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eBay - Getting More Bids Using An Auction Preview


If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids.

For two years I used a free hosting service to host a small web site that I used as a pre-auction catalog. Each week this preview site would contain pictures and descriptions of the majority of the items I would be listing on eBay the following week.

When that hosting service eventually dropped it's free hosting, because of time constraints, I let that part of my business slide. Over the course of the next 3-4 months I saw a significant decrease in the number of bids, the final selling price, and the number of auctions that closed successfully. At the time that was an industry wide trend but I also think it had a great deal to do with the fact I no longer had a preview site on-line.

After a few months I moved the site to a cheap hosting company and saw an immediate increase in bidders, final selling prices, and closing prices. Adding an auction preview site to your business model can have significant benefits to your eBay business.

An auction preview site has several advantages - both to you and to your potential bidders.

Advantages to the bidder include:

1. It gives them additional time to do research on an item if they want.

2. It gives them more time to ask questions about an item.

3. It allows them to plan their purchases. Many bidders budget a specific amount of money each month for on-line purchases. I've had several bidders tell me they'd decided not to bid on someone else's item so they would have the money to bid on what I was listing next week.

Advantage to you the seller include:

1. It gives you a chance to hone your description if needed. If you are receiving a lot of similar questions from several customers about an item it probably means you need more or better pictures or to make your description more detailed.

2. In most cases it will increase selling prices. I've found that people tend to bid earlier on auctions that they have been able to preview. This early bidding attracts other bidders to the auction and often drives the final price up.

Your preview site doesn't have to be anything fancy or expensive. A free hosting service works just fine for what this would be used for. Most of them offer 10-25 megabytes of space, and easy to use page building tools. That's really all you require.

Another option might be geocities.yahoo.com which gives you 25 MB of web space, 5 GB of data transfer and a helpful web page building utility for only $4.95 a month.

Also most of you will find that your ISP offers 10-25 megabytes of free space. If you have a basic knowledge of FTP and HTML this may be a good route to take.

What should you put on your preview page?

1. The items you will be putting on eBay the following week.

2 Clear pictures of the item.

3. A well written description of the item including any flaws.

4. An easy to find email link so prospective bidders can easily email you with any questions they may have.

Advertise your preview site by including a link on your About Me page. Include it in all winning bidder announcements and other correspondence you have with customers. A link in your signature file is a good idea. If you have a list, send an announcement of your new preview site to your list.

If you try this for a month or two I think you will find the results pleasantly surprising - and well worth the effort involved. And, your customers will love you!

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. February / 28 / 2024

Cardboard box filled with unopened hockey cards sells for more than $3.7 million at auction - CBS News
Cardboard box filled with unopened hockey cards sells for more than $3.7 million at auction  CBS News

Ultra-rare Wayne Gretzky rookie cards expected to be part of $3.72m Canadian auction - The Guardian
Ultra-rare Wayne Gretzky rookie cards expected to be part of $3.72m Canadian auction  The Guardian

Wayne Gretzky rookie card possibly among bundle sold at auction - KARE11.com
Wayne Gretzky rookie card possibly among bundle sold at auction  KARE11.com

Frank Schilling to Auction 130 Acres of Land in Malibu | DomainInvesting.com - DomainInvesting.com
Frank Schilling to Auction 130 Acres of Land in Malibu | DomainInvesting.com  DomainInvesting.com

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RM Sothebys ModaMiami Event Car Watch Auction  HYPEBEAST

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Auctions Caused Modest Weakness, But Mostly in Advance  Mortgage News Daily

Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison - The Associated Press
Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison  The Associated Press

Pattie Boyd, Eric Clapton and George Harrison ‘love triangle’ letters up for auction - CNN
Pattie Boyd, Eric Clapton and George Harrison ‘love triangle’ letters up for auction  CNN

Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison - Euronews
Musicians' muse Pattie Boyd auctions love letters from Eric Clapton and George Harrison  Euronews

California hoped to recoup millions in a bong auction. It made $2,075. - SFGATE
California hoped to recoup millions in a bong auction. It made $2,075.  SFGATE

Ritzy parties, billion-dollar auctions: 2 events are changing the car hobby - ABC News
Ritzy parties, billion-dollar auctions: 2 events are changing the car hobby  ABC News

International Harvester auctions set after long-time collector passes away - ABC27
International Harvester auctions set after long-time collector passes away  ABC27

Napa Wine Auction Prices Plummet - Wine-Searcher
Napa Wine Auction Prices Plummet  Wine-Searcher

This Ultra-Rare Porsche 918 Spyder Could Fetch $3 Million at Auction - Robb Report
This Ultra-Rare Porsche 918 Spyder Could Fetch $3 Million at Auction  Robb Report

Art, animals and auctions: Oak Harbor High School raises funds for Humane Society - The Beacon
Art, animals and auctions: Oak Harbor High School raises funds for Humane Society  The Beacon

Dolly Parton auctioning off Pet Gala costumes for charity - WVLT
Dolly Parton auctioning off Pet Gala costumes for charity  WVLT

Dolly Parton auctions off Pet Gala Costumes for pets in need - WATE 6 On Your Side
Dolly Parton auctions off Pet Gala Costumes for pets in need  WATE 6 On Your Side

Case Possibly Containing Gretzky Rookie Cards Sells For $3.7M - KSL Sports
Case Possibly Containing Gretzky Rookie Cards Sells For $3.7M  KSL Sports

Minnesota State Fair auction closed Tuesday, some items sold for thousands - MPR News
Minnesota State Fair auction closed Tuesday, some items sold for thousands  MPR News

US court gets 12 preliminary bids in Citgo share auction - Reuters
US court gets 12 preliminary bids in Citgo share auction  Reuters

ACV Auctions Inc. (NASDAQ:ACVA) Q4 2023 Earnings Call Transcript - Yahoo Finance
ACV Auctions Inc. (NASDAQ:ACVA) Q4 2023 Earnings Call Transcript  Yahoo Finance

Sotheby's MoonSwatch Suitcases Sell for Over $600K - National Jeweler
Sotheby's MoonSwatch Suitcases Sell for Over $600K  National Jeweler

Local auction to raise money for National Multiple Sclerosis Society - WECT
Local auction to raise money for National Multiple Sclerosis Society  WECT

Big-dollar Malibu land parcel perched above celebrity homes will head to auction in April - New York Post
Big-dollar Malibu land parcel perched above celebrity homes will head to auction in April  New York Post

BILLINGS March Auctions: Presenting Inaugural Modern Design for Outdoor Living Auction and Spring Modern Art + ... - Longview News-Journal
BILLINGS March Auctions: Presenting Inaugural Modern Design for Outdoor Living Auction and Spring Modern Art + ...  Longview News-Journal

Page From ‘Watchmen’ Comic Could Reach $300,000 in First Auction from Author Neil Gaiman’s Personal Collection - Barron's
Page From ‘Watchmen’ Comic Could Reach $300,000 in First Auction from Author Neil Gaiman’s Personal Collection  Barron's

Very 1st print version of "Harry Potter and the Philosopher's Stone" sold at auction for more than $13000 - CBS News
Very 1st print version of "Harry Potter and the Philosopher's Stone" sold at auction for more than $13000  CBS News

1953 Ferrari 250 Europa Coupe Vignale Auction - HYPEBEAST
1953 Ferrari 250 Europa Coupe Vignale Auction  HYPEBEAST

Online vehicle auction starts Friday | The Blade - Toledo Blade
Online vehicle auction starts Friday | The Blade  Toledo Blade

Fire at Rock Island Livestock Auction Barn believed to be intentionally set - KWQC
Fire at Rock Island Livestock Auction Barn believed to be intentionally set  KWQC

Auction: Historic church converted into family home - Yahoo! Voices
Auction: Historic church converted into family home  Yahoo! Voices

Bidders Chase Elton John Items and a Banksy at Christie's Auctions - The New York Times
Bidders Chase Elton John Items and a Banksy at Christie's Auctions  The New York Times

Medici Family Jewels Head to Auction - JCK
Medici Family Jewels Head to Auction  JCK

Officials: Fire at Rock Island Livestock Auction Barn believed to be intentionally set - KWQC
Officials: Fire at Rock Island Livestock Auction Barn believed to be intentionally set  KWQC

1988 Porsche 959 SC with famous history headed to Amelia Island auctions - Autoblog
1988 Porsche 959 SC with famous history headed to Amelia Island auctions  Autoblog

Humane Society of Wayne County Auction returns for 2024 - RochesterFirst
Humane Society of Wayne County Auction returns for 2024  RochesterFirst

Frank Schilling Auctions 130 Acres of Prime Malibu Land: A Unique Development Opportunity - BNN Breaking
Frank Schilling Auctions 130 Acres of Prime Malibu Land: A Unique Development Opportunity  BNN Breaking

Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction - The Associated Press
Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction  The Associated Press

Officials: Fire at Rock Island Livestock Auction Barn believed to be intentionally set - KCRG
Officials: Fire at Rock Island Livestock Auction Barn believed to be intentionally set  KCRG

Tell Julian: ArtRageous Gala and Auction - 21 Alive News
Tell Julian: ArtRageous Gala and Auction  21 Alive News

Harry Potter proof copy sells for £11K at auction - USA TODAY
Harry Potter proof copy sells for £11K at auction  USA TODAY

One of the Largest and Most Unique Land Holdings on the Pacific Coast Highway to Auction via Concierge - EIN News
One of the Largest and Most Unique Land Holdings on the Pacific Coast Highway to Auction via Concierge  EIN News

Treasury’s record-size $64 billion sale of 5-year notes meets so-so demand - MarketWatch
Treasury’s record-size $64 billion sale of 5-year notes meets so-so demand  MarketWatch

HeadCount and The WaterWheel Foundation Auction Unique Jim Pollock Phish Print for $29,800 - jambands.com
HeadCount and The WaterWheel Foundation Auction Unique Jim Pollock Phish Print for $29,800  jambands.com

Treasury Market Tests Appetite for Yield With Another Auction - Yahoo Finance
Treasury Market Tests Appetite for Yield With Another Auction  Yahoo Finance

U.S. election, interest rates top of mind for auto auction execs - Automotive News
U.S. election, interest rates top of mind for auto auction execs  Automotive News

Unopened Case of More Than 10000 Hockey Cards Sells for $3.7 Million - The New York Times
Unopened Case of More Than 10000 Hockey Cards Sells for $3.7 Million  The New York Times

Silent auction will help in the fight against cancer in Kansas - WIBW
Silent auction will help in the fight against cancer in Kansas  WIBW

4-H takes bids at the Spencer County 4-H auction fundraiser - The Herald
4-H takes bids at the Spencer County 4-H auction fundraiser  The Herald

Babe Ruth's 1916 Game-Used, Signed Glove Pulled from Auction 11 Hours Before Close - Bleacher Report
Babe Ruth's 1916 Game-Used, Signed Glove Pulled from Auction 11 Hours Before Close  Bleacher Report

Cité du Vin receives funding boost from Sotheby’s auction - Decanter.com
Cité du Vin receives funding boost from Sotheby’s auction  Decanter.com

Neil Gaiman on the Collectibles He's Auctioning - The New York Times
Neil Gaiman on the Collectibles He's Auctioning  The New York Times

Kellogg property going to auction, but what will happen to the venue on it is unclear - Wichita Eagle
Kellogg property going to auction, but what will happen to the venue on it is unclear  Wichita Eagle

Ethiopian government tries to stop UK auction of looted Maqdala shield - The Guardian
Ethiopian government tries to stop UK auction of looted Maqdala shield  The Guardian

Hockey Cards Auction | | unionrecorder.com - The Union-Recorder
Hockey Cards Auction | | unionrecorder.com  The Union-Recorder

Tusculum University to host art auction for Restore Ukraine - WJHL-TV News Channel 11
Tusculum University to host art auction for Restore Ukraine  WJHL-TV News Channel 11

On the Occasion of Its First Physical Auction on French Soil Baghera/Wines Presents: Château Ducru-Beaucaillou ... - wineindustryadvisor.com
On the Occasion of Its First Physical Auction on French Soil Baghera/Wines Presents: Château Ducru-Beaucaillou ...  wineindustryadvisor.com

Mecum Auctions returns to Glendale | Recommended | glendalestar.com - Glendale Star
Mecum Auctions returns to Glendale | Recommended | glendalestar.com  Glendale Star

Case of mystery ice hockey cards found in Canadian basement fetch $3.7m at auction - BBC.com
Case of mystery ice hockey cards found in Canadian basement fetch $3.7m at auction  BBC.com

This Ultra-Rare Porsche 918 Spyder Could Fetch $3 Million at Auction - Yahoo Finance UK
This Ultra-Rare Porsche 918 Spyder Could Fetch $3 Million at Auction  Yahoo Finance UK

Earnings call: ACV Auctions shows growth and targets profitability in 2024 By Investing.com - Investing.com
Earnings call: ACV Auctions shows growth and targets profitability in 2024 By Investing.com  Investing.com

Rare copy of Mao’s Little Red Book expected to fetch more than £30,000 - The Guardian
Rare copy of Mao’s Little Red Book expected to fetch more than £30,000  The Guardian

Eric Clapton’s Love Letters to George Harrison’s Then-Wife Pattie Boyd Are Headed to Auction - Billboard
Eric Clapton’s Love Letters to George Harrison’s Then-Wife Pattie Boyd Are Headed to Auction  Billboard

California Bong Auction Earns Just $2,075 - Ganjapreneur - Ganjapreneur
California Bong Auction Earns Just $2,075 - Ganjapreneur  Ganjapreneur

Garrard County Sheriff’s Office to auction off impounded cars, trucks - Fox 56 News
Garrard County Sheriff’s Office to auction off impounded cars, trucks  Fox 56 News

Bidder Registration Opens For San Diego County Property Tax Auction - Patch
Bidder Registration Opens For San Diego County Property Tax Auction  Patch

ACV Auctions Inc. (NASDAQ:ACVA) COO Sells $3296000.00 in Stock - AmericanBankingNEWS
ACV Auctions Inc. (NASDAQ:ACVA) COO Sells $3296000.00 in Stock  AmericanBankingNEWS

Car of the Week: This Rare 1967 Ferrari 365 California Spyder Could Fetch $4.5 Million at Auction - Robb Report
Car of the Week: This Rare 1967 Ferrari 365 California Spyder Could Fetch $4.5 Million at Auction  Robb Report

Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction - Daily Independent
Case possibly containing Wayne Gretzky rookie cards sells for $3.7M at auction  Daily Independent

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63rd Hospices De Nuits-Saint-Georges Wine Auction a Superb Vintage, and a Great Ambassador for Burgundy!  wineindustryadvisor.com

Work by Tove Jansson, the multi-talented “mother” of the Moomins up for auction - Modern Diplomacy
Work by Tove Jansson, the multi-talented “mother” of the Moomins up for auction  Modern Diplomacy

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'Battery developers biggest winners' in UK's T-1 Capacity Market  Energy-Storage.news

Police: Rock Island Livestock Auction barn fire was deliberate - WQAD Moline
Police: Rock Island Livestock Auction barn fire was deliberate  WQAD Moline

The 3rd Annual Texas Wine Auction: Celebrating the Stars Deep in the Heart of Texas - wineindustryadvisor.com
The 3rd Annual Texas Wine Auction: Celebrating the Stars Deep in the Heart of Texas  wineindustryadvisor.com

Oklahoma man hacked government auction site to buy cars for a buck - CBS News
Oklahoma man hacked government auction site to buy cars for a buck  CBS News

Massachusetts Students Accused Of Snapchat Slave Auction - Bossip
Massachusetts Students Accused Of Snapchat Slave Auction  Bossip

Historic Salem Courthouse online auction - NYVT Media
Historic Salem Courthouse online auction  NYVT Media

eBay Releases 151 Pokémon Collectibles in Ultra-Rare One-Day Auction - eBay Inc.
eBay Releases 151 Pokémon Collectibles in Ultra-Rare One-Day Auction  eBay Inc.

Family-owned auction house in Falls Church approved for mixed-use redevelopment - Washington Business Journal - The Business Journals
Family-owned auction house in Falls Church approved for mixed-use redevelopment - Washington Business Journal  The Business Journals

Neil Gaiman to Auction Signed Comic Books, Original Artwork, and Handmade Christmas Stories - Fine Books & Collections Magazine
Neil Gaiman to Auction Signed Comic Books, Original Artwork, and Handmade Christmas Stories  Fine Books & Collections Magazine

Early Trading Suggests Some Treasury Auction Anxiety - Mortgage News Daily
Early Trading Suggests Some Treasury Auction Anxiety  Mortgage News Daily

Commodities Trader Sidney Rothberg’s Art Collection Heads to Auction - Barron's
Commodities Trader Sidney Rothberg’s Art Collection Heads to Auction  Barron's

Procigar 2024 Auction Raises More than $530000 for Charities (Update) - halfwheel.com
Procigar 2024 Auction Raises More than $530000 for Charities (Update)  halfwheel.com

From the boats of Ye Old Mill to folding chairs, now is your time to own a piece of the Minnesota State Fair - MPR News
From the boats of Ye Old Mill to folding chairs, now is your time to own a piece of the Minnesota State Fair  MPR News

We'll Be Live at The 2024 Amelia Auctions - Hagerty Media
We'll Be Live at The 2024 Amelia Auctions  Hagerty Media

Forex Today: Cautious start to the week ahead of US Treasury note auctions - FXStreet
Forex Today: Cautious start to the week ahead of US Treasury note auctions  FXStreet

Oklahoma man hacked government site to buy cars at auction for $1 - NBC News
Oklahoma man hacked government site to buy cars at auction for $1  NBC News

Years-Long Legal Battle Between Former US Ambassador and French Auction House Leader Continues - ARTnews
Years-Long Legal Battle Between Former US Ambassador and French Auction House Leader Continues  ARTnews

Young gamer lists rare copy of NES Zelda hoping for "something like $15000 or $20000," sells it at auction for $288000 ... - Gamesradar
Young gamer lists rare copy of NES Zelda hoping for "something like $15000 or $20000," sells it at auction for $288000 ...  Gamesradar

Own a piece of Hollywood from Treasures of Planet Hollywood - Attractions Magazine
Own a piece of Hollywood from Treasures of Planet Hollywood  Attractions Magazine

Box filled with hockey cards sells for more than $3.7 million at auction - Forex Factory
Box filled with hockey cards sells for more than $3.7 million at auction  Forex Factory

Sprawling 29-acre mansion in east Louisville up for auction in March with starting bid of $1 - WDRB
Sprawling 29-acre mansion in east Louisville up for auction in March with starting bid of $1  WDRB

Coal India to bid for 3 mines in critical minerals auctions in Feb - Reuters
Coal India to bid for 3 mines in critical minerals auctions in Feb  Reuters

Yields rise in anticipation of Treasury auction - TradingView
Yields rise in anticipation of Treasury auction  TradingView

Famous Bordeaux Château Is Set To Host an Historic Auction of Epic Proportions - Men's Journal
Famous Bordeaux Château Is Set To Host an Historic Auction of Epic Proportions  Men's Journal

Eagle Radio Auction -- Descriptions of Items - Hays Post
Eagle Radio Auction -- Descriptions of Items  Hays Post

Case of unopened hockey cards that may contain Wayne Gretzky rookies sells for $3.7M at auction - New York Post
Case of unopened hockey cards that may contain Wayne Gretzky rookies sells for $3.7M at auction  New York Post

Prop from iconic Titanic scene hits auction alongside other memorable movie memorabilia - Irish Star
Prop from iconic Titanic scene hits auction alongside other memorable movie memorabilia  Irish Star

Man 'Hacks' Government Auction Website, Sells Himself Cars For $1 - Jalopnik
Man 'Hacks' Government Auction Website, Sells Himself Cars For $1  Jalopnik

Case potentially containing Wayne Gretzky rookie cards sells for nearly $4M at auction - Fox News
Case potentially containing Wayne Gretzky rookie cards sells for nearly $4M at auction  Fox News

Large fire engulfs Quad Cities livestock auction facility - kwwl.com
Large fire engulfs Quad Cities livestock auction facility  kwwl.com

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