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Top 7 Reasons Why Your Business Should Use RSS


In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.

RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web. It's a brand new way of reaching out to your users and subscribers without the fear of getting flamed or being slammed of illegal mailing.

RSS has almost become like an important accessory for content oriented websites. No wonder it has become one of the fastest growing publishing standards on the web.

Since publishers can easily make their content syndicated through RSS and thus drive more targeted traffic to their website or blog.

Here are the top 7 reasons why your business should use RSS:

1. Improve Search Engine Ranking - Search engines are desperately looking for content that is fresh and is updated on a regular basis. Since RSS allows you to update your content from time to time, the search engine spiders visit your site more frequently. Resulting in better ranking and more traffic from the major search engines, as well as RSS specific search engines and directories like Feedster and Syndic8.

2. Automate Delivery of Your Content - Delivering your content manually involves many hassles and other automation methods are out dated. Whereas RSS makes your content delivery automated. You don't need to send a message like email, each time you provide an update. This makes your business almost hands free and puts the distribution of your publication on autopilot. As a result, your subscribers get freshly updated content of their choice at regular intervals. They get an ongoing, automated delivery of information from you without any chance of it getting blocked.

3. Easily Generate New Targeted Subscribers - A lot of web users are switching to RSS feeds to receive content they like. You can establish a direct connection with your subscribers as soon as they add your feed. RSS can bring you new targeted subscribers to your website with little effort. Since most of the people today are reluctant to give out their email address (thanks to heavy spamming), RSS can act as a real savior for your businesses. What's more, your messages will never get blacklisted or filtered and will always be delivered promptly, unless and until your subscribers choose to end the relationship. Not only can RSS build a strong relationship with existing subscribers but will also help in attracting new potent subscribers who are interested in what you offer.

4. Drive Quality Traffic From Other Websites - Syndication is the process sharing content. Therefore, RSS allows you to easily publish your content on other websites. By publishing your content on different sites you'll reap profits for a long time. You can very well reach new audiences of different interests, giving your website the ability to gain new visitors from the different corners of the web. With that, your sales also dramatically increase because of the additional targeted traffic you receive due to the extra exposure. Finally, you can achieve a higher ratio of profits and also gain recognition as an expert in your field. Since giving your business a professional recognition is important and that is exactly what happens when you start sharing your content with other similar websites.

5. Broaden Your Marketing Horizon -When you're marketing on the Internet it's important to keep yourself updated and in the process broaden your marketing horizons. With RSS, you can explore new marketing realms. Your resellers or affiliates can promote your products very easily using RSS. Giving them complete freedom of marketing without much effort. You can also provide them with RSS feeds of articles written by you customized with their affiliate links and let them distribute them. And coming to the higher end of it, you can distribute RSS product feeds and digital catalogues just like Amazon started doing not so long ago. There's much more which you can come up with when you combine marketing with RSS. You'll actually have a chance to do something new in the over-crowded Internet marketing field.

6. Widen Your Content Distribution - It's very important to widen the distribution of your content if you want to reach a larger number of people. And it's not so easy to experiment with your content when you're using email. RSS provides the right platform for you to try out content distribution in many ways. For example, you can now categorize your content delivery because RSS will help you widen your present distribution. You don't have to worry about publishing a monthly or a weekly publication. Syndication of your content enables you to efficiently provide daily content updates to your subscribers or as often as you want. Providing useful content to your subscribers from time to time builds a deeper relationship and a better understanding.

7. Increase Brand Awareness - Building brand awareness on the Internet can be difficult when you have clones of your product popping up everywhere. In fact, the online competition is so cut throat that it's almost impossible to survive if you don't build a strong image. Syndicating your content through RSS helps you make an unshakable impression and get that most wanted response from your subscribers. Since, they are the ones who choose to receive updates from you, it gives you a good platform to showcase how different you are from your competitors. RSS is a technology which is soon catching up, pretty fast, so the "really" early bird gets the worm!

There are numerous ways by which you can make your content work through RSS. You just have to choose the one which is suitable for your business and syndicate your way to success!

Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A Free online service, which helps anyone, create, edit, publish, and track RSS feeds online. Sign Up for your FREE account on his site and start publishing your own RSS feeds!


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. June / 05 / 2020

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RSS’s standardised Hinduism – Part 1  Economic Times

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The eccentric economic ideology of RSS and BJP – Part 3  Economic Times

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A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

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The RSS sutras for the twenty-first century  Economic Times

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Blogs still among our best information  Otago Daily Times

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Rising divorces a sign of justice, not arrogance  Times of India

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

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They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Economic Times

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

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This Is the Dumbest Foodie Battle of Our Time  Slate

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Learn to make money by blogging with the help of this online training  Mashable

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

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3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

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The right and wrong lessons of Shaheen Bagh  Economic Times

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Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  The Times of India Blog

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Why you should start a podcast soon  Quartz

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Unleashing the power of your company blog  The Drum

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Your Old Blog Content Is a Goldmine  CMSWire

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When Nehru put the ‘Constitution in danger’  Times of India

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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PM’s Janata Curfew is most effective antiviral idea  Economic Times

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Shutdowns kill people and biz, ease them fast  Times of India

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Podcasting is the new blogging with Carey Green  Elite Agent

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RSS Feeds and How To Burn Them  Business 2 Community

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The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

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Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

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Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Economic Times

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My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

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Web 100: Best law blogs  ABA Journal

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Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

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Best legal blogs of 2018  ABA Journal

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Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  The Times of India Blog

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The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

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Of macho men and broccoli cownundrums  The Times of India Blog

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Why Maria Wirth is Wrong  Economic Times

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My Own Personal Extinction  Scientific American

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Is banning #TikTok an open-ended Solution?  Economic Times

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Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

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How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

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Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

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Nizamuddin Congregation – All facts must come out  Economic Times

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Chris Zukowski's Blog - How Steam users see your game  Gamasutra

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Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster  Gamasutra

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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Palghar lynching: Who killed Sadhus & why?  The Times of India Blog

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Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

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CAA is necessary: Why the many arguments about its being unconstitutional don’t hold water  Times of India

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The OIC Statement on Indian Muslims  Economic Times

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Corona Virus: One year after  Economic Times

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What is RSS? And Is It Still Important?  Small Business Trends

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‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Economic Times

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Trump’s anti-immigration order busts the model minority myth of desis  The Times of India Blog

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Josh Bycer's Blog - The Importance of the New Player's Experience  Gamasutra

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An emotional trip to the 80's: Developing Games for the Speccy  Gamasutra

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The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left  The Times of India Blog

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How Painting Works In Chicory: A Colorful Tale  Gamasutra

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The two monks and a ‘genocide’  Economic Times

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