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Blog or Ezine? Top 7 Reasons to Blog Now!


Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.

A blog is a form of online journal that business owners use to develop customer relationships and establish credibility. Blog authors write and post relevant content frequently - daily, every couple of days or weekly.

After publishing an ezine for some time, I decided to give up my monthly ezine for a blog. Of course I could do both -- for the more points of contact with my target the better. But for now, I'll share my top seven reasons why I choose to blog over a monthly ezine:

Interactivity: Blogging puts the humanity in technology. Readers can leave comments and respond to each other. Adding video and audio to a blog also significantly enrich the learning experience, allowing for various learning styles. Ezines on the other hand, are fairly static.

Convenience & Ease: I can communicate with my audience quickly and efficiently without the elaborate set-up and content requirements of an HTML ezine.

Inexpensive: Lots of blogs are free. For example www.blogger.com. I like Typepad at www.typepad.com. For a minimal charge of $4.95 per month, I get a professional looking blog with upgraded features. Compare with a professional ezine/contact management program costing $19 per month.

Increases Visibility: Search engine spiders love blogs for the simple reason that they constantly seek new content. Frequent postings are crucial for success. As a result, bloggers gain increased Web presence and higher search engine rankings. For example, Google, Yahoo and others often index blog entries within days of posting as opposed to waiting weeks for ezine postings.

Content Management: When I set up this blog I created keyword-based categories for the topics that I'll write about in the future. Each time I post, I select which category my post applies to and voila! My posts are catalogued by category and date. This feature is essential fodder for future e-books and other informational products. Try content management with your ezine articles on your website - things can get unwieldy fast.

Clearly, blogging is an essential addition to my marketing toolbox. It's also effective for any service-based entrepreneur who needs to build client relationships and increase visibility.

Copyright © 2005

Lena Claxton is a small business coach & marketing consultant, committed to helping self-employed professionals reach their highest potential. She's author of the e-book "Small Business Boosts." Download your free copy at http://www.ontrakmarketing.com and receive a subscription to the "Ontrak Business Blog."


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. June / 27 / 2022

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - thenewstack.io
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

Twitter tests 'notes' feature with 2,500 word limit - BBC
Twitter tests 'notes' feature with 2,500 word limit  BBC

12 Best RSS Feed Creators for Your Blog or Website - Robots.net
12 Best RSS Feed Creators for Your Blog or Website  Robots.net

How to Link Your Blog to Your Goodreads Account - MUO - MakeUseOf
How to Link Your Blog to Your Goodreads Account  MUO - MakeUseOf

10 Benefits of Blogging for Lawyers | Good2bSocial - JDSupra - JD Supra
10 Benefits of Blogging for Lawyers | Good2bSocial - JDSupra  JD Supra

How to start a blog - Tom's Guide
How to start a blog  Tom's Guide

Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread' - Alabama NewsCenter
Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

Are You Thinking About Starting a Blog? How to Know When You're Ready to Take the Plunge - MUO - MakeUseOf
Are You Thinking About Starting a Blog? How to Know When You're Ready to Take the Plunge  MUO - MakeUseOf

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What is RSS? And Is It Still Important?  Small Business Trends

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RSS Feeds and How To Burn Them  Business 2 Community

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

The best free blogging sites in 2022 - Tom's Guide
The best free blogging sites in 2022  Tom's Guide

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive - 9to5Google
Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive  9to5Google

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth - New York Post
Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth  New York Post

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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