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In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
#7: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.
Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.
This information is very valuable because it will help you understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.
#9: Listen And Learn
When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.
But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.
I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.
Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.
Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.
People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.
Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
And that's the reason blogs are creating a revolution in marketing online.
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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Brief History of Blogs
So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media?I always find that when I learn about a new technology or way of doing something online, the geeks have already been there (and I say the word 'geek' with complete affection - I'm one too!). Before business became inseparable from the computer, email or the internet, the academics and tinkerers were there first, kicking the tires and playing with the technology.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
RSS for Bloggers
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Amazing Information About Blogging
A few months back, at the ITEA conference I saw this guy sitting next to me typing constantly into his wireless laptop. He was making notes on what the speakers had to say, was finding relevant links and then hitting the send key - instantly updating his Web site.
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How to Use a Blog to Dramatically Improve Your Web Business!
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Google Does RSS
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RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.Now for those of you who aren't quite up to speed on "RSS" here's the basic definition -- RSS is an acronym for "Real Simple Syndication" or "Rich Site Summary", and the .
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
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Want to advertise online without spending a fortune? Get a blog.If you're an Internet marketer, you need a blog, because:* a blog helps your site to rank higher in the search engines; and* a blog expands your customer base.
Blogs are extremely hot right now. Everyone is starting them, and the more successful ones are driving unprecedented amounts of traffic and cash to their owners.
Top 10 Ways to Get People Online to Read Your Business Blog
There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life.
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
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