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Its A Blog, Not A Sales Letter


The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging.

Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.

I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on the blog itself to do much selling.

Blogs are best viewed as an addition to site content, in reality, a very simple content management system that helps you update your site more frequently, so your search engine listings and traffic increase.

Email campaigns are still the best way to produce sales on demand and to announce specials and time-limited offers, because blogs do not yet have the immediacy and reach of email.

Blogs are not about selling anyway. As an internet marketer and publisher, I find that blogs can be an excellent tool to support your main business, to provide value, build relationships with prospective customers and to build your personal brand and image.

For corporates and small businesses, blogs can help put a human face on an otherwise bland business site. In the corporate world, blogs are being for internal communication and knowledge management, and for brand building and public relations campaigns.

Nike's Art of Speed blog is an excellent example of subtle brand building using blogs.

As an internet marketer and publisher, here are some ways you can use blogs to support your business.

1. Write reviews of products in your field

Writing reviews not only allows you to benefit from improved search engine listings for the product you are reviewing, but allows you to provide your subscribers with information that contributes to their purchase decisions. That makes it an ideal way to earn affiliate income.

2. Direct traffic to your articles

If you've written an article and published it online, use your blog to post a teaser, perhaps describing what made you write that particular article, and then link to it so you get your readers to also visit your website and check out your other offerings.

3. Direct traffic to your ezine archives

Post a few paragraphs or the editorial of your ezine or newsletter issues on your blog and link to the archived issue on your website so that your readers can read the rest of the issue there.

4. Talk about what's going on in your life

People buy from those they like and trust. As an online journal or diary, a blog is the ideal medium to share details of your holiday, the things that made you laugh (or not), your own humorous take on life, anything to let your prospective customers get to know the person behind the website better.

5. Comment on developments in your industry

A blog is an ideal place to post your personal opinions, favourable or not, about the developments in your industry. If you are not happy with someone's customer service, or have been defrauded, they are also a good way of warning other potential victims. Becoming a source of industry information is part of the process of branding yourself as an expert.

There are many more ways that you can promote yourself, your products and services using a blog, but the ones above should get you started for now.

Just remember to use your blog for the purpose it was meant to be used. To brand, to communicate, to connect.

Leave the selling to your sales letter.

Copyright © 2004 Priya Shah

Priya Shah is an ezine publisher by day and doubles as a Blog Maniac by night. Blog Brandz is the legitimate offspring of her affair with the blogosphere.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 19 / 2021

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
  1. Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times
  2. After Venkaiah Naidu, Twitter removes blue tick from RSS chief Mohan Bhagwat's handle  Business Today
  3. Twitter removes blue tick from RSS chief Mohan Bhagwat's account, restores later  Mint
  4. Twitter removes verification badges of personal accounts of VP Naidu, RSS top brass; restores later citing rules  Devdiscourse
  5. View Full Coverage on Google News

Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw - News18
Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

Playing a game of “What if?” in the NFC East - Bleeding Green Nation
Playing a game of “What if?” in the NFC East  Bleeding Green Nation

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

‘Law of the land supreme’, parliamentary panel tells Twitter over non-compliance of IT rules - ThePrint
‘Law of the land supreme’, parliamentary panel tells Twitter over non-compliance of IT rules  ThePrint

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Real Lawyers Have Blogs Archives - LexBlog
Real Lawyers Have Blogs Archives  LexBlog

Newslettering vs. Blogging - CRM Buyer
Newslettering vs. Blogging  CRM Buyer

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway) - JD Supra
Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway)  JD Supra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona - Business Insider
Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona  Business Insider

Desi micro-blogging platform Koo gets new logo - BusinessLine
Desi micro-blogging platform Koo gets new logo  BusinessLine

Niklas Gray's Blog - A Debugging Story - Gamasutra
Niklas Gray's Blog - A Debugging Story  Gamasutra

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Ricardo Bess's Blog - An approach to understanding art styles - Gamasutra
Ricardo Bess's Blog - An approach to understanding art styles  Gamasutra

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Simon Carless's Blog - Why TikTok matters for game discovery - Gamasutra
Simon Carless's Blog - Why TikTok matters for game discovery  Gamasutra

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Martin Annander's Blog - Love Letter to Cyberpunk 2077 - Gamasutra
Martin Annander's Blog - Love Letter to Cyberpunk 2077  Gamasutra

Out of Weakness, Strength: The Three Ds of Narrative Design - Gamasutra
Out of Weakness, Strength: The Three Ds of Narrative Design  Gamasutra

How to speed up your hyper-casual game's launch at every step of the publishing process - Gamasutra
How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

Analysis: Apple vs. Epic - the key monopoly takeaways - Gamasutra
Analysis: Apple vs. Epic - the key monopoly takeaways  Gamasutra

Three key discoverability takeaways from the Epic/Apple lawsuit - Gamasutra
Three key discoverability takeaways from the Epic/Apple lawsuit  Gamasutra

Using Feedly to generate post ideas - LexBlog
Using Feedly to generate post ideas  LexBlog

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

Finding a suitable toolchain for animating Blightbound's 2D characters - Gamasutra
Finding a suitable toolchain for animating Blightbound's 2D characters  Gamasutra

Anmol Jangir's Blog - Virtual Reality Is Very Real - Gamasutra
Anmol Jangir's Blog - Virtual Reality Is Very Real  Gamasutra

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Using Unity's New 2D Animation Package for Traditional Sprite Animation - Gamasutra
Using Unity's New 2D Animation Package for Traditional Sprite Animation  Gamasutra

Of Mice and Men - Making a Meaningful Scent System in Redwall - Gamasutra
Of Mice and Men - Making a Meaningful Scent System in Redwall  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Charles Games, Year 1. Making serious indie games, business recap (Part 1) - Gamasutra
Charles Games, Year 1. Making serious indie games, business recap (Part 1)  Gamasutra

Cyberpunk 2077 - Have video games become products like any other? - Gamasutra
Cyberpunk 2077 - Have video games become products like any other?  Gamasutra

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Lars Kalthoff's Blog - Lessons Learned From Teaching Game Design - Gamasutra
Lars Kalthoff's Blog - Lessons Learned From Teaching Game Design  Gamasutra

Josh Bycer's Blog - The Successful Steps of Early Access Games - Gamasutra
Josh Bycer's Blog - The Successful Steps of Early Access Games  Gamasutra

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

Steam tag trends, Epic & Valve lawsuit drama, & more - Gamasutra
Steam tag trends, Epic & Valve lawsuit drama, & more  Gamasutra

Andrew Haining's Blog - Cloud Gaming Will (probably) Never Work - Gamasutra
Andrew Haining's Blog - Cloud Gaming Will (probably) Never Work  Gamasutra

Steam's marketing tracking, Epic's exclusivity data & more - Gamasutra
Steam's marketing tracking, Epic's exclusivity data & more  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Josh Bycer's Blog - A Design Discussion on Death Stranding - Gamasutra
Josh Bycer's Blog - A Design Discussion on Death Stranding  Gamasutra

2020 Relief: An Empathy-Driven Way to Design Games - Gamasutra
2020 Relief: An Empathy-Driven Way to Design Games  Gamasutra

Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices - Gamasutra
Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices  Gamasutra

Why a Community and Retention Strategy matters Post-IDFA - Gamasutra
Why a Community and Retention Strategy matters Post-IDFA  Gamasutra

What Stadia's pivot tells us about the future of cloud gaming - Gamasutra
What Stadia's pivot tells us about the future of cloud gaming  Gamasutra

Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more - Gamasutra
Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more  Gamasutra

The argument for simpler games, in an industry obsessed with complexity - Gamasutra
The argument for simpler games, in an industry obsessed with complexity  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Simon Carless's Blog - Is Steam really conspiring to price fix? - Gamasutra
Simon Carless's Blog - Is Steam really conspiring to price fix?  Gamasutra

How did Rust make $1 million in Steam revenue in a day - twice? - Gamasutra
How did Rust make $1 million in Steam revenue in a day - twice?  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers - Gamasutra
Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

One-off narrative games & Steam/console success - Gamasutra
One-off narrative games & Steam/console success  Gamasutra

Live Blogging with Eddie Rivera: Dodgers Beat Nationals 3-0, for Sweep – Pasadena Now - Pasadena Now
Live Blogging with Eddie Rivera: Dodgers Beat Nationals 3-0, for Sweep – Pasadena Now  Pasadena Now

Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans - The Times of India Blog
Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Which genre should your next PC game be in? - Gamasutra
Which genre should your next PC game be in?  Gamasutra

Iron Galaxy Studios: Biden's American Families Plan Sees People - Gamasutra
Iron Galaxy Studios: Biden's American Families Plan Sees People  Gamasutra

When demos can radically expand your game's discoverability - Gamasutra
When demos can radically expand your game's discoverability  Gamasutra

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

Do betas & demos right, the Monster Train way! - Gamasutra
Do betas & demos right, the Monster Train way!  Gamasutra

Simon Carless's Blog - Who's playing what on PlayStation 5? - Gamasutra
Simon Carless's Blog - Who's playing what on PlayStation 5?  Gamasutra

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat - Gamasutra
Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat  Gamasutra

"Browsing Steam" : the biggest change to Steam Discovery in recent history - Gamasutra
"Browsing Steam" : the biggest change to Steam Discovery in recent history  Gamasutra

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Trz ask's Blog - What's new in Espresso Tycoon? - Gamasutra
Trz ask's Blog - What's new in Espresso Tycoon?  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Behind the curtain and under the sheets with Haven - Gamasutra
Behind the curtain and under the sheets with Haven  Gamasutra

GameMaker Studio's Blog - Hacking Stronger Enums Into GML - Gamasutra
GameMaker Studio's Blog - Hacking Stronger Enums Into GML  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

'Free Speech' Social Networking Platform Yauped Released Today on the App Stores as More Users Are Looking for Unbiased Options - PRNewswire
'Free Speech' Social Networking Platform Yauped Released Today on the App Stores as More Users Are Looking for Unbiased Options  PRNewswire

Universal message of Christmas - The Times of India Blog
Universal message of Christmas  The Times of India Blog

Blogs - National Catholic Register
Blogs  National Catholic Register

India, bereft of problems, finally discovers its own First World ones - The Times of India Blog
India, bereft of problems, finally discovers its own First World ones  The Times of India Blog

YALSA names 2021 Quick Picks for Reluctant Young Readers - ala.org
YALSA names 2021 Quick Picks for Reluctant Young Readers  ala.org

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

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