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Why Every Artist Needs a Blog & How to Create an Artist Blog


As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.

One of the most effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way to display your art, discuss your creative process, post exhibition announcements and more. Best of all, blogs require no working knowledge of HTML and the search engines love their dynamic content.

What is a blog and how will it sell my art?

A "blog" is a web-based diary or journal. The author of a blog, also known as a "Blogger", publishes content on a regular basis about a focused topic. These regular postings typically provide a "community" feel by allowing site visitors to post feedback to your journal entries. This mode of communication can deepen relationships with potential art buyers, leading to increased sales.

Blogs also have the ability to archive all of your previous posts, dynamically creating an individual page for each journal entry. The feature is great for art buyers using search engines to find original art. For example, if you have a blog post describing a painting that you just completed of the Golden Gate Bridge at sunset and an art buyer in Florida goes to Google and searches for "painting of Golden Gate Bridge at sunset", there is a very good chance that your blog entry will appear pretty high in the rankings. Cha Ching!!

Many artists have felt the pain of email marketing losing its effect due to spam filters, junk email overloads and virus paranoia. Blogs provide a new way to communicate with clients, fans and industry professionals. This trend can support your email marketing efforts by allowing blog subscription options for site visitors so that they are notified whenever your blog is updated along with providing a permanent place on the web for all of your postings as opposed to newsletter emails that are typically deleted.

How to start a blog

To begin, visit some of these free blogging sites, all offering unique template options that even an artist can appreciate, image uploads and syndication ability.

If you're interesting in reviewing additional blog features, these sites require a small monthly fee to maintain.

Note to artists with MySpace accounts: MySpace provides members personal blogs, but it is important to know that MySpace blogs are not currently listed in search engines, which as noted above, is one of the main reasons to get a blog. While MySpace works to remedy this issue, it is recommended that you blog using a tool that is accessible to search engine spiders.

The title of your blog should be brief and to the point. You can get creative with your language in the blog description / tag line. A focused title will help with higher search engine rankings and make it clear to visitors what the blog is about.

For example, the title for ThePauper.com blog is "Diary of a Pauper". The blog description is "Rants and raves about the careers and lives of starving artists." The title is concise, stating exactly what it is, while the description is a bit more creative.

It's important to establish yourself as a professional working artist if you want to use your blog as a vehicle to sell your art. Blog theme involves the layout and color of the page, quality of the artwork images displayed and verbiage used for blog postings.

Select your blog template carefully and make a habit to review your blog from the perspective of a potential client. Is the page visually appealing? Do the images of your artwork provide a link to an extra large version to see detail? Does your content have a consistent theme?

Here's a good example of a working blog by mix engineer, Ken Lewis: http://protoolsmixing.com/blog.html

The content theme is exceptionally consistent, plus the colors and page layout match his website.

What's beautiful about blogs is that there are no rules on what to write, but if you want to attract and keep an audience, you might consider some of these suggestions.

Finally! Your blog looks great and has unique content. Now, depending on the blogging tool that you selected, follow the steps to publish it to the World Wide Web. Test the live URL that now houses your blog. If all of your graphics appear correctly and the copy is flawless, then you want to make sure that you promote your blog on your personal website, in your email signature and by word of mouth.

Using the tools you already have to spread the word while testing your dedication to frequent posting is the best way to get started. Part 2 of will unveil tons of ways to promote your blog online.

Kristin Royce is a search engine optimization and online marketing professional contributing online marketing and promotional content for artists to The Artrepreneur E-Zine and newsletter.

The Artrepreneur offers articles helping artists focus on proven techniques to accomplish any goal. Read More: http://www.theartrepreneur.com

Copyright © 2005 Arctic Mouse, Inc. All rights reserved.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 28 / 2024

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10 best RSS reader apps for Android  Android Authority

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What Is an RSS Feed? (And Where to Get It)  Lifewire

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

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Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

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A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

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How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

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What is an RSS feed? Here’s why you should still use one  Digital Trends

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Bloggers - Pew Research Center
Bloggers  Pew Research Center

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

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Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

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Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

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All Things Considered  NPR

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Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

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15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

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Read Salon's blogs in your RSS reader  Salon

Round up - BBC
Round up  BBC

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NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

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SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

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OneNote and OneDrive: One happy family  Microsoft

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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Tech Guide: How to read RSS feeds  ZDNet

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RSS must discard its anti-democratic-secular India agenda  The Indian Express

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MIT Technology Review  MIT Technology Review

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Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

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RSS Feeds l KBS WORLD  KBS WORLD Radio News

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Sony Ericsson K800i review: Sony Ericsson K800i  CNET

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RSS’s standardised Hinduism – Part 4  The Times of India

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RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

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MacRumors: Apple News and Rumors  MacRumors

Blogger.com 'riddled' with malware • The Register - The Register
Blogger.com 'riddled' with malware • The Register  The Register

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

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Questioning Anna on RSS is unpatriotic  The Times of India

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How association with RSS has given meaning to my life  The Times of India

‘Pro-Modi’ Hyderabadi blogger Zahack Tanvir held in Saudi Arabia - The Siasat Daily
‘Pro-Modi’ Hyderabadi blogger Zahack Tanvir held in Saudi Arabia  The Siasat Daily

UK Human Rights Blog - 1 Crown Office Row - UK Human Rights Blog
UK Human Rights Blog - 1 Crown Office Row  UK Human Rights Blog

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