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7 Questions To Ask Yourself BEFORE Staring A Business Blog


Blogging is the latest buzzword in online marketing and PR.

But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you -

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.

If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication.

Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

_______________________________________________
Copyright © 2005 Priya Shah

Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers
_______________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 28 / 2024

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The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

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What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

Easy Access to Amazon Wishlists in RSS | AWS News Blog - AWS Blog
Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

All Things Considered - NPR
All Things Considered  NPR

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Round up - BBC
Round up  BBC

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

F1 Legal Notices | Official Formula 1 Website - Formula 1
F1 Legal Notices | Official Formula 1 Website  Formula 1

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

How the alleged murder of a blogger has revealed the dark reality of 'incels' - SBS News
How the alleged murder of a blogger has revealed the dark reality of 'incels'  SBS News

NHS Employers - NHS Employers
NHS Employers  NHS Employers

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