.


Emily Morganti's Blog - 10 Tips for Spotting Key Scammers - Gamasutra
Emily Morganti's Blog - 10 Tips for Spotting Key Scammers  Gamasutra

With every game launch, key scammers come out of the woodwork. These 10 tips will help you spot them, so you can be confident you're sending keys to.


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


"Hey, I have to interview someone in 30 minutes. Give me a crash course." - Gamasutra
"Hey, I have to interview someone in 30 minutes. Give me a crash course."  Gamasutra

Recently, a colleague who's been in the industry forever - but never involved in the hiring process - came to me with a conundrum. It went something like this:.


The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez - Guestofaguest.com
The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez  Guestofaguest.com

This fashion-filled weekend took a heartbreaking turn for many influencers in the blogging community. Style star Kyrzayda Rodriguez, who had been battling ...


Joost van Dongen's Blog - The Awesomenauts matchmaking algorithm - Gamasutra
Joost van Dongen's Blog - The Awesomenauts matchmaking algorithm  Gamasutra

Matchmaking is a big topic with lots of challenges, but at its core is a simple question: who should play with whom? With so many different aspects to.


RSS Leader Indresh Kumar Has a Solution to Stop Mob Lynchings - Give up Eating Beef - LatestLY
RSS Leader Indresh Kumar Has a Solution to Stop Mob Lynchings - Give up Eating Beef  LatestLY

Emphasising that cow is considered holy in Islam and Christianity, Kumar said killing a cow is not approved anywhere. RSS Leader Indresh Kumar Has a ...


Tommy Thompson's Blog - Cyber Demons | The AI of DOOM (2016) - Gamasutra
Tommy Thompson's Blog - Cyber Demons | The AI of DOOM (2016)  Gamasutra

Eight years in development, 2016's DOOM was a long awaited return for the franchise. I take a look at the AI toolchain adopted in the game, where it.


A handy art assets guide for social media presence - Gamasutra
A handy art assets guide for social media presence  Gamasutra

It took a lot of time to create assets to publish our game, Pendula Swing, on various online services such a Steam, Facebook, Twitter, Discord, YouTub.


Paul Arendt's Blog - Rebuilding the Reach - Gamasutra
Paul Arendt's Blog - Rebuilding the Reach  Gamasutra

Sunless Skies creative director Paul Arendt talks about reconstructing the first region of the game to make exploration more meaningful and terrifying.


The Ultimate Guide to Seznam SEO - Search Engine Journal
The Ultimate Guide to Seznam SEO  Search Engine Journal

How do you optimize for Seznam, the second largest search engine in the Czech Republic? This guide will teach you Seznam SEO best practices.


[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business - Gamasutra
[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


Less is (Still) Less: AC: Odyssey's Exploration Mode and Time-Wasters - Gamasutra
Less is (Still) Less: AC: Odyssey's Exploration Mode and Time-Wasters  Gamasutra

When you start your first game of Assassin's Creed: Odyssey you're asked if you want to enable 'exploration mode'. Exploration mode tweaks the HUD to make ...


Joost van Dongen's Blog - The challenge of finding enough playtesters - Gamasutra
Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

Finding playtesters who'll play your game weekly online is really difficult. But should you? This post discusses why you should not let the same peopl.


Making a Game in a Year with Matt Viglione and Robert Zubek - Gamasutra
Making a Game in a Year with Matt Viglione and Robert Zubek  Gamasutra

This is an exciting episode that is relevant to everyone that is interested in Indie Development. The biggest risk to any game is over-scoping and not.


Should You Syndicate Your Blog to Get More Traffic & Leads? - Search Engine Watch
Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


Michael Heron's Blog - 2019 - A Commitment to A Year of Depth - Gamasutra
Michael Heron's Blog - 2019 - A Commitment to A Year of Depth  Gamasutra

I intend for 2019 to be a year of depth - a chance to play all those games I have bought and never even looked at. No new hobbies. No new unnecessa.


Florencia Minuzzi's Blog - Restless – Making A New Conversation UI - Gamasutra
Florencia Minuzzi's Blog - Restless – Making A New Conversation UI  Gamasutra

An analysis of the UI and text effects in Restless. Explores factors to be considered when creating new UI – from button shapes to speech bubble lay.


12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don't have a six or seven figure audience to ...


5 Simple Steps to Creating Exceptional How-To Content - Search Engine Journal
5 Simple Steps to Creating Exceptional How-To Content  Search Engine Journal

How-to pieces can help build visibility, trust, and respect for your brand. Here are five important tips for creating how-to *content*.


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


What Is a Google Broad Core Algorithm Update? - Search Engine Journal
What Is a Google Broad Core Algorithm Update?  Search Engine Journal

Not sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.


John Nelson Rose's Blog - The Order/Chaos Spectrum - Gamasutra
John Nelson Rose's Blog - The Order/Chaos Spectrum  Gamasutra

A look at games from the dual processes of bringing order and wreaking chaos.


The Reset Problem: A Case for Single-player Matchmaking - Gamasutra
The Reset Problem: A Case for Single-player Matchmaking  Gamasutra

Match-based single-player games have an inherent efficiency advantage over more linear formats. However, this advantage is threatened by a specific de.


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


How video game localization works and how much it costs in 2018 - Gamasutra
How video game localization works and how much it costs in 2018  Gamasutra

What is localization? How about right processes and costs? Which tools work well and which languages we should translate to? All in all, how good your.


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