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Is a Blog Right For Your Business?


Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.

In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.

How do you know when a blog is right for your business? Learn why people start blogs, how they find their niche and how blogging tools can be used for more than blogs.

Some people like to read blogs, others like to read newsletters, still others like to rely on feeds and some read a few or all of them. No matter the method the information is distributed, each medium has one thing in common: content. Having a blog connects your newsletter and your business with all of these readers and delivers important content in a particular style.

I've been blogging since June 2000. If you review my early blog entries in meryl's notes, you'll notice they're more personal. When blogs first hit the scene in the late '90s, they were personal diaries and journals. Like the blog business, my blog has transformed from personal to business speak, although I still add personal notes here and there.

A few bloggers tend to talk about their work, their products and their little world. That might work for celebrities where fans want to know everything about them, but it doesn't work for the average business person. Other business people want information on how to succeed and when a blog spends time hawking products offering information of no value, few people will return. The people whose products sell well are the ones who provide valuable information. Readers already know what kind of information they're getting, so they trust that when they buy something, it will be of the same or better quality. This value must be reflected in their blog. It's much like people who only sign up for a newsletter after first seeing an example.

No one wants to be a lemming (I would hope). How do you decide whether or not to set up a blog? The answer isn't black or white (what did you expect?). Ask these questions:

The big decider is whether or not you can write in the blog almost daily. The people behind the high traffic blogs post multiple times a day. Though resourceful, merely linking to other sites doesn't give visitors much reason to make the effort to come to yours. Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that's where trackback comes in handy.

Trackback is a blog feature. If you decide to comment on another blog posting in your blog instead of in that blog's comments page, then you link to the conversation through the trackback link. Trackback is similar to the permalink, the permanent URL for the blog entry, but it has a different URL for copying and pasting in your blog's trackback box.

Aside from the technical aspects of operating a blog on a daily basis, subscriber list size and Web site traffic are good indicators of what kind of reaction you'll get when opening a blog. Starting from scratch with little traffic means you have a long road ahead and lots of work to do. There is no magic formula anyone can sell you for $97 to make your blog an overnight success. But with some perseverance and ingenuity, your blog can engage many prospects and clients.

Considering there are numerous blogs out there, pick a niche topic when starting a blog for a better shot at attracting and keeping an audience. meryl's notes focuses on three areas: webby, geeky and wordy. In reality, this is too much. What I need to do for my readers is create three separate blog entry points, so those interested in writing, newsletters and Internet marketing get nothing but the wordy entries. Those interested in Web design get the webby stuff and the technophiles receive the geeky content.

I also manage a personal blog separate from meryl's notes. It's about cochlear implants and deafness. This could fall under the geeky category, but it's a personal blog and doesn't belong in meryl's notes. This blog is written for a different audience.

The blogging tools for both of my blogs come with syndication capabilities so those using feed readers or aggregators can read the content through the software. When sending a new issue of a newsletter, comment on it or link to it in the blog, that way the blog and feed readers will get the goods, so all three bases are covered.

Blogging tools aren't just for, well, blogging. Such tools are an excellent way to help you update your Web site more often than you otherwise would. I use it to manage the list of tableless Web sites. Using blogging tools is much easier than the way I managed it before, updating the HTML files by hand. Though using a blog tool, it isn't a blog. In this case, the blog tool has become a content management system (CMS).

Small business owners don't have a need for the fancy and pricey CMSes out there. They find it easier to use blogging software to manage their sites or hire someone to adapt the tool for their site.

Blogs have found a place in businesses and people are finding creative ways to use them. Some companies have a blog on the intranet for communicating project status, jeopardies and metrics. They're used for knowledge management. With information pouring in, blog tools provide a way to share, organize and process the information.

Being a follower can be good or bad. No one wants to walk off a cliff with the lemmings, but everyone wants to succeed. Best practices won't help, since the decision to blog is based on the organization's mission, needs and goals along with its target market's desires and needs. A blog about lemmings? There is one, sort of. Or maybe you'd like to start your own and talk about dumb business moves.

Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik's The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. April / 26 / 2019

Omar, Mehbooba condemn killing of RSS leader in Kishtwar - United News of India
Omar, Mehbooba condemn killing of RSS leader in Kishtwar  United News of India

Srinagar, Apr 9 (UNI) National Conference (NC) vice-president Omar Abdullah and Peoples Democratic Party (PDP) president Mehbooba Mufti on Tuesday ...


How to become a science blogger – your 4-step guide - Nanowerk
How to become a science blogger – your 4-step guide  Nanowerk

We show you how to become a science blogger and set up your science news site in 4 steps.


Silenced Advani Has Spoken, Modi’s Damage Control Isn’t Adequate - The Quint
Silenced Advani Has Spoken, Modi’s Damage Control Isn’t Adequate  The Quint

L K Advani's Blog on the Eve of BJP's 40th Foundation Day Gives Ammunition to Opposition Against PM Narendra Modi and Party President Amit Shah.


The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


Sports Technology Market to 2024 - Growing at 20.63% CAGR and Projected to Reach US$ 31.1 Billion - PRNewswire
Sports Technology Market to 2024 - Growing at 20.63% CAGR and Projected to Reach US$ 31.1 Billion  PRNewswire

PUNE, India, April 22, 2019 /PRNewswire/ -- The sports technology market report provides a detailed overview of the industry including both qualitative and ...


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

Press release *content* from BusinessWire. The AP news staff was not involved in its creation.


Best WordPress themes 2019: Our picks for business, blogging, podcasts - Mashable
Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

We've sorted through customer reviews and expert recommendations to bring you this list.


Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


What's Behind the Teacher Strikes? Social Justice, Not Just Salaries - Inequality.org
What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


The Role of Family Wealth in Reinforcing Generational Divides - Inequality.org
The Role of Family Wealth in Reinforcing Generational Divides  Inequality.org

by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...


Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs - The Chronicle of Higher Education
Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...


Immigrants Aren't the National Emergency - Inequality.org
Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...


The RSS isn't an NGO, it very much a government organisation - Times of India
The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


What States Can Do to Reduce Poverty and Inequality Through Tax Policy - Inequality.org
What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


Unsung RSS warriors of democracy - Times of India
Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.


That Outrageous Mommy Blogger Who Refuses to Stop Writing About Her Kid Highlights a Key Parent-Child Generational Gap - Slate
That Outrageous Mommy Blogger Who Refuses to Stop Writing About Her Kid Highlights a Key Parent-Child Generational Gap  Slate

Christie Tate has been writing online about her family for more than a decade. Now, her daughter is old enough to notice. After receiving a laptop for Christmas, ...


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


Video Article - History of Game Design Part 1: Race Games - Gamasutra
Video Article - History of Game Design Part 1: Race Games  Gamasutra

Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective' - Times of India
'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


Josh Bycer's Blog - The Philosophies of Gameplay - Gamasutra
Josh Bycer's Blog - The Philosophies of Gameplay  Gamasutra

Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

You see a lot of slides at GDC. These are the best ones from the sessions I attended.


PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video) - Gamasutra
PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...


How often should you post new blog entries? - PR Daily - PR Daily
How often should you post new blog entries? - PR Daily  PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.


What’s the Ideal Blog Post Length for SEO? - Search Engine Journal
What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

Last April, famed writer and hero-murderer George R.R. Martin announced that he was hoisting his ancient blog from his moldering LiveJournal onto his ...


Brandon Franklin's Blog - Engaging Players Through Ritual - Gamasutra
Brandon Franklin's Blog - Engaging Players Through Ritual  Gamasutra

An exploration of a new design pattern in games, removing abstraction to encourage better player behavior.


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Josh Bycer's Blog - How Player Choice Can Backfire - Gamasutra
Josh Bycer's Blog - How Player Choice Can Backfire  Gamasutra

The recent gaffe surrounding Assassin's Creed Odyssey frames our talk today about how giving player choices can backfire if you're not careful.


[Pulse] 5 actionable tips on building a personal brand for real estate and mortgage professionals - HousingWire
[Pulse] 5 actionable tips on building a personal brand for real estate and mortgage professionals  HousingWire

I got into the mortgage business in 2008, possibly the worst year for the financial markets. I was armed with three people in my sphere of influence and $1900 ...


James Patton's Blog - Spinnortality: crunching the numbers - Gamasutra
James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...


Move or Die and its 5+ Year Journey to the PlayStation 4 - Gamasutra
Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


Benjamin Glover's Blog - Thirteen tips for your next localization - Gamasutra
Benjamin Glover's Blog - Thirteen tips for your next localization  Gamasutra

Want to localize your next game but not sure how, or don't think you should even bother? Pull up a chair and read these production tips.


Blogging Platforms Compared: WordPress vs Tumblr vs Blogger - CMSWire
Blogging Platforms Compared: WordPress vs Tumblr vs Blogger  CMSWire

Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs?


My Parents’ Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce - Slate
My Parents’ Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested - Times of India
Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested  Times of India

Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...


The Ultimate Guide to Email Marketing Integrations - Business 2 Community
The Ultimate Guide to Email Marketing Integrations  Business 2 Community

When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable ...


Behind The AI of Horizon Zero Dawn (Part 1) - Gamasutra
Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

In this first of two blogs I explore the AI decision making framework that enables the machine-animals of Horizon Zero Dawn to behave independently an.


James Margaris's Blog - An Artifact Card Review - Gamasutra
James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


Games software/hardware to top $200 billion by 2023 despite short-term questions - Gamasutra
Games software/hardware to top $200 billion by 2023 despite short-term questions  Gamasutra

Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Ian Hamilton's Blog - 2018's Accessibility Advances - Gamasutra
Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20 - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...


O'Rourke blogs from road trip: 'Have been stuck lately. In and out of a funk' | TheHill - The Hill
O'Rourke blogs from road trip: 'Have been stuck lately. In and out of a funk' | TheHill  The Hill

Former Rep. Beto O'Rourke (D-Texas) is blogging from his road trip across the country, writing in his latest post that he has "been stuck lately ... in and out of a ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


What Bandersnatch Teaches About the Illusion of Choice - Gamasutra
What Bandersnatch Teaches About the Illusion of Choice  Gamasutra

Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.


Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president? - Washington Post
Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president?  Washington Post

If Beto O'Rourke doesn't end up running for president in 2020, he could always try writing a travel memoir in the style of John Steinbeck or Jack Kerouac.


Larry&Brandon GDU's Blog - Pitching Your Game with Rebekah Saltsman - Gamasutra
Larry&Brandon GDU's Blog - Pitching Your Game with Rebekah Saltsman  Gamasutra

GDC 2019 is in a month and it's a time for many indie developers to network and pitch their games to investors. Rebekah Saltsman owns 51% of Finji, wh.


Unity Audio Import Optimisation - getting more BAM for your RAM - Gamasutra
Unity Audio Import Optimisation - getting more BAM for your RAM  Gamasutra

Unity's audio import settings are not widely understood in their entirety, and at the time of writing, I have been unable to find any comprehensive guides to their ...


Lewis Denby's Blog - Why nobody cares about your indie game - Gamasutra
Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!


Joe Radak's Blog - Why I lost $42,500 making a VR game - Gamasutra
Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

The discussion about how much a VR game costs to develop, and how VR really isn't that profitable for developers is a discussion running for nearly the past ...


[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business - Gamasutra
[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


The State of the Algorithm: What's Happening to Indies on Steam? - Gamasutra
The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.


Arto Koistinen's Blog - Four Axes of RPG Design - Gamasutra
Arto Koistinen's Blog - Four Axes of RPG Design  Gamasutra

What makes a good RPG? It's a simple question, but not one with a straightforward answer. Having designed several roleplaying games, I tackle the issu.


Enemy AI Design in Tom Clancy's The Division - Gamasutra
Enemy AI Design in Tom Clancy's The Division  Gamasutra

AI and Games is a crowdfunded YouTube series hosted on Patreon. If you enjoy reading this piece please consider supporting the show at www.patreon.com/ ...


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Tommy Thompson's Blog - Combat Evolved: The Encounter Design of Halo 3 - Gamasutra
Tommy Thompson's Blog - Combat Evolved: The Encounter Design of Halo 3  Gamasutra

I explain how Halo 3 managed to have so many AI characters on screen at once.


Ben Weber's Blog - 4 Ways my Gaming Habits Changed in 2018 - Gamasutra
Ben Weber's Blog - 4 Ways my Gaming Habits Changed in 2018  Gamasutra

In 2018, I experienced one of my biggest shifts in video gaming behavior over the past decade. Overall, the industry is going through some interesting changes ...


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


Unai Cabezon's Blog - Solving interdimensional crimes - Gamasutra
Unai Cabezon's Blog - Solving interdimensional crimes  Gamasutra

A unique feature in Double Cross is its investigation system, unusual in action-platforming games. How did it come to be, and how did it evolve to the.


Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record - Gamasutra
Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record  Gamasutra

Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.


Is Medium cool again? Bezos shows it as a blog platform of choice to reveal and respond - USA TODAY
Is Medium cool again? Bezos shows it as a blog platform of choice to reveal and respond  USA TODAY

Amazon CEO could have given interview to Washington Post, which he owns, or done TV, but instead chose a blogging platform that's not household name.


Reading by Gaslight: A look inside Sunless Skies' UI redesign - Gamasutra
Reading by Gaslight: A look inside Sunless Skies' UI redesign  Gamasutra

Hi, I'm Toby and I'm the lead on the User Interface redesign for Sunless Skies. This is a a major overhaul touching every element of the UI, so I wanted to give a ...


Josh Ge's Blog - How to Make a Roguelike - Gamasutra
Josh Ge's Blog - How to Make a Roguelike  Gamasutra

A comprehensive primer on how to get started with roguelike development, guidance and tips in 5500 words and 84 images. (A text version of the open.


The Design Lessons Designers Fail to Learn From Dark Souls - Gamasutra
The Design Lessons Designers Fail to Learn From Dark Souls  Gamasutra

The success of Dark Souls has spawned many imitators, and for today's post, we're going to look at the common elements people get wrong when analyzing.


Dear Charmy, why I'm still ambivalent about Sabarimala - Times of India
Dear Charmy, why I'm still ambivalent about Sabarimala  Times of India

I can't speak for Shashi Tharoor or Manu Joseph, but much of your article rebutting mine made sense to me. I respect your clarity, but still don't share it. There's a ...


Lottie Bevan's Blog - An indie's guide to merchandise: part one! - Gamasutra
Lottie Bevan's Blog - An indie's guide to merchandise: part one!  Gamasutra

A three-part deep-dive into Weather Factory's merchandise experience: how we set up the shop, what the numbers were in Month 1, and some pitfalls to w.


7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now - Business 2 Community
7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018 - Gamasutra
ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018  Gamasutra

Digi-Capital tracked AR/VR/computer vision startups raising over $6 billion in 2018. A deal volume decline in the first 3 quarters stabilized in Q4 an.


How to Move Your NSFW Content Off Tumblr - Motherboard
How to Move Your NSFW Content Off Tumblr  Motherboard

How to export, move, or otherwise relocate all your sexy *content* from Tumblr.


We may be on the cusp of an enlightened Hindu consensus - Times of India
We may be on the cusp of an enlightened Hindu consensus  Times of India

Political debates centred on ideas, if not ideology, are relatively uncommon in India. There are important interventions on tactics – particularly in relation to ...


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Understanding the outrage over the Surf Excel Holi commercial - Times of India
Understanding the outrage over the Surf Excel Holi commercial  Times of India

A recent TV commercial by Hindustan Unilever for its Surf Excel brand triggered an explosion of outrage in the Right-wing universe. The ad shows a group of ...


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem - Gamasutra
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...


Jake Birkett's Blog - Using Steam reviews to estimate sales - Gamasutra
Jake Birkett's Blog - Using Steam reviews to estimate sales  Gamasutra

Back in 2014, before SteamSpy, I wrote this article about using Steam's review count to estimate sales. Then SteamSpy came along and we all used that instead.


David Edery's Blog - Welcome to the world, Alphabear 2 - Gamasutra
David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Pascal Luban's Blog - Quantitative design - How to define XP thresholds? - Gamasutra
Pascal Luban's Blog - Quantitative design - How to define XP thresholds?  Gamasutra

Increasing number of games include progression trees in their core gameplay experience. The question is how to compute the values associated with each.


Pascal Luban's Blog - Rise of mixed monetization strategies - Gamasutra
Pascal Luban's Blog - Rise of mixed monetization strategies  Gamasutra

Freemium? Premium? If you have a hard time choosing which one is best for your game, mixed monetization strategy could be the right one for you.


Paul Vilanoma's Blog - The Olympics of Esports is back - Gamasutra
Paul Vilanoma's Blog - The Olympics of Esports is back  Gamasutra

The Olympics of Esports is back! WCG 2019 Registration is open right on their home page: http://www.wcg.com/. Who are we going to see take the most gold, ...


Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.


Tom Pugh's Blog - Level Design Tips and Tricks - Gamasutra
Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...


Thomas Grip's Blog - Thoughts on Detroit: Become Human - Gamasutra
Thomas Grip's Blog - Thoughts on Detroit: Become Human  Gamasutra

Quantic Dream learns with each game, and adresses their issues with new features. But with new features come new issues, and lots of juicy design less.


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