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RSS - The Intelligent Marketing Medium


Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.

RSS is a smooth channel of communication between publishers and visitor's. Since RSS has grown in recent popularity, more website owners are beginning to experiment with and use RSS feeds to deliver content in new and exciting ways. Usually RSS feeds contain news headlines and small content summaries. The summaries have just enough information to allow the visitor to decide whether he or she would be interested in reading the entire contents without overwhelming the visitor with excessive details. If the visitor is interested they can click on the headline in the RSS feed and access the website which has additional details.

RSS readers are software programs that run either client side or server side and their purpose is to aggregate multiple feeds, making it easy for visitor's to quickly and efficiently scan information contained within each feed. Feeds are usually themed, which allows visitor's to subscribe to feeds that are of interest to them.

In a time when spam filters are blocking much of the content visitor's have asked for, the biggest benefit to using RSS is that RSS gives publishers and readers the chance to connect, and for good ideas to be shared, without the clutter of unsolicited email messages. There is no opt-in or opt-out requirement. This means visitor's don't need to give out their email address and ultimately rules out any fear of receiving unsolicited email to the visitor's inbox. For the website owner using RSS to deliver their content nullifies any lingering doubts about whether their content is actually getting through to the visitor, which is an issue to consider when using traditional newsletter marketing.

What Kind of Information Can be Delivered in RSS Feeds?

Blog Feed
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitor's to scan blog posts for items of interest.

Article Feed
Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed
Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed
Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

News Monitoring
Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

Now that you know what RSS is and how it can be useful, let's cut to the chase and figure out how to cash in with RSS. By now you should be asking yourself this question: "Why should I implement RSS into my website and if I did, how would RSS increase my web traffic and profits?"

Here's a hint: Microsoft is integrating RSS support in the next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.

This is a tremendous opportunity for website owners who position themselves early on in the game (i.e. right now) by implementing RSS into their own websites. Once Windows Longhorn is released in late 2006 users will be able to find, subscribe to and read RSS feeds all the while having very little knowledge of how RSS works. Microsoft is helping to make RSS very user friendly.

Even major search engines such as Google, Yahoo and MSN are already supporting, spidering and/or showing RSS feeds.

A very good resource which you should visit if you're at all interested in setting up a successful RSS feed would be MarketingStudies.net which is operated by Rok Hrastnik. Specifically if you want to learn how to setup a RSS feed visit this page.

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TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. July / 02 / 2022

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - thenewstack.io
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

12 Best RSS Feed Creators for Your Blog or Website - Robots.net
12 Best RSS Feed Creators for Your Blog or Website  Robots.net

How to Link Your Blog to Your Goodreads Account - MUO - MakeUseOf
How to Link Your Blog to Your Goodreads Account  MUO - MakeUseOf

How to start a blog - Tom's Guide
How to start a blog  Tom's Guide

Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread' - Alabama NewsCenter
Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

How to create a three-tier blog strategy to increase revenue - Search Engine Land
How to create a three-tier blog strategy to increase revenue  Search Engine Land

The 7 Best Psychology Blogs to Find the Latest Research - MUO - MakeUseOf
The 7 Best Psychology Blogs to Find the Latest Research  MUO - MakeUseOf

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The best free blogging sites in 2022 - Tom's Guide
The best free blogging sites in 2022  Tom's Guide

2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now Open! - The Trek
2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now Open!  The Trek

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Creative Uses For RSS Referrer Tracking By Bloggers? - Search Engine Journal
Creative Uses For RSS Referrer Tracking By Bloggers?  Search Engine Journal

Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive - 9to5Google
Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive  9to5Google

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth - New York Post
Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth  New York Post

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education  BMC Medical Education

RSS feed for your business. What are the benefits? - AndroidGuys
RSS feed for your business. What are the benefits?  AndroidGuys

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