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If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.
In fact, here are 6 mouth-watering reasons why every marketer should be blogging:
1- Fast Search Engine Spidering and Indexing of Your Site:
Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?
Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately.
One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites!
If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling.
2-Blogs can Build Your Backlinks Quickly:
If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective.
A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55:
Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy.
After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time.
Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time?
3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often:
Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.
4-Your Site is Stickier and More Appealing to Visitors:
A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.
A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors.
5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training:
Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time.
Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain.
6-Keyword competition in RSS feed sites is much less than in the SE's:
Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks.
It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete.
Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim!
For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com
Blogs: Why, Where and How
So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it.
So You Have a Blog, Now What Do You Do With It? Blog Basics
(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this last part of the series, we will summarize what we have covered:1) You have registered for a Blogger account at http://www.blogger.
How Can RSS Feeds Help Your Online Business?
So who should I use RSS Feeds? How can it help with my online business?1. RSS Feeds allow you to deliver your newsletter/message directly to the desktop of your subscribers and readers, BYPASSING email.
To Blog Or Not To Blog - A Laymans View
We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.
Feeds For Small Business: Real World Examples
A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
Steps To Creating and Promoting RSS Feeds
RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do.
How to Create an RSS Feed
An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site.
How Direct Sales Reps Can Use Blogging
One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center.
5 Secret Benefits That Bloggers Love And Enjoy
1: Building Trust RelationshipsBlogging allows bloggers to share their expertise and knowledge with a very large audience. Building a loyal audience is something that every small business owner would love to accomplish and bloggers are able to do this by simply sharing their thoughts using their business blogs.
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people use the Internet.
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.It's time to take a look at some real-life RSS metrics from real-life marketers.
Blood Test for Your Blog?
Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.
The Real Bloggers Must Come From Another Planet - I Can't Find Any Here On Earth
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I'm concerned the state of blogs is one of chaos, confusion, and anti-interactivity.
The Fearful, Ignorant Guy Has Got A Blog On The Internet - It Must Be Easy!
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one.
Gentlemen Prefer Blogs
According to a recent survey, gentlemen prefer blogs to the tune of 75 percent; roughly 25 percent of blog frequenters are female. But I want to invite all you ladies to invade the male space.
7 Tips for Choosing the Right Blog Software for Your New Blog
Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software.
RSS as a Change Agent
To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes.
Blog Your Affiliate Links
Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment.
RSS Publishing for Webmasters
Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing.
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