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Should You Get A Blog?
A blog is a type of website. It allows the website owner to
easily write messages that get posted to the site automatically,
often in a journal or diary-like style. A particularly appealing
thing about blogs is that your readers can comment back to your
posts fairly easily, and a continuous stream of fresh
conversations result. (This is a good thing.)
Here are three reasons to consider getting a blog:
1.To Replace Your Ezine
If you currently publish an ezine, you may wish to consider
replacing it with a regularly published blog. This means using
your blog to publish journal entries, and then when it comes time
to communicate with your subscriber list, you excerpt some items
from your blog, and send those out as your ezine.
This saves you from creating special articles only for your
ezine. In many cases it becomes easier for you to write in blog
format (short and sweet) so you save time. Readers enjoy the
practical, "reporter-like" nature of blogs instead of ezines, and
gradually come to feel that they are in conversation with you on
a daily basis. You become part of their everyday circle of
friends and associates, which leads to you becoming their natural
resource on the topic of your expertise.
2. To Create a Quick and Dirty Learning Environment or
e-Campus
For those of you who offer TeleClasses or other programs that
want to have a web page of learning resources, links, class notes
and audio, etc., a blog can be a great way to bring together an
e-Campus.
If you offer a workshop, coaching/consulting, or even a
software solution, and you want to instantly add value to your
clients, create a "client/student resource page" using a blog.
This becomes an environment that the students can play in, study
more, and soak up your materials. Your clients continue to
benefit from your expertise even though you're not physically
there; they do it at their pace, and at little cost to you.
Once again, because blogging makes it easy for you to
continually update your website without mucking around with
FrontPage or DreamWeaver, you will save time and energy
publishing to the Internet.
3.) Just For Fun, And To Be Cool
Let's face it, a large part of the reason you're wondering
about blogs is because it sounds cool, right? And new stuff is
fun. So why not try it just because? Sometimes it's enough to try
something because it stretches you, keeps you limber and awake to
possibilities. There's nothing wrong with playing, UNLESS you
fool yourself into thinking your business is improving, or you're
somehow paying the mortgage while you play.
Rest easy, there's no pressure to get a blog. Not getting one
won't negatively impact your bottom line. So although the
technology can be entrancing, stay focused... what are you
selling to who? How is it going? That said, do stay curious about
new technology. Part of your chosen profession as an online biz
owner means modeling for others by staying abreast of new
things.
With that in mind, see some fun blogs at the blog search
engine: http://www.blogsearchengine.com/
Andrea J. Lee coaches entrepreneurs and online business
owners. As Thomas J.Leonard's General Manager, she helped build
and manage the largest network and trainer of personal and
business coaches in the world. Now the CEO of Andrea J. Lee Group
of Companies, she writes, speaks and consults on Marketing,
Internet and Business systems. For more helpful tips, visit
www.39lessons.com
MORE RESOURCES updated Thu. October / 10 / 2024
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