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What Is This RSS, XML, RDF, and Atom Business?


It's been a long day at work and you're in no mood to cook dinner or go out. Time to count on the reliable pizza delivery guy. The order is called in and he promptly arrives with smokin' hot pizza within 30 minutes as promised. If it were only that easy with a picky family where no one can agree on the same restaurant for dinner. One wants Mexican, another wants Chinese, and another wants a burger and Mexican. Instead of running to three different places, you call a delivery service that goes to all of them and brings it to you. What could be easier in getting a meal without cooking it or fetching it?

RSS, XML, RDF, and Atom are the food delivery guy of the Internet. The content they deliver is mixed and cooked elsewhere on the Internet just like the meal isn't made on your door step and the acronym fellows bring the content to you via software or an online application. Instead of trying to remember all the places where you like to go to get the latest news, it all comes to you once you order your food.

Click on any of those orange or blue RSS, XML, or RDF buttons and you see unreadable text. Some of it is readable, but reading between the is slow and difficult. In this case, you've got the raw ingredients of the content known as a feed. To make it easily readable, download a feed reader that can interpret (aggregate) the ingredients or sign up for an online service that can do the same.

When the software or application is ready to go, click on the orange or blue button (or "Syndicate This Page," or whatever is along these lines) and copy the resulting URL from the address box. Paste it into the application to cook the ingredients where it's delivered to you ready for your enjoyment.

Syndication is a not a new concept on the Internet, but it's growing in popularity as more Web sites and newsletters are churning content to turn it into syndicated files, which are fed into an aggregator. Think of it as the content that's ready to travel anywhere it needs to go. Grab the feed and feed it to the aggregator, another way of bookmarking (or creating a favorite) a site because you wish to come back again another time. But how often did you go back to the site through your bookmarks / favorites?

Instead of schlepping from site to site in search of information, I have it all in front of me via the aggregator. The feeds are sorted in folders by topic for easy finding. If I'm writing about the latest virus or worm, then I open the security folder with the security-related feeds and scan them. Scanning content through aggregators is easier than on a Web site because it's in one folder with headlines and maybe a short summary. On a Web site, you're only getting the benefit of that site's news and no where else. The folder has news from over ten resources including blogs, news sites, and newsletters.

Any content can be syndicated. It's a matter of having the backend process in place, which is dependent on the application used for managing the content. If a site doesn't have such resources, then there is software for entering content to create a file with the feed for posting on the site.

Most aggregators have exporting capabilities so the feed can be shared with others interested in the same topic. If you're interested in my security feeds, I can export them into, in most cases, an OPML file and you can import it into your aggregator.

Spam filters are preventing readers from getting newsletters or they get lost in the spam pool. Offering a feed for the newsletter is a compromise. Readers can get the content, only instead of it coming to the emailbox, it comes through the aggregator. It's a way around spam. Like everything else, it has its advantages and disadvantages:

Advantages:

Disadvantages:

If the feed is automatically created, what have you got to lose? You're providing another way for your readers to get your content just like you can get pizza in different ways: go to the restaurant, have it delivered, or make it at home. More applications are adding syndication capabilities, which make the process effortless. Some have said they won't read something unless it has a feed.

Syndication works better than bookmarks. With bookmarks, you click on a site that might have the security information and arrive there to find it doesn't. So, back to the bookmarks to click on another site. Lather, rinse, repeat. With aggregators, there is no jumping from site to site. Scan the headlines right there until you find what you need.

There was a time when we didn't have the option to have pizza delivered to our doorstep. When we're too tired, we know we can rely on the delivery guy. In term of content, expect to see it show up at your doorstep more often than the pizza guy plus it's cheaper with the cost only coming from the software though there are many free options available. Syndication is here to stay and should be added to a company's communication toolbox rather than as a replacement. Witness it by watching for RSS, XML, RDF, and Atom out there.

Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik's The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. July / 15 / 2020

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify  Voices.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Michigan design bloggers dole out ideas, inspiration - The Detroit News
Michigan design bloggers dole out ideas, inspiration  The Detroit News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

I went from blogging to helping tech startups grow - Business Insider - Business Insider
I went from blogging to helping tech startups grow - Business Insider  Business Insider

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Open World Level Design: The Full Vision (part 5/5) - Gamasutra
Open World Level Design: The Full Vision (part 5/5)  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

Open world Level Design: The Full Vision (part I/5) - Gamasutra
Open world Level Design: The Full Vision (part I/5)  Gamasutra

Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for - Times of India
Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for  Times of India

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Times of India
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Times of India

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

Video Game Deep Cuts: Shantae's Epic Poly Bridge Kombat Life - Gamasutra
Video Game Deep Cuts: Shantae's Epic Poly Bridge Kombat Life  Gamasutra

CAA: All eyes on courts but they have been known to falter before - Times of India
CAA: All eyes on courts but they have been known to falter before  Times of India

Best blogging platforms of 2020 - TechRadar
Best blogging platforms of 2020  TechRadar

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

An emotional trip to the 80's: Developing Games for the Speccy - Gamasutra
An emotional trip to the 80's: Developing Games for the Speccy  Gamasutra

Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content - PRNewswire
Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

BJP: Winning at What Cost? - Times of India
BJP: Winning at What Cost?  Times of India

City disrupted: Kolkata, India’s third largest metro, needs help to recover after Amphan’s aftermath - Times of India
City disrupted: Kolkata, India’s third largest metro, needs help to recover after Amphan’s aftermath  Times of India

Tristan Jung's Blog - How Do Bullets Work in Video Games? - Gamasutra
Tristan Jung's Blog - How Do Bullets Work in Video Games?  Gamasutra

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Times of India
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Times of India

10 new commandments, with the aid of one Virgin Mary, and two bloody ones - Times of India
10 new commandments, with the aid of one Virgin Mary, and two bloody ones  Times of India

Liberalism is alive, but what about ‘liberal’ parties? - Times of India
Liberalism is alive, but what about ‘liberal’ parties?  Times of India

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Pak information war against India demands counter strategy - Times of India
Pak information war against India demands counter strategy  Times of India

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Times of India
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Times of India

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

GameMaker Studio's Blog - Utilizing 3D Cameras in 2D Games - Gamasutra
GameMaker Studio's Blog - Utilizing 3D Cameras in 2D Games  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

Is Bollywood espousing causes opportunistically? - Times of India
Is Bollywood espousing causes opportunistically?  Times of India

13 Free Tools to Develop and Manage a Game as a Remote Team - Gamasutra
13 Free Tools to Develop and Manage a Game as a Remote Team  Gamasutra

Ruben Torres Bonet's Blog - Unity C# Pattern Matching: Make It Shorter (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C# Pattern Matching: Make It Shorter (C# 7.0)  Gamasutra

Charitable trusts must not exert corporate control - Times of India
Charitable trusts must not exert corporate control  Times of India

South China Sea: urgent need for coordinated strategy to contain China - Times of India
South China Sea: urgent need for coordinated strategy to contain China  Times of India

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Times of India
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Times of India

How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of - Times of India
How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of  Times of India

Starloop Studios's Blog - Video Game Trends During Pandemic and Beyond - Gamasutra
Starloop Studios's Blog - Video Game Trends During Pandemic and Beyond  Gamasutra

Indians complaining to the OIC are putting the Ummah above the Constitution - Times of India
Indians complaining to the OIC are putting the Ummah above the Constitution  Times of India

Is there any possibility of Hindu-Muslim reconciliation? - Times of India
Is there any possibility of Hindu-Muslim reconciliation?  Times of India

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Digital Conferences are Not the Future, Here's Why - Gamasutra
Digital Conferences are Not the Future, Here's Why  Gamasutra

How BJP is fast becoming like Congress in graft - Times of India
How BJP is fast becoming like Congress in graft  Times of India

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

From Hindukush to Hindustan, no place for the Hindus? - Times of India
From Hindukush to Hindustan, no place for the Hindus?  Times of India

Blog or Podcast: What Best Helps the Entrepreneur? - Business 2 Community
Blog or Podcast: What Best Helps the Entrepreneur?  Business 2 Community

After 20+ Years, My Law Blog Overlawyered Will Adjourn - Cato Institute
After 20+ Years, My Law Blog Overlawyered Will Adjourn  Cato Institute

Developing games in Lua or another scripting language - Gamasutra
Developing games in Lua or another scripting language  Gamasutra

Will COVID-19 Make Us More Socialist? - Scientific American
Will COVID-19 Make Us More Socialist?  Scientific American

Mum blogger from St Albans in finals for national award - Herts Advertiser
Mum blogger from St Albans in finals for national award  Herts Advertiser

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