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Blogging For Business - Great Reasons For Every Business To Start A Weblog


If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact?and that is what your clients crave more than anything.

I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.

Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic website.

So what is it about blogs that those little spiders love so much?

Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but to look at many websites you would think it so. The fact is that too many websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But when it comes to generating traffic it is the most important job.

Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you've got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier.

Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term "Marketing Weblog" within about 3 weeks of launch. Not bad considering I did nothing to make it happen.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but the names and faces are unique to the blogging world.

Use targeted keywords in your entry titles

No rocket science here but this tip can't be stated enough. Forget cute?go for titles that fit your targeted keywords and phrases?even if they seem a bit awkward. (You do have targeted keywords and phrases don't you?)

Register with Blog Search Engines - Search engines that specialize in blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Tracking Services - These services note when a blog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Some Links

You don't need to get out of control on this one but a few "relevant" swapped links to related blogs can boost your traffic.

Syndicate your content

This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in.

http://www.feedster.com/

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. May / 13 / 2021

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Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons  AllaboutTRH.com

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How Brian Douglas' Team of 10 Developer Advocates Supports Github's 65 Million Developers  ProgrammableWeb

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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Gillmor Gang: Grifters Paradise  TechCrunch

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Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

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19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

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The Rise and Demise of RSS  Motherboard

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26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

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Will there be peace between India and Pakistan?  The Times of India Blog

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RSS Feeds and How To Burn Them  Business 2 Community

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What Is an RSS Feed? (+ How to Get Started)  G2

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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What Happened to Tagging?  JSTOR Daily

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RSS’s standardised Hinduism – Part 3  Times of India

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Michael Moran's Blog - LiveOps Essentials Part 2: The Cadence  Gamasutra

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Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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Pinarayi’s midnight rendezvous  The Times of India Blog

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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Janusz Tarczykowski's Blog - Building a perfect jump for The Lightbringer  Gamasutra

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Contract Killers: What developers should eliminate from their publishing agreement (part 2)  Gamasutra

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Time has come for an all-India Muslim party  The Times of India Blog

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How to Write a Successful Blog  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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8 Ways to Get (And Keep) Blog Readers  Backstage

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

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Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

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These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

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Can you be a full time solo indie developer?  Gamasutra

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

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Web 100: Best law blogs  ABA Journal

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The RSS sutras for the twenty-first century  Times of India

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‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day  Digital Inspiration

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On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

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Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

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Making That Shift from Blogger to WordPress  Digital Inspiration

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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Best blogging platforms of 2021  TechRadar

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Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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About Contributor Lee Odden  Business Blog Consulting

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The RSS isn’t an NGO, it very much a government organisation  Times of India

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Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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XML – RSS  Business Blog Consulting

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Blogs:  Gamasutra

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A student’s perspective on the New Education Policy, 2020  The Times of India Blog

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

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Why so few Muslims in the union cabinet  The Times of India Blog

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Party of Ram: BJP has won the culture war on Ram. Time now to focus on the economy  Economic Times

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12 Ways to Earn Money and Authority by Blogging  Social Media Today

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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Timeline: The Life of the Blog  NPR

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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