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Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely.
Getting a website right does take work and commitment. If you want it to succeed you must spend time to get it right and present the right impression to your potential customers.
During any conversation you can pick up extra clues from tone of voice, the choice of words used, the way it is said, pauses, etc. They provide emotion and meaning over and above the actual words being spoken. The same is true of text and other website content. There are extra clues of emotion and meaning and what you choose to write and how you say it can say a lot about you, your organisation and your priorities. These priorities are often clearly visible to every potential customer that visits your site and can therefore reveal a great deal about you.
It can reveal:
So, what is your website really saying about you? Are you sending out a positive and useful 'message' to your potential customers or practically posting a great big sign that says something far less desirable?
How do you know? There are some key things to look for on your website or any other website. Bear in mind also that there could be a combination of one or more of these together:
Did you recognise any of these from your virtual travels on the Internet? They are all present to some degree in businesses of all sizes and industries. Does your site have any of them? If so, the message you are sending out to your potential customers is unlikely to help you succeed online. More likely it will have a harmful affect and direct influence on your image and reputation, customer visits and repeat visits, sales and repeat sales, company results, customer goodwill and contact, etc.
Make your site the best it can be. Work at it. Ask for contructive feedback. Make a commitment to getting your website to say the right things about you. It will still be paying you back long after youve done it.
About The Author
Need to get your business online? contact me now to find out how you can do it for less mailto:[email protected] You can see more of my articles to help you get results online at www.dynamiq.co.uk/ezine.
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