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Blogging For Business - Great Reasons For Every Business To Start A Weblog


If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact?and that is what your clients crave more than anything.

I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.

Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic website.

So what is it about blogs that those little spiders love so much?

Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but to look at many websites you would think it so. The fact is that too many websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But when it comes to generating traffic it is the most important job.

Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you've got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier.

Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term "Marketing Weblog" within about 3 weeks of launch. Not bad considering I did nothing to make it happen.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but the names and faces are unique to the blogging world.

Use targeted keywords in your entry titles

No rocket science here but this tip can't be stated enough. Forget cute?go for titles that fit your targeted keywords and phrases?even if they seem a bit awkward. (You do have targeted keywords and phrases don't you?)

Register with Blog Search Engines - Search engines that specialize in blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Tracking Services - These services note when a blog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Some Links

You don't need to get out of control on this one but a few "relevant" swapped links to related blogs can boost your traffic.

Syndicate your content

This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in.

http://www.feedster.com/

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. February / 29 / 2024

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Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

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Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

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RSS Feed | Florida Realtors  | Florida Realtors

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A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

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Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

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The Future of RSS is Textcasting  kottke.org

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

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Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

What is an RSS feed? Here's why you should still use one - Digital Trends
What is an RSS feed? Here's why you should still use one  Digital Trends

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

All Things Considered - NPR
All Things Considered  NPR

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Cato at Liberty - Cato Institute
Cato at Liberty  Cato Institute

Library offers free workshops on using the Web | Cornell Chronicle - Cornell Chronicle
Library offers free workshops on using the Web | Cornell Chronicle  Cornell Chronicle

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Major correction to satellite data shows 140% faster warming since 1998 - Carbon Brief
Major correction to satellite data shows 140% faster warming since 1998  Carbon Brief

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

Round up - BBC
Round up  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

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Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

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Making That Shift from Blogger to WordPress - Digital Inspiration  Digital Inspiration

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

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Krebs on Security – In-depth security news and investigation  Krebs on Security

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Madan Das – the RSS Leader who could say No  The Times of India

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ACLU News & Commentary  ACLU

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MacRumors: Apple News and Rumors  MacRumors

RSS’s standardised Hinduism – Part 5 - The Times of India
RSS’s standardised Hinduism – Part 5  The Times of India

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration  Digital Inspiration

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
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The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

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Subscribe to and Translate Blog Feeds into Any Language  groovyPost

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NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

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20 years of Safari: A visual history  Cult of Mac

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Blaze Media  TheBlaze

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