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In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
#7: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.
Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.
This information is very valuable because it will help you understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.
#9: Listen And Learn
When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.
But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.
I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.
Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.
Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.
People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.
Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
And that's the reason blogs are creating a revolution in marketing online.
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
Brief History of Blogs
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Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
RSS for Bloggers
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Amazing Information About Blogging
A few months back, at the ITEA conference I saw this guy sitting next to me typing constantly into his wireless laptop. He was making notes on what the speakers had to say, was finding relevant links and then hitting the send key - instantly updating his Web site.
Bad Blogs Have Got To Go, Blogging Could Be Really Cool If Done Properly
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase.
How to Use RSS for Free Targeted Website Traffic
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Google Does RSS
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RSS - A New Face of Online Marketing
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The 7-Step RSS Marketing Plan
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What the BLOG?
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