We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Place your TextLink AD here free
The great debate: how much copy you should have on your site, particularly on the home page?
Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy?
As a graphic designer, my natural inclination is to create graphically-rich, light text websites. Since I'm focused on what a site looks like visually, I like using impressive images, bold splashes of color all over the page, and not very much copy. The end result is an attractive, visually-appealing site, with very few words.
However, I've learned that I have to balance this inclination with a cold hard reality: what appeals to me as a designer is not necessarily the same as what visitors need.
The main problem with websites that don't have any copy is that they fail to quickly and effectively communicate the three points that all commercial websites must get across: You must explain what your company does, what the benefits are of using your product or service, and why prospective customers should purchase from you.
These important pieces of information can only be conveyed vaguely, if at all, through images. While pictures are often very useful in reinforcing a message, it's difficult to succinctly drive home these important points solely through images.
On your website, visitors want specifics, and they want them quickly. They want you to tell them exactly what you can do for them, and they want to know right now. You must specifically state what you do and explain how your product or service is going to make your customers' lives better. You have to spell out why people should buy from you versus your competitors.
Particularly on a home page, you must catch a visitor's attention and give them a reason to stay on your site. If you don't do this immediately, they'll be gone.
For this purpose, words are far more effective than images. In almost all cases, pictures cannot communicate the message nearly as specifically or quickly as well-chosen words can.
It's important to remember that the web revolves around information. People use the web to find out what they need to know, to be informed on topics that are important to them. That almost always means they are looking for text. They want explanation, answers, reason, and motivation.
I firmly believe that pictures and images enhance a website, but they should be used to provide a tasteful, professional frame for your copy, not replace it.
It is true that web users are notorious for having short attention spans and not wanting to read large amounts of copy. However, the problem is that most of the copy on websites today is vague and not enticing. It's focused on the company rather than the customer. So it should be no surprise that visitors avoid reading it.
The solution does not lie in eliminating text-based communication; it means we have to work harder to capture interest with copy. People DO read copy that catches their attention.
If visitors are met with paragraphs that are focused on them, that are rich with benefits, and that are formatted in easy-to-read chunks, they are much more likely to be drawn in and to act on your offer.
Don't focus strictly on graphics. Go for copy.
About The Author
There are 605.6 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit www.kianta.com for a free quote.
Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter: www.kianta.com/newsletter.php
RELATED WEB SITE DESIGN ARTICLES:
Website Redesign for Existing Websites
Does your website need a re-design? Here are some question to ask yourself when you are looking for investing in your website redesign.1) Is your website fresh - Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines.
Custom Website Design - 7 Steps to a More Professional Website
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.
Creating Your First Website
Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected.
The Most Important Question To Ask About Your Web Site!
When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site.
Freelancers Bite Back!
The Internet has seen an explosion in so called 'lance' sites. Their service are a sort of go between to bring together clients requiring projects with freelancer seeking work.
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2
Part one of this article is available at www.bookcoaching.
Web Design: Use it to Showcase the Message
If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy.For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact.
5 Website Design Tips to Make Your Site More Attractive
The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?In this article, you're going to learn 5 important website design tips to make your site more attractive.
No More Jargon! Pamper Your Audience!
When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these question is often 'No.' The first mistake most companies make when filling their website with content is overlooking who they're writing for.
How To Give Your Business Credibility
Let's face it. Buying products and services from the Internet can be a bit intimidating.
Web Design: How To Get Your Visitors To Stay
Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced.
Web Design Advice And Information
Most of us at times need advice on different aspects of life and the thought of obtaining a website can be quite a daunting task for many people. There are so many people offering cheap web design services, therefore how do you know who to choose and what to look for.
Hexadecimal Color Notation on the Web
When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.
Hacked Off with CSS?
For those not familiar with CSS Hacks, they are ways of using styles/classes that only apply to particular browsers. They are used to overcome the display problems mentioned previously by exploiting CSS structure and code.
Simple Steps To Proper Web Design
Over the course of the last decade, the Internet has grown beyond all expectation. Each and everyday there is a new website that is being developed.
Title Tags - How to Make Them More Effective
The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags.
The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it.
Use Exclusive Content - When Reprint Articles Don't Do Enough
There is no doubt that reprint articles can serve lots of search engine traffic to your site..
The Brutal Truth
Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great.
Imitation, The Smartest Form Of Flattery
Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads
auction news and listings for Akron, Ohio
Akron crafts and hobby news center
Advertising and promotion Akron, Ohio
The Akron blogging news center
Akron Ohio web site design news
Akron Mortgaging and refinancing