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Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.
In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.
How do you know when a blog is right for your business? Learn why people start blogs, how they find their niche and how blogging tools can be used for more than blogs.
Some people like to read blogs, others like to read newsletters, still others like to rely on feeds and some read a few or all of them. No matter the method the information is distributed, each medium has one thing in common: content. Having a blog connects your newsletter and your business with all of these readers and delivers important content in a particular style.
I've been blogging since June 2000. If you review my early blog entries in meryl's notes, you'll notice they're more personal. When blogs first hit the scene in the late '90s, they were personal diaries and journals. Like the blog business, my blog has transformed from personal to business speak, although I still add personal notes here and there.
A few bloggers tend to talk about their work, their products and their little world. That might work for celebrities where fans want to know everything about them, but it doesn't work for the average business person. Other business people want information on how to succeed and when a blog spends time hawking products offering information of no value, few people will return. The people whose products sell well are the ones who provide valuable information. Readers already know what kind of information they're getting, so they trust that when they buy something, it will be of the same or better quality. This value must be reflected in their blog. It's much like people who only sign up for a newsletter after first seeing an example.
No one wants to be a lemming (I would hope). How do you decide whether or not to set up a blog? The answer isn't black or white (what did you expect?). Ask these questions:
The big decider is whether or not you can write in the blog almost daily. The people behind the high traffic blogs post multiple times a day. Though resourceful, merely linking to other sites doesn't give visitors much reason to make the effort to come to yours. Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that's where trackback comes in handy.
Trackback is a blog feature. If you decide to comment on another blog posting in your blog instead of in that blog's comments page, then you link to the conversation through the trackback link. Trackback is similar to the permalink, the permanent URL for the blog entry, but it has a different URL for copying and pasting in your blog's trackback box.
Aside from the technical aspects of operating a blog on a daily basis, subscriber list size and Web site traffic are good indicators of what kind of reaction you'll get when opening a blog. Starting from scratch with little traffic means you have a long road ahead and lots of work to do. There is no magic formula anyone can sell you for $97 to make your blog an overnight success. But with some perseverance and ingenuity, your blog can engage many prospects and clients.
Considering there are numerous blogs out there, pick a niche topic when starting a blog for a better shot at attracting and keeping an audience. meryl's notes focuses on three areas: webby, geeky and wordy. In reality, this is too much. What I need to do for my readers is create three separate blog entry points, so those interested in writing, newsletters and Internet marketing get nothing but the wordy entries. Those interested in Web design get the webby stuff and the technophiles receive the geeky content.
I also manage a personal blog separate from meryl's notes. It's about cochlear implants and deafness. This could fall under the geeky category, but it's a personal blog and doesn't belong in meryl's notes. This blog is written for a different audience.
The blogging tools for both of my blogs come with syndication capabilities so those using feed readers or aggregators can read the content through the software. When sending a new issue of a newsletter, comment on it or link to it in the blog, that way the blog and feed readers will get the goods, so all three bases are covered.
Blogging tools aren't just for, well, blogging. Such tools are an excellent way to help you update your Web site more often than you otherwise would. I use it to manage the list of tableless Web sites. Using blogging tools is much easier than the way I managed it before, updating the HTML files by hand. Though using a blog tool, it isn't a blog. In this case, the blog tool has become a content management system (CMS).
Small business owners don't have a need for the fancy and pricey CMSes out there. They find it easier to use blogging software to manage their sites or hire someone to adapt the tool for their site.
Blogs have found a place in businesses and people are finding creative ways to use them. Some companies have a blog on the intranet for communicating project status, jeopardies and metrics. They're used for knowledge management. With information pouring in, blog tools provide a way to share, organize and process the information.
Being a follower can be good or bad. No one wants to walk off a cliff with the lemmings, but everyone wants to succeed. Best practices won't help, since the decision to blog is based on the organization's mission, needs and goals along with its target market's desires and needs. A blog about lemmings? There is one, sort of. Or maybe you'd like to start your own and talk about dumb business moves.
Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik's The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.
MWC 2008: Samsung handsets round-up
U900 Soul – 5.0-megapixel camera, 4x zoom, image stabilisation, HSDPA, mobile blogging, RSS feeds, music library, and microSD slot. Out March, for €400. See details here and video here. J700 – 1.3-megapixel camera, microSD slot, FM radio, music ...
The LeapFish Chronicles: "Admitting To Click Fraud Is An Interesting Business Model."
When we first covered LeapFish, once a domain name appraisal service, they had just launched a new meta search engine which I claimed no one would ever use. Practically immediately after posting, we were flooded with anonymous comments praising the ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
We're not yet done with Samsung's plethora of entry-level handsets, as the J700, J150 and L170 will surely appeal to some people doing a Google search on these rather budget models. Oh, hai, Google searchers! Starting at the left, the J700 slider model ...
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Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' ...
Microsoft and Google Show Its Time for RSS Marketing
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.
The RSS Promise for Internet Users
The RSS promise for end-users is simple:--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;--> the ability to receive rich-media content directly to their desktops, including audio and video content;--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed.
Small Business: To Blog or Not To Blog
A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept.
How To Make A Cool Xanga
A xanga is something akin to a blog. It all began in 1999 and the xanga community is 2.
Blogging For Business - Great Reasons For Every Business To Start A Weblog
If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts.
How Can You Use Blogs To Increase Traffic?
I am conducting my 1st customer appreciation webcast and asked my subscribers list what is their most pressing question they have about blogs and rss.Here's one of the questions I have:How can you use blogs to incease traffic?Blogs can increase traffic through the following:1.
Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links.
Creating A Basic RSS Feed For Your Site
The future of RSS Feeds and internet marketing is looking bright and promising. It would be a wise decision to get yourself up to speed on this developing content sharing technology by putting together your own news feed for your site.
Blog and Ping: The Basics!
The buzz words on the internet at the moment are Blogging and Pinging and according to the internet guru's we should all be looking at these as the must have system to be attracting visitors to our site and consequentially making revenue.At first glance you may be forgiven for thinking that this is a new comedic duo just bursting on the entertainment scene, but seriously what is Blogging and Pinging and how will it help us to become a viable internet site owner and if indeed an internet marketer, make a serious income online.
Who needs T.V. News, Newspapers and Radio News?
How to Increase Buyers Traffic Through Writing Articles and RSS Content Syndication
Benefits of Writing Articles:1. Every Webmaster would like to publish fresh content on their websites.
Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "make lots of money online quickly and from home".
What the Heck is a Blog?
Everybody is talking about blogs. They are everywhere: on the TV, in the newspapers, and all over the internet.
Five Ways A Blog Helps You To Market Your Business
Want to advertise online without spending a fortune? Get a blog.If you're an Internet marketer, you need a blog, because:* a blog helps your site to rank higher in the search engines; and* a blog expands your customer base.
Using RSS for Publishing and Syndication
There are two reasons why you would want to use RSS as a webmaster and that is for publishing and syndicating your content. If you publish your content via an RSS channel then you can keep your subscribers notified of changes to your site, announcements and news.
The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.
5 New Internet Marketing Opportunities Through RSS
When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?1.
How to Make Money with Your Blog
-- What Is A BlogA blog (or web log as what originally called) is the modern day equivalent of a journal?think 'captains log stardate?' and you're heading in the right direction.A blog is an online publication about a subject or subjects that interest you.
Marketers Still Don't Get RSS Metrics - How We Really Can Measure RSS
Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:"From a marketing perspective, RSS's measurability is still evolving and therefore limited.
How To Use RSS Correctly
There is no doubt in my mind that RSS is here to stay. RSS is a simple and effective means of communicating your message to your visitors without invading their privacy or spamming them.
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