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The 6 Top Reasons Marketers Should Blog


If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately.

One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites!

If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling.

2-Blogs can Build Your Backlinks Quickly:

If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective.

A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55:

http://www.masternewmedia.org/rss/top55/

Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy.

After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time.

Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time?

3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often:

Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.

4-Your Site is Stickier and More Appealing to Visitors:

A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.

A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors.

5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training:

Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time.

Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain.

6-Keyword competition in RSS feed sites is much less than in the SE's:

Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks.

It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete.

Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim!

For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. March / 08 / 2021

Hey World lets you run newsletters and blogs from your email account - TechRadar
Hey World lets you run newsletters and blogs from your email account  TechRadar

Student and Military Voter Empowerment Act Passes Maryland House of Delegates - The Bottom Line News
Student and Military Voter Empowerment Act Passes Maryland House of Delegates  The Bottom Line News

Free Global Experiences, But Make It ~Cozy~ – The Bottom Line News - The Bottom Line News
Free Global Experiences, But Make It ~Cozy~ – The Bottom Line News  The Bottom Line News

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

How to Decide what Mechanics to add to an Early Access Game? - Gamasutra
How to Decide what Mechanics to add to an Early Access Game?  Gamasutra

Set rotations in Magic The Gathering: A mobile F2P perspective - Gamasutra
Set rotations in Magic The Gathering: A mobile F2P perspective  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Ruben Torres Bonet's Blog - 5 Signs You Need Ray-Tracing Now - Gamasutra
Ruben Torres Bonet's Blog - 5 Signs You Need Ray-Tracing Now  Gamasutra

2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending - Gamasutra
2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending  Gamasutra

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

Public Interest Registry Launches the .ORG Learning Center as Educational Hub for the Mission-Driven Community - PRNewswire
Public Interest Registry Launches the .ORG Learning Center as Educational Hub for the Mission-Driven Community  PRNewswire

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

How to Start a Crypto Blog - The African Exponent
How to Start a Crypto Blog  The African Exponent

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

Not the End of the Chase - Scientific American Blog Network - Scientific American
Not the End of the Chase - Scientific American Blog Network  Scientific American

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Why science blogging still matters - Nature.com
Why science blogging still matters  Nature.com

The Puppet Master - The development of the AI system for The Riftbreaker - Gamasutra
The Puppet Master - The development of the AI system for The Riftbreaker  Gamasutra

How to Update Blog Posts to Increase Your SEO Every Time - Customer Think
How to Update Blog Posts to Increase Your SEO Every Time  Customer Think

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Trump is a weaker demagogue than Erdogan and Modi: Bloomberg - The Times of India Blog
Trump is a weaker demagogue than Erdogan and Modi: Bloomberg  The Times of India Blog

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

Blogs: - Gamasutra
Blogs:  Gamasutra

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

The top 5 diet & nutrition trends of 2020 - The Times of India Blog
The top 5 diet & nutrition trends of 2020  The Times of India Blog

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Blogvertising - Business Blog Consulting
Blogvertising  Business Blog Consulting

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Your Top 15 in '15: Most popular on PLOS BLOGS Network - PLoS Blogs
Your Top 15 in '15: Most popular on PLOS BLOGS Network  PLoS Blogs

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 - Search Engine Journal
8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Google Search Core Update December [2020] - Analysis by Qamar Zaman SEO & Website Expert from Dallas, TX - GlobeNewswire
Google Search Core Update December [2020] - Analysis by Qamar Zaman SEO & Website Expert from Dallas, TX  GlobeNewswire

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

Break out of the blogging doldrums - TechRepublic
Break out of the blogging doldrums  TechRepublic

Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis? - The Times of India Blog
Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis?  The Times of India Blog

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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