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Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were parked on the "highway" a few minutes later.

The Lesson Learned:

I am thankful - as I know many of you are - that I don't have to leave home and fight through this terrible traffic on a daily basis. Life's too short to
suffer like this regularly. The stress level of doing this would take years off my life.

2 - Despite the traffic, I arrived at the airport early enough to rebook my ticket (by paying the $25 fee) on a flight leaving 90 minutes earlier than my original schedule. That was the good news.

The bad news turned out to be that this flight would leave 45 minutes late so I didn't gain very much for my $25.

Obviously, I can afford the $25, but that's not the point.

The Lesson Learned:

It's not about the money. It's about the perception of value received for the money. When I made the deal with the airline to book the earlier flight, I did so with the specific understanding that I was investing $25 to buy 90 minutes.

But, I ended up only getting 1/2 that time - 45 minutes. So, I felt like I'd gotten screwed in the deal.

People - like us and our customers - invest money with us based on the perception of the value they'll receive in exchange. If you don't deliver on your promise, then the customer is not going to be happy with the deal.

If you deliver more, the customer should be ecstatic. That's why you'll usually find extra - unadvertised - bonuses when you purchase my products.

It doesn't matter that I probably would have spent the $25 to get the 45 minutes anyway - that's not the deal I bought.

3 - When I booked my hotel reservation, the website promoted the fine history of the property. When I was standing in the lobby, they had an interesting wall display listing the famous people and many presidents who had stayed there years ago. And they specifically mentioned how they had upgraded the hotel with the latest in electrical, plumbing, etc.

I'm not sure how long ago someone wrote this fiction, but it must be at least 30 years ago - maybe longer. Perhaps the reference to Diamond Jim Brady should have clued me in.

I won't bore you with the sordid details about the sagging mattress and matted down carpet, but it was depressing to enter my room. Especially when I opened the curtains so I could look 15 feet across the air shaft at other rooms.

The Lesson Learned:

Next time I'm booking a reservation in a "historical" hotel, I need to be certain to ask if they've stayed true to their history or entered the new millennium.

Of course, for $39 a night, I might have expected something like I got. But, when I'm paying $120 for the discounted conference special rate, I'm not seeing the value in the deal.

For many products and services - like hotel rooms - we have an understanding of what we think we should get for the money we spend. It doesn't matter whether our preconceived notion is correct - we've got it in our heads already.

As marketers, we have to deal with the public that has these preconceived ideas. When we're not going to fit with them (like charging way too much for a crummy room), we should be fair and make that clear. But we'll obviously want to do this in a fashion that will show why this is a still a fair, if not great, value proposition.

4 - But this story gets even more interesting...

I was chatting with Paul Hartunian (the PR expert who once sold the Brooklyn Bridge - legitimately) and mentioned that I was not happy with my room. He remarked that other people had also voiced similar opinions, but he loved his room.

Turns out he had asked the hotel about upgrade options and, for $20 more, you could get a completely updated room with a wonderful view of the city and Lake Michigan.

Of course, no one volunteers this when you call to make reservations. And it's not mentioned at all on their website.

But I'll bet the people that work in this hotel are wondering why more people don't choose the upgrade option.

The Lesson Learned:

Don't hide your light under a bushel basket!

Think about this...the hotel could have turned many unhappy people into raving fans simply by mentioning the $20 option. Plus, they could have been grabbing an extra $20 a night from dozens of people for doing absolutely nothing.

Sure, we're sitting here in judgment thinking how stupid this is. But...unfortunately, we occasionally make the same kind of silly mistakes and don't make the really fine benefits of our product or service crystal clear.

To sum up:

1 - Don't play in traffic. It's hazardous to your health.

2 - Explain the value in your offers and deliver what you promise (preferably more).

3 - Don't hide your best benefits and offers. Put them right out front so your prospects will become happy customers.

Yours in success,

Shawn Casey

P.S. If you missed the incredible Jeff Paul teleseminar this week - or just want to review it and take some more notes (Jeff talks fast and delivers a lot of info), you can hear the recorded version here:

http://www.ShawnsNews.net/JeffPaulRecording.html

(Scroll down a little when you get there)

Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839  Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. May / 21 / 2022

US senators target Big Tech's digital advertising machine with new legislation - CNN
  1. US senators target Big Tech's digital advertising machine with new legislation  CNN
  2. Google antitrust: Bipartisan Congress bill just latest in tech firm legal troubles over advertising practices  Fox Business
  3. New legislation aimed at online advertising exchanges will hit most of big tech - including Apple  AppleInsider
  4. Lee Introduces Digital Advertising Act  United States Senator Mike Lee
  5. New bipartisan bill would force Google to break up its ad business  CNBC
  6. View Full Coverage on Google News

Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance - JD Supra
Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance  JD Supra

McDonald’s among burger joints sued for false advertising - NewsNation Now
McDonald’s among burger joints sued for false advertising  NewsNation Now

FTC to Hold Virtual Event on Protecting Kids from Stealth Advertising in Digital Media - Federal Trade Commission News
FTC to Hold Virtual Event on Protecting Kids from Stealth Advertising in Digital Media  Federal Trade Commission News

2 Top Advertising Tech Stocks to Buy Right Now - The Motley Fool
2 Top Advertising Tech Stocks to Buy Right Now  The Motley Fool

2 Reasons Investors Should Pay Attention To FuboTV's Advertising Business - The Motley Fool
2 Reasons Investors Should Pay Attention To FuboTV's Advertising Business  The Motley Fool

Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising - Business Wire
Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising  Business Wire

AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising - Adweek
AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising  Adweek

What if Elon Musk ditches Twitter advertising? - Smartbrief
What if Elon Musk ditches Twitter advertising?  Smartbrief

Meet the Notable Leaders in Advertising, Marketing and PR - Crain's New York Business
Meet the Notable Leaders in Advertising, Marketing and PR  Crain's New York Business

Congressional Black Caucus Members Push Biden Administration On Advertising With Black Media - Seattle Medium
Congressional Black Caucus Members Push Biden Administration On Advertising With Black Media  Seattle Medium

2022 Advertising Upfronts: Four Fast Takeaways - Forbes
2022 Advertising Upfronts: Four Fast Takeaways  Forbes

What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list - Endpoints News
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list  Endpoints News

Artful advertising from Out of Hand | | berkshireeagle.com - Berkshire Eagle
Artful advertising from Out of Hand | | berkshireeagle.com  Berkshire Eagle

6 Free Advertising Ideas for Your Small Business - The Motley Fool
6 Free Advertising Ideas for Your Small Business  The Motley Fool

What Programmatic Advertising Can Do for Businesses in 2022 - ReadWrite
What Programmatic Advertising Can Do for Businesses in 2022  ReadWrite

Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze - Chicago Tribune
Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze  Chicago Tribune

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies - South Dakota State News Home
South Dakota Department of Tourism Announces Partnerships with Advertising Agencies  South Dakota State News Home

FTC Begins TSR Rulemaking Process, Targets Repeal Of B2B Exception - Advertising, Marketing & Branding - United States - Mondaq
FTC Begins TSR Rulemaking Process, Targets Repeal Of B2B Exception - Advertising, Marketing & Branding - United States  Mondaq

Advertising Distribution System Market is Booming Worldwide with Kollective Technology, Aviwest SAS, AdSparx USA – The Daily Vale - The Daily Vale
Advertising Distribution System Market is Booming Worldwide with Kollective Technology, Aviwest SAS, AdSparx USA – The Daily Vale  The Daily Vale

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily
Why Marketers Are Returning to Traditional Advertising  HBR.org Daily

Advertising on Netflix would boost its average revenue per user - Axios
Advertising on Netflix would boost its average revenue per user  Axios

What’s going on with Dislyte’s advertising? - App Trigger
What’s going on with Dislyte’s advertising?  App Trigger

ADVERTISING: Advertorial — Crystals for prosperity - Coeur d'Alene Press
ADVERTISING: Advertorial — Crystals for prosperity  Coeur d'Alene Press

Global Social Advertising Software Market 2022 by Keyplayers and Vendors: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc… – The Daily Vale - The Daily Vale
Global Social Advertising Software Market 2022 by Keyplayers and Vendors: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc… – The Daily Vale  The Daily Vale

Artificial Intelligence in Media and Advertising Market Report Covers Future Trends With Research 2022 to 2029 – IBM Corporation, Microsoft Corporation, Google Inc. – The Daily Vale - The Daily Vale
Artificial Intelligence in Media and Advertising Market Report Covers Future Trends With Research 2022 to 2029 – IBM Corporation, Microsoft Corporation, Google Inc. – The Daily Vale  The Daily Vale

Global Digital Advertising Platforms Market 2022 by Keyplayers and Vendors: Kenshoo, Adobe, Facebook, Twitter, LinkedIn, etc… – The Daily Vale - The Daily Vale
Global Digital Advertising Platforms Market 2022 by Keyplayers and Vendors: Kenshoo, Adobe, Facebook, Twitter, LinkedIn, etc… – The Daily Vale  The Daily Vale

Digital Video Advertising Market 2022 Development Status – Conversant LLC, Longtail Ad Solutions, Inc. – The Daily Vale - The Daily Vale
Digital Video Advertising Market 2022 Development Status – Conversant LLC, Longtail Ad Solutions, Inc. – The Daily Vale  The Daily Vale

The Science Behind Why Watches are Set to 10:10 in Advertising Photos - PetaPixel
The Science Behind Why Watches are Set to 10:10 in Advertising Photos  PetaPixel

Amazon Advertising Strategies for 2022 & Beyond - Jungle Scout
Amazon Advertising Strategies for 2022 & Beyond  Jungle Scout

In-game advertising experts question Microsoft and Sony's gaming advertising plans - Digiday
In-game advertising experts question Microsoft and Sony's gaming advertising plans  Digiday

Cross-Platform And Mobile Advertising Market Scope and overview, To Develop with Increased Global Emphasis on Industrialization 2029 | Google, Apple, Microsoft Corporation – The Daily Vale - The Daily Vale
Cross-Platform And Mobile Advertising Market Scope and overview, To Develop with Increased Global Emphasis on Industrialization 2029 | Google, Apple, Microsoft Corporation – The Daily Vale  The Daily Vale

Global Search Advertising Software Market 2022 by Keyplayers and Vendors: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing, etc… – The Daily Vale - The Daily Vale
Global Search Advertising Software Market 2022 by Keyplayers and Vendors: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing, etc… – The Daily Vale  The Daily Vale

Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report - World Health Organization
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report  World Health Organization

Social Media Advertising for Furniture Manufacturers - Furniture Today
Social Media Advertising for Furniture Manufacturers  Furniture Today

Why advertising won the streaming wars - Fast Company
Why advertising won the streaming wars  Fast Company

Advertising Market 2022 Growth Status of Key Manufacturers – Beijing Bashi Media Co., Ltd, AVIC Culture Co. Ltd, Dentsu Inc, etc – The Daily Vale - The Daily Vale
Advertising Market 2022 Growth Status of Key Manufacturers – Beijing Bashi Media Co., Ltd, AVIC Culture Co. Ltd, Dentsu Inc, etc – The Daily Vale  The Daily Vale

Global Contextual Advertising Market (2022 to 2027) - by Approach, Type, Deployment, Industry and Geography - ResearchAndMarkets.com - Business Wire
Global Contextual Advertising Market (2022 to 2027) - by Approach, Type, Deployment, Industry and Geography - ResearchAndMarkets.com  Business Wire

Creating Discord: Decentralized Advertising On Gamers' Favorite Channel - The Drum
Creating Discord: Decentralized Advertising On Gamers' Favorite Channel  The Drum

CDLLife Summit: Improve your branding and advertising — Taking the Hire Road - FreightWaves
CDLLife Summit: Improve your branding and advertising — Taking the Hire Road  FreightWaves

Programmatic Advertising Platform Market by 2029 | DataXu, MediaMath, AOL Inc (Verizon Communications) – The Daily Vale - The Daily Vale
Programmatic Advertising Platform Market by 2029 | DataXu, MediaMath, AOL Inc (Verizon Communications) – The Daily Vale  The Daily Vale

Saatchi advertising agency agrees €366m takeover deal by larger rival - The Irish Times
Saatchi advertising agency agrees €366m takeover deal by larger rival  The Irish Times

Bumble User Resists Dismissal in Freemium Feature False Advertising Suit - Law Street Media
Bumble User Resists Dismissal in Freemium Feature False Advertising Suit  Law Street Media

Advertising: A Slow-Fast Evolution - Forbes
Advertising: A Slow-Fast Evolution  Forbes

Netherlands E-Cigarette Regulatory Report 2022: Product Restrictions, Labelling and Packaging Requirements, Taxation, Advertising and Public Usage Laws - ResearchAndMarkets.com - Yahoo Finance
Netherlands E-Cigarette Regulatory Report 2022: Product Restrictions, Labelling and Packaging Requirements, Taxation, Advertising and Public Usage Laws - ResearchAndMarkets.com  Yahoo Finance

Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie's Celebrity-Filled 50th Birthday Party Livestream - MarTech Series
Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie's Celebrity-Filled 50th Birthday Party Livestream  MarTech Series

Why we care about video advertising - MarTech
Why we care about video advertising  MarTech

How new EU rules could create a safer and more trustworthy online advertising ecosystem - AdAge.com
How new EU rules could create a safer and more trustworthy online advertising ecosystem  AdAge.com

Advertising settlement with Ford includes Mississippi - DeSoto County News
Advertising settlement with Ford includes Mississippi  DeSoto County News

Five on Friday: Advertising, Engaging and Gifting - Subscription Insider
Five on Friday: Advertising, Engaging and Gifting  Subscription Insider

Disney+ Is Open to Advertising, With a Few Big Exceptions - TheStreet
Disney+ Is Open to Advertising, With a Few Big Exceptions  TheStreet

Programmatic Job Advertising Software Market Projected to Show Strong Growth | Appcast, Inc 61, ClickIQIndeed, OnRecruit, Joveo, JobAdX – The Daily Vale - The Daily Vale
Programmatic Job Advertising Software Market Projected to Show Strong Growth | Appcast, Inc 61, ClickIQIndeed, OnRecruit, Joveo, JobAdX – The Daily Vale  The Daily Vale

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills - Digiday
Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills  Digiday

How to Advertise on Facebook: A 2022 Guide - The Motley Fool
How to Advertise on Facebook: A 2022 Guide  The Motley Fool

US Podcast Advertising Revenue Hits $1.4 Billion in 2021 - IAB
US Podcast Advertising Revenue Hits $1.4 Billion in 2021  IAB

Elon Musk’s Alarm Over Twitter Bots Isn’t Matched by Advertisers - The Wall Street Journal
Elon Musk’s Alarm Over Twitter Bots Isn’t Matched by Advertisers  The Wall Street Journal

Symetra Once Again Teams Up with Sue Bird on New TV Advertising - Business Wire
Symetra Once Again Teams Up with Sue Bird on New TV Advertising  Business Wire

Uh Oh: Marriott Launches New Advertising Platform - One Mile at a Time
Uh Oh: Marriott Launches New Advertising Platform  One Mile at a Time

Google Shares Sneak Peek At New Advertising Features - Search Engine Journal
Google Shares Sneak Peek At New Advertising Features  Search Engine Journal

TheoremOne, Digital Advertising and Marketing Services Firm S4Capital Merge - ChannelE2E
TheoremOne, Digital Advertising and Marketing Services Firm S4Capital Merge  ChannelE2E

Gary Vaynerchuk's Advertising Company VaynerX Opens Barter Agency - Business Insider
Gary Vaynerchuk's Advertising Company VaynerX Opens Barter Agency  Business Insider

Lamar Advertising raises dividend by 9% to $1.20/share (NASDAQ:LAMR) - Seeking Alpha
Lamar Advertising raises dividend by 9% to $1.20/share (NASDAQ:LAMR)  Seeking Alpha

The FTC looks to crack down on influencers and platforms over 'fake and manipulated reviews' - PC Gamer
The FTC looks to crack down on influencers and platforms over 'fake and manipulated reviews'  PC Gamer

4 Tips to Send the Right Message With Digital Signage Advertising - Software Advice
4 Tips to Send the Right Message With Digital Signage Advertising  Software Advice

Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life - The New York Times
Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life  The New York Times

Global Contextual Advertising Markets Report 2022: Market to Surpass $335+ Billion by 2026 - Cookie Phase-Out Diverts Attention to Contextual Advertising - PR Newswire
Global Contextual Advertising Markets Report 2022: Market to Surpass $335+ Billion by 2026 - Cookie Phase-Out Diverts Attention to Contextual Advertising  PR Newswire

Why Advertising Needs Mothering - Muse by Clio
Why Advertising Needs Mothering  Muse by Clio

Spotify adds incremental reach to radio, TV, and digital platforms - Spotify
Spotify adds incremental reach to radio, TV, and digital platforms  Spotify

'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle - Digiday
'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle  Digiday

Programmatic Job Advertising Software Market 2028 Key Players, Latest Developments, Trending News and All Future Plans: Appcast, Inc 61, ClickIQIndeed, OnRecruit, Joveo, JobAdX – The Daily Vale - The Daily Vale
Programmatic Job Advertising Software Market 2028 Key Players, Latest Developments, Trending News and All Future Plans: Appcast, Inc 61, ClickIQIndeed, OnRecruit, Joveo, JobAdX – The Daily Vale  The Daily Vale

What social media advertising tells us about inflation - Marketplace
What social media advertising tells us about inflation  Marketplace

David Droga changed advertising. Now he wants to kill it. - Fast Company
David Droga changed advertising. Now he wants to kill it.  Fast Company

Companies Try to Sell Videogaming as the Next Big Advertising Channel - The Wall Street Journal
Companies Try to Sell Videogaming as the Next Big Advertising Channel  The Wall Street Journal

Google Topics Resembles Contextual Advertising - Practical Ecommerce
Google Topics Resembles Contextual Advertising  Practical Ecommerce

BYRON ALLEN'S ALLEN MEDIA GROUP HIRES FORMER WARNER MEDIA EXECUTIVE ROSEANN CACCIOLA AS EXECUTIVE VICE PRESIDENT OF ADVERTISING SALES FOR GLOBAL SYNDICATION - Yahoo Finance
BYRON ALLEN'S ALLEN MEDIA GROUP HIRES FORMER WARNER MEDIA EXECUTIVE ROSEANN CACCIOLA AS EXECUTIVE VICE PRESIDENT OF ADVERTISING SALES FOR GLOBAL SYNDICATION  Yahoo Finance

Interactive Advertising Market 2022 Industrial Output, Leading Competitors – Shine, Deutsch, Butler, The Martin Agency, Ogilvy & Mather, Grey Advertising, etc – The Daily Vale - The Daily Vale
Interactive Advertising Market 2022 Industrial Output, Leading Competitors – Shine, Deutsch, Butler, The Martin Agency, Ogilvy & Mather, Grey Advertising, etc – The Daily Vale  The Daily Vale

Questions about digital advertising? – The Florida Bar - The Florida Bar
Questions about digital advertising? – The Florida Bar  The Florida Bar

TikTok launches ad solution aimed to court advertisers while pleasing creators - eMarketer
TikTok launches ad solution aimed to court advertisers while pleasing creators  eMarketer

TikTok introduces its first ad product to offer a revenue share with creators - TechCrunch
TikTok introduces its first ad product to offer a revenue share with creators  TechCrunch

Microsoft Advertising is rolling out Auto-generated remarketing lists and more - Search Engine Land
Microsoft Advertising is rolling out Auto-generated remarketing lists and more  Search Engine Land

Adgile Media Group Raises $5 Million Seed Round as Leading Tech-Enabled OOH Advertising Network - MarTech Series
Adgile Media Group Raises $5 Million Seed Round as Leading Tech-Enabled OOH Advertising Network  MarTech Series

It’s Been an Interesting Few Years in Cough-Drop Advertising - The New York Times
It’s Been an Interesting Few Years in Cough-Drop Advertising  The New York Times

All you need to know about Netflix’s advertising plans - Protocol
All you need to know about Netflix’s advertising plans  Protocol

Increase Cross-Channel Advertising Success With Data Clean Rooms - Adweek
Increase Cross-Channel Advertising Success With Data Clean Rooms  Adweek

The Big Story: Surveillance Advertising - AdExchanger
The Big Story: Surveillance Advertising  AdExchanger

PPC Advertising Ultimate Guide - Forbes
PPC Advertising Ultimate Guide  Forbes

'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising - Digiday
'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising  Digiday

How Amazon Is Building Its Huge Advertising Business - Business Insider
How Amazon Is Building Its Huge Advertising Business  Business Insider

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. - The New York Times
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.  The New York Times

FTC Goes on Penalty Offense, Warns of Hefty Fines for Deceptive Advertising - Kattison Avenue | Issue 8 - JD Supra
FTC Goes on Penalty Offense, Warns of Hefty Fines for Deceptive Advertising - Kattison Avenue | Issue 8  JD Supra

Contextual Advertising – Giving Publishers What They Need - The Drum
Contextual Advertising – Giving Publishers What They Need  The Drum

Nigeria to earn $2bn advertising revenues in three years – Lai Mohammed - Punch Newspapers
Nigeria to earn $2bn advertising revenues in three years – Lai Mohammed  Punch Newspapers

Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll - Endpoints News
Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll  Endpoints News

Dream hacking: Is this the dystopian future of advertising? - Big Think
Dream hacking: Is this the dystopian future of advertising?  Big Think

The Pitch: Advertising and marketing news for 4.26.22 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.26.22  RichmondBizSense

Lamar Advertising Company acquires Burkhart Advertising - Greater Baton Rouge Business Report
Lamar Advertising Company acquires Burkhart Advertising  Greater Baton Rouge Business Report

[Infographic] 2022 Guide to In-Game Advertising Trends - TheWiseMarketer.com
[Infographic] 2022 Guide to In-Game Advertising Trends  TheWiseMarketer.com

Netflix stands to make billions from ads—and other platforms will follow - Fortune
Netflix stands to make billions from ads—and other platforms will follow  Fortune

Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency? - Hollywood Reporter
Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?  Hollywood Reporter

Live event independent advertising agencies; July 26-27 in Chicago - AdAge.com
Live event independent advertising agencies; July 26-27 in Chicago  AdAge.com

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